PROJECT PROPOSAL TO DEPARTMENT OF SPORTS

& YOUTH SERVICES,

GOVERNMENT OF ODISHA
 INTRODUCTION
 BUSINESS PROPOSAL TO GOVT. OF ODISHA
 OBJECTIVE OF THE PROPOSAL
 PROPOSAL IN DETAIL WITH BUDGETS
 GROSS FINANCIALS
 PROPOSED ORGANIZATION STRUCTURE
 ODISHA & SPORTS – GLOBAL VIEWS
 Emerging Sport, a company with domain expertise of
managing sports related events, providing sports content to
top Indian publications and TV channels

 The company is led by Sundeep Misra who has Extensive

Print, TV and digital journalism experience, Founding Editor-
in - Chief of Sports Illustrated, which is a part of Time, Inc,
New York, Sundeep has worked with leading publications like
the Indian Express, The Asian Age and India Today.

 Author of three books on hockey – The Man from Nankana,

Forgive Me Amma and The Mohammed of Benares and edited
the first Sports Anthology of the country - The Best of Indian
Sports Writing.
 Sundeep has covered 4 Olympic Games, 7 Hockey World
Cups, 2 cricket World Cups, 3 Asian Games, 3 Commonwealth
Games, the 2017 London Athletics World Championship,
several cricket tours and innumerable international hockey
tournaments. Sundeep is also the Executive Producer and
joint screen-play writer of the film ‘Prithipal Singh…a
story’.The film won “ Best Feature Film” in All Sports LA Film
Festival.

 Sundeep Misra organized the first Sports Film Festival of India

in association with the All Sports Los Angeles Film Festival. A
three-day film fest it provided an opportunity to film and
documentary makers to showcase compelling sports stories
told visually. 22 films from across the world were screened
and jury members were invited from different countries.
Books From Our Shelf:
Prithipal Singh Biopic Wins
“Best Feature Film” at All
Sports Los Angeles Film
Festival
Executive Producer & Joint
Screenplay - Sundeep Misra
 Sundeep Misra, founder of Emerging Sports is
currently engaged by Amazon to pen a book
on Odia sprinter “Dutee Chand”

 Emerging Sports is also producing a docu-

film involving former Indian Hockey Captain
Dilip Tirkey
 Emerging Sports, in the back drop of the State
donning the mantle of mentoring Indian Hockey and
on the anvil of World Cup Men’s Hockey 2018 being
held in Odisha, would like to propose the following:

 A) Asia’s First Sports Literature Festival

 B) Documentary on WCH 2018
 C) Ready Reckoner of history of World Cup Hockey
 D) Felicitation of 1975 World Cup Hockey Winners –
Team India
 E) Memorabilia Stall in Stadium with merchandise
 Emerging Sports with widespread exposure to international
events with special focus on Hockey and its Founder Sundeep
Misra with the colossal experience of covering 7 Hockey
World Cups and coincidentally with roots in Odisha where the
next World Cup Hockey 2018 is being hosted, appeared to be
a perfect partner to share, promote and showcase certain
concepts to augment the World Class Extavaganza planned by
the Government of Odisha under the enviable mentoring of
Shri . Naveen Pattnaik, CM – Odisha and the able leadership
of Shri. Vishal .K. Dev ( IAS ) , Commissioner-cum – Secretary,
Sports & Youth Services, Govt. of Odisha.
 A. KALINGA INTERNATIONAL SPORTS LITERATURE FESTIVAL

 An Introduction
 A Sports Literature Festival that celebrates how far Indian sport has
come on an International platform. A gathering of national and
international sportswriters, state governments, authors, athletes,
players, coaches, the Festival will welcome sports fans from across
the world to listen to over 30 speakers.
 Across the world, Literature Festivals are held quite regularly. In
cities like New York, Toronto, Melbourne, Sydney, London, literature
festivals draw huge crowds and fans. India holds more than 20
Literature Festivals. But Asia will hold its First Sports Literature
Festival in Bhubaneswar, Odisha
 The Sports Literature Festival will combine the written word with the
burgeoning world of Indian sport. Indian sport stars are increasingly
coming out with biographies plus thousands of books are published
in sport from various authors and journalists.
 A gathering for those with a shared passion for Indian sport
 Objective of the Project

 Make it the most anticipated literary festival of the continent .

