BIBF SponsorDoc 2019

COMMERCIAL
OPPORTUNITIES 2019
To enquire about availability please email Tony.Parraman@bristolballoonfiesta.co.uk or call 0117 427 0135.
ABOUT THE FIESTA
Thank you for taking an interest in becoming a part of the Bristol International Balloon Fiesta, a true Bristol icon.
Now in it’s 41st year the Fiesta has become one of the most iconic and trusted event brands in the region. Around 500,000
people visit the site over its 4 days, come rain or shine, to see balloons from around the world.
Over 2,000 balloonists participate and in recent years we have seen appearances from special shapes such as Bertie Bassett,
The Michelin Man, Rupert The Bear and for our 40th Birthday last year a giant birthday cake.
The weekend consists of a number of events. The true magic of the Fiesta can be seen each morning from 6am as balloons prepare
to launch into the skies over the city of Bristol. Thursday sees our “Special shapes” launch at 6pm. On Thursday and Saturday
evenings our Nightglow events take place where tethered balloons become light-bulbs in time to music followed by Fireworks.
Entry to the festival remains free for members of the public and we are committed to retaining this. There is a strong sense of
ownership and pride about the festival from residents throughout the West country.
Aligning your brand through sponsorship of the Fiesta will help cement feelings of trust and build loyalty with your existing
and future customers. This year we have created a number of new opportunities for organisations to get involved, more
details are inside.
Our commercial team are here to help you find the right opportunity for you so please do get in contact with them.
We look forward to hearing of your involvement.
Yours sincerely
Don Cameron MBE Chris Allcock

Founder and Chair of the Board of Chair of the Organising Committee
Trustee Directors
DEMOGRAPHICS
4
DAYS
500,000
VISITORS
SOCIAL MEDIA
REACH OF
2 MILLION
OF ENGAGEMENT (FACEBOOK, TWITTER
AND INSTAGRAM)
OPPORTUNITY
7 MILLION
2.2 2,000
BALLOONISTS
BILLION
WITH OVER 100
WEBSITE VISITORS IMPRESSIONS
FROM ACROSS THE THROUGH PRINT BALLOONS
WORLD AND BROADCAST
MEDIA
2019 PROGRAMME HIGHLIGHTS
THURSDAY 8TH AUGUST 18:00 Special shapes and ride balloons launch
21:00 Nightglow with firework finale
FRIDAY 9TH AUGUST 06:00 Mass hot air balloon lift

06:00 BIBF Executive Network Business Breakfast
12:00 Hot air balloon tethering
18:00 Mass hot air balloon lift
SATURDAY 10TH AUGUST 06:00 Mass hot air balloon lift

12:00–17:00 Arena entertainment
21:00 Nightglow with firework finale
SUNDAY 11TH AUGUST 06:00 Mass hot air balloon lift

12:00–16:00 Arena entertainment
SUMMARY OF OPPORTUNITIES
TITLE SPONSOR £75,000

Your brand aligned with the Balloon Fiesta across all channels.
INFRASTRUCTURE OPPORTUNITIES
SOUTH-EAST PAVILION SPONSOR £25,000
New for 2019, a captured ABC1 audience.
EXECUTIVE NETWORK PAVILION SPONSOR £15,000

Home for our Executive Network members and all Fiesta hospitality.
BALLOONISTS’ VILLAGE SPONSOR £10,000

Your brand on display to the 2,000 balloonists.
CAR PARKS SPONSOR £30,000

Your brand aligned with all car parking and ticketing for 40,000 vehicles.
All prices are subject to VAT at the prevailling rate
SUMMARY OF OPPORTUNITIES
EVENT OPPORTUNITIES
SPECIAL SHAPES LAUNCH SPONSOR £10,000
Naming rights to the first launch of the Fiesta.
NIGHTGLOW SPONSOR (THURSDAY OR SATURDAY) £15,000

Naming rights to the popular balloons, lights and fireworks display.
LAUNCH SPONSOR £7,500

Your brand aligned with one of the seven launches over the weekend.
ACTIVATION, RETAIL & EXHIBITION OPPORTUNITIES from £380

per unit
OTHER OPPORTUNITIES
EXECUTIVE NETWORK MEMBERSHIP £1,900
Local brand exposure, networking and product discounts.
All prices are subject to VAT at the prevailing rate
TITLE SPONSOR - EXCLUSIVE
The accolade of Title Sponsor has previously been BECOMING OUR TITLE SPONSOR INCLUDES
associated with the likes of Tesco, Hardys and most recently
• Your identity next to our logo with the words “sponsored
Bristol Energy. This is the exclusive opportunity for you
by” or “in association with”
to align your company with a trusted West-country event
brand with potential exposure to millions of people. • Your identity associated with all branding on websites,
digital content, print advertising and merchandise
Your company will become our partner in every sense of
• A dedicated press launch (estimated March/April 2019)
the word. Your logo will be incorporated with ours across
all media, digital and print, and there will be plenty of • Dedicated social media posts, video and content
opportunities for your target audience to interact with your
• Printed programme: logo on front and full-page
company onsite. advertisement on the back cover
For our Title Sponsor we are open to being creative so • Hoardings around the balloon launch arena
please, just ask, and we’ll do what we can to make it happen.
• Onsite public address announcements and social media
mentions
• One complementary activation or exhibition opportunity
in a prominent location
• Complementary membership of our Executive Network
• Dedicated account manager
£75,000 plus VAT

