Professional Documents
Culture Documents
Siva
Siva
Siva
CHAPTER 1 .................................................................................................................................. 4
1. Introduction ................................................................................................................... 4
CHAPTER 2 .................................................................................................................................. 5
CHAPTER 3 .................................................................................................................................. 6
3.1 Branding 8
CHAPTER 4 ................................................................................................................................ 10
CHAPTER 5 ................................................................................................................................ 11
5. Operations .................................................................................................................... 11
CHAPTER 6 ................................................................................................................................ 12
CHAPTER 7 ................................................................................................................................ 13
7.4 Vibe X 16
7.5 Vibe X2 16
7.6 Vibe Z2 16
7.7 Vibe Z 16
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7.9 Vibe Shot 17
7.10 Vibe S1 17
CHAPTER 8 ................................................................................................................................ 21
CHAPTER 9 ................................................................................................................................ 23
9.1 Mission 23
9.2 Vision 23
2
BOARD OF DIRECTORS
YANG Yuanqing
Chairman and Chief Executive Officer
Gianfranco LANCI
Corporate President and Chief Operating
Officer
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CHAPTER 1
1. Introduction
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CHAPTER 2
2. Lenovo Group
In 1994, Lenovo became a public company, listed on the Hong Kong Stock
Exchange. In 1997, it overtook both IBM and Compaq as the leading PC
supplier in China, and since then has remained in the first place and
expanded its share to over 1/3 of the Chinese market since 2012.
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CHAPTER 3
Yang Yuanqing said that Lenovo's strategy for Lenovo devices dictates an
emphasis on its home market of China and emerging markets such as Russia,
Indonesia, India, and the Middle East. Lenovo planned significant product
releases in those markets in 2013. Yang said Lenovo is pursuing this strategy
due to its thin pre-tax profit margin of only 2.6%. He said, "If you don’t have
enough scale, if you don’t have enough volume, it’s hard to make money. If
you don’t have enough market share, it’s hard to make money," Yuanqing
says. "That’s why we enter the markets one by one. When we enter a market,
we want to quickly get double-digit market share."
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MediaTek in 2012. According to IHS iSuppli, Lenovo was a top-three
smartphone maker in China with a 16.5 percent market share in the first
quarter of 2012. According to a May 2012, report released by IDC Lenovo
ranks fourth in the global tablet market by volume. In November 2012,
Lenovo became the second largest seller of mobile phones in China when
measured by volume.
Lenovo sold about 50 million smartphones in 2013. The same year Lenovo
increased its smartphone sales by 60% from 2012. Most of these sales took
place in China where low and middle-end smartphones were still in great
demand.
Lenovo has assembled a team of senior managers familiar with the Indian
market, launched mobile phones at all price points there, and worked on
branding and marketing in order to build market share. As of February 2014,
Lenovo claims that its sales of smartphones in India have been increasing
100% per quarter while the market is only growing 15-20% over the same
period. Lenovo did marketing tests of its smartphones in November 2012 in
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Gujarat and some southern cities, where Lenovo already had a strong presence.
Lenovo's strategy has been create awareness, maintain a broad selection of
phones at all price points, and developing distribution networks. Lenovo
partnered with two national distributors and over 100 local distributors. As of
February 2014, more than 7,000 retail outlets in India sold Lenovo
smartphones. Lenovo has also partnered with HCL in order to set up 250
service centres in 110 cities.
3.1 Branding
The "Le" series of devices, including the LePhone, LePad, and the LeTV were
sold under the "idea" brand outside of China. The LePhone was thus known as
the "ideaphone" in other markets. The "Le" pre-fix means "happy" in
Mandarin Chinese and this branding is only used in Mainland China.
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In early 2013, Lenovo signed an endorsement deal with Kobe Bryant. Lenovo
says Bryant was selected in order to further internationalize its brand while
appealing to young consumers. Bryant made numerous appearances on behalf
of Lenovo and was its main smartphone marketing campaign of the year in
Asia.
