The Phenomenological Study About Bazaar Experience in Convincing Customers

University of Perpetual Help System DALTA
Senior High School

Calamba Campus
THE PHENOMENOLOGICAL STUDY ABOUT

BAZAAR EXPERIENCE IN
CONVINCING CUSTOMERS
A Thesis
Presented to
The Senior High School Department
University of Perpetual Help System-Dalta
Calamba Campus
In Partial Fulfillment
of the Requirements for the
Senior High School Department
REXIE JEAN D. DELA CRUZ

PATRICIA JAINAH M. FERNANDEZ
JANE KRYZELLE D. GARCIA
ANTHONY JAMES LLAMZON
ALEXANDRA C. SACDALAN
March 2019
Senior High School
Calamba Campus
2
CHAPTER 1
THE PROBLEM AND ITS BACKGROUND
Introduction
Bazaar is an area of small shops and people selling things. It is a
source for fashion trends, such as make up and hair tools that attract many
shopaholics. Bazaar is a frightening experience for first timers where they will
reach a point to regret joining in the first place but despite the rocky road on
the way the seller pushed themselves to do something that required a bit
more bravery.
Many business-minded people join bazaar to sell their handmade
products to make a living or they are required to do so. Especially during the
holidays, buyers flock into clubhouses, village parts, office buildings and
hotels featuring bazaars to look for products that people don’t normally see in
the market. However, joining bazaar has its risks, it’s either make sales or no
sales. It is also a way to develop the buyers communication skills to appeal
and convince the potential buyers to purchase their products. The
researchers wants to find out how the first timer sellers convince their
potential customer to buy their products.

Senior High School
Calamba Campus
Background of the Study
The idea of bazaar is came from ancient civilization. It became a fixed
and permanent place for buying and selling goods in villages and cities.
Initially, trading used to take place only along the important routes between
countries. In some cultures, A bazaar means a charity market where people
can donate goods. Some people in western they sell, used old or cheap
goods that can purchased at a low price called as “flea markets”.
Bazaar gave way to acknowledge homemade products. As
mentioned, the event can improve the social skills of a potential
businessman. It became known for having many owners which most are
amateurs in the job and still learning how to utilized their skills to persuade
customers. First timers join the bazaar to show to the people that being
trendy does not have any age limitations. It also gave people who have
limited knowledge how to persuade customers to buy their products.
Theoretical Framework
According to the bazaar selling theory, Mohammad Sirajuddin said
that the competition is getting stiffer and stiffer, product innovativeness and
modification becomes the backbone in sustaining and attracting new
customers. One of the key tasks of marketers is to differentiate their products
from competitors and create consumer perceptions that the product is worth
Senior High School
Calamba Campus
purchasing (Peter and Donnally,2007). However it is also important to 4

understand what the product means to the consumers.The most powerful
and effective strategic tool that can be used is the place/location and pricing
for which the options available everyday is in affordable price. And these
where the seller could bring the customer satisfaction and customer loyalty.
The researchers chose these theory because of the contents and ideas that
Sirrajuddin gave that will be a good help for other sellers. On these theory it
explains about product that will attract more customers. It also includes the
pricing that will be put in the product and to be consider to have the buyer's
attention.
Conceptual Framework
INPUT PROCESS OUTPUT

-Through this
-How would the sellers
research, the
convince a customer to
researchers will be
buy their product?
able to know the
-How did the strategy of Interview
bazaar experience in
the sellers make the
Questionnaire convincing customers
customer satisfies with
their product? -This may be also to
-What problems have help other seller to
the sellers encounter in know the strategies
attractingthe customer? they can do to attract
more customers
FEEDBACK
Senior High School
Calamba Campus
Statement of the Problem
This study is conducted to know how Grade 12 students convince their
fellow students to buy their products despite of being first timers in bazaar
selling.
This study would like to answer the following questions:
1.How would the sellers convince a customer to buy their product?
2.How did the strategy of the sellers make the customer satisfies with their
product?
3.What problems have the sellers encounter in attracting the customer?
Significance of the Study
The proposed study will benefit and help the future researchers as
their guide. The significance of the study are the following:
To the Researchers. This study will help them to determine different
strategies in convincing customers to purchase products.
To the Students. This study will help them to get through their fears
on selling for the first time.
To the School and Teachers. This study will help them to give
advice on their students who are afraid on bazaar selling.

Senior High School
Calamba Campus
To the Parents. This study will help them to lead and enlighten their 6
children on taking the risks of selling in bazaars
Scope and Delimitation of the Study
This study is conducted to know how bazaar experience affects the
decisions of those students who are first time to work on bazaar if they will
shift courses based on their experience working. This research study will only
focus on Grade 12 students of University of Perpetual Help System DALTA
Calamba Campus (UPHSD) who are taking entrepreneurship that requires
them to work on bazaar. The researchers will interview Grade 12 students
who are currently studying and another ten Grade 12 students that are
already graduated.
Definition of Terms
Deflation. a contraction in the volume of available money or credit
that results in a general decline in prices. (Merriam Webster)
Antedated. It is a date assigned to an event or document earlier
than the actual date of the event or document (Merriam Webster)
Modification. the making of a limited change in something;a
limitation or qualification. (Merriam Webster)
Concessionaire. the holder of a concession or grant, especially for
the use of land or commercial premises.

