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Company Profile

Universal Robina Corporation (URC) is one of the largest branded consumer food and beverage product
companies in the Philippines and has a significant and growing presence in the ASEAN markets. URC is
among the Philippines’ pioneers in the industry. It has been in operations for over 50 years since John
Gokongwei, Jr. established Universal Corn Products, Inc, a cornstarch manufacturing plant in Pasig, in
1954.

URC is engaged in a wide range of food-related businesses, including the manufacture and distribution of
branded consumer foods and is also in commodities namely sugar million band refining and flour milling
and in Agro industrial businesses of farms mainly hogs and animal feed milling and related products.

URC is the leading branded snackfoods and beverage company in the Philippines. URC – the first
“Philippine Pan ASEAN Multinational” – has proven itself to be a trailblazer in manufacturing with a strong
and loyal consumer base. The company has unswervingly showcased its innovation and excellence
through its groundbreaking products, wide distribution network, and effective marketing. This is also
evident in URC’s formidable market leadership in snackfoods and beverages.

John Gokongwei Jr. established a vision for URC to become one of the leading pan Asian players in snack
foods and beverages. This vision is gradually being realized as URC has managed to transform itself from
a Philippine operation to a recognized Asian multinational with full scale operations in eight countries
outside the Philippines, and soon in emerging markets like Myanmar, Laos and Cambodia. In addition,
URC’s products are already being exported to mainstream markets in the US, Europe, Japan, Korea the
Middle East and frontier markets in West Africa, like Ghana and Nigeria.

URC has built three strong regional brands over the years; “Jack ‘n Jill” for snack foods, “C2” for ready to
drink tea, and “Great Taste” for coffee, with these brands becoming popular across the ASEAN region.
URC’s key to success is to build very strong branding through a robust product innovation pipeline,
consumer-centric marketing and world-class manufacturing and supply chain management. URC will
continue to transform itself in line with the changing external dynamics in line with increasing
opportunities in Asia and beyond.

Company Historry

Universal Robina Corporation (URC) traces its beginnings all the way back to 1954. John Gokongwei was
doing very well then as a trader/importer. He had learned the trade when his father died before the
war, and had worked hard through the war and postwar years to prosper. However, while he thrived, he
took a long hard look at his company, and correctly predicted that trading would remain a low-margin
business.
On the other hand, a successful manufacturer controlling its own
production and distribution would command more profitable margins.
Mr. John decided to construct a corn milling plant to produce glucose
and cornstarch, Universal Corn Products (UCP), the first linchpin of the
company that would become the URC we know today.

For a time, business was good. However, Mr. John was still looking
ahead, working with an eye towards the future. While the business
was doing very well, it was producing essentially a commodity, which a
customer could easily access elsewhere. To stay ahead in the game,
Mr. John had to diversify by producing and marketing his own
branded consumer foods, similar to the multinational companies in the
country like Nestle and Procter & Gamble. In a sense, he wanted to put up the first ‘local’ MNC, borne
out of their best practices.

Thus, in 1961, Consolidated Food Corporation was born. Their first ‘home run’ product was Blend 45,
the first locally-manufactured coffee blend, dubbed as the “Pinoy coffee”. This became the largest-
selling coffee brand in the market, even beating market leaders Café Puro and Nescafe.

After coffee came chocolates. Nips, a panned chocolate was a staple of Filipino childhood.

In 1963, Robina Farms started operations, beginning with poultry products. This was also the beginning
of the vertical integration of the Gokongwei businesses, as the farms would be able to purchase feeds
from UCP in the future. Later that decade, Robichem Laboratories would be put up, to cater to the
veterinary needs of the farms businesses. Robina Farms expanded as it entered the hogs business in the
latter part of the 70s.

1966 saw the establishment of Universal Robina Corporation, which pioneered the salty snacks industry
through Chiz Curls, Chippy, and Potato Chips, under the “Jack ‘n Jill” brand. Other snack products would
follow over the years, as the company successfully introduced market leaders like Pretzels, Piattos, and
Maxx.

