PR Plan & Tour Rundown Churchill Downs ~ PR PLAN CONFIRMED: Monday, April 18, 2016 at 2:30 pim.~ 3:30 pum. EST in Louiaw Qveriew (On 4/18 (42:01 a.m, ATRT will announce that thas enhanced the Mobilite Distributed Antenna System (OAS) at Churchill owns forthe fourth yearn a row. We will show off the technology in place Dhind-the-scenes by hosting a tour wit local mea, Deployment Highlights (©The 290-antenna DAS at Churchill Downs covers the entire area inside the venve and also boosts coverage outside inthe filés and the venue's parking areas ‘Announcement {4/17/36 a micright EST ‘Issue @ local announcement highlighting the enhancement of DAS atthe venue Media Tour 4. DAS Media Tour 2:30 p.m. EST on April 18, 2016, 2 Tour Rundown: {Attendees wil park inthe parking lot at Churchill Downs Gate 1 entrance. Attendees should enter inthe General Office door where they wil be directed toa gathering area, ». Tour Participant Pre-Tour Walkthrough ~ 1:30 p.m Al tour participants (non-medla) te conduct brief onsite walkthrough to ensure we are all prepped for tour. {Media Checkn 2:30 pim. = Upon arial, guests/paricipants/media will meet at Gate 1 General Office doo. Welcoming Remarks (at Churchill Downs) ~ afew minutes per person * Hood Harris ATEIT Kentucky President ‘© Why we are here ATT Network and big picture ‘John Asher - Churchill Downs Rep. ‘© How DAS wil improve the fan experience at Churchill Downs for derby ‘ans; Why this is important to Churchill Downs * Dana Tardelii~ Mobilit ‘+ ATTis the anchor tenant, and we've partnered together forthe lat four years here at Churchill Downs + The process of designing and deploying DAS at Churchill Downs — why this deployment is unique for Mobic ‘The increasing demand for wireless upgrades to enhance vstor/fan experience - DAS ‘+ Mobiite’s role as one of the nation’s leading wireless infrastructure providersTour Order/Agenda + Following the remarks in entrance lobby, we wil then walk te DAS Head-End Room + We will go take a lookin the head end room + Show off some ofthe other *stealthed” antennas located throughout the venue ‘through additional vantage points. Guide attendees pointing aut and describing the variety of antennas throughout the arena, + i mecia present have interest in more deta ‘© Address further questions ‘+ Tourends ‘Spokespersons (3) ‘+ ATAT Kentucky President: Hood Haris, + Churchill Downs Spokesperson: ohn Asher ‘+ Mobiltie Spokesperson: Dana Tarde Senior Vice President, Wireless Solutions ‘oursupport (5) ‘AIBE: Cathy Lewandowsk' (AT&T PR) AIBT: David Wiginton (ATAT Construction & Engineering) ABT: Jerome McNear (AT&T RF Engineer) [ATBL: Hank Mangeot (Kentucky Regional Director, External Affairs) Moblitie: Setar Kota (Moblitie Director of Deployment) ‘Chutchil Downs: Zac Burleson (Churchill Downs Partnership Activation Manager) "Media Relations stratezy ‘ith local media team to pitch regiona/ioal publications with industry analyst team and blogger team to share with key targets on the subject matter ‘sue release over PR Newswire ‘VATE Newsroom with Top Story {Louisville (reporter 780) rier Joural - Sheldon Shafer (metro/Jonathon Lintner (sports) c=Teena Maddox AVES TV (NBC) srry McGee - WDRB-TV (FOX) 5 WHAS-TV (ABC) wuKv-TV (cas) 1 Facebook Post T \urcil Downs & Mobile to post on their social media channelsDay of Contact information ‘+ Dana Tardeli, Mobiltie (404) 8595811 / dana@mobiltie.com + Sekhar khota, Mbiltie (513) 888-9570 /sekhar@mobltie.com ‘+ David Wiginton, AT&T (205) 516.6482 / 63941@att.com ‘Jerome MeNear, ATRT (502) 839.0000 /im7903@att.com + Cathy Lewandowski, ATAT (618) 337-8510 /cl2580@attcom “Lisa Schmidt, ATRT (508) 395.6762 /1<7904@att.com wae