Senior High School
Calamba Campus
Review of Related Literature And Studies 7
In social psychologist theories states that consumers evaluation are
moderated or In some cases are antedated by personal fueling of equity in
and outcomes, individual preferences, social long arisors and other complex
phenomena. (naslam et al., 2013; Jackson et al.,2016; platow et al., 2017)
Chiu states that customer’s expectations are the expectations that he
does not need them necessarily, but realization of them that makes a
pleasant feeling in him which stabilizes the relation. Therefore, it sees that
attracting customer’s satisfaction is directly related to providing their
expectations. (Chiu et al., 2011).
Walker, Boyd, John and Larreche, mentioned that sales oriented is
focuses on selling that the firms wants to make rather than customer needs.
This orientations are concentrate on sales volume levels that will greater the
market share, steal share from competitors, and seek for new market
segment.
In the book of The Satisfied Customer, Prof Fornell mentioned that
from his research discovered that the American Customer Satisfaction Index
illustrated the most direct link between Customer Satisfaction and Business
Outcomes. Although the patterns and linkages between Customer
satisfaction and Business Outcomes has been proven, experience dictates

Senior High School
Calamba Campus
that the strong correlation tends to be seen more over the longer run than 8
within the short term. Market dynamics could also affect a proper analysis of
these linkages as a change in elements such as pricing, promotions and
offers and even the introduction of new products and services into the market
segment may change satisfaction levels and/or business outcomes. (Rao &
Chandra, 2012).
Oliver suggested in his study that customer satisfaction formed the
basis of any organization’s marketing strategy because it determined overall
success (Sabir, Irfan, Akhtar, Pervez, & Rehman, 2014).
The book of The Satisfied Customer states that customer satisfaction
can be described as follows: that feeling of having accomplished one’s
individual inner desires. The feelings of elation or deflation that come from a
comparison of the products' perceived performance and expectations. In the
case that the performance exceeds the expectations then customers feel
satisfied. (Al-Hersh, Aburoub, & Saaty, 2014).
In the book of The Satisfied Customer mentioned that early attempts
at measuring customer satisfaction focused on trying to evaluate the
operational drivers of satisfaction. However in the 1980’s the research turned
towards more customer-oriented, as it was evident that Customer satisfaction
was the key factor in repeating shopping and purchasing behavior (Al-Hersh,
Aburoub, & Saaty, 2014).

Senior High School
Calamba Campus
According to Valarie Zeithaml (2010) choosing a firm in the hospitality 9

and tourism industry, the customer relies heavily on the information from
personal sources, like 7 the past experiences of friends and relatives, internal
information from the staff of the hotel and other contacting people. The
intangible nature of the services of the hospitality industry makes it
impossible to assess them before the consumption (Kotler et al. 2013).
One of the definitions in dictionary, customer satisfaction is how
consumers are satisfied or dissatisfied with the functional characteristics of
the purchased product or service (Hill et al. 2007, 31).
According to Effects of Dissatisfaction on Customer Repurchase.
Journal of Electronic Commerce Research, The elimination of dissatisfied
customers can be a big help for them to innovate their product because the
dissatisfied customers can make a comments regarding to the product but
they can make recommendations to make the product attractive and be sold
out.(Lu et al. 2012, 232)
According to Vance Packard advertisement is one that we can
consider to sell product and be the reason of people’s emotion without
awareness. People can purchase the product with the help of advertisement
and it can attract more people being broadcast in a program. (Nelson M.
2008)
Senior High School
Calamba Campus
According to “The Hidden Persuaders” to identify the hidden 10

motivation, depth interviews will do. This will be a help to motivate sellers to
work better than before. If someone is motivated, they will be a help to
motivate sellers to work better than before. (Vance Packard, 1957)
According to Valerie Zeithaml the feedback from the acquaintances
can tell how the companies doing good by collecting the experiences of
people who is involved. The quality that companies’ producing is a indication
that they are doing good.
According to Kotler et. Al, the price can tell the quality of a service. It
means that if the price is good, the quality of service is good too and not
cheap. (Kotler et al 2013)
According to Lake 2013, Perception can affect the decision-making of
one person. Perception is the unconscious response and interpretation of
stimuli. Just like a product, if that person thinks that the said product have a
good quality it will cause to purchase the product one’s perception is one to
consider to make a decision. (Hoboken, N.J.: John Wiley & Sons. pp.69-
131.)
According to Kotler and Armstrong, The main goal of marketing should
have a good relationship with the customer though it is managerial or social
in return to get value. Marketing should have good relationship with the
Senior High School
Calamba Campus
customers because they can help by their fellow customer for a product. 11
(Kotler, P. and Armstrong, G. (2010).
According to Maslow, all humans have a set of similar motives to
satisfy. Marketer’s task will be the one who will discover it to awaken their
triggers. The satisfaction of a customer is what the marketer’s I happy for.
(Lake 2013.)
According to Dwayne and his partners, behavioral should be
collaborated with attitudinal loyalties. Customer should have that kind of
characteristics. (Ball, et. al., 2004).
According to Dwayne and his partners, customers loyalty have 2
dimensions, the passive and active loyalty. The passive one means choice is
a choice even under less positive conditions. While the active one is like
customers’ word of mouth and the intention they have to use prefer products
and their services. (Ball, et. al., 2004).
Guide to Selling in Bazaars,Trade Fairs and Craft states that selling in
bazaars is a great way to earn extra income and with minimal capital,you will
be able to introduce your brand to the public. There are effective ways to
attract customers to your stall and make them buy. (Fitz,2018)
According to Entrepreneur Philippines,"bazaar can be a warzone.
Given the concessionaires,your booth needs to stand out.(Diana Uy,2016).
Another statement given by Entrepreneur Philippines is that customers