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CHAPTER 4
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CHAPTER 5
5. Operations
In August 2015, Lenovo announced that except for ZUK, all of its mobile phone
business would be folded into Motorola Mobility. The Lenovo brand name will no
longer be used on smartphones. This move is a part of Lenovo's strategy to reduce its
product lineup while improving quality. Other Chinese phone makers such as ZTE,
Huawei, and Coolpad are pursuing a similar strategy and have given up releasing
dozens, sometimes hundreds of models per year. Smartphone makers are responding
to weak demand due to market saturation; unit volume decreased 21.9% in the
Chinese mobile phone market in 2014, according to the Chinese Academy of
Telecommunications Research.
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CHAPTER 6
All past and current Lenovo smartphones use a customized version of the Android
operating system produced by the Open Handset Alliance led by Google.
Numerous press reports indicated that Lenovo plans to release a phone based on
Microsoft's Windows Phone. According to JD Howard, a vice president at Lenovo's
mobile division, the company will release a Windows-based phone if there is market
demand. A Windows-based phone from Lenovo would be a potentially formidable
competitor against Nokia's Lumia line of smartphones.
Lenovo invested 100 million yuan in a fund dedicated to providing seed funding for
mobile application development for its LeGarden online app store available for
Chinese users. As of 2010, LeGarden had more than 1,000 programs available for
download to users of the LePhone. At the same time, LeGarden counted 2,774
individual developers and 542 developer companies as members.
Lenovo uses MediaTek's turnkey chipsets that allow mobile phone manufacturers to
focus on improved industrial design and software while reducing costs. As of
November 2013, Lenovo has released four phones using MediaTek chipsets. Lenovo
also has what it calls a "strong relationship" with Intel and Qualcomm.[35]
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CHAPTER 7
7. Lenovo-branded phones
7.1 K800
Lenovo unveiled the K800 smart phone at the 2012 Consumer Electronics Show in
Las Vegas, Nevada. The K800 uses an Intel Atom Z2460 processor which makes use
of hyper-threading technology to increase its computing power. The K800 has a 4.5-
inch display with 720p resolution. The K800's camera has 8-megapixel resolution.
The demo model shown at CES in 2012 was running the Gingerbread version of
Android.
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7.2 K900
The K900 is a high-end smartphone with a 1080p 5.5-inch screen using IPS
technology. The K900's screen has more than 400 pixels per inch and is made with
Corning's Gorilla Glass 2. The K900 is only 6.9 mm thick and weighs only 162
grams. The K900 case is made with a composite of stainless steel and polycarbonate
formed in a unibody mold. The K900 runs on the Intel Atom Z2580 processor, a
dual-core chip, which runs up to 2.0 GHz and utilizes Intel's hyper-threading
technology to improve performance. The device also uses as the graphic engine
Imagination Technologies' PowerVR SGX 544MP2 GPU.
The K900's camera is one of its distinctive features. It captures pictures with a
resolution of 13 megapixels and has a large aperture f1.8 lens. The K900's lens
allows it to take clear photos in low-light conditions without using a flash. The K900
was the first smartphone to use a f1.8 lens. The front camera has a wide 88-degree
viewing angle in order to make self-photos and video chat more convenient.
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The K900 was designed specifically with emerging markets in Asia in mind. As of
May 2013, Lenovo sells the K900 in China, India, Indonesia, Russia, the Philippines,
and Vietnam. Lenovo plans to sell the K900 in ten additional markets by the end of
the same year.
7.3 A820
The A820 is another popular dual-SIM smartphone, which in this case is equipped
with an ARM Quad Cortex-A7 MediaTek MT6589 CPU. The phone belongs to the A
series which is an entry-level group of Lenovo mobile devices. But having a
relatively fast 1.2 GHz quad-core CPU, 4.5 inch 540x960 (qHD) resolution IPS
screen (although covered with a standard non-Gorilla glass) and 1 GB of RAM
memory, made it a quite powerful product when released in March 2013. Lenovo
A820 is quite popular in many countries, despite the fact that it is directly available
only in China, India, Indonesia, Russia, the Philippines, and Vietnam. In a review for
Mobile Network Comparison the author summarized that Lenovo A820 "offers
incomparable value compared to almost any phone available on British high streets."