By holding the Festival just before the Men's Hockey World
Cup 2018, it is apt that a city like Bhubaneswar which is
powering sport across disciplines also holds the first true
Conversation Between Authors and Sport Stars. To create the
World’s Biggest and Best Sports Lit Festival that would help
generate debate and discussion around the pressing issues of
Indian sport.

 There is a yawning gap for good quality Sports Literature in

India that would help. Even as the number of Books written
on sports has increased manifold, not only in India but across
the world, there is no platform with the right scale and canvas
bringing the authors and sports persons of international
acclaim together.
 With sport increasing its foot print day by day, the natural
precursor is a Sports Literature Festival. India has many
Literature Festivals with the most prominent happening in
Jaipur, Mumbai, and Bangalore but there are hardly any Sports
Lit Fests of any note. It would be wonderful that a state which
is now at the forefront of Sports Progress in the country can
host what can easily be the most Prestigious Asian Sports
Literature Festival.

 Odisha is already known as it hosted the Asian Athletics

Championships, an event that firmly put the state on the
Asian Sport map. And then the HWL Finals and now the world
is eagerly looking ahead to the Hockey World Cup 2018 in
November/December.
 There is a part to sport which is writing about sport that expands
itself to Biographies (authorized and unauthorized) and books on
sport which look at events or big wins by individuals and teams –
in short, Sports Literature. The Sports Lit Fest gives a voice to
numerous authors and books, all coming together in one state,
already known for providing momentum and progress to Sport.

 This can be an annual Lit Fest held in Odisha with maximum

state participation punctuated with debates on how Sport
empowers a state to bring out the best from its citizens and
giving a voice to the youth to fulfill its potential in the area of
Sport.

 In the world of Sports Literature, Bhubaneswar, Odisha becomes

a major stop every year where authors, writers, thinkers gather
to discuss sport and its benefits. We hope that the Sports
Literature Festival can be a natural progression in the direction
that Odisha has taken in the field of sport.
 Apart from the above objective, the Fest also
becomes a meeting point for Publishers to come
together and market their books to the audience
and also release and talk about upcoming sports
books. Stalls can be given to the top publishers to
show case their best sports books for the audience
that will be coming for the 2-Day Sports Lit Fest.
 Location of the Project

 The Festival should he held at a venue that can host

simultaneous sessions and accommodate an audience of 200
in each session in Bhubaneswar. Hotel Mayfair Lagoon
Convention is the proposed venue.

 The capital city of Bhubaneswar together with Konark and Puri

forms the Golden Triangle of Odisha and would be an
appropriate setting for listening to sharp minds delivering
gentle talks in an intimate setting.

 With prominent foreign authors and sports persons coming to

Bhubaneswar, the city gets an international image and is also
seen as a hub for debate on sports and literature.
 Execution Timelines of the Fest :

 Duration: 2-Day Fest

 Number of Sessions: 16 discussions

 Tentative Dates : 17th- 18th Nov’ 2018

NAME OF PARTICIANT CLAIM TO FAME
ABHINAV BINDRA Olympic Gold Medalist - Shooting
BEN JOHNSON Olympic sprinter from Canada
SERGEI BUBKA Olympic /World Champion – Pole Vault
GREG RUTHERFORD One of only five British athletes to win gold
at Commonwealth, World, and Olympic
levels.. He as authored a book “Unexpected
on his journey “
JONATHAN EIG The man who has written the most
definitive Mohammad Ali Biography
DAVID REMNICK Editor of “The New Yorker” on how to
balance sports and political writing .
RAHUL DRAVID Former Indian cricket captain on whom
ESPN Cric info brought out a book ‘Timeless
Steel’
PARTICIPANT CLAIM TO FAME
YUVRAJ SINGH Player of the 2011 World Cup. He has written a
biography ‘The Test Of My Life - From Cricket
to Cancer and Back’
SOURAV GANGULY Former Indian cricket captain. He has written ‘A
Century Is Not Enough’
MIKE BREARLY Former England Cricket Captain. He has written
‘The Art Of Captaincy’
RICHARD MOORE The author of “The Dirtiest Race in History”.
The only book that looks at the 1988 Seoul
Olympics 100M Final doing scandal.
BISHAN SINGH BEDI Former Indian cricket captain. Noted journalist
Suresh Menon has written a book on him
“Portrait Of A Cricketer’
LINFORD CHRISTIE Olympic Champion,100 m-
MARK KNOWLES Australia Hockey Captain (just retired)
NAME OF PARTICIPANT CLAIM TO FAME
RIC CHARLESWORTH World Champion and hockey coach
MIRNAWAN NAWAWI Former Malaysian Hockey Captain
V.BHASKARAN Olympic Champion former hockey coach
BRUCE KIDD Olympic long distance runner and the man
behind Dutee Chand’s comeback.
SANJAY MANJREKAR On why he is Imperfect…a conversation
JIJI THOMSON Former DG SAI
HARSH .V. KAPOOR Actor playing Abhinav Bindra in a biopic
SHRADHA KAPOOR Actor playing Saina Nehwal in her biopic
AKHSHAY KUMAR Actor making a biopic on 1948 Olympics
where India won gold in hockey
DILJIT DOSANJH Actor playing Hockey player Sandeep Singh
in his biopic
 Other eminent speakers like Sunil Gavaskar, Ravi Shastri
Shashi Tharoor will be Special Invitees depending on
their availability.

