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Pinterest 100 2019 PDF
Pinterest 100 2019 PDF
100
The magic
Pinterest is its own positive corner Not so long ago, a small handful of
of the internet. It’s your place to pundits dictated the trends for the
explore what’s out there, dream year ahead. On Pinterest, trends
of Pinterest
about what to try next and see what come from people all around the
works for you. And when you’re world. Each month, over 250 million
ready to make something happen, people—professionals, amateurs,
Pinterest points you to where to enthusiasts—come to Pinterest to
try or buy it. discover ideas they love.
As our lives evolve, we find new The way we know an idea is trend-
ways to use Pinterest. Renters ing is by looking at what they’re all
become homeowners, singles searching for. If an idea keeps get-
become couples, workers become ting more and more searches each
retirees. As our needs change from month, and that upward trajectory
year to year, different ideas start to holds steady for 6+ months, then
spark our interest. And while we’re it's an official Pinterest trend.
busy doing our thing, the world
changes, too. New ideas take hold, This year's trends range from
and new trends come into focus. old staples, like witch hazel and
That’s what this book is all about. home-baked bread (with 1+ million
searches on average), to new
In the pages that follow, you’ll find trends that are just starting take off,
the top 100 trends that people like oxtail recipes, powder dipped
everywhere are looking to try nails and anything else you see
in 2019. These are the shared marked with a (with 10k to 70k
dreams of the most style-inspired, searches each, these trends are
most food-smart, most parenting- only just starting to take off).
passionate people across the
globe. In a time when so much
seems to divide us, these ideas are
the things we share in common.
What’s inside
Travel 4
Celebrations 7
Food 8
Home 9
Men’s style 10
Women’s style 11
Beauty 12
Trends 1–100 14
Travel
Business tip
Help your customers plan their next trip with
bus- or bike-tour itineraries, or a zero-waste
packing list for their next eco trip.
Health and
Business tip
If you’re in the hospitality business: trick out your
amenities with ginger oil and goat milk soap, or give
on-the-go tips for working out with resistance bands.
wellness
11—Respect 12—Bring on
your elders the bakuchiol
Elderberries are on Bakuchiol, the natural,
the rise thanks to their gentler alternative to retinol,
healthy and anti-inflam- is the clear-skin choice
matory effects. among skincare buffs.
+685% +275%
+1913% +746%
+146% +659%
Hobbies and
21—Do the hustle 22—Pour one out 23—Corpus canvas
People are turning their Embrace the inner Jackson Body painting is a low-
passions into profits— Pollock with simple DIY commitment way to try out
from canning to DJing drip-and-pour acrylic a tat—so get some skin in
to online tutoring. painting. the game!
interests
+690% +660% +444%
29—The 30—Rust
shipwright stuff never sleeps
Rather than wait for Photographers around
boats to go on sail, crafty the world are snapping
captains are building their the overgrown, peeling
own. Just watch out for beautiful mess of decay-
icebergs! ing buildings.
+169% +44%
Business tip
Use chalk drawings, paint drips or peeling layers of
wallpaper to liven up your storefront, product display
or catalog shoot.
31—Godparent 32—Party in 33—Donut
proposals the back decor
People are giving their Backyard weddings keep People are going nuts for
baby’s prospective god- things cozy and cost- donuts as colorfully edible
parents an offer they’re friendly (and are a great party displays—raised, old
unlikely to refuse. incentive to finish weeding). fashioned and sprinkled.
+152% +441% +748%
Celebrations
37—Photobomb 38—Say it in neon
Smoke bombs of every People are celebrating their
color add big drama to biggest life moments with
wedding, engagement personal messages spelled
and just-for-fun photos. out in lights.
+436% +281%
+1154%
Business tip
Try creating a campaign inspired by mini moments,
or transforming your retail space with donut or
flower garlands.
41—The mighty 42—Inspired 43—Move over 44—Recipes 47—Din tin tin 48—Pin the oxtail 49—Jam on it
mushroom infusions almond milk you knead Foil pack dinner recipes People are hungry for oxtail A toast to homemade
Nutrient-packed A slice of ginger makes Everyone’s new favorite Bread baking is on the rise, are perfect for busy recipes they can try at home— jam, from raspberry to
mushrooms are springing the water go down, and dairy-alternative oat milk is especially when it comes cooks: Low-prep, low- especially if they’re slow blackberry to whatever-
up everywhere from coffee adds digestive and anti- delicious and environmen- to fermented loaves like mess, super flavorful. cooker-friendly. you-got-berry.
drinks to chocolate bars. inflammatory benefits, too. tally friendly. Vegan too! sourdough. +759% +209% +829%
+64% +353% +186% +413%
50—Pass
45—Going pegan 46—Amazing graze the chocho
Part paleo, part vegan, Family-style grazing tables People won’t get bored
the pegan diet is taking are a feast for the eyes, of this versatile gourd.
root with people on the and an open invitation for A superfood, chayote
hunt for healthy habits. everyone to dig in. (“chocho”) complements
all kinds of cuisines.
+337% +163%
+76%
Food
Business tip
Create a trend-inspired endcap display using
lots of foil, along with some mushroom and
chocho packed dinner ideas.
51—Rebel yellow 52—Fired up 53—Spinning yarns
Embrace bold mustard Indoor and outdoor People are wrapping up
yellow walls, or try out fireplaces are heating their walls—and them-
small accents for a up—the more modern selves—in fabric for a
colorful pop. It’s a must! and sleek, the better. textured, artsy aesthetic.
+45% +763% +1718%
Home
Business tip
Bring your store to life with clusters of cacti, or try a
mashup of all your mustard yellow products together.
Men’s
65—Corduroy 66—Look rad
of course in plaid
2019 is the Year of It’s hip to wear squares.
