SUWA Proposal

Fredericks Gechuki
Sue Goodrich
Iskra Peneva
Dominic Davila
 Executive Summary

There has been a spike in the usage and distribution (proliferation) of

pictures of the Utah Wildlands. This has led to an increase in human

traffic to these sensitive and pristine location, therefore destroying the

ecosystem. This is a proposal to help educate the general public on

proper usage of these lands by care and consideration during use and

conscious geo tagging while enjoying these once in a lifetime earthly

location.
 The Southern Utah Wilderness Alliance is concerned

that the fast increase of photos and media of sensitive

The problem wild regions leads to abuse of the Mother Nature and

not properly maintaining the landscape. (Juarez, 2019)

 Demographics
Utah residents Non-Utah visitors

Online usage exceeds in-state visitors for

Book directly with the provider planning

Book via the internet Trips to Salt Lake City, Moab, Zion, Park City,
Bryce Canyon, Kanab, Davis County, and
Monument Valley
 Psychographics

Adventure
Entertainment sports/sports Family reunion Other
Ranks first in generated recreation Largest visitor participation Parks/Gardens, Nature, and
revenue. Most money spent. Spend the least Arts/culture
 ● Social media influencers

Audience ● Visitors web surfing

Considerations
● Educated individuals excited
about nature
 S.W.O.T. Analysis
Strength Opportunity
- Social media -Efforts via outdoors
-Media influencers gear companies
-Inclusivity of minorities -Social media/ blogs
-Political backlash

Weakness Threats
-Funding -State tourism
-Lack of clear agendum department
-Poor message -Political interference
-Big money lobbyists
 Educate the public on the proper use and care

of wilderness lands in Utah. Our education

campaign will include flyers, application

Our solution banners, video and before and after graphics.
 Our Suggestion

Step 3
Step 2 Educational videos
Step 1 Call to action flyers. Post via social media
Campaign stickers App banner outlets and website
“Keep Utah Wild” Post at popular trailheads
Utilize “Keep Utah Wild” logo on all posted

education material. The logo is recognized

and associated with wilderness protection.

Stickers
Stickers should be distributed by SUWA and

their partner
 Educational flyer that highlights the proper
care of the Southern Utah Wilderness. Post
the flyers at trail heads, visitor centers,
outdoor retailer bulletin boards.

Design a banner with statements suggesting

Flyer/App proper wilderness etiquette. Partner with

owners of outdoor apps i.e., AllTrails,

banner TrailLink, Trails.com, etc.

Short video to educate on proper use and

care of Utah’s wilderness lands. Highlight

these steps

· Leave it as you found it.

· Pack it in, pack it out.

· Look, but don’t touch.

Video
· Don’t leave your name on nature

· Stay on blazed trails.

· Geotag thoughtfully, not site specific

· Respect sacred locations.

 Conclusion

“Don’t blow it, a good planet is hard to find”

-Time Magazine