Overall Market:

 Revenue Market Share

 Unit Market Share
 Relative Market Share
 Brand Development Index
 Category Development Index
 Decomposition of Market
 Heavy Usage Index
 Market Penetration
 Brand Penetration
 Share of Requirements
 Channel Margins
 Average Price per Unit
 Price Per Statistical Unit
 Variable and Fixed Costs
 Contribution per Unit
 Contribution Margin (%)

Product & Portfolio:

 Trial
 Repeat Volume
 Penetration
 Volume Projections
 Year-on-Year Growth
 Compound Annual Growth Rate (CAGR)
 Cannibalization Rate
 Fair Share Draw Rate
 Brand Equity Metrics
 Retention Rate
 Customer Profit
 Customer Lifetime Value

Sales Strategy:
 Sales Potential Forecast
 All Commodity Volume (ACV)
 Product Category Volume (PCV)
 Total Distribution
 Inventories

Pricing Strategy:
 Price Premium
 Any other info he could share