Senior High School
Calamba Campus
prefered locations are the booths at the corners,around the perimeter,to the 12
right of entrance,main alleys,lobby and beside restroom. (Ang,2016)
Bazaar Tips states that putting the best sellers or stocking suffer on
the eye level can attract potential customers. Anything below the waist is
ignored. For food,give free samplers.(Rica Espiritu,2014).
An article of ABS-CBN news mentioned that entrepreneurs should
carefully pick which bazaars will work best to showcase their products. (J.C
Rodriguez,2014)
An article post by Entrepreneur Webinar announced "people who went
in bazaars with zero knowledge should do inspection. Checked what other
stall are selling and asked for prices to have an idea to know what else they
can provide. (Sherlane,2013).
Business Diary expressed that the venue must be accessible to
shoppers. Sellers must check if their target buyers are in the area and to be
friendly to the clients. (Hanep Buhay,2018).
According to Tips on Selling, once the booth is physically set,it's now
time for attracting customers. Greet them sincerely and always smile. Rather
than marketing the product's price and features,focus more on the benefit it
gives. (Business News Philippines,2017).

Senior High School
Calamba Campus
Bazaar Buzz revealed that most entrepreneurs sell foods at bazaar. 13

Filipinos love food especially something that is affordable and deliciously
made. (Rica Espiritu,2014).
An article of IBTimes published "people come to bazaars in search for
new things they won't easily find in malls. Merchandise should cater to the
needs of prospective buyers." (Peach Angeles,2017)
As Big Bazaar stated accordingly , they used Every Day Low
Pricing(EDLP)strategy promising the customers to save not on individuals
items but on basket of items (Mr.Kishore Biyani ,2001).
Do not force a person who showed no interest to the product and has
departed the sales area . Presenting imitation products as real ones must be
avoided without offending the costumers. (Emily,Eldrige 2014).
Market Strategy of Big Bazaar revealed that India stores focused more
on unbranded products with the same quality as branded items at a much
cheaper cost. (Big Bazaar, 2018).
The core competency of bazaar is always focus on pricing strategy
with offering branded item which is targeting to mass people and all as stated
accordingly by advertising and branding (2016). Big bazaar has many
promotional strategies,one of their promotional strategies includes physical
evidence. It deals with the final deliverable or the display is written facts.
(Vmesh Jadhavl,2011).
Senior High School
Calamba Campus
As Byron bazaar stated accordingly,sellers should display 14

advertisements. Get the most bang for their buck and stop the customers in
their tracks with the eye catching display advertisement. (Jo hickey,2014).
Big bazaar stated accordingly,innovative retail marketing practices
sellers to use time pricing; difference in rate based on peak and non peak of
hours or days of shopping (a study of innovative marketing practices in retail
marketing sector with special reference to big bazaar,2015).
Sellers are able to provide discounts through their promos as an
alternative. Providing these special prices is a way to attract customers. It
shows how sellers can be creative than being a low seller in marketing a
product stated by the Filipino Entrepreneur.(Manny Mintala,2007).
Selling books at a Bazaar and giving its location and photos of the
books to sell is a great way to inform your followers in Facebook, Instagram
and Twitter how excited the sellers are as mentioned by (Stories to
Tell,2013).
The road to success is through the process of the 4Ps known as
product, price, place and promotion. It carefully details out how pricing,
advertising and distribution strategies are used by the company according to
the Big Bazaar Marketing.(mBA Skool ,2008).

Senior High School
Calamba Campus
15
Synthesis
Overall, this research is focuses on the bazaar of the students who
experienced convincing their customers. As stated in the study or research,
Many sellers who already joined the bazaar event focuses on the customer’s
satisfaction, the products that they want to make and they also think about
their competitors. It also stated that the “bazaar can be a warzone” because
the competition in markets are getting stiffer and stiffer and every sellers want
or needs to stand out.
The Entrepreneurs have to think about the 4Ps for them to have a
successful bazaar – The product, price, place and the promotion. The
products that have a quality so that they can set higher price. The price can
tell the quality of a service. It means that if the price is good the quality of
product is good too. Another statement is that customers preferred locations
at the corners round the perimeter that is accessible to the shoppers. Also
the marketer’s must always have a new strategies to attract their potential
customers.
Senior High School
Calamba Campus
16
CHAPTER 2
METHODOLOGY
Research Design
In this study the Researchers employed the phenomenological study
in conducting a research on what experience that students may encounter in
convincing their customer to sell their products. The researchers focused and
received an information about experienced that students had during their
bazaar. The researchers interviewed and examined the data gathered for
research purposes. It may help the future researchers and the community on
how they can understand the benefits of working on bazaars.
Population and Sampling
The researchers used the availability sampling in this study because
they interviewed the available studentsin a specific area. The researchers
used this sampling to know the experience of the students who already
experienced bazaar and the learnings they got after that event.
Participants
The Researchers selected twenty participants to conduct an interview
for the students who already have experienced in Bazaar. The Participants
were ten former students and another ten students who are currently
Senior High School
Calamba Campus
studying in UPHSD who have taking the subject that involve the working in 17
bazaars.
Research Instrument
The Researchers used interview questionnaire as the research
instrument of the study. The Researchers chose this kind of research
instrument because the study consists of series of questions for the purpose
of gathering information from respondents. Questionnaires often have
standardize answers that make it simple to compile data.
Validation of Research
The Researchers chose Sir Arcie Neneng as their validator. He is one
of the Senior High School teacher, who also teaches subjects such as EAPP
(English for Academic and Professional Purposes) and research. He used his
knowledge skills to adviced the Researchers to make a successful qualitative
study. The adviser of this subject will became the validator as he volunteered
himself. He also helped his students in their mistakes. The Adviser of this
research is an English Major Teacher.
Data Gathering Procedure
The researchers make an approval letter to the dean of University of
Perpetual Help System DALTA – Calamba Campus to conduct interview to
the students. After they gived the permission, the researchers maked an
Senior High School
Calamba Campus
approval letter to the head teacher of Senior High School Department to 18

permit them to conduct interview to Grade 12 students. As the head teacher
gave her/his approval, the researchers found ten current Grade 12 students
who have experienced the bazaar to have one-on-one interview. The
researchers also interviewed former Grade 12 students who already have
experienced the bazaar event.
The researchers explained the purpose of the study to the selected
respondents and they make sure each participants corresponds to their
predefined criteria. Each respondent answered the questions provided by the
researchers and was checked, interpreted and analyzed.