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7.4 Vibe X
The Vibe X was unveiled at the IFA 2013 show in Berlin, Germany. Lenovo hopes
that the Vibe X will help it expand its smartphone market share outside of
China.[43][44] The Vibe X's main feature is a 5-inch 1080p display made with
scratch resistant Gorilla Glass 3 from Corning. At this size a 1080p display has a
pixel density of 440 pixels per inch.
7.5 Vibe X2
The Vibe X2 is an Android smartphone with a 5-inch 1080p screen. It has three
colors set in layers and an angular design with no curved edges and a flat back. It
weights 120 grams is 7.27 millimeters thick. An option is offered for the Vibe
Xtension, a battery pack in the form of an additional 5.1 millimeter layer to the back
of the phone. 32 gigabytes of storage come standard. It has an 8-core MediaTek
MT6595 processor and works with LTE. It runs Android 4.4 "KitKat" with Lenovo's
Vibe 2.0 user interface.
7.6 Vibe Z2
Lenovo called the Vibe Z2 a "selfie phone." The Z2 has a back-facing camera with
13 megapixels of resolution and a front-facing camera with 8 megapixels. The Z2 has
a 64-bit Qualcomm processor, 32 gigabytes of storage, a 720p 5.5-inch display, and
has dual SIM slots. The battery is rated at 3,000 mAh. LTE is supported. The body is
7.8mm thick and has unibody design.
7.7 Vibe Z
The Lenovo Vibe Z is a high-end Android smartphone that accepts dual SIMs. It is
7.99 mm thick and has 5.5-inch display. The Vibe Z uses a relatively large 1/3.06-
inch backlit camera sensor paired with a f/1.8 lens and a dual-LED flash in order to
achieve good low-light performance. The front-facing camera has a wide-angle lens
with an 84-degree field of view.
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7.8 Vibe Z2 Pro
The Vibe Z2 Pro is a high-end Android 4.4 smartphone with a six-inch high-
resolution screen (2,560 by 1,440). The phone also has a metal unibody frame and a
4,000 mAh battery. The Pro is 7.7 mm thick and weighs 179 grams. It runs a
2.5 gigahertz Snapdragon 801 chipset with 3 gigabytes of RAM. Its camera has 16
megapixels of resolution, a dual LED flash, and optical image stabilization. It can
accommodate two SIMs. 32 gigabytes of internal storage is standard.
Lenovo introduced the Vibe Shot smartphone at the 2015 World Mobile Congress.
The device's rear camera has a 16-megapixel sensor with a six-piece modular lens,
autofocus that uses an infrared sensor, a tri-color LED flash, and optical image
stabilization. A hardware shutter button is included in order to avoid the need to open
the camera application. It has an 8-core Snapdragon 615 SoC processor that runs at
1.7 gigahertz, 3 gigabytes of RAM, 32 gigabytes of internal storage, and a five-inch
display with 1080p resolution. The Vibe Shot runs on the Android 5.0 operating
system.
7.10 Vibe S1
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camera with LED flash and a 5-megapixel front camera. Internally, it has a 1.5 GHz
8-core (Cortex-A53) MediaTek MT6752M 64-bit processor with 2.GB of RAM, 8-16
GB of storage with room for a 32GB SD card, and a 2900+ mAH rated battery.
Lenovo A7000 covers are available on Madanyu.
The Lenovo K4 Note was launched in early 2016. The K4 note is 3.5mm thick at its
thinnest point and weighs 158 grams. It has a 5.5-inch 1080p display with a contrast
ratio of 1000 to 1 protected by Gorilla Glass 3. It uses a MediaTek MT6753
processor, with three gigabytes of RAM. It runs Android 5.1 customized with
Lenovo's Vibe user interface. The operating system will be updated to Android 6.0.
