 About Flipkart

Flipkart Pvt Ltd. is an e-commerce company based in Bengaluru, India. Founded

by Sachin Bansal and Binny Bansal in 2007, the company initially focused on book
sales, before expanding into other product categories such as consumer
electronics, fashion, and lifestyle products.

The service competes primarily with Amazon's Indian subsidiary, and the
domestic rival Snapdeal. as of March 2017, Flipkart held a 39.5% market share of
India's e-commerce industry.

 Technologies used by Flipkart:

 Abhishek Kona, ex-Flipkart Engineer has revealed that Flipkart does
not depend on any fixed technology stacks rather aim at knowing
which tool solves their problem best and use that one flexibly. In
his work tenure at Flipkart, he has used Java, Scala and pure python
for different projects.

 All their software run on Linux – Debian and most of other systems
make use of JVM, even though they are not always created on Java.

 Flipkart uses MySQL for data storage and Memcached for caching.
The company has assessed top most No SQL data stores to pick the
best for the production.

 Hadoop is another software that Flipkart uses for various projects.

It simplifies evaluation and data management.

 Major Challenge Faced:

The major challenge for flipkart is to gain the market share which still holds
its dominance with Amazon. Plus the OTT space in which Amazon has been
deep rooted as Amazon Prime Video is the major competitive segment to
 focus upon. Flipkart plans a merger with hotstar for the same, but
establishing itself in the market will be a challenging task.

 Conclusion for Challenges:

Flipkart first attempts to see how the addresses are given. The thought is to
comprehend these addresses without requesting that the clients type the
addresses in an unexpected way. The organization utilizes a learning model
to recognize whether the location is monkey composed—addresses
containing arbitrarily composed alphanumeric characters.

The procedure additionally includes utilizing the skill of field officials who
have a superior comprehension of residential locations. Before conveying a
model, the information is redressed, approved and observed. The system
guarantees that the information is intelligent as various administrators may
have named these information in an unexpected way. With an answer set
up, the innovation naturally gives a sub-region name. This makes the whole
procedure quicker and easier.

 Facing Flexibility and Competative Challenges:

1. Phase I: Basic Financial Planning

Most companies trace the origins of a formal planning system to the annual
budgeting process where everything is reduced to a financial problem. Procedures
develop to forecast revenue, costs, and capital needs and to identify limits for
expense budgets on an annual basis. Information systems report on functional
performance as compared with budgetary targets.

2. Phase II: Forecast-based Planning

The complexities of most large enterprises, however, demand more explicit
documentation of the implicitly understood strategies of Phase I. The number of
products and markets served, the degree of technological sophistication required,
and the complex economic systems involved far exceed the intellectual grasp of
any one manager.

3. Phase III: Externally Oriented Planning

In an environment of rapid change, events can render market forecasts obsolete
almost overnight. Having repeatedly experienced such frustrations, planners
begin to lose their faith in forecasting and instead try to understand the basic
marketplace phenomena driving change.

4. Phase IV: Strategic Management

Phase IV joins strategic planning and management in a single process. Only a few
companies that we studied are clearly managed strategically, and all of them are
multinational, diversified manufacturing corporations. The challenge of planning
for the needs of hundreds of different and rapidly evolving businesses, serving
thousands of product/markets in dozens of distinct national environments, has
pushed them to generate sophisticated, uniquely effective planning techniques.