Senior High School
Calamba Campus
Research Instrument 19
A. How would the sellers convince a customer to buy their product?
1. How does the location affects in attracting customers?
2. How did the sellers ensure that they always put the customer’s needs
first?
3. How did the price range affects customer in buying products?
B. How did the strategy of the sellers make the customer satisfies with
their product?
4. Why should sellers consider the buyer’s perception in temrs of
producing a product?
5. How does the seller come up with their strategy that they used?
6. How does their product different from their competitors?
C. What problems have the sellers encounter in attracting the
customers?
7. How did the sellers handle their customer who was arguing about a
potential return of products?
8. How would they avoid fellow seller from stealing their product ideas?
9. How did the sellers overcome their fear in interacting with the customer
being a first timer?
10. How the customer’s feedback helps the sellers in innovating the
products?
Senior High School
Calamba Campus
Chapter 3 20
DATA ANALYSIS AND INTERPRETATIONS
CURRENT STUDENTS:
A. How would the sellers convince a customers to buy their product?
IQ#1. How does the location affects in attracting customers?
1. It will greatly affect the business in the sense of having less
customers in an appropriate place.
2. The location of the business must be accessible to the customers it
depends on how it is near to the customers.
3. The more people passing of, they can see your location so more
people will buy your product.
4. The more customers in the location the more sales.
5. If there are more people in the location of the business there’s a
possibility that there are more customers.
6. If the location is popular more buyers will come.
7. If the location is not accessible.
8. It affects because sometimes they are lazy to walk.
9. If the location is not crowded.
10. It depends on the location of the establishment .

Senior High School
Calamba Campus
21
INTERPRETATION: Therefore, majority of the answers states that if the
location is accessible more buyers will come while 3 out of 10 results
state that if the location is far from the buyer’s location the lesser sales
they will get. 1 out of 10 states that it depends on the location
establishment.
IQ#2. How did the sellers ensure that they always put the customer needs
first?
1. When a seller has a fast service.
2. They ensure that the customer need first when they give good
service.
3. The reseller value their customers.
4. By providing the necessities of the customer.
5. They must have a research of what are the possible needs and
interests
of their target market.
6. If it is in demand and they always ask and consist the needs of
customers.
7. They put choices to their needs.
8. They put choices to their menus.
9. By getting the customer’s perception through customer’s service or
getting their feedbacks through service.

Senior High School
Calamba Campus
10. The products are useful and reliable. 22
INTERPRETATION: Therefore, four of the answers state that sellers
provide the necessities of the customer by having fast and good
service. Two out of 10 answers they must have research of what
possible needs the customers must have. While the other two have the
same answer by putting choices to their menus. The other answers are
getting feedback and product’s usefulness and reliability.
IQ#3. How did the price range affects customer in buying products?
1. Since not everyone are capable of purchasing expensive products the
customers will look for a cheaper price. Since a lot of product these
days, are expensive.
2. The price of the products must be budget-friendly in order to attract
more customers.
3. The price are always been the deal so the cheaper or the highest price
they’ll buy it depending on what they have.
4. Must be a not too much high the price.
5. The lower the price the more customers
6. If is too expensive.
7. There is no point in selling product that customer won’t buy.
8. The sellers need to satisfy the customers in products they are offering
9. They don’t want to buy it if you sell things they don’t like
Senior High School
Calamba Campus
10. Quality and price. 23
INTERPRETATION: Therefore, majority answers states that cheaper
products means more sales. While the two answers states that if is too
expensive, there are less buyers and the other answers it depends on
the customers. The other answer is if it is suited.
B. How did the strategy of the sellers make the customer satisfies with
their product?
IQ#4. Why should seller consider the buyer’s perception in terms of
1. That they will have a view on what the customers interest and
produce it. In that way they will have sure target market.
2. To give satisfaction to the customers and continue to patronize
their product.
3. The sellers need to satisfy the customers in products they are
offering.
4. They will be pleased and give positive views. Good views attracts
customer.
5. If the product is not based on customer’s preference, the product
won’t sell.
6. They don’t want to buy it if you sell things they don’t like.
7. There is no point in selling product that the customer won’t buy.

Senior High School
Calamba Campus
8. If they don’t consider the buyer’s perception the customers won’t 24

buy the product.
9. The customer is always right.
10. Quality and the price.
INTERPRETATION: Therefore, half of the answers states that customer
satisfaction will attract more customers while the other half answers if
the sellers do not consider buyer’s perception’ they will not buy it. The
other answers are customer is always right and that quality and price
effect.
IQ#5. How does the seller come up with their strategy that they used?
1. The sellers must think outside the box to advertise their products
effectively and to think of something new.
2. Brainstorming of the company management.
3. It depends on their ideas.
4. They are considering the different way in attracting customers.
5. They brainstorm ideas regarding the trends and the most pick of
this generation.
6. They would appeal in credibility, emotion, and facts.
7. By getting the customer’s preferences through customer service
and survey for suggestions.

