PITBULLS

AREN'T THE P
MONSTERS
THEY ARE C
PATHELOGICALLY PITBULL
REPETETIVLY CERBURUS

PORTRAYED
MURAL

AS! ARTISTS:
@STEINER_USA
AND
@KOREA_ITS.

Located on the Corner of

7th Ave. and Mckinley,
Downtown Phoenix, AZ
85004

this mural PITBULLS CARRY AN ETHOS AND
CREDIBILITY ABOUT THEM OF
uses VIOLENCE AND AGGRESSION. THERE
IS ALSO ETHOS IN THE MOVEMENT
colors, textures, OF THIS PIECE BECAUSE IT'S
ORGANIZED SO THAT THE PITBULL IS
positioning, and
JUMPING OUT AT THE VIEWER. IT
EVOKES AN ETHOLOGICAL SENSE OF
AGGRESSION THAT PITBULLS ARE
rhetorical appeals PERCEIVED TO BE. EVEN THE WAY
THEIR MOUTHS ARE OPEN AND
to portray pitbulls THEIR TEETH ARE OUT IS
AGGRESSIVE,
as this aggressive
demonic creature Thankfully
that they are not,
but have THE PATHOLOGICAL AND
continually been
ETHOLOGICAL
This mural serves the
purpose of being how society
as a majority sees pit bulls a
violent breed. But when
customers enter ACME prints
they are greeted by the
employee's pit bulls and able
to see the sweetness and
gentleness this breed
posses just like the popular
family dog breed of Golden
Retrievers and Labrador
retrievers. This contrast of
how pit bulls are Negatively
perceived versus the
Positive interaction with the
breed in real life leads to the

PERCEPTION OF
realization in customers of
portrayed PITBULLS IS CHANGING ACME that Pitbulls aren’t as
negatively in AND IT’S THANKS TO THE KAIROS OF SOCIAL bad as people initially
perceive them to be.
mainstream media.
MEDIA SITES AND THE CONVERSATION THIS

MURAL CREATES.