 Representatives of India’s top publishing houses –

Penguin Random House, Harper Sports, Amazon,
Westland Publishing, Hachette India will speak on
challenges in sports publishing and why they are not
promoting more unauthorized biographies.

 Fans, Sport stars, Authors, State Govt Representatives,

Coaches, Sports Scientists (the list is indicative and not
all – inclusive )
 The Art Of Captaincy
 The Dirtiest Race In History
 Round Table With Rising Sports Stars
 Are Sports Biopics better than Sports Biographies
 Round Table With Top Publishers
 The Role of States In Promoting Indian Sport
 Interactive Session With Ben Thompson about his Comeback from the
Doping Scandal
 Interactive Session With Sanjay Manjrekar & Bishan Singh Bedi
 Interactive Session with Abhinav Bindra – How the medal was won?
 Greg Rutherford - A troubled teenager put on the right track by athletics– A
story similar to many Indian athletes struggles
 Discussing Ali - a life by Jonathan Eig. Understanding the iconic boxer
Mohammed Ali and his legacy, two years after his death
 Indian Coach vs Foreign Coach – The continuing debate in Indian hockey
 Resurgence of Women’s Hockey in India
 Sergei Bubka – the creation of a world champion
 How gender politics affects World Track

 MONTH WORK DESCRIPTION
MAY’18 Finalization of Budget and Sign Off from Govt. Of Odisha.
Signing of affirmative agreements.

JUNE’18 Finalization of Speakers for the Fest, Invites &

Commitment
JULY’18 Identification of Partners and Sponsors
Creation of A Marketing Strategy
Finalization of Venue
AUGUST’18 Formal invites to finalized Speakers; Setting up a website
for the Festival , Finalization of Logistics Catering and
Event Planning, Finalization of barter deals
SEPTEMBER’18 Promotions and maximum participation Strategy
Scheduling of Topics of Sessions With Final List of
Speakers
OCTOBER ‘18 Planning entry flow, Coordinate volunteers and on-site
staff, print promotional material.
ITEM DESCRIPTION AMOUNT ( IN INR )
COST OF DELEGATES INCLUDING THEIR TRAVEL 1, 65,00,000.00
COST OF VENUE WITH STAGE , SOUND ETC 15,00,000.00
HOTEL STAY & FOODING OF DELEGATES 06,00,000.00
EXCLUSIVE DINNER ( 50 PAX ) 02,00,000.00
LOCAL TRANSPORTATION 01,50,000.00
WEBSITE , SOCIAL MEDIA PAID PROMOTION 03,00,000.00
MARKETING & BRANDING COST 05,00,000.00
OPERATION & MANOWER COST 03,50,000.00
INVITATIONS, PUBLICITY & MEDIA 05,00,000.00
DECORATIVES, POSTERS, SIGNS, BANNERS ETC 03,00,000.00
EXCLUSIVE PHOTOGRAPHY 01,00.000.00
GRAND TOTAL 2,10,00,000.00
 Executive Summary
 With the Odisha government sponsoring the Indian hockey
teams – both men's and women's for the next five years, it
created history. This is for the first time a state is sponsoring
a national hockey team. The documentary will take off from
that point and chronicle the prestigious Hockey World Cup
being held in Bhubaneswar.

