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History Overview: Vision: Optimizing Resources and Deliver Sustainable Growth
History Overview: Vision: Optimizing Resources and Deliver Sustainable Growth
Haleeb Foods Ltd. was incorporated on July 1st, 1984 with a capital of Rs.46 Million under the
name of Chaudhary Dairies Limited which was renamed as CDL Foods Limited and now it is
known to be as Haleeb Foods Limited (HFL). Haleeb Foods Limited started its operations,
becoming one of the pioneers in the Pakistani dairy industry with its state-of-the-art plant.
Vision: Optimizing resources and deliver sustainable growth.
Reason of Choosing
After a successful run, Haleeb’s uninterested and incompetent managements of the past caused it
to lose its leading market position from turnover of Rs.4 Billion to revenue deficit.
Recently, the company has cleared all its debts which the old management had taken, and is now
working on their strategy.
We have choose this to renew the marketing strategy which help Haleeb recapture its former glory.