"CRM" is a type of software that addresses how your company interacts with your customers and

prospects. It can track how you acquire them, in the lead generation phase, how they move through the
sales process, as well as how you service them, after they become a customer

"CRM" software helps business improve customer relationships by managing communication across
departments including sales, marketing and customer service

“With CRM s/w, all of your customer data lives securely in one place , meaning you can spend less time
worrying about your tools and more time developing relationships with your customers