 From the arrival of the teams to the time they spend in

Bhubaneswar, the matches, the finale and their return. The
footage will be interspersed with Interviews with the
stakeholders that includes the State government, players,
officials, coaches, fans and sponsors.
 During Nov/Dec, Bhubaneswar will become the hub of the
Hockey World. All eyes will be on the capital city.The
documentary will not only showcase the amazing sport of
hockey, it’s tradition in Indian sport but it also brings out the
commitment of the state of Odisha to stand beside the sport.
To know the Hockey World Cup in Bhubaneswar, the fan will
also understand the state of Odisha.

 Post the World Cup, the documentary will be screened at Film

Festivals across the world and can be leveraged to bring in
sponsorship money for the state and the game. Screenings
to be held in various cities of the country to build several
conversations around the role of the state in reviving and
empowering Indian hockey.
 It is to create a World Cup, 2018 documentary, the definitive
history of what happened in Bhubaneswar; a complete chronicle
of the World Cup. It’s a great honour for a city and the nation to
host a World Cup. Historically, for fans and players it’s the city
that always remains in memory of having them played and the
fans for having visited the City. And for those who watch it on
TV, in India and abroad, it’s always the lingering images of the
city with the action that soak into a fan’s memory cells remaining
there forever. The main aim is to create a video document of
what happened every day at the World Cup. The pages on the
screen flip explaining the WC as Day 1; Day 2 and onwards. The
documentary also remains concrete proof for years to come on
how superbly the World Cup was organised. Long after the
players have retired, this documentary remains on the shelves,
reminding them and everyone else of what had transpired on the
turfs of The Kalinga Stadium. For every player and die-hard fan,
it’s a treasure sitting on their shelf.
 Emerging Sport, a Gurgaon-based Sports Content
company that also powers NNIS Sports, the sole news
content provider to Star Sports, will create an hour long
documentary on the World Cup, 2018. Its director,
Sundeep Misra, is also the Executive Producer of
‘Prithipal Singh…a story’ a Hindi film based on the
three-time Olympic Medallist Prithipal Singh who was
murdered in 1983. The film won awards in Los Angeles
and Toronto and was released in India by PVR Cinemas.
The WC documentary would weave a complete story of
the World Cup 2018 , inter-weaving Odisha into the
narrative. The music will have local flavours and the
documentary will showcase the state subtly, merging
into the story line.
 ITEM DESCRIPTION DETAILS
Duration of documentary 60 minutes
Language English & Odia
Shoot Schedule 1st Nov’2018 – 18th Dec’2018
Editing Duration 1 month
Format High Definition ( HD )
Music Original Score to be composed
Location of Shoot Odisha ( Bhubaneswar & Sundergarh )
Archival Footage Highlights of previous World Cups & some
players interviews
Graphics / Packaging Original
Release Location Bhubaneswar. Mumbai & Delhi
BUDGET INR. 35,00,000.00
 In order to video document this momentous, epic
sports event, the State Government has to
schedule the interviews with CM, Secretary and
other officials selected by our team.
 In order to access the game from close quarters ,
an exclusive tent for our team on the ground
sidelines required.
 Specially designed high level media passes to
access fans, players, coaches, officials for spot
interviews.
 Access to any information, articles documenting
Odisha’s progress in the field of Hockey.
 Executive Summary

 Bhubaneswar has emerged as the hub of Indian hockey in recent

years and HWC 2018 will be its second major international
hockey tournament in three years.

 The Men’s Hockey World Cup was founded in 1971 by

International Hockey Federation included only ten nations, the
smallest World Cup to date. The 1978 Cup featured fourteen
nations. The 2002 Cup featured sixteen nations, the largest
World Cup to date. The remaining 9 World Cups have featured 12
nations.

 Sixteen of the world's best international hockey teams will take

to the field to compete in the FIH Men's Hockey World Cup 2018
at the 16,000-capacity Kalinga Stadium in Bhubaneswar,
scheduled from November 28TH to December 16TH 2018.
 The first three tournaments were held every two years. The
1978 cup was the only tournament held three years from
the previous one. It was halfway between the Summer
Olympics hockey competition and has continued that way.
In other words, the tournament has been held every four
years ever since. To date, Pakistan has been the most
successful team in the World Cup, with four titles from six
appearances in the final. The Netherlands have also been
successful, with three titles from six appearances in the
final.

 Australia has been the most successful team in the World

Cup in recent years. They won the tournament in 2010 and
2014, and now have three titles from five appearances in
the final. Australia took the mantle from Germany who
won in 2002 and 2006. India won their lone title in 1975.
 The compendium will be a concise but detailed
compilation of previous World Cups, the winners and
losers, the controversies and memorable moments,
the stars and the outliers.

