CENTICYAN

never gettin older

 Brand story &
idea
Centicyan is a brand who caters to the tiny tots who are no less than little adventurers
on a mission. With the freshness of colour cyan along with primary colours red, yellow
and fuity orange. the brand aims at grabbing attention of children of age group 5-13
i.e young kids & pre-teens. this age group tends to seek novelty in idea without seeing
rationality, that’s what our brand says “never getting older”. Even our mascot Senti-
The centipede who is a chinese centipede hails from australia is known for it healing
properties and friendly attitude,

With the globe becoming a smaller platform our brand provides products to the builders
of future genertaion, which helps not only helps the work with cool stationery but also
makes usaage and learning fun, and thats what matters! not work in ahrd way but
smart and quirky way!
Concept

top view- natural form pointed legs antenna scales

U
Colour codes: ( cyan, red ,yellow, yellow-orange)

R: 255 C:0 R: 0 C:100

G: 0 M:100 G: 255 M:0
B: 0 Y:100 B: 255 Y:0
K:0 K:0

R: 255 C:0 R: 255 C:0

G: 255 M:0 G: 204 M:25
B: 0 Y:100 B: 0 Y:100
K:0 K:0
Colour story: Hero colours

minimum height: 5mm

Fonty typeface

Aa Aa

Brandname: SNAP ITC By-line: OH WHALE

 BASICS ACHROMATIC

ON WHITE

ON BLACK
 NO type should be within these areas
with the exception of brandname & by-line

Preferred exclusion zone

for cover-letters, Writing pads, bags etc,

CENTICYAN
never gettin older

C
C C
Preferred exclusion zone
for pouches, tiffin boxes, bags, gift paper,
name slip s etc.
C
 what not to do!

NOT HERE

NOT HERE

NOT HERE

NOT HERE
NOT HERE
Elements & Patterns

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U

U
U
PATTERN
PATTERN
MASCOT- SENTI the CENTIPEDE

Hi I am SENTI, the friendly centipede

I am sentimental and very useful,
T am honest and very reliable,
I love colours but my favourite of all is
cyan!
will you be my friend?
CHRONICLES OF SENTI...

I can
play IIcan
soccer! can
Sing!
Sing!
 I can
I can
even
be a
Swim
Joker!
 STATIONERY! (age group- 5-15 years)

CENTICYAN

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U
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U
U
UU
U
I
can
Sing!

T-shirts!