Senior High School
Calamba Campus
8. They come up with their strategy with research and past 25

experience.
9. They come up with a plan and a meeting.
10. Market needed.
INTERPRETATION: Therefore, majority of the answers states that
brainstorming is the key to come up with a strategy. While four of them
answer differently such as getting customers preference and market
needed.
IQ#6. How does their product different from their competitors?
1. They should think of something unique and yet still usable to the
customers.
2. It differs from the competitor in terms of quality and uniqueness at
certain products.
3. If their different styles and catching the customers wants.
4. The unique of the product itself.
5. They combine what is phenomenal to usual products.
6. They combine what is phenomenal to usual products.
7. Their product is unique.
8. By innovation. Businesses often think about new innovations to
certain products that are already in market.
9. If they upgrade or innovate the product.

Senior High School
Calamba Campus
10. In terms of price and brand. 26
INTERPRETATION: Therefore, majority of the answers states that the
products should be unique while the minority answers are innovate the
products.
customers?
IQ#7. How did the sellers handle their customer who was arguing about a
1. By hearing their complaints.
2. By talking soft and respectfully even though they are angry.
3. By giving them a discount or talking to them.
4. The sellers, offers refund of the money of the customers.
5. They should approach them nicely and accept their faults.
6. They should approach them nicely and accept their faults.
7. The seller must have a defective and return policy or to be more
precise a warranty.
8. They should handle it professionally and always remember that in
doing business customers are always right.
9. By apologizing and notifying the trouble to the manager.
10. Be careful about customer problem.

Senior High School
Calamba Campus
27
INTERPRETATION :Therefore almost all of them answers states that
hearing their complaints and refunding the money should be the right
doing while the other answers are handling it professionally and being
careful about the problem.
IQ#8. How would they avoid fellow seller from stealing their products ideas?
1. They need to make sure that every time they are coming up with
new ideas, all the information should remain confidential and only
those who took part of the planning should know the product ideas.
2. By keeping the procedure or recipe secret.
3. Keep it low key and top secret.
4. By putting security features on their store.
5. By putting it logo and creating unique product different from other
sellers.
6. They have to come up with new ideas to satisfy their customer.
7. They should innovate the product and make them unique.
8. Always have a backup plan or a unique product that can’t be easily
copied by the other sellers.
9. By changing their product every day.
10. Use trademarks.

Senior High School
Calamba Campus
INTERPRETATION: Therefore, majority of the answers states that the 28

buyers should make their product unique and keep their procedure
secret. While other answers states that the product have to change
daily and to use trademark.
IQ#9. How did the sellers overcome their fear in interacting with the customer
1. By getting their feedbacks and suggestions of customers and
experts.
2. Don’t give up and undergo training.
3. My being brave enough and taking the risk.
4. They need to know what the customers needed and practice
attracting customers.
5. The sellers must be confident about their product, because if not
they will not be able to have an effective advertising skill that will
help their business grow.
6. By having a confident to sale talk to the customers.
7. Be confident.
8. The fear will be overcome if the customer is satisfied with their
service.
9. The fear will overcome if the customer is satisfied with their
service.
Senior High School
Calamba Campus
10. They keep on pushing forward thinking of how far they’ve come to 29
turn their backs.
INTERPRETATION: Therefore half of the answers states that having
feedbacks from the customers can lessen their fears and be more
productive. While the other three answers that it’s all about confidence
and other answers states if the customer is satisfied.
IQ#10. How the customer’s feedback helps the sellers in innovating the
products?
1. It helps the entrepreneurs see the perspective of their target
market. They will have a different view or critic from the customers
that are the ones who are purchasing the product. This will help
them improve or innovate their products.
2. By knowing the wants and needs of the customers, sellers can
assure that their product is new and unique.
3. They give knowledge.
4. It helps so they will know their weak spot and strength.
5. By improving the product.
6. They are able to know the customer’s preferences in products.
7. Feedbacks give ideas and opinions regard the product.
8. Feedbacks give ideas and opinions regard the product.

Senior High School
Calamba Campus
9. They will know the needs and wants of their customers through 30
their feedbacks, which lead them to innovate and develop their
products.
10. It helps how products go.
INTERPRETATION: Therefore, all of them answer that it will help the
sellers to improve and create more unique products.
FORMER STUDENTS:
A. How would the sellers convince a customers to buy their product?
1. IQ #1. How does the location affects in attracting customers?
1. The larger the place, more people will find it easy to go to
2. If the location is in gazebo,there is a chance that there would be
more buyers
3. 3.It attracts the customers to find you to enjoy their visit and keep
coming back
4. Stalls in the place with roof or shade have more buyers
5. Larger venue can accommodate more buyer and more
accessible.
6. It affects so much to the customers because if your location are
near in schools and malls customers will enjoy the visit your stores
7. The location affects the competition it faces from the products that
have the same and same service

Senior High School
Calamba Campus
8. As long as the location is good the higher the chance of getting 31

customers
9. With the help of good location people can able to see the products
that you are selling and rise the chance of them buying
10. Venue can affect because it is your store location
INTERPRETATION: Therefore all the answers results states that the
larger the place,more customer will attract to buy and enjoy their visit to
keep coming back.
IQ#2. How did the sellers ensure that they always put the customer’s need
first?
1. We sell at lunch time so our buyer will buy a whole meal.
2. We sell products based on the season(summer).
3. By making sure that we’re listening on their concerns and
recommendations.
4. By listening to the buyer’s recommendations.
5. By making sure that we listen to their request and making sure that
all of the details are correct.
6. We take their feedbacks because it is the most important
7. We sell cold products due to hot weather.
8. We survey for their preferred products.