 The Ready reckoner shall be used by the Sports

Department as give away to all participants including
players of participating teams, coaches, team
officials, etc. The quantity of copies may be fixed at
their end.

 The book shall also be sold in the Stadium and online

on Amazon and the profits shall be shared on 60:40
basis.
YEAR VENUE WINNER SCORE/RUNNER-UP

1971 BARCELONA ( SPAIN ) PAKISTAN 1-0 / SPAIN

1973 AMSTELVEEN ( NETHERLAND ) NETHERLAND 2-2/4-2/INDIA
1975 KUALA LUMPUR ( MALAYSIA ) INDIA 2-1/PAKISTAN
1978 BUENOS AIRES ( ARGENTINA ) PAKISTAN 3-2/NETHERLAND
1982 MUMBAI ( INDIA ) PAKISTAN 3-1/ W.GERMANY
1986 LONDON ( UK ) AUSTRALIA 2-1/ENGLAND
1990 LAHORE ( PAKISTAN ) HOLLAND 3-1/PAKISTAN
1994 SYDNEY ( AUSTRALIA ) PAKISTAN 1-1/4-3/HOLLAND
1998 UTRECHT ( NETHERLAND ) HOLLAND 3-2/ SPAIN
2002 KUALA LUMPUR ( MALAYSIA ) GERMANY 2-1/ AUSTRALIA
YEAR VENUE WINNER SCORE/RUNNER
-UP
2006 MONCHENGLADBACH GERMANY 4-3/AUSTRALIA
( GERMANY )
2010 NEW DELHI ( INDIA ) AUSTRALIA 2-1/GERMANY
2014 HAGUE ( HOLLAND ) AUSTRALIA 6-1/HOLLAND
2018 BHUBANESWAR ( INDIA ) NOV 28TH – DEC
16TH 2018
 DELIVERABLE/RESPONSIBILITY DETAILS
Editorial Content 2000 words per World Cup
Photographs In all Chapters/ Of all WC
Development Efforts/ Designing Cover Page & Book Layout
Book Development Proof Reading & printing
Size of Book 8.5 inches x 5.5 inches
Number of pages 160
Quality of paper 70 GSM hi-bulk paper
Printing nature Cover page – Colour, inside – B/W
Binding Paperback
Quantity As Required , Minm. Qty - 2000
BUDGET INR . 5,00,000.00
 Executive Summary
 On 15 March 1975, the Indian Men Hockey team accomplished a historic
feat against Pakistan in the Finals of the 1975 Hockey World Cup
wherein they beat the opponents 2-1 to earn the title of ‘Champions’. It
was a moment of pride that day and it is a moment of pride for every
Indian today. The 1975 Hockey World Cup was the third edition of the
Hockey World Cup men's field hockey tournament. It was held in Kuala
Lumpur, Malaysia. In the final, India defeated Pakistan from a goal
difference of 2–1. It was the second World Cup Final appearance for both
the nations, Pakistan was the winner of the inaugural World Cup in 1971,
and India was the runner-up of 1973 World Cup, held in Amstelveen,
Netherlands. German team defeated host nation, Malaysian team, with a
goal difference of 4–0 for third place.

