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MEDIA ADVISORY

FOR IMMEDIATE RELEASE

Contact:
Desiree Babinsack
desiree.babinsack@knights.ucf.edu

Bear Grylls to attend ‘Bear in The Lair’ charity event

ALLENTOWN, Pa. (FEB. 15, 2019)

WHO: Bear Grylls, adventurist and TV personality

WHAT: ‘Bear in The Lair’ Charity event with Journey of a Lifetime Trust

WHERE: Falcon’s Lair


1127 Lair’s Way
Allentown, Pennsylvania 18104

WHEN: Feb. 16, 2019 from 9 a.m. to 5 p.m.

WHY: Event is to raise money for Journey of a Lifetime Trust and kicks off
its upcoming expedition with Colin O’Gara, a child from Easton.

MEDIA: The media and attendees will be able to tour the memorabilia from
Grylls’ past adventures that is displayed throughout the store. Grylls
will also be available for brief interviews shortly after his autograph
signing with attendees. O’Gara will also be available for brief
interviews.

ADDITIONAL: The event is in partnership with celebrity outdoorsman Grylls and his
charity, Journey of a Lifetime Trust and hiking and climbing retailer
Falcon’s Lair.

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