The coming decades saw more acquisitions and expansion. In the early 1970s, the family entered the
commodities business through the formation of Continental Milling Corporation, for flour milling and
production. The late 1980s brought the acquisition of three sugar mills and refineries, under URC Sugar.
These two businesses provided stable cash flows, and allowed for further vertical integration in the
supply chain, to help URC weather any volatility in the cyclical commodities markets. In line with this
strategy, the late 1990s saw the entry of URC into the plastics business, through URC Packaging.

While the businesses became more diversified, the companies were slowly integrated in order to
streamline and minimize costs. In 2005, the present structure of the group was completed. All the
different companies are now organized under the Universal Robina Corporation umbrella, divided into 3
focused groups:

the Branded Consumer Food Group, comprised of BCFG Domestic (including packaging) and
International

the Agro-Industrial group, comprised of Universal Corn Products, Robina Farms, and Robichem

and the Commodities group, with the Sugar and Flour divisions

Mission and Vision


Mission

Universal Robina Corporation (URC) is one of the largest branded food product companies in the
Philippines and has a growing presence in other ASEAN markets.

Vision

URC's vision is to be the best Philippine food and beverage company, with a powerful presence
throughout the ASEAN region, carrying a wide portfolio of delightful brands of exceptional quality and
value, equipped with efficient systems and motivated people. We are committed in making lives a truly
fun experience.

Values

Passion to Win: We build organizational capability by being entrepreneurial and proactive, driven by a
sense of urgency and purpose. We continuously challenge ourselves to deliver world-class brands and
consistently rally our people to strive for excellence.

Dynamism: We cultivate a culture of innovation and productive working relationships. We continuously


find ways to improve organizational and people capabilities to meet constantly challenging consumer
needs.

Integrity: We are guided by transparency, ethics, and fairness. We build the business with honor and are
committed to good governance. Our processes and products meet the highest standards. We are
credible in our dealings with both internal and external stakeholders.

Courage: We seize opportunities in building long-term, sustainable businesses. We make tough people
and business decisions to ensure competitive advantage.
Corporate Social Responsibility
Universal Robina Corporation’s focus is to help improve the
quality of life through building sustainable communities for
the less fortunate, and supporting activities that contribute
to education and youth development.

Its most recent philanthropic endeavor is a tie-up with


Gawad Kalinga to shelter 48 families in Taguig. Dubbed as
“Jack ‘n Jill Village,” 48 houses are currently being built by
employees of URC with the help of those from other JG
Summit companies. Gawad Kalinga aims to see a slum-free, squatter-free nation, and the addition of URC
in its roster of partners will make this goal one step closer to seeing reality.

URC is an ardent advocate of activities centered on the youth. It has partnered with such organizations as
World Vision, Pathways, National Book Development Board, and Anak TV for projects that ensure the
availability of education to impoverished youngsters. The company also supports projects such as
storytelling sessions, which are spearheaded by public and provincial libraries. Every Christmas, URC
participates in a yearly project with GMA7’s Kapuso Foundation, to spread Yuletide cheer to various
groups of disadvantaged youngsters.

Supporting projects that promote value formation in children


through giving, acts of kindness, sharing joys and blessings, and
a show of respect and integrity is an integral part of URC’s role
as a responsible corporate citizen. This includes outreach
programs, medical missions, feeding programs, donations to
areas afflicted by calamities, livelihood seminars and other
undertakings conducted by various churches, non-profit
organizations and Local Government Units. URC is often in the
forefront of activities that serve – and improve life in –- the
society at large.

URC is also committed to ethical, moral and sound business practices in all aspects of its operations.