 Remembering the occasion and the achievement, the surviving players of

that momentous victory will be honoured and felicitated on the day of
the Opening Ceremony of Hockey World Cup 2018
 NAME OF THE PLAYER DETAILS
AJIT PAL SINGH CAPTAIN
ASLAM SHER KHAN DEFENDER
ASHOK KUMAR PLAYER ( S/O LEGENDARY MAJOR DHYAN
CHAND )
HARCHARAN SINGH, VSM PLAYER ( REPN. 3 WORLD CUPS )
LATE LESLIE FERNANDEZ GOAL KEEPER
VARINDER SINGH PLAYER ( DHYAN CHAND LIFE TIME
ACHIEVEMENT AWARDEE )
ASHOK DIWAN PLAYER ( DHYAN CHAND LIFE TIME
ACHIEVEMENT AWARDEE - 2002)
MICHAEL KINDO FULL BACK, ARJUNA AWARDEE
B.P.GOVINDA PLAYER ( REPN. 2 WORLD CUPS )
 NAME OF THE PLAYER DETAILS
H.J.S. CHIMNI CENTRE FORWARD
V.J. PHILIPS PLAYER, LATER CAPTAINED THE TEAM IN
1978 WORLD CUP
ONKAR SINGH YOUNGEST MEMBER OF 1975 SQUAD,
PLAYED IN 1981 WORLD CUP
KALIAH P.E INSIDE FORWARD
LATE SURJIT SINGH PLAYED IN 3 WORLD CUPS INCLUDING
1975
LATE SHIVAJI PAWAR CENTRE FORWARD, INSTRUMENTAL IN
1975 WIN
LATE MOHINDER SINGH PLAYER
OUT OF 16 MEMBERS , ONLY 12 GLORIOUS MEMBERS SURVIVE
 PROPOSED CEREMONY FOR THE TEAM OF 1975
WORLD CUP WINNERS
1. LIGHTING THE LAMP
2.EACH MEMBER IS FELICITATED WITH A SHAWL AND A CHEQUE
OF 2L BY THE HON’BLE CHIEF MINISTER
3. EACH MEMBER IS FELICITATED WITH A BOUQUET AND 2018
WORLD CUP MOMENTO BY HONB’LE MINISTER OF SPORTS &
YOUTH SERVICES
4. HON’BLE CM ADDRESSES THE TEAM OF 1975
5.PHOTO OPS WHERE THE TEAM HOLDS ALOFT THE TROPHY
6. TEAM MEMBERS SIGN SPECIALLY DESIGNED T-SHIRTS & CUPS
7. TEAM OF 1975 TAKES A WINNING LAP AROUND THE STADIUM
 SERVICES TO BE RENDERED BY EMERGING SPORTS
Arranging for attendance of the players and/or surviving family
members
Organizing the entire ceremony
Manpower for logistics and co-ordination
Decorations, posters and signages, gifts, momentoes
Photography & Media
Hospitality of the Team of 1975
Event theme & branding
BUDGET FOR THE ABOVE SERVICES – INR. 15,00,000.00
 Executive Summary :

 For avid sports lovers, there will be an opportunity to see

rare memorabilia from several decades of Indian hockey.
On display will be signed jerseys, signed photos, hockey
sticks, medals and trophies. Fans can browse through
current and vintage memorabilia. The memorabilia shall
showcase the History of the World Cup Hockey in
photographic series.

 Devoted sports fans usually find collecting sports

memorabilia fun. Wearing a favourite team’s jersey and
waving a foam finger when they watch games live is
probably the most common. But as one goes deeper into
the fandom, reasons for loving a player, team, or sport
becomes more serious.
 Fans have a variety of reasons for collecting. Some of them
want to show their loyalty to a team by having a wardrobe
full of team apparel. Others want to relive the winning
moments and dwell on the nostalgia. Like hunters, there
are fans on the lookout for a specific type of memorabilia
from a particular era. Whichever their reasons are,
collecting sports memorabilia lets a person have an escape
from the demands of the real world and immerse
themselves for a few moments in a time where they or
their team reigns victorious.

 The Kalinga Stadium is already a familiar location for

hockey fans and this stall will enable them to get a
glimpse of the glory of Indian hockey.

 Collecting Sports Memorabilia Will Never Go Out Of Style

DELIVERABLES :
ARRANGING ALL THE MEMENTOES
TRANSPORTATION OF MEMENTOES TO THE VENUE
ARRANGING PHOTOGRAPHS FOR THE STALL
LAMINATION AND FRAMING OF THE PHOTOGRAPHS
GETTING AUTOGRAPHED MEMORABILIA FROM ACROSS THE
DECADES
REQUIREMENT :
SPACE AT THE STADIUM FOR A STALL – 10 FEET BY 12 FEET
(MINIMUM)
SUPPLY OF POWER , WATER AND SECURITY AT THE STALL
BUDGET : INR. 12,00,000.00
 It is proposed that near the Memorabilia Stall another
space of 6ft x 8ft may be allotted to put up
affordable merchandise for sale including Souvenir
which will have the presence of Odisha regalia
interspersed with the World Cup Hockey .

 The merchandise shall include but not limited to t-

shirts, caps, cups, jerseys , key rings, world cup
memoirs, Ready reckoner book, Other hockey related
goods which will have both the Odisha state and
World Cup Hockey as themes.

