JULY - SEPTEMBER

TV RATE CARD
 CARTOON NETWORK
Turner’s Cartoon Network is a universally appealing channel driven
by its exciting slate of surprising comedy and adventure. For more
than 25 years, Cartoon Network’s line-up explores the relatable
themes of humour, friendship, imagination, action and adventure.
The channel targets boys and girls aged 6-12 and aims to champion
kids being themselves through its rich mix of entertaining and globally
successful content. Awarded “coolest kid’s channel” in South Africa
(source: Sunday Times Generation Next Survey 2017), Cartoon
Network is the first choice for kids and families.

Spot Advertising * Day * Time Band 30” Rate

Mon - Sun 06h00 - 23h59 R6 000

Loose Spot Rates

Mon - Sun 24h00 - 05h59 R2 000

Programme/Time
Mon - Sun 06h00 - 23h59 R6 500
Specific Rates

*NETT RATES Rates exclude VAT, Standard Terms and Conditions apply. E&OE.

Please contact your Account Manager for detailed show information, sponsorship, package deals and promotion
enquiries.

Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

Multiply By 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0

#Duration over 50” to be approved by channel prior to booking and transmission.

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 BOOMERANG
Turner’s Boomerang is a 24-hour channel, offering classic remakes
as well as the latest animated shows coming from the best studios
across the globe. Boomerang targets boys and girls aged 4-9 and
their families, offering an exciting mix of light-hearted and fun
family favourite cartoons such as Be Cool, Scooby-Doo!, The Tom
and Jerry Show, Wacky Races, Dorothy and The Wizard of Oz,
Masha and the Bear, Mr Bean, Grizzy and the Lemmings or Angry
birds. Awarded second “coolest kid’s channel” in South Africa
(source: Sunday Times Generation Next Survey 2017).

Spot Advertising * Day * Time Band 30” Rate

Mon - Sun 06h00 - 23h59 R6 000

Loose Spot Rates

Mon - Sun 24h00 - 05h59 R2 000

Programme/Time
Mon - Sun 06h00 - 23h59 R6 500
Specific Rates

*NETT RATES Rates exclude VAT, Standard Terms and Conditions apply. E&OE.

Please contact your Account Manager for detailed show information, sponsorship, package deals and promotion
enquiries.

Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

Multiply By 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0

#Duration over 50” to be approved by channel prior to booking and transmission.

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 TCM
Since its rebrand from classic black and white movies to a
blockbuster movie destination channel, TCM is one of South
Africa’s fastest-growing movie channels. Known by the signature
“Powered by Movies” tagline, TCM has become the choice American
blockbusters destination. TCM is the only movie channel on the
DStv platform available on all DSTV bouquet tiers, including the
Access (estimated 1.2m households) and Easy View options.

Spot Advertising * Day * Time Band 30” Rate

Mon - Sun 06h00 - 16h59 R1 500

Loose Spot Rates

Mon - Sun 17h00 - 22h59 R2 500

Mon - Sun 23h00 - 05h59 R900

Programme/Time
Sat - Sun 20h00 R4 000
Specific Rates

*NETT RATES Rates exclude VAT, Standard Terms and Conditions apply. E&OE.

Please contact your Account Manager for detailed show information, sponsorship, package deals and promotion
enquiries.

Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

Multiply By 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0

#Duration over 50” to be approved by channel prior to booking and transmission.

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 Cape Town TV
CAPE TOWN TV is a non-profit, free-to-air, community television
station licensed to serve the greater Cape Town metropolitan
area. The channel aims to showcase local talent and address
economic and social development through informative and
educational programming produced by and for the community.
Community participation is the DNA of Cape Town TV. Cape Town
TV is deeply rooted in the community it serves and encourages
active community participation in the channel. Programmes are
created in partnership with stakeholders such as GOs, educational
institutions and the private sector.

Time Band Segment * Mon - Fri * Sat/Sun

24h00-02h00 Off Peak R750 R500

02h00-06h00 Off Peak R950 R750

06h00-08h00 Off Peak R1 250 R950

08h00-12h00 Off Peak R1 500 R1 250

12h00-15h00 Off Peak R1 750 R1 500

15h00-18h00 Off Peak R1 950 R1 750

18h00-22h00 Prime Time R3 250 R2 500

22h00-24h00 Off Peak R1 500 R1 250

*NETT RATES Rates exclude VAT, Standard Terms and Conditions apply. E&OE.

Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

Multiply By 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0

#Duration over 50” to be approved by channel prior to booking and transmission.