Organizational Chart

Board of Directors
John L. Gokongwei, Jr. founded URC in 1954 and has been the Chairman Emeritus
of URC effective January 1, 2002. He had been Chairman of the Board of Directors
until his retirement and resignation from this position effective December 31, 2001. He
continues to be a member of URC's Board and is the Chairman Emeritus of JG Summit
Holdings, Inc. and certain of its subsidiaries. He also continues to be a member of the
Executive Committee of JG Summit Holdings, Inc. He is currently the Chairman of the
Gokongwei Brothers Foundation, Inc., Deputy Chairman and Director of United
Industrial Corporation Limited and Singapore Land Limited, and a director of Cebu Air,
Inc., JG Summit Capital Markets Corporation and Oriental Petroleum and Minerals
Corporation. He is also a non-executive director of A. Soriano Corporation. Mr.
Gokongwei received a Masters degree in Business Administration from the De La Salle
University and attended the Advanced Management Program at Harvard Business
School.
James L. Go is the Chairman of the Board of Directors
of URC. He had been Chairman and Chief Executive Officer since January 1, 2002. He
is the Chairman and Chief Executive Officer of JG Summit Holdings, Inc. and as such,
he heads the Executive Committee of JG Summit Holdings, Inc. He is currently the
Chairman of Robinsons Land Corporation and JG Summit Petrochemical Corporation.
He is the Chairman and Chief Executive Officer of Robinsons, Inc. and Oriental
Petroleum and Minerals Corporation. He is also the President and a Trustee of the
Gokongwei Brothers Foundation, Inc. He was elected a director of the Philippine Long
Distance Telephone Company (PLDT) on November 3, 2011 and was also appointed
as a member of PLDT's Technology Strategy Committee. He is also a director of Cebu
Air, Inc., United Industrial Corporation Limited, Singapore Land Limited, Marina Center
Holdings, Inc., Hotel Marina City Private Limited and JG Summit Capital Markets
Corporation. He received a Bachelor of Science degree and a Master of Science
degree in Chemical Engineering from the Massachusetts Institute of Technology. Mr.
James L. Go is a brother of Mr. John L. Gokongwei, Jr. and joined URC in 1964.
Lance Y. Gokongwei is the President and Chief Executive Officer of URC. He had
been President and Chief Operating Officer since January 1, 2002. He is the President
and Chief Operating Officer of JG Summit Holdings, Inc. He is also the Vice Chairman
and Chief Executive Officer of Robinsons Land Corporation. He is the President and
Chief Executive Officer of Cebu Air, Inc. and JG Summit Petrochemical Corporation.
He is the Chairman of Robinsons Bank, Chairman and President of JG Summit Capital
Markets Corporation, and a director of Oriental Petroleum and Minerals Corporation,
United Industrial Corporation Limited, and Singapore Land Limited. He is also trustee,
secretary and treasurer of the Gokongwei Brothers Foundation, Inc. He received a
Bachelor of Science degree in Finance and a Bachelor of Science degree in Applied
Science from the University of Pennsylvania. Mr. Lance Y. Gokongwei is the son of Mr.
John L. Gokongwei, Jr. and joined URC in 1988.
Patrick Henry C. Go has been a director of URC since 2000. He is also a Vice
President of URC and is the Executive Vice President and Managing Director of JG
Summit Petrochemical Corporation, URC Packaging Division, CFC Flexible Packaging Division and JG Summit Olefins
Corporation. He is also a director of JG Summit Holdings, Inc., Robinsons Land Corporation, and Robinsons Bank. He
is a trustee of the Gokongwei Brothers Foundation, Inc. He received a Bachelor of Science degree in Management
from the Ateneo de Manila University and attended the General Manager Program at Harvard Business School. Mr.
Patrick Henry C. Go is a nephew of Mr. John L. Gokongwei, Jr.
Frederick D. Go has been a director of URC since June 2001. He is the President and Chief Operating Officer of
Robinsons Land Corporation and Robinsons Recreation Corporation. He is the Group General Manager of Shanghai
Ding Feng Real Estate Development Company Limited, Xiamen Pacific Estate Investment Company Limited, Chengdu
Ding Feng Real Estate Development Company Limited, and Taicang Ding Feng Real Estate Development Company
Limited. He also serves as a director of Cebu Air, Inc., JG Summit Petrochemical Corporation, Robinsons Bank, Secret
Recipes Corporation, Ho Tsai Dimsum Incorporated, and Cebu Light Industrial Park. He is also the President of the
Philippine Retailers Association. He received a Bachelor of Science degree in Management Engineering from the
Ateneo de Manila University. Mr. Frederick D. Go is a nephew of Mr. John L. Gokongwei, Jr.
Johnson Robert G. Go, Jr. was elected director of URC on May 5, 2005. He is also a director of JG Summit Holdings,
Inc. Robinsons Land Corporation, and Robinsons Bank. He is also a trustee of the Gokongwei Brothers Foundation,
Inc. He received a Bachelor of Arts degree in Interdisciplinary Studies (Liberal Arts) from the Ateneo de Manila
University. He is a nephew of Mr. John L. Gokongwei, Jr.
Robert G. Coyiuto, Jr.has been a director of URC since 2002. He is the Chairman of the Board and Chief Executive
Officer of Prudential Guarantee & Assurance, Inc. and of PGA Sompo Japan Insurance, Inc. He is also Chairman of
the Board of PGA Automobile, Inc./Sole Importer Principal of Lamborghini, PGA Cars, Inc./Sole Importer Principal of
Porsche and Audi, Hyundai North Edsa, and Pioneer Tours Corporation. He is also the Chairman of Coyiuto
Foundation. He is the Chairman and President of Calaca High Power Corporation and Pacifica 21 Holdings, Inc. He is
Vice-Chairman of First Life Financial Co., Inc. He is also the President, Chief Operating Officer and Director of Oriental
Petroleum and Minerals Corporation. He is a director of Petrogen Insurance Corporation, Canon (Philippines) Inc.,
Destiny Financial Plans, Inc. and National Grid Corporation of the Philippines. He is a Nominee of R. Coyiuto Securities,
Inc. and a Trustee of San Beda College.