Senior High School
Calamba Campus
9. We try to listen to their concerns and providing customer’s 32

concerns.
10. By having to treat them as long as they are comfortable to go
around in the store.
INTERPRETATION: Therefore,students states that to always put the
customer’s need first they ensure the well treatment for customers to
be comfortable, while the remaining students states that they listen to
the customer’s concerns,recommendation, and request.
IQ#3. How did the price range affects in buying product?
1. The cheaper the price the more it is bought.
2. The cheaper the price it will sell more.
3. If the price is lower than the canteen price it maybe bought more.
4. It very affects them because the product is simple,cheap,but
delicious.
5. It always accurate to buyer’s budget.
6. It always connected to buyer’s budget.
7. It usually link with the customer’s budget with various price range.
8. The best seller is the most affordable product.
9. The best seller is the most affordable product.
10. Raising or lowering the price does not affect at all.

Senior High School
Calamba Campus
INTERPRETATION: Therefore, 4 out of 10 students states that the 33

cheaper the price is the more it is bought,while the other 4 states that
the price range is always link to buyers budget and the other 2 states
that raising and lowering the price doesn’t affect especially if the
product is not available to other competitor and best seller is the most
affordable.
B.How did the strategy of the sellers make the customer satisfies with
their product?
IQ#4. Why should sellers consider the buyer’s perception in terms if
1. Selling what my buyer’s need ensures they will buy my product.
2. What the customer’s needs the buyers should get.
3. To make sure that they will buy from us.
4. To make sure that my product will bought by my buyers.
5. How they produce a product that the customers will the satisfy.
6. To make sure that our product will be bought.
7. Our buyer’s perception is the key for our product’s development.
8. They can be a big help in improving the product if there is.
9. It helps on what product we are going to make or sell.
10. Different customer needs different want and needs.

Senior High School
Calamba Campus
INTERPRETATION: Therefore seller should consider the buyer’s 34

perception because most of the answers states that selling what their
buyer’s needs and wants will help them to buy easily their product.And
it is the key for the product’s development.
IQ#5. How does the sellers come up with their strategy that they used?
1. Our group brainstorm and make a plan .
2. One of my groupmates have a business so that it is easy for her.
3. We prefer to use the things we know and the things we want to
sell.
4. In order to determine the future of our goal in food bazaar we
have to focus to help and understand where we are in position.
5. By pursuing that everyday we need to give our best the
customers satisfaction.
6. We tried different strategy on ball and we use the most efficient.
7. We brainstorm a plan and allocated all possible resources.
8. Being a confident seller, you have the confidence to communicate
with them there’s a bigger possibility that they will buy your
product.
9. Just focus and be confident on what products you are selling.
10. We studied the things that are trending and also priorities
customers perspective
Senior High School
Calamba Campus
INTERPRETATION: Therefore, students answer that being a confident 35

seller is their strategy to attract their customer. Two of them states that
what they have adopt from their work experience they use it to make a
product. One of them answer that before they make a product First,
they make a plan and brainstorm to create the best product. Also One
student said that they are allocated all possible resources. One student
answered that they study those trends product because they prioritize
the customers perspective.
IQ#6: How does their product different from their competitors?
1. By differentiate our product by origin and adding sample feature or
ingredient in our product.
2. Other sellers sell snacks during breaktime, while our group sell a
meals during lunch time.
3. Product will be different from competitors for having a good quality
product you are selling.
4. It will be different from competitors by having the unique idea for
making it and has the originality.
5. We make our own product instead of purchasing it..
6. It is unique and has a originality and also has a good employer to
serve our customer want.
7. Homemade ice-cream cost a cheaper than those in store like 7/11.
8. It is develop day by day, the things we sell.

Senior High School
Calamba Campus
9. Few of the sellers sell things not food. 36

10. Cheap but not compromising the effect and usefulness of the
product.
INTERPRETATION: Therefore, 1 respondent answered that they prefer
to made their own products instead purchase. 1 out of 10 answered that
the difference of their product to other competitors is their products
non-food. 1 of them answered that they tried to food a simple features
or ingredients to their food products. Their product differs to each other
because they sells snacks and the other seller sells a meal for lunch. 1
of them answered that they think a unique and what makes their
products original from others. They also use a good quality products.
And 1 respondent set a cheaper price to sell their products.
customers?
IQ#7: How did the sellers handle their customers who has arguing about the
1. It all takes in good conversation.
2. By being calm while tlking to the customers and explain carefully
on what arguments will encounter.
3. By being calm and willing to apologize for a concern.
4. Being calm and listen if ever they have complains.

Senior High School
Calamba Campus
5. It is an opportunity to improved . Listening to them will greatly 37

affect the way we think on how to improved our products.
6. Making sure that we fix our customers complains.
7. We made an action by apologize and acknowledge what
customers feeling.
8. We made a policy that only those who have allergy can return our
product.
9. We tried to fix the complaint to ensure customer loyalty.
10. So far so good there’s no any complaint we’ve encounter.
INTERPRETATION:There are two out ten states that they make sure that
they will fix their customer’s complain, then three out of ten states that
they calm theirselves while talking to the customers. And the other
answers states that it always depend on the good conversation,they
made a policy for the customers. They listen and apologize on what the
customer’s feelings are while the other answer is not connected.
IQ#8: How would they avoid fellow seller from stealing their product ideas?
1. 1.Keeping the recipe for our group only.
2. Do not let them know your recipe.
3. By not sharing to others your special recipe in your best seller’s
product
4. Making homemade products