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 ONE GOSPEL
Gospel music enjoys the largest following of any musical genre
in Africa and ONE Gospel answers this need as the only 24 hour
gospel music channel on DStv. ONE GOSPEL unites Africa through
music and provides inspirational and relevant content to more than
1,5 million* South Africans. One Gospel boasts viewership across
all provinces nationwide and in 10 other African countries via GOtv.
7 Viewership on DStv Premium, Access, Compact, Compact Plus
and Family, nationwide and in 7 other African countries – Botswana,
Malawi, Mozambique, Namibia, Swaziland, Zambia & Zimbabwe.
*Source: TAMS.

Segment Time Band * Mon - Fri * Sat/Sun Programme Specific Price

Range

Off Peak 24h00-08h00 R2 750 R2 750 R2 750-R15 000

Prime Time 08h00-22h00 R5 000 R5 000 R5 000-R15 000

Off Peak 22h00-24h00 R2 750 R2 750 R2 750-R15 000

*NETT RATES Rates exclude VAT, Standard Terms and Conditions apply. E&OE.

Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

Multiply By 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0

#Duration over 50” to be approved by channel prior to booking and transmission.

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 DUMISA TV
DUMISA TV provides a voice and a platform for African Traditional
churches. More than 1.6 million* loyal viewers tune in to Dumisa
weekly. Viewers find inspiration in the live broadcasts of the Sunday
Church Services. Viewers can also enjoy coverage of live events,
gospel music and talk shows. *Source: TAMS.

Time Band Segment * Mon - Fri * Sat/Sun Programme Specific Price

Range

24h00-06h00 Off Peak R2 500 R2 500 R2 500-R12 500

06h00-08h00 Off Peak R2 500 R2 500 R2 500-R12 500

08h00-22h00 Prime Time R4 500 R4 500 R4 500-R12 500

22h00-24h00 Off Peak R2 500 R2 500 R2 500-R12 500

*NETT RATES Rates exclude VAT, Standard Terms and Conditions apply. E&OE.

Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

Multiply By 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0

#Duration over 50” to be approved by channel prior to booking and transmission.

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 StarSat
STARSAT gives you top class entertainment with over 120+ channels
to choose from. The channel offering is vast. Starsat offers movies,
news, series, kids programmes, music, gospel documentaries,
sports, lifestyle, telenovelas, comedy and dramas.

Spot Advertising * Day * Time Band 30” Rate

Spot Rate Mon - Sun 06h00 - 24h00 R8 000

Special Events Mon - Sun 06h00 - 24h00 R10 000

*NETT RATES Rates exclude VAT, Standard Terms and Conditions apply. E&OE.

Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

Multiply By 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0

#Duration over 50” to be approved by channel prior to booking and transmission.

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 Sony TV Asia
SONY ENTERTAINMENT TELEVISION is a 24 hour Hindi
General Entertainment Channel that provides complete family
entertainment. A dynamic channel that responds to the diverse
needs of its viewers, it offers a complete spectrum of genres from
thrillers to dramas, events to comedies, game shows to dance
shows and much more. Our Brand Belief is “When relationship turns
into partnership, life looks up and leaps forward, our differences
dissolve and we appreciate each other more, laugh together more
and hence it’s a win win for all”. With our prudent story telling we
continue to rule the roost with stories that are relevant, engaging
and entertaining.

* Day Time Band * 30” Rate

Mon - Sun 00h00-18h00 R3 400

Mon - Sun 18h00-23h00 R3 800

Mon - Sun 23h00-24h00 R3 400

*NETT RATES Rates exclude VAT, Standard Terms and Conditions apply. E&OE.

Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

Multiply By 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0

#Duration over 50” to be approved by channel prior to booking and transmission.