Corduroy, from comfort- Prep-school plaid pants
able weekend pants to can be dressed up or
style
professorial blazers. down, mixed or matched.
+507% +267%
63—Clash
with class
Plaid and polka dots?
Tartan and toile? Mixing
prints is the new power
move.
+89%
Business tip
Style brands: Mismatched prints are slam dunks.
They also work at home—couches! curtains! cushions!
Women’s
style
71—That bamboo 72—Say it with 73—Wax on,
you do sneakers wax off
Stay connected to Finally feet get the star- From dashikis to cocktail
nature by carrying all the ring role they deserve, dresses, African wax prints
essentials in a striking, supported by kickin’ and kitenges look stunning
structured handbag. colors and lit laces. on every continent.
+2215% +2211% +229%
80—Ethical threads
Rentable looks and recy-
cled materials make for
world-stopping looks that
don’t punish the planet.
+34%
Business tip
Add some animal attraction by using
a snake or tortoise print as the back-
ground for your next product shoot.
81—Big bang 82—The next 83—Hooray 84—The 88—Dip in 89—Ooh-la-lashes
theory exfoliant for gray standout pout Wave goodbye to chipped People are giving their
The next big thing in People are lathering People are growing out Smart mouths everywhere nails! Powder dipping lasts lashes a lift with natural
fringes? Baby bangs. In up with gentle liquid their natural grey hair and are pairing barely there longer than traditional solutions—think castor
2019, the just-above-brow exfoliators for brighter, letting that silver shine makeup with a bold red gels, and is way easier oil, grapeseed oil and
crop is making the cut. smoother skin. through. kisser for added attention. to remove. aloe vera.
+51% +58% +879% +467% +442% +52%
Beauty
Business tip
People’s love for lilac likely isn’t limited to hair.
Try experimenting with the color in your own
product line or advertising.
91—For the record 92—Share the love 98—Smart sleepers 99—Tiny 100—Breast
Get every inch and pound Toy-sharing subscriptions Auto-rocking, white-noise- house beds pump ever
of those vital birth stats mean less waste, and offer playing bassinets soothe Frame up more fun with No cords, no bottles. Just
printed up to hang in the kids a steady supply of new babies off to sleep and save a transitional toddler bed hands-free breast pumping
nursery. distractions. parents some winks, too. your kiddo can call home. on the go...finally!
+315% +313% +851% +90% +114%
93—Hunt 94—Messy
and gather no more
Scavenger hunts bring Stylish geometric patterns
the party to life, and help and shapes are making their
burn off all that sugar. way into the kid’s room.
+302% +1178%
97—Lost in
the woods
Enchanted forest parties
with toadstool chairs, in-
door trees, fairy garlands?
And they all lived happily
ever after.
+238%
Kids and
parenting Business tip
Help parents throw a kid-wowing forest theme party
with enchanting product bundles and shopping lists.
1–10 11–20 21–30 31–40 41–50 51–60 61–70 71–80 81–90 91–100
Travel Health and Hobbies and Celebrations Food Home Men’s style Women’s Beauty Kids and
wellness interests style parenting
1 11 21 31 41 51 61 71 81 91
Bus travel Elderberry Side hustles Godparent Mushroom Mustard Vintage Bamboo Cropped Birth stats
+32% recipes at home proposals recipes yellow watches bags bangs sign
+685% +690% +152% +64% +45% +98% +2215% +51% +315%
All trends
2 12 22 32 42 52 62 72 82 92
Hot springs Bakuchiol Acrylic pour Backyard Ginger water Contemporary Light-wash Statement Liquid Toy share
+32% +275% painting weddings +353% fireplaces denim sneakers exfoliator subscriptions
+660% +441% +763% +70% +2211% +58% +313%
1–100 3 13 23 33 43 53 63 73 83 93
Abandoned Super Body painting Donut decor Oatmilk Textile art Mismatched African print Going gray Birthday
castles powders +444% +748% +186% +1718% prints fashion +879% scavenger hunt
+142% +144% +89% +229% +302%
4 14 24 34 44 54 64 74 84 94
Less-traveled Sleep Ceramic Mini moment Baking bread Geometric Sling bags Ruche Standout Geometric
islands optimization pottery celebrations +413% paint +1184% +108% lip color decor
+179% +116% +475% +113% +225% +467% +1178%
5 15 25 35 45 55 65 75 85 95
Bike tours Nutrition 52-week Gold wedding Eating pegan Tin interiors Corduroy Robe Witch hazel Audio
+64% plans savings plan gowns +337% +563% +507% silhouettes +305% storytellers
+475% +295% +1552% +689% +126%
6 16 26 36 46 56 66 76 86 96
Surprise Goat milk Chalk art Number cakes Grazing Cactus Plaid pants Snake print Lilac hair Rustic nursery
destination soap +664% +314% tables arrangements +267% +642% +1077% ideas
+192% +231% +163% +235% +136%
7 17 27 37 47 57 67 77 87 97
Small town Band Sketchbooks Smoke bomb Foil pack Vertical French crop Oval Glossy Enchanted forest
travel workouts +513% photography dinners gardens haircuts sunglasses makeup party theme
+276% +1913% +436% +759% +287% +84% +591% +89% +238%
10 20 30 40 50 60 70 80 90 100
Rio de Janeiro, Ginger oil Urban decay Moon Chayote Natural Quarter Sustainable Almond Wireless
Brazil +659% photography gatherings recipes swimming pools socks fashion nails breast pumps
+142% +44% +54% +76% +262% +266% +34% +97% +114%
% = Searches YoY = Just taking off Trend calculation: YoY% increases are calculated using normalized searches
on each trend from January–September 2017 to January–September 2018