1.1.

Title Page
1.2. Abstract
1.3. Acknowledgements
1.4. Table of Contents
1.5. List of Tables and Figures
1. Chapter 1. Introduction:
 Research Problem
 Need for the Study
 Objectives
 Hypothesis
 Methodology-Scope/Research Design/Source of Information/Tools &
Techniques/Structure of study

2. Chapter 2. Literature Review:

Indian Retail Industry Overview
 Industry Overview
 Market Size
 Segment wise Contribution in Retail Industry
 Segment Wise Contribution in Organised Retail
 Retail Industry Growth Drivers
Consumer’s Mind-sets/Preferences
 Changing face of Indian Consumerism
 Rise of nuclear families
 Rising female population
 Consumer Preference over Single Vs Multi brand Retail

Indian Retail Industry Classification Based on Business Models or Formats

 Single/ Mono/Exclusive Brand Retail
 Multi Brand Retail
 Convergence Retail
 E- Retailers
Indian Retail Industry Classification Based on Business Models
 Organized Retail
 Unorganized Retail
 E Retail
Indian Retail Industry Store Formats
 Departmental Stores
 Hypermarkets
 Supermarkets/ Convenience Stores
 Speciality Stores
 Cash & Carry Stores

3. Chapter 3. The company/Organisation/System:

 Key Organizations taken for Study brief Profiles
 Comparison factors for these key organizations
A. Financial front comparison
B. Retail Space Infrastructure
 C. Online Marketing & Social Media Metrics
D. Advertising Spend

4. Chapter 4 & 5: Data Analysis & Interpretation



5. Chapter 6. Summary and Conclusions:

 Overview
 Conclusion
 Implications
 Recommendations
 Limitations

6. Bibliography:

7. Appendices