Independent Directors
Wilfrido E. Sanchez has been an independent director of URC since 1995. He is a Tax Counsel in Quiason Makalintal
Barot Torres & Ibarra Law Offices. He is also a director of Adventure International Tours, Inc., Amon Trading
Corporation, Center for Leadership & Change, Inc., EEI Corporation, Eton Properties Philippines, Inc., House of
Investments, EMCOR, Inc., J-DEL Investment and Management Corporation, JVR Foundation, Inc., Jubilee Shipping
Corporation, Kawasaki Motor Corp., K Servico, Inc., Magellan Capital Holdings Corporation, PETNET, Inc.,
PETPLANS, Inc., Philippine Pacific Ocean Lines, Inc., Rizal Commercial Banking Corporation, LT Group, Inc.,
Transnational Diversified Corporation, Transnational Diversified Group, Inc., and Transnational Financial Services, Inc.
(formerly Transnational Securities, Inc.). Mr. Sanchez received a Bachelor of Arts degree and a Bachelor of Laws
degree from the Ateneo de Manila University and a Masters of Law degree from the Yale Law School.
Pascual Guerzon was elected independent director of URC on September 20, 2007. He is currently the Principal of
Dean Guerzon & Associates (Business Development). He is the Founding Dean of De La Salle Graduate School of
Business. He was also the former President of the Management Association of the Philippines Agribusiness and
Countryside Development Foundation and the Management Association of the Philippines Foundation, MBA Director
of the Ateneo de Manila Graduate School of Business, Director of Leverage International Consultants, Dep. Director of
Asean Chambers of Commerce and Industry and Section Chief of the Board of Investments.Mr. Guerzon is a holder of
an MBA in Finance from the University of the Philippines and a Ph.D. (N.D) in Management from the University of Santo
Tomas.

Senior Officers
James L. Go – Chairman
Lance Y. Gokongwei – President and Chief Executive Officer
Patrick Henry C. Go – Vice President

Cornelio S. Mapa – Executive Vice President and Managing Director, URC Branded Consumer Foods
Group Philippines
Constante T. Santos – Senior Vice President
BJ M. Sebastian – Senior Vice President
Geraldo N. Florencio – First Vice President
Chona R. Ferrer – First Vice President
Ester T. Ang – Vice President — Treasurer
Patricia C. Go – Vice President
Alan D. Surposa – Vice President
Ma. Victoria M. Reyes-Beltran – Vice President
Michael P. Liwanag – Vice President
Socorro ML. Banting – Assistant Vice President
Rosalinda F. Rivera– Corporate Secretary

Operation Flow

 Best Practices
Quality
Productivity
Supply Chain/Logistic

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