Marketing Plan Presentation Rubric COMPANY/BRAND Name:

Scoring Research Materials Content structure and Application and Analysis Presentation skills/Visuals Score
Level ● Wide variety of sources ● Theories/ concepts are identified correctly ● Professionally presented
● Reliable sources ● … illustrated and explained clearly ● Contains proper headings and formatting
● Relevant information ● … analysed and are linked well with the research ● Includes appendices and images
● Up-to-date information ● … synthesised with each other and support the conclusions ● Correct language, grammar and punctuation
● Vietnam specific ● Presentation skills
● Slides layout

5 marks 10 marks 5 marks

● Majority of research is drawn from a
Accompli wide variety of sources
shed ● Majority of research is taken from
reliable sources
● Majority of research is relevant to the
brand/ product and specifically
HD support the arguments presented
● Majority of research is current
● Majority of research is Vietnam
specific
● Majority of theories are identified correctly
● Majority of theories are illustrated and explained clearly
● The presentation has excellent analysis of each theory/ concept and
successfully links them with the research materials
● The presentation has excellent synthesis of the theories/ concepts and is
able to outline the major findings of the investigation.
● Suggested structure is followed with additional creative improvements.
●All required tasks are completed
● Additionally, the presentation successfully provide insight on the
impact of these findings on the company’s operations in Vietnam,
useful for future reference.
● Voice, pace and fluency: Voice is confident
and expressive, talking with rather than at the
audience. Tone is appropriate to topic. Pitch
and volume is effectively varied.
● Coherence of Presentation is strongly
supported by correct pronunciation, confident
enunciation and articulation. Purposeful
pauses enhance fluency of speech.
● Audience involvement: speaker has
effectively analysed the audience and has
responded to audience feedback during the
presentation. Elicits a positive response from
audience. Energetic presence makes the
presentation exciting and convincing.

4-5 marks 8- 10 marks

4-5 marks
Highly ● Most research is drawn from a wide ● Most theories are identified correctly ● Voice, pace and fluency: Voice is generally
Compete variety of sources ● Most theories are illustrated and explained clearly confident, and expressive. Tone fits topic.
nt ● Most research is taken from reliable ● The presentation has very good analysis of theories/ concepts but has Pitch and volume allow audience to follow
sources some inconsistencies with the research materials message.
● Most research is relevant to the ● The presentation has very good synthesis of the theories/ concepts and is ● Coherence of Presentation : Pronunciation,
brand/ product and generally support able to outline the major findings of the investigation. enunciation and articulation is mostly clear
DI the arguments presented ● Suggested structure is followed with some relevant modification and correct. Pauses are momentary and did
● Most research is current ●All required tasks are completed with a few minor gaps not interrupt fluency of speech (Vocalized
● Most research is Vietnam specific ● Additionally, the presentation attempts to provide insight on the fillers (uhms, ers, likes) are minimal.
impact of these findings on the company’s current operations in ● Audience involvement: speaker has
Vietnam. analysed the audience and shows some
adaptation to them either in terms speech
construction or having responded to audience
feedback during the presentation. Elicits a
response from audience. Although focused,
lacks energy that gets the audience excited.
3.5-3.9 marks 7- 7.9 marks
3.5-3.9 marks
Meets ● Some research is drawn from a wide
expectati variety of sources
on ● Some research is taken from reliable
sources
CR ● Some research is relevant to the
brand/ product and somewhat
support the arguments presented
● Some research is current
● Some research is Vietnam specific
3-3.4 marks
● Some theories are identified correctly ● Voice, pace and fluency: Voice is
● Some theories are illustrated and explained clearly inconsistent- may be a bit flat. Volume may be
● The presentation has good analysis of theories/ concepts and attempts to too high or low. Pitch may be strained at
link them with the research materials times, artificial or nervous.
● The presentation has good synthesis of the theories/ concepts, however it ● Coherence of Presentation : Pronunciation
does not correctly outline the major findings of the investigation. is mostly correct yet enunciation and
● Suggested structure is followed. articulation are still tentative. Speaker
● Tasks are completed but with minor gaps (few missing sections) recovers from awkward pauses. Vocalized
● Additionally, the presentation analysis is mostly descriptive/ mostly fillers are noticeable but not excessive. Rate
irrelevant/ conclusions drawn do not have supporting evidence. may be too fast or slow.
● Audience involvement: Message is focused
on speakers own interests and speaker
demonstrates minimal awareness of the
audience. Some focus but strays at times,
ideas are there but the major points are not
fully communicated leaving questions.
6 marks
3-3.4 marks

Just ● Lacks variety of sources (1 or 2)
meets ● Lacks relevant sources (1 or 2)
requirem ● Research is not relevant to the
ents brand/ product and does not support
the arguments presented
PA ● Lacks current sources
● Lacks Vietnam specific sources
● Additionally, research is too
narrow
2.5-2.9 marks
● Few theories are identified correctly ● Voice, pace and fluency: Fails to maintain
● Few theories are illustrated and explained clearly audience interest due to excessive monotone,
● The presentation has poor analysis of theories/ concepts and does not inappropriate volume and strained pitch.
correctly link with them with the research materials ● Coherence of Presentation: Incoherent
● The presentation has poor synthesis of the theories/ concepts and/ or does presentation due to many factors that
not provide any outline of major findings. undermine fluency including poor
● Major deviation from suggested structure. pronunciation. Long pauses interrupt flow of
● Tasks are completed but with major gaps (many missing sections) speech. Excessive use of vocalized fillers
● Additionally, the presentation analysis is all descriptive/ there are distracts audience.
many mistakes in application of theories/ fails to address most of the ● Audience involvement: Message is focused
issues raised in the task/ lacks relevance and/or most of the on speakers own interests and speaker
conclusions drawn are erroneous. demonstrates no apparent awareness of the
audience. Little focus, many questions
remain. Fails to generate any energy or
excitement.
5 marks 2.5-2.9 marks

Does not ● NO variety of sources ● NO theories are identified correctly ● Did not show professional presentation
meet ● NO research from reliable sources ● NO theories are illustrated and explained clearly ● Did not follow presentation format
requirem ● NO research relevant to the brand/ ● NO analysis was provided ● Did not provide appendices and/ or images
ents product and/or NO arguments ● NO synthesis was provided ● Did not copy edit/ spell check the
presented ● NO structure presentation
Fail (NN) ● NO current research ● Missing tasks
● NO Vietnam specific research

< 2.5 marks < 2.5 marks

< 5 marks
Total /20

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