Multiple-year deals are available
Sponsorship year runs until 31st December
SOUTH-EAST PAVILION SPONSOR – EXCLUSIVE
NEW FOR 2019
This is a new exclusive opportunity for the 2019 Fiesta. For THIS PACKAGE INCLUDES
the first time we will be building a marquee at the south-
• Exclusive sponsorship and naming rights for the marquee
east end of the launch arena. The prevailing winds for the
region typically means that all balloons will fly over this area, • Opportunity for internal and external branding
providing a tremendous viewing area for anyone located in • Your choice of activation activity inside the area
this vicinity.
• Opportunity for data capture for all visitors
The marquee is being built with the ABC1 customer in
mind. For an entry fee guests will have access to upmarket • Opportunity to influence the set-up and design of the space
conveniences, furniture, upmarket food and beverage • Onsite public address announcements and social media
opportunities, licensed bar selling premium beverages and mentions
an exclusive and gated viewing experience for each launch. • Complementary membership of our Executive Network
£25,000 plus VAT

EXECUTIVE NETWORK PAVILION SPONSOR
NEW EXCLUSIVE OPPORTUNITY FOR 2019
2019 has brought with it a time of change, and with it the THIS PACKAGE INCLUDES
launch of a new Executive Network membership (replacing
• Exclusive sponsorship and naming rights for the marquee
the previous 100 Club and precious metals packages).
• Opportunity for internal and external branding
The BIBF Executive Network’s purpose is to provide
local companies an opportunity to network and provide • Sponsorship of the Business Breakfast on Friday morning,
hospitality to their invited guests. Members are entitled attended by around 500 local business people. Includes
an opportunity to welcome the delegates
to an allocation of free tickets, access to the Corporate
Network pavilion and to discounts on a number of related • Opportunity for data capture for all visitors
products, including hospitality and exhibition space.
• Social media mentions
By sponsoring this facility, you will be exposing your brand • Complementary membership of the Executive Network
to the local business community, roughly 3,000 visitors
across the weekend. • Dedicated account manager
£15,000 plus VAT

BALLOONISTS’ VILLAGE SPONSOR
NEW EXCLUSIVE OPPORTUNITY FOR 2019
Our specialists village attracts over 2,000 balloonists over THIS PACKAGE INCLUDES
the weekend. Consisting of a covered marquee, food and
• Exclusive sponsorship and naming rights for the village
beverage outlets and a trade exhibition it is the central hub
for pilots and their teams. • Opportunity for internal and external branding
For the first time we are opening up this area to company • Prominent exhibition opportunity within the village
who wishes to grow their market-share to this group of • Sponsoring of all emails to balloonists
enthusiasts.
£10,000 plus VAT

CAR PARKS SPONSOR
Over 40,000 vehicles visit the public car parks (premium, THIS PACKAGE INCLUDES
VIP and public) over the course of the weekend, and the
• Your brand associated with the car parking website
majority of these vehicles carry at least one other driver.
• Ticket design to incorporate your logo and identity
This is a key opportunity to promote your brand to a captive
motoring market. • Opportunity to brand car parking signage, staff and car
park banners
• Opportunity for data capture for all visitors
• Social media mentions
• Complementary membership of the ExecutiveNetwork
£30,000 plus VAT

EVENT OPPORTUNITIES
Each event held during the Fiesta presents an opportunity to THIS PACKAGE INCLUDES
access a new audience. The seven launches and two Nightglow
• Your identity next to our logo with the words “sponsored
events offer you a chance to grow your market share and
by” or “in association with” for that event
create a link with a trusted brand and your company.
• Your identity associated with all branding on websites,
Balloon Launches digital content, print advertising and merchandise for
that event
Each balloon launch offers a separate opportunity for
sponsorship and endorsement by an organisation. There are • Dedicated social media posts, video and content
seven in total, including the popular Special Shapes launch • Hoardings around the balloon launch arena for your event
on Thursday evening
• Onsite public address announcements and social media
Nightglows mentions for your event
The Nightglows are sound and light shows using tethered • One complementary activation or exhibition opportunity
balloons in the arena at dusk. Crowds gather for this in a prominent location for your event, or, 20% discount
spectacular sight to see balloons being fired in time to the on another event opportunity over the weekend
music, followed by an incredible fireworks display. • Dedicated account manager
Special Shapes Launch (Thursday) £10,000