 The profit shall be shared in the ratio of 70:30 with

the state government.
 ACTIVITY BUDGET SOURCE OF FUNDS
Sports Literature Fest 2,10,00,000.00 Sponsorship arranged
by State Government
and Emerging Sports
Documentary 35,00,000.00 Sports Department ,
Govt. of Odisha
Ready Reckoner 5,00,000.00 Sports Department ,
Govt. of Odisha
Team 1975 Felicitation 15,00,000.00 Sports Department ,
Govt. of Odisha
Memorabilia Stall 12,00,000.00 Sports Department ,
Govt. of Odisha
Total Department Budget : INR. 0,67,00,000.00
Total Sponsorship Budget : INR. 2,10,00,000.00
 DESIGNATION RESPONSIBILITY
PROJECT DIRECTOR Mainly responsible for overall control of the
entire project proposal.
DIRECTOR ( COMMS & Point person for communication with State
PROGRAMMING ) Govt an other associate affiliates. To work
closely with Project Director on authors,
sports stars and other celebrities to be
invited for debates, discussions and as guest
for all occasion.
HEAD ( MARKETING ) Strategize marketing of the projects,
discussion with sponsors, collection of
sponsorship , sponsor management.
HEAD ( FINANCE ) Cash flow mgmt, Vendor payment, Salaries,
Budget Supervision,
 DESIGNATION RESPONSIBILITY
HEAD ( MEDIA & Management of Media, Advertisement,
PUBLICITY ) Publicity issues of all the functions, manage
website and social media with a 3- member
team.
HEAD ( OPERATIONS ) Logistics, Venue, Program Scheduling,
Staging, Parking, Security and Transport
HEAD ( ADMIN ) Office System, Volunteer & Co-ordinator
program
CO-ORDINATORS 2 Coordinators in each Department
VOLUNTEERS As per requirement.
PERSPECTIVE, SPORTS

HOW ODISHA IS ON A ROLL, CARVING A NEW SPORTY IDENTITY

FOR ITSELF
APRIL 12, 2018
By Sundeep Misra
 Just before 3pm, the sky growled towards the East. It was a
surreal spectacle. Towards the West, the sky was blue, like
the waters of Bora Bora, French Polynesia. In the East, it was
dark. Hellish dark. Like the aliens finally coming home to
roost. Stuck in the middle was The Kalinga Stadium, a
yawning, shallow well-like structure that at times resembles
Rome’s Colosseum. At that moment, The Kalinga was
Bhubaneswar’s heartbeat. It was still a few hours to go for the
second day of the 22nd Asian Athletics at the Stadium, an
event that had landed in the lap of Odisha’s capital, as Ranchi
pulled out at the last minute. In three months, Bhubaneswar
put things together, like a bunch of kids fired up with the
enthusiasm of building a Lego city.
 July is a bad month. It’s muggy, sultry and sweat pours down human
bodies like water leaking off ageing, cracked pipes. But the growl
towards the East had everyone smiling. Monsoons don’t roll in
before the first week of August and as the wind picked up, so did
the smiles. The rain was still a good hour away. The forbidding, dark
clouds were swallowing blue skies. Still, nobody was bothered. If
they earlier strolled in past the police scanners, now they almost
jogged, trying to reach the safety of the stadium before the rains
drenched the fans. An hour later, the rains hit The Kalinga — big
large drops rapidly pooled on the newly laid tartan track and became
puddles. Nirmala Sheoran won gold in the women’s 400M,
Mohammed Anas in the men’s. As the rains lashed away, PU Chitra
clinched the women’s 1500M and Ajay Kumar Saroj won a gold
medal in the men’s 1500M. Amidst the thunder, rains, the cheering
crowds watching an elite Track and Field Meet, the city,
Bhubaneswar, usually ponderous, used to its afternoon siestas, a
languorous lifestyle, was slowly being nudged into the realization
that a city with over 500 shrines and sanctums could be turning into
a Sports City.
 Earlier, nestled by the side of the Mahanadi River, Cuttack’s
Barabati Stadium was the state’s only recognizable monument to
sport. Cricket followers trooped in to watch two Tests in 1987
and 1995 and 20 ODI’s in a span of 37 years; abysmal by any
standards. So when India finished on top of the medals standings
at the Asian Athletics games with 29 medals, including 12 gold,
five bronze and 12 silver, ahead of China’s haul of 20 (eight
gold, seven silver and five bronze) and the Kazakhstan tally of
eight (four gold, two silver and two bronze), the state’s Chief
Minister Naveen Patnaik pondered over what he had always
believed in — there was an insatiable appetite for sport.
Channelize that by creating infrastructure and getting the youth
involved, and not only sport but in the long run, stars would be
created. Not long after, at the close of the Asian Meet, Patnaik
announced a ‘Kalinga International Sports City.’ to be set up in
Bhubaneswar, “making us eligible to bid for most international
competitions including Commonwealth and Asian Games,” he
said.
 It left a lot of people stunned. But in organizing the 2014 Hockey
Champions Trophy and then nurturing the state’s team, Kalinga
Lancer’s, which won the 2017 Hockey India League, Patnaik and
his band of thinkers realized that sport was not just about good
organization, it gave heft to the state and city worldwide. It
created an attractive tourism snapshot of 2000 year-old temples
and virgin beaches that made Bhubaneswar’s name global — the
sport gave it a modern edge.

