Sales Ratus No.

Of SALES TOP 3 Market

SBU Juta Competitor 1 2 3 Growth %
A 0.5 8 0.7 0.7 0.5 15
B 1.6 22 1.6 1.6 1 18
C 1.8 14 1.1 1.2 1 7
D 3.2 5 0.7 0.8 0.7 4
E 0.5 10 2.5 1.8 1.7 4
7.6 59 48
Pertumbuhan Pasar= Market Growth Rate = TMt - TMt-1
TMt-1
Pangsa Pasar Relative= BSt Business Sales at time t
LCSt Leading Competitor Sales at time t
Hasil Perhitungan Latihan Aplikasi BCG
SBU Kontribusi SBU Pangsa Pasar Relatif Pertumbuhan Pasar
A 0.066 0.5/0.7 =0.71 15
B 0.211 1.6/1.6 = 1.0 18
C 0.237 1.8/1.2 = 1.5 7
D 0.421 3.2/0.8 =4 4
E 0.066 0.5/2.5 =0.2 4
100% 1.48 =7.41/5 9.60% =48/5

Bintang Kucing Liar

Pertumbuhan Pasar
9.60%
Sapi Perah Anjing Malas

C
D E
=66% =6.5%

Pangsa Pasar Relatif

1.48x
Pengubah Kekuatan Bisnis, Matrix GE Year Pengubah Daya Tarik Industri, Marix GE
2005
JosAT Bobot Posisi Nilai JosAT Bobot Posisi Nilai
Pangsa Pasar 0.15 5 0.75 Pertumbuhan Industri 0.30 5 1.50
Pengalaman 0.25 5 1.25 Besaran (size) 0.10 3 0.30
Kualitas 0.15 4 0.60 Profitabilitas 0.20 4 0.80
After Sales S. 0.20 5 1.00 Intensitas Modal 0.05 5 0.25
Daya Saing Harga 0.05 2 0.10 Stabilitas 0.10 5 0.50
Efisiensi 0.10 3 0.30 Intensitas Persaingan 0.20 3 0.60
Produktivitas 0.10 3 0.30 Cyclicality 0.05 2 0.10
1.00 4.30 1.00 4.05

General Electric (Mc Kinsey) Matrix

H M L
H
GROWTH GROWTH SELECTIVITY
Business Strength

M
GROWTH SELECTIVITY HARVEST/DIVEST

L
SELECTIVITY HARVEST/DIVEST HARVEST/DIVEST

Industry Attractiveness