Nightglows (Thursday and Saturday) £15,000 each
Morning or Evening Launch £7,500 each

ACTIVATION, EXHIBITION AND RETAIL OPPORTUNITIES
Exhibition and activation opportunities are available throughout the site starting at £380. These include:
• Brand activation throughout the site, including ingress and egress during peak times.
• Exhibition opportunities
• Food and beverage retail opportunities
SITE MAP KEY

PREMIUM STAND (Experiential Activations)
This prime location offers high footfall and is a great
opportunity for experiential and brand related activity.
A STAND
Located on the main thoroughfares and next to the
Members Area, the A stands are the perfect location to
attract the crowds.
B STAND
B stands sit just behind the A stands and form the
entrance to our trader village.
C STAND - PRE-PITCHED
Pre-pitched C stands sit at the bottom of the Balloon
Launch Field and offer exceptional views of the
Balloon
balloons taking off. Launch Field
C STAND
Located just off the main Fiesta pathway, leading to
the area and entertainment areas.
D STAND
The D stands are located in the trader village.
LOCAL MARKET TRADERS AND ARTS

AND CRAFTS STANDS
These stands are reserved for local market traders and
artists and will be pre-pitched. These positions are
limited.
FREE STANDING
Free standing pitches are available for larger exhibits
or promotional activities. Please contact the office for
further information.
CATERING
MEMBERS AREA
BALLOONIST AREA
EXECUTIVE NETWORK MEMBERSHIP
The Executive Network is the relaunched and simplified FREE TICKETS TO THE FOLLOWING EVENTS
membership scheme for organisations that want to
• 4 Tickets to Members launch and networking evening in July
participate in the festival.
• 4 Tickets to Chairman’s Reception on Thursday evening
Membership allows access to exclusive networking and
hospitality opportunities and a range of further benefits • 4 Tickets to Business Breakfast on Friday morning
including: • 4 Tickets to the Autumn networking event, featuring a
prominent member of the local community
• Brand association with the festival – a well known and
trusted brand. • 2 Members parking passes per day with 4 Members
Passes per day
• We will issue an “Executive Network Member” logo that
you can use on your website and in marketing, showing • Access to the Executive Lounge all day with
complementary tea, coffee and snacks
your support for a trusted local event.
• Access to buy tickets to the Family BBQ (Sunday lunch)
• Entry to a draw for 10 lots of 2 person flights to be taken
throughout the weekend (drawn in July at the networking
evening)
• 10% discount on exhibition stand purchase
• 10% discount on exclusive hospitality pod hire
• Announcement across social media of your Membership
£1,900 plus VAT

Multiple purchases of membership allowed.
Membership year runs until 31st December 2019
HOSPITALITY OPPORTUNITIES
Members are able to book the restaurant (up to 300 people) or exclusive hospitality pods (up to 60 people each) at a
discounted rate and with priority above non-member organisations.
Hospitality pods this year will be flexible, you can book pods together to make a larger space for your group. Each pod comes
with a fenced viewing area at the front next to the launch arena and has access to the restaurant bar.
Pre-booked catering is available. Drinks packages and menus can be downloaded and booked via the website.
HOSPITALITY HIRE PRICES

RESTAURANT HIRE EXCLUSIVE HOSPITALITY POD HIRE (PER DAY)
Thursday PM Price on application £2,500
Friday AM Not available
£2,500
Friday PM Price on application
Saturday AM Price on application
£2,500
Saturday PM Price on application
Sunday AM Price on application
£1,500
Sunday PM Not available
To book hospitality please visit www.bristolballoonfiesta.co.uk/hospitality or speak with your account manager
Catering from our official supplier will be available for booking in the Spring
THANK YOU
We are more than happy to discuss additional bespoke opportunities to suit your organisation.
For further information on the opportunities featured or to discuss bespoke requirements,

please contact
Tony.Parraman@bristolballoonfiesta.co.uk or call 0117 427 0135

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COMMERCIAL

We look forward to hearing of your involvement.

Don Cameron MBE Chris Allcock

FRIDAY 9TH AUGUST 06:00 Mass hot air balloon lift

SATURDAY 10TH AUGUST 06:00 Mass hot air balloon lift

SUNDAY 11TH AUGUST 06:00 Mass hot air balloon lift

TITLE SPONSOR £75,000

EXECUTIVE NETWORK PAVILION SPONSOR £15,000

BALLOONISTS’ VILLAGE SPONSOR £10,000

CAR PARKS SPONSOR £30,000

All prices are subject to VAT at the prevailling rate

NIGHTGLOW SPONSOR (THURSDAY OR SATURDAY) £15,000

LAUNCH SPONSOR £7,500

ACTIVATION, RETAIL & EXHIBITION OPPORTUNITIES from £380

All prices are subject to VAT at the prevailing rate

£75,000 plus VAT

£25,000 plus VAT

£15,000 plus VAT

£10,000 plus VