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Dissertation Report
Dissertation Report
On
i
DECLARATION
The title of the dissertation is Study on influence of sensory marketing as a tool of decision
making in consumer buying process and designing communication tools with respect to
restaurants
I declare that (a) the work presented for assessment in this Dissertation Report is my original
work, that it has not previously been presented for any other assessment and that my debts
(for words, data, arguments and ideas) have been appropriately acknowledged; (b) work
conforms to the guidelines laid by the University, and (c) Plagiarism for this report has been
checked using Turnitin software and is 11%. The summary of report is attached along with
for reference.
ii
CERTIFICATE
The report has been checked for the plagiarism and it is acceptable.
Assistant Professor
Department of Marketing
iii
ACKNOWLEDGEMENT
I extend my sincere appreciation to MS. Varsha Khattri who provided her valuable
suggestions and precious time in accomplishing our project report.
Lastly, I would like to thank the almighty and our parents for their moral support and our
friends whom we shared our day to day experience with and received lots of constructive
suggestions that improved the overall quality of our work.
iv