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Terms and Conditions
• All rates quoted are in respect of 30 second commercials
(for other durations, please consult the table at the bottom
of the rate card).
• Added Value is subject to availability at time of booking and
transmission.
• All sponsorship rates are by negotiation, and are subject
to change with the issuing of revised rate cards and show
changes.
• Preferred spots, requested by advertising break or hour,
carry a 25% surcharge, and will be adjusted with revised
rate cards.
• Product exclusivity is not guaranteed within commercial
breaks.
• All packages are subject to availability.
SPONSORSHIP TERMS
• Consists of an OBB, CBB and generic spot.
• Rates for sponsorships are available on request and are
subject to availability at time of booking and transmission.
MATERIAL REQUIREMENTS
• Material requirements: ads to be sent to the following
ad-delivery companies: Mediasend or Adstream. They will
handle the Quality Control of the video encoding, automatic
loudness levels/format and handle the electronic delivery in
the various formats required for broadcast.
• The Advertisement Copy must be delivered to the ad-delivery
company no less than 7 (seven) business days before the
date of the intended transmission.
BOOKING APPLICATIONS AND AMENDMENTS
• In the event that booking applications or amendments
are received later than 7 (seven) working days prior to
transmission, Mediamark will endeavour to transmit the
relevant advertisements at the intended time, but accepts
no responsibility or liability in the event of incorrect booking
schedules, incorrect material being transmitted, material
not being transmitted, or any other administrative errors
whatsoever.
CANCELLATION OF AIRTIME BOOKED
• Cancellations of bookings must be received from the
Advertising Agent or Advertiser by the Company in writing
no less than 28 (twenty eight) days prior to the intended
transmission date, failing which the Advertiser shall pay
100% of the total airtime value of such bookings:
• In the event of booking cancellations being received
later than 7 (seven) working days prior to the intended
transmission, Mediamark accepts no responsibility or
liability for the transmission or non-transmission of any
material incorrectly or erroneously flighted.
RATES, CHARGES AND CHANGES
• All advertisement transmission bookings are accepted on
the understanding that they will be paid for at the rate in
force at the date of transmission.
ANNUAL COMMITMENT INCENTIVES
• All annual nett volume incentives require written approval
from the client / agency. However, should the client / agency
not respond in writing within 10 (ten) working days of
receipt of the incentive letter, it will be deemed accepted
and implemented as proposed.
DELIVERY:
• Delivery of the Advertisement Copy shall be deemed to have
been made only when Mediamark and/or the Broadcaster’s
technical requirements have been met and the relevant
transmission instructions have been given.
GENERAL
• Rates quoted exclude VAT.
• Rate card effective from 01 July – 30 September 2018
• This is a nett rate card and excludes any negotiated
incentives and/or discounts.
• This rate card is issued for the information of advertisers
and advertising agencies and does not constitute an offer by
Mediamark. Mediamark and/or the TV Channel reserves the
right to change scheduled programming or rates.
• Confirmation of orders placed with Mediamark will be
issued to verify the commercials booked. This will be
deemed correct unless written notice contrary to such
confirmation is received in writing within 2 (two) working
days after the confirmation has been issued.
• Compensation for spots not flighted on a TV channel will be
given in airtime. No credits will be passed.
• TV Channel and Mediamark liability for spots not flighted
and/or incorrectly flighted is limited to the value of the
spots not flighted and/or incorrectly flighted.
• The advertiser and/or advertising agency acknowledges
that the broadcaster of the Advertisement is subject to the
provisions of the Advertising Standards Authority Code, or
other such authority regulator body.
• The advertiser or advertising agency indemnifies Mediamark
and the TV stations represented by Mediamark for damages
resulting from any advertisements placed on any TV Channel
within Mediamark’s portfolio, including but not limited to
any third party claim arising from any matter depicted in
such advertisement of the Advertiser.
• The advertiser and/or advertising agency shall not be
entitled to cede any of its rights in terms of this agreement
to third parties, without the consent of Mediamark.
• The Advertising Agency that enters into this contract on
behalf of the Advertiser warrants that it has the necessary
authority from their Advertiser to do so. Such Agency shall
be liable for amounts owed by the Advertiser in terms of this
agreement.
• The rates represented in this document are the sole rates
applicable for the period and supersedes all previous rates.
• E&OE
PACKAGES
• All channel packages are based on 30” spot duration.
• All packages are scheduled at Mediamark’s discretion based
on inventory availability.
• For Telmar application purposes, the one and two week
packages have been formulated to run over the relative
period.
• Packages detailed on Telmar and Arianna are merely a
guideline for campaigns – the final schedule may differ from
the contract supplied.
• Mediamark is not accountable for differing performances
based on projections versus the actual transmitted plan.
• Breaks are subject to change dictated by the Channel and
Mediamark cannot be held responsible for scheduled
spot moves as a result.
• For more information on packages contact:
tvrates@mediamark.co.za
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 BOOMERANG
Turner’s Boomerang is a 24-hour channel, offering classic remakes
as well as the latest animated shows coming from the best studios
across the globe. Boomerang targets boys and girls aged 4-9 and
their families, offering an exciting mix of light-hearted and fun
family favourite cartoons such as Be Cool, Scooby-Doo!, The Tom
and Jerry Show, Wacky Races, Dorothy and The Wizard of Oz,
Masha and the Bear, Mr Bean, Grizzy and the Lemmings or Angry
birds. Awarded second “coolest kid’s channel” in South Africa
(source: Sunday Times Generation Next Survey 2017).

Mediamark Johannesburg Mediamark Cape Town

mediamark house. 36 homestead road. mediamark. 9 parklane avenue.
rivonia. po box 5981. century city.
rivonia. 2128. milnerton. 7441.
tel: +2711 235 7600. tel: +2721 529 4140.

www.mediamark.co.za

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