16 gigabytes of storage come standard. Storage may be expanded up to 128 gigabytes
via microSD card. Lenovo K4 has a fingerprint scanner on back and it also come
with Dolby Atmos.The rear camera uses a 13-megapixel sensor with fast focus. The
front camera uses a five-megapixel sensor with focus. Lenovo also launched the
Wooden Edition of K4 Note in India on 14 July 2016 with same set of specifications.
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commonly known as "Lollipop". It uses a 64-bit Snapdragon 415 processor and has 2
gigabytes of memory. A microSD card slot allows for the expansion of internal
storage. The battery has a capacity of 2,750 mAh and is interchangeable. Lenovo
claims the device achieves 15.1 hours of talkative on 3G. The K5 Plus is almost
identical but includes a faster Snapdragon 616 processor. Lenovo is also expected to
launch the 4 GB RAM variant of Vibe K5 Note in India on 1 August 2016.
On 1 August 2016, Lenovo launched the 3 GB RAM variant of the Vibe K5 Plus in
India. Apart from increasing the amount of RAM, Lenovo has also increased the
external storage from 32 GB to 128 GB without an increase in price. Lenovo K6
Power is the successor to the K5 plus.
On 1 August 2016, Lenovo launched the Vibe K5 Note in India.[62] The device is
offered in two variants in India - 3 GB RAM and 4 GB RAM. It's powered by
MediaTek's Helio P10 octa-core processor and runs on Android 6.0 Marshmallow out
of the box.
The Lenovo K6 Note is a smartphone with 64-bit octacore processor, an 5.5" full HD
display and a 4000 mAh battery. A fingerprint sensor and a 16 MP rear camera plus a
8 MP front camera are built in the metall housing.
The Lenovo K8 Note is a solid upgrade over the earlier device (Lenovo K6 Note) and
comes with 5.5 inches Full HD display and is powered by Helio X23 Deca core
processor and is coupled with either 3GB or 4GB of RAM. The smartphone also
highlights a dual camera setup on the backside and it has a 13MP+ 5MP combination
with a 13MP front camera.
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7.18 Lenovo Smart Cast
Lenovo announced the Smart Cast at its 2015 Lenovo Tech World conference in
Beijing. The Smart Cast is an Android-based smartphone that uses a built-in laser
projector to project a full-sized keyboard onto the surface below the phone. In
addition to input, the projector can also cast movies and games. The image always
stays in focus due to the fact that it is laser based.
The Lenovo Lemon 3 was launched in early 2016. It has 5-inch 1080 by 1920 pixel
IPS display, a 1.5-gigahertz Qualcomm Snapdragon 616 system-on-a-chip, 2
gigabytes of memory, an Adreno 405 graphics processor, 16 gigabytes of bullt-in
storage, and dual SIM card slots. It supports 4G LTE including the radio bands used
in India. Its battery has a capacity of 2750 mAh; Lenovo claims this will deliver 15
days of standby time on 4G or 6.2 hours of continuous video playback. Storage can
be expanded with a microSD card.
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CHAPTER 8
8. Lenovo Connect
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Table 2 Market Shares of Top 4 PC Manufacturers in China (%)
(5.6)
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CHAPTER 9
9.1 Mission
“Our mission is to become one of the world’s great personal technology companies. We
aspire to achieve this objective by leading in three key areas:
Personal Computers: Lead in PCs and be respected for our product innovation and
quality.
Convergence: Lead the industry with an ecosystem of devices, services, applications and
content for people to seamlessly connect to people and web content.
Culture: Become recognized as one of the best, most trusted and most well-respected
companies to work for and do business with.”
9.2 Vision
Milko van Duijl, senior vice-president of mature markets for Lenovo, recently
discussed how the company was able to fix a long floundering IBM business, why
Lenovo believes it will eventually dethrone HP as global PC market monarch, and
how it plans to maintain its reign
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COMMENTS AND SUGGESTIONS
The main objective of the study is to know about the operations that are occured
in “LENOVO Smartphones”.
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ABOUT THE VISIT
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