I will appeal to my target audience by making sure the characters are dressed in a modern way and I will

make sure everything in my video will be modernised and upper class and this will make sure I appeal to
my target audience. The shot types and places are of upper-class quality and this along with the rest of
the aspects mentioned will be easily connectable and relatable to my AB demographic.

The two locations I am going to use in my music video will
be in London and a sunny summer day and I will use my
other location in Portugal and include a range of sunny
daytime shots and night time shots.
I will use the same font in my video that I will use when I
make my tour posters and my website I will also use the
same images from my video the reason I will do this is
because it will show synergy between y video and my
website which will allow my audience to connect fully
between my video, website and the characters/ main
artist.

In my music video I will use natural lighting to film my

In my music video I will meet the two different
representations of people by using on boy and one
girl and they will both be connected in a love story.
While representing different groups they will be
directly connected.
The narrative in my video will revolve around the
two characters and they will be locked in a love
story one of the characters will go away (the boy)
and the girl will be missing him and they will be
reunited together at the end of the video and back
together to show they’re formidable connection.
video and I will use some inside lighting that already exists
My which wont be my own but wont be natural outside
lighting, I will do this so my audience can connect with my
characters and the video.
Music
Video
I will also use a range of shot types ranging from close ups
to long shots, following and moving shots, angle shots,
and lots of pan and tilt shots to establish the characters
and the location. I will also use a range of shots to meet
the criteria that was set in the brief that I have been
shown.

The song I will use in my video will be Wake Me Up
by Avicii. I will use this song because he fit the
techno house genre perfectly and he is on of the
biggest artists in the world and he’s narrative of
travelling and story telling will be essential to link his
song to my video. It also shows why I used this song
specifically for my music video.
The editing in my video will be mainly based on using transitions as
this will be the best way to tell my story and show the separation
between the two characters and to show the connection between
them when they finally get reunited half way through the video. I
will also use dual frames to put two shots into one shot to show
how far away the two characters are from each other and to show
how much they miss each other.