 The way the State took on the challenge of hosting the 22nd
edition of Asian Athletics Championships in just 90 days, was the
real impetus says Vishal Kumar Dev, an Indian Administrative
Service officer who now holds the additional charge of Secretary
Sports and Youth Services. He dreams of turning Bhubaneswar
into a world class sport city. “If sport is indeed a microcosm of
society, the conduct of Asian Athletics Championships 2017 at
the Kalinga Stadium reflected the State’s aspirations to rub
shoulders with the best in the business.”
 Bhubaneswar is not the skyscraper-dominated megalopolis of
Dubai or a Detroit - home to four professional US sports
teams from the MLB, NFL, NBA, and NHL. Dubai has its
International cricket stadium; Spanish Soccer Schools under
Salgado; ICC Academy; Rugby Park and The Els Club Golf
Course. Bhubaneswar has The Kalinga and a truckload of
ambitions. “Hosting International Events like Asian Athletics
Championships, Men’s Hockey World League Final 2017, has
propelled the emergence of Odisha as a sports powerhouse in
the making,” says Dev. “With the rapid growth of
Bhubaneswar as a major sports destination, the State
government has recently announced setting up of four
satellite stadiums in other cities: Cuttack, Sambalpur,
Berhampur and Rourkela, with world class infrastructure to
create opportunity for international sports events.”
 Bhubaneswar hosts the 2018 Hockey World Cup in
November/December, a 19-day jamboree with 16 of the world’s best
men’s teams in attendance — the city’s biggest sports event till date.
Dev is excited. “The Odisha Men’s World Cup Hockey 2018 will be the
greatest international event which will be hosted on Odisha soil,” he
explains. “A grand opening ceremony… the footfall everyday will be
more than 10,000 national and international fans. The seating capacity
of the Hockey Stadium will be 15,000. Large LEDs in each District at
prominent locations are planned to telecast the matches live.”
 The state is also looking to organize the Davis Cup and the Sun-and-
sand marathon at Konark, Odisha. It doesn’t need one to be a genius
to understand that most of it is tied down to tourism too. “Dubai does
it successfully and so does Barcelona,” says Dev. Former Indian 2004
Olympic hockey captain Dilip Tirkey who is a Rajya Sabha member
(India’s upper house in Parliament) believes the strategy is quite clear.
“Top level sport raises the profile of the state and the capital,” he says.
“As infrastructure increases, so does ambition and profile. We
struggled. Not the next generation.”
 Odisha registered a gross state domestic product (GSDP) growth rate
of 7.94 per cent in 2016-17 against the national average of 7.1 per
cent. It did see poverty coming down. But for a state that has bauxite
(50 per cent), chromite (98 per cent), coal (25 per cent), iron ore (35
per cent), manganese (27 per cent) and nickel ore (91 per cent) of the
total nation’s resources, creating an empire out of sports only
enhances its power and prestige. India’s 100M national record holders,
both men (Amiya Mullick) and women (Dutee Chand) are from Odisha.

 Odisha’s affair with sport is almost fantastical, the very idea of a World
Sports City far-fetched. But if an Arab fishing village could today
proudly sport the Burj Khalifa, for Odisha which traces its history back
to 261BC, the idea of a World Sports City doesn’t seem that
outlandish.

 letters@khaleejtimes.com , Sundeep is a sports writer whose latest

book is The Mohammed of Benares & Other Stories
 Sundeep Mishra +91 99536 91909
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