Senior High School
Calamba Campus
5. To make sure that our product have a something unique ideas that 38
cannot be duplicated
6. By making sure that the product we are selling have a uniqueness.
7. By making that there is something unique in our product.
8. There has no thing to imprint a clothes.
9. One of our groupmates can cook a new meal so we can look
different meals.
10. Aside from filling a palent. But no matter what the other sellers do
as long as you established a truthful and well known brand the
customer will still go to you because of the service and quality you
proved.
INTERPRETATION: Therefore 3 out of 10 states that they have
something unique in this product, then 2 out of 10 they don’t let others
know their recipe. And here are the other’s answers, it states that they
keep the recipe for their group only. They established a truthful and well
know brand the customer still go to you because of the service of the
quality you proved. They made a homemade recipe and making sure
that will not tell to other seller their ideas.
IQ#9. How did the sellers overcome their fear in interacting with the customer
1. They are enjoying interacting so we are not nervous at all.

Senior High School
Calamba Campus
2. As a first timer seller business I overcome my fear by show my 39

confidence.
3. Most of us are extrovert it is easy to interact with other customer.
4. Being a first timer seller, I overcome my fear by showing my
confidence to communicate with others.
5. By being confident. Showing your confidence to other people also
shows your confident in your product.
6. As long as you are confident with your product no need to worry
and later on once you accumulate enough experience you will get
used to it.
7. They already have an experience.
8. Be used to it.
9. We ask our friends to bring their friend so we can have a common
friend.
10. By giving them on how a business run in this industry and gave
some tips to them.
INTERPRETATION: Therefore, 4 out of 10 students states that they their
confidence to talk and socialize with others as well as being nice to
them.They enjoy their interaction with other students.they sell to their
common friends. 1 out of 10 states that they are extrovert so that they
are easy to interact with other customer.And lastly they used to it in
interacting with customers.

Senior High School
Calamba Campus
IQ#10: How the customer’s feedback helps the sellers in innovating the 40
products?
1. The more they enjoy the more we try to improve our product.
2. The more they like the design,we can develop more ideas.
3. The more what are the suggestions or comments of the customers
to know what are the things that we need to improve.
4. It makes are product more improved.
5. It will help us to know what are the things that we can improved on
our product.
6. It helps customers to make our product and business good and
being able to improve our processes and improvement of product.
7. It make us happy and we try to make different ideas.
8. Customers feedback will give you tips and recommendations to our
product.
9. It’s one feedback are negative we do are best to make it possible.
10. If some feedbacks are negative we make sure that we can pass
the standards of the customer.
INTERPRETATION: Therefore, 4 out of 10 states that they make sure
that the more customer you attract the more the product they improved.
It can helps the product more improval established. They will give tips
and recommendations to the products,and to exceed the standards of
customers.
Senior High School
Calamba Campus
41
CHAPTER 4
SUMMARY, CONCLUSION AND RECOMMENDATION
CURRENT
If the location is accessible and easy to found, there are more
potential customers. If the location is out of reach there are lesser chance to
get many customers .
While some customers depends on the location’s establishment
having good and fast service, customers will get attracted. Having a
research on what the customers need are one of the best way to ensure they
always put the customer’s first. Putting choices to their menus and getting
feedbacks are also an evidence.
Cheaper product means attracting more buyers. If is too expensive
and other competitor’s products are cheaper, there’s no doubt the customer
will buy the cheaper on. Unless it depends on the customer’s if he/she values
quality over price.
Customer satisfaction can determine how many will buy your
products. And if the sellers do not consider buyer perception, lesser chance
to sell. Customer is always right and that quality and price has always an
effect.
Senior High School
Calamba Campus
To come up with a best strategy, they will have a meeting and get 42
brainstorming. Getting customer’s preference and feedback will help them the
strategy that the market needed. They should appeal in the eyes of the
customers regarding trends and facts.
Product should be unique but usable to the customers. It should be
different in terms of quality and still catchy to the eyes of the customers.
Innovating the product is one of the daily jobs of business to keep in trend.
Hearing the buyer’s complaint and apologizing for the trouble I how
the sellers should handle their customer’s complains. Refunding the money is
the best way if the sellers lose the trust of buyers. Handling it professionally
and not taking it personal is the best strategy to lose potential customers.
Keeping the product’s procedure secret to avoid fellow sellers to steal
their ideas. It should remain confidential and low key. Using trademark can
make the product more popular and well-known. Always have back-up plans
if something bad happened.
Having feedback can help the buyer to be more productive and
motivated. Being a first timer, fear is the first thing they feel but they should
believe in their skills to make their customers satisfied. Being brave enough
and taking the risk is the first step to succeed in their goal.
Feedbacks from customers will help to improve and upgrade the
product. It gives ideas and opinions that will lead them to develop their
Senior High School
Calamba Campus
product. They also would be able to know the customer’s preferences in 43

products.
FORMER
As of former students location highly affects in attracting customers.
Because the larger the place is more customers will engage in that particular
place. If the location’s space is not enough for all customers that will probably
go to their store, customers would prefer not to go in that place.
To always put the customer’s need first, they will undergo a survey
and they ensure the well treatment for customers. Listening to the customer’s
concerns and recommendations. They will be able to have more buyers who
will enjoy their product.
It is always accurate to buyers budget. The cheaper the price the
more it is bought. Because if the seller sells affordable products the higher
chance they can sell all their products. But the varion price range customers
can choose on what product they are going to buy and not that makes than
lose more money than it should be.
Selling what their buyer’s needs and wants will help them to buy their
product and the key for the products development. If sellers sell product on
what that customers are interested on. The higher the chance the products
will be sold out.

Senior High School
Calamba Campus
Being a confident seller used as the strategy to attract their customer. 44

If they have the confidence to interact with customers it just signifies that the
sellers is confident with their product that will sold out fir just a short time,
because of the positive appearance they are showing to the customers.
They prefer to made their own products instead purchasing. Because
nowadays most of the seller just purchase a product to sell, which is very
common with others.
They make sure that they will fix their customer complain. Listening to
their complains sounds irritating but being a seller, seller, must be calm and
have more patience to those complaining customers.
They have something unique in their product. Having an unique
product, makes either sellers to have difficulties to cope or steal your product.
Their confidence to talk an socialize with others. They sell product to
their common friends, this will help to overcome their fear in interacting with
others. Showing positively and confidence will avoid the fear.
Customer’s feedback can be a big help for the sellers to innovate the
product. More customer more feedbacks the seller will get. Customers is
always right to receiving feedbacks. Recommendations or tips from them will
help them to improve or upgrade their products

Senior High School
Calamba Campus
45
CONCLUSION
Therefore, the reseachers conclude that the people who went in
bazaars with no knowledge should do inspection. Checked what others are
selling and ask for the range of price to have an idea to know what more they
can provide. The most effective way of convincing customers is first, the
venue must be accessible for the customers and once the bazaar store is
physically set, you have to accommodate your customer well by greeting
them sincerely and make them comfortable. And to attract more consumers
ensure that your products has a different uniqueness and it is usable to the
customers. The sellers must consider the buyer’s perception and
recommendation for the best development output of the products.

Senior High School
Calamba Campus
46
RECOMMENDATION
To begin with, in order to attract more buyers, the entrepreneurs
should think for the innovativeness of their products. Always remember to
treat your customers right and get the customer’s feedback because it is the
key for the favorable outcome of your products. Though, despite of all
problems regarding to the customers have the confidence to interact with
them and ensures that you will think about their concerns. For the first timers,
think about the best ideas and get some advices to your teachers and
acquaintances who have already experienced to sell such products. For the
teachers guide and give some advice to your young marketers or
entrepreneurs and give some reminders regards to what they may encounter
in terms of their potential customers or to their products. To the parents of the
students guide and help the young marketers on taking the risks of selling in
bazaars and enlighten their confidents as much as they can. All in all, when
you join the bazaar event you should have innovative products in order to
convince your customer to buy and as long as you can set a cheaper price
the more chances of buyer can get attract with your product. Always remind
yourselves about the 4Ps of marketing the product, price, place and location.

The Phenomenological Study About Bazaar Experience in Convincing Customers

Uploaded by

Copyright:

Available Formats

You might also like

The Phenomenological Study About Bazaar Experience in Convincing Customers

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

The Phenomenological Study About Bazaar Experience in Convincing Customers

Uploaded by

Copyright:

Available Formats

University of Perpetual Help System DALTA

Senior High School

THE PHENOMENOLOGICAL STUDY ABOUT

REXIE JEAN D. DELA CRUZ

THE PROBLEM AND ITS BACKGROUND

Bazaar is an area of small shops and people selling things. It is a

Many business-minded people join bazaar to sell their handmade

sales. It is also a way to develop the buyers communication skills to appeal

and convince the potential buyers to purchase their products. The

potential customer to buy their products.

Background of the Study

The idea of bazaar is came from ancient civilization. It became a fixed

countries. In some cultures, A bazaar means a charity market where people

goods that can purchased at a low price called as “flea markets”.

Bazaar gave way to acknowledge homemade products. As

mentioned, the event can improve the social skills of a potential

limited knowledge how to persuade customers to buy their products.

According to the bazaar selling theory, Mohammad Sirajuddin said

modification becomes the backbone in sustaining and attracting new

customers. One of the key tasks of marketers is to differentiate their products

purchasing (Peter and Donnally,2007). However it is also important to 4

INPUT PROCESS OUTPUT

Statement of the Problem

This study is conducted to know how Grade 12 students convince their

This study would like to answer the following questions:

1.How would the sellers convince a customer to buy their product?

3.What problems have the sellers encounter in attracting the customer?

Significance of the Study

their guide. The significance of the study are the following:

To the Researchers. This study will help them to determine different

strategies in convincing customers to purchase products.

on selling for the first time.

advice on their students who are afraid on bazaar selling.

Scope and Delimitation of the Study

This study is conducted to know how bazaar experience affects the

focus on Grade 12 students of University of Perpetual Help System DALTA

Calamba Campus (UPHSD) who are taking entrepreneurship that requires

them to work on bazaar. The researchers will interview Grade 12 students

Deflation. a contraction in the volume of available money or credit

that results in a general decline in prices. (Merriam Webster)

Antedated. It is a date assigned to an event or document earlier

than the actual date of the event or document (Merriam Webster)

Modification. the making of a limited change in something;a

limitation or qualification. (Merriam Webster)

Concessionaire. the holder of a concession or grant, especially for

the use of land or commercial premises.

Review of Related Literature And Studies 7

In social psychologist theories states that consumers evaluation are

moderated or In some cases are antedated by personal fueling of equity in

phenomena. (naslam et al., 2013; Jackson et al.,2016; platow et al., 2017)

Chiu states that customer’s expectations are the expectations that he

attracting customer’s satisfaction is directly related to providing their

expectations. (Chiu et al., 2011).

Walker, Boyd, John and Larreche, mentioned that sales oriented is

In the book of The Satisfied Customer, Prof Fornell mentioned that

Outcomes. Although the patterns and linkages between Customer

satisfaction and Business Outcomes has been proven, experience dictates