CHAPTER-4

DATA ANALYSIS AND

INTERPRETATION
4.1 Since when respondents are using Reliance JIO?

Users % of respondents No. of respondents

Less then one year 10 15

1-2 years 26 39

2-3 years 28 42

3-4 years 24 36

More then 4 years 12 18

Total 100% 150

Table No. 4.1

Since when respondents are using Reliance JIO?

Less then one year 1-2 years 2-3 years 3-4 years More then 4 years

12% 10%

24% 26%

28%

Source: Questionnaire Fig 4.1

INTERPRETATION:
It has been inferred from the above chart that 10% of respondents are using Jio for less than
one year. 26% of respondents are user of Jio for 1-2 years. 28% of respondents are user of
Jio for 2-3 years. 24% of respondents are user of Jio for 3-4 years. 12% of respondents are
user of Jio more then 4years.
 2.From which source respondents came to know about Reliance JIO?
S. Factors Totally Rarely Partially Slightly Never No of
No. Response
1 Television 105 24 15 6 0 150
2 Internet 123 18 9 0 0 150
3 Newspaper 18 42 45 30 15 150
4 Radio 0 9 6 33 102 150
Table 4.2

140

120

100
Totally
80 Rarely
Partially
60
Slightly

40 Never

20

0
Television Internet Newspaper Radio

Source: Questionnaire Fig 4.2

INTERPRETATION:
It has been inferred from the above chart that

 52% of respondents are known by Television

 34% of respondents are known by Internet
 12% of respondents are Newspaper.
2% of respondents are Radio.
3. Which feature of Reliance JIO convinced respondents to use this?
S Factors Totally Rarely Partially Slightly Never No of
.No. respodences
1 Connectivity 102 33 15 0 0 150
2 Schemes 111 30 9 0 0 150
3 Advertisements 18 60 39 21 12 150
4 Goodwill 36 39 24 12 39 150
Table 4.3

120

100

80
Totally
Rarely
60
Partially
Slightly
40
Never

20

0
Connectivity Schemes Advertisements Goodwill

Source: Questionnaire Fig 4.3

INTERPRETATION:
 It has been inferred from the above chart that 14% of respondents are convinced with
connectivity.
 44% of respondents are convinced with scheme.
 18% of respondents are convinced with Advertisement.
24% of respondents are convinced with goodwill.
 4. Which service do respondents like most while using the Reliance Jio services?
S.No Factors Totally Rarely Partially Slightly Never No of
respodences
1 Data services 135 0 9 6 0 150
2 Call rate 114 24 12 0 0 150
3 Network coverage 39 33 54 24 0 150
4 Value added 24 21 39 9 57 150
services

Table 4.4

120

100

80 Totally
Rarely
60 Partially
Slightly
40 Never

20

Source: Questionnaire Fig 4.4

INTERPRETATION:
It has been inferred from the above chart that
 45.1% of respondents are in favour of Data services.
 45.1% of respondents are in favour of Call rates.
 3.9% of respondents are in favour of Network coverage.
 5.9% of respondents are in favour of Value added services
 5. Why did respondents choose this service provider?

Choose the service % of respondents No. of respondents

6%
Unlimited calling services 9

Unlimited Data services 28% 42

Unlimited sms services 4% 6

All services 62% 93

Total 100% 150
Table 4.5

Why did respondents choose this service provider?

Unlimited calling services Unlimited Data services Unlimited sms services All services

6%

28%

62%

4%

Source: Questionnaire Fig 4.1

INTERPRETATION:
 It has been inferred from the above chart that 6% of respondents are chosen to
Unlimited calling services. 28% of respondents are chosen to Unlimited Data
services.. 4% of respondents are chosen to Unlimited Sms services.. 62% of
respondents are chosen to All services.
 6. Have respondents called anytime at customer care?

Respondents % Of respondents No. of respondents

Yes 50% 75

No 50% 75

Total 100% 100

Table 4.6

Have respondents called anytime at customer care?

yes
no

Source: Questionnaire Fig 4.6

INTERPRETATION:
 It has been inferred from the above chart that 50% of respondents calls at customer
care 50 of respondents don’t call at customer care
 7. If Yes, how often respondents call at customer care?

% of respondents No. of respondents

Daily 4% 3

Once in week 8% 6

Once in month 24% 18

Rarely 64% 48

Total 100% 75

Table 4.7

If Yes, how often respondents call at customer care?

daily
once in week
once a month
rarely

Source: Questionnaire Fig 4.1

INTERPRETATION:
It has been inferred from the above chart that 4% of respondents calls customer care daily.
8% of respondents calls customer care weekly. 24% of respondents calls customer care
monthly 64% of respondents calls customer care rarely.
 8. For what reason do respondents call customer care?
S Factors Totally Rarely Partially Slightly Never No of
.No. respondents
1 Value added 15 24 21 3 12 75
services
2 Information 30 15 15 6 9 75
regarding new
schemes
3 Complaints 24 9 15 15 12 75
4 Other queries 12 9 15 18 21 75

Table 4.8
35

30

25

20 Totally
Rarely
15
Partially

10 Slightly
Never
5

0
Value added Information Complaints Other queries
services regarding new
schemes

Source: Questionnaire Fig 4.8

INTERPRETATION:
 It has been inferred from the above chart that23.8% of respondents are made call for
value added services.
 23.8% of respondents are made call for new schemes.
 52.4% of respondents are made call for complaints.
0% of respondents are made call for other queries.
 9. Are you satisfied with Reliance JIO services?

Satisfaction level % Of respondents No. of respondents

Highly Satisfied 48% 72

Satisfied 38% 57

Neutral 8% 12

Dissatisfied 2% 3

Highly Dissatisfied 4% 6

Total 100% 150

Table 4.9

Are you satisfied with Reliance JIO services?

Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied

2%
4%
8%

48%

38%

Source: Questionnaire Fig 4.9

INTERPRETATION:
It has been inferred from the above chart that
 10.Would respondents recommend Reliance JIO to others?

Answer % Of respondents No. of respondents

Yes 86% 129

No 14% 21

Total 100% 150

Table 4.10

Would respondents recommend Reliance JIO to others?

yes no

14%

86%

Source: Questionnaire Fig 4.10

INTERPRETATION:
It has been inferred from the above chart that 86% of respondents will reccommed
jio to other 14% of respondents are will not recommended jio to others.
11.Are respondents using any other service provider than Reliance JIO?

Answer % Of respondents No. of respondents

Yes 68% 102

No 32% 48

Total 100% 150

Table 4.11

Are respondents using any other service provider than Reliance JIO?

Yes No

32%

68%

Source: Questionnaire Fig 4.11

INTERPRETATION:
 It has been inferred from the above chart that 68% of respondent are also using other
service provider than Reliance JIO 32% of respondents are using Reliance JIO only.
 12. If yes, which one.
Options % of respondents No. of respondents

Airtel 50% 51

Idea 20.58% 21

Vodafone 23.52% 24

BSNL 5.90% 6

Total 100% 102

Table4. 12

If yes, which one .

Airtel Idea Vodafone Bsnl

6%

23%

50%

21%

Source: Questionnaire Fig 4.12

INTERPRETATION:
It has been inferred from the above chart that 50% of respondents uses airtel with
Reliance JIO. 20.58 % of respondents uses idea with Reliance JIO. 23.52% of
respondents uses vodafone with Reliance JIO. 5.9% of respondents uses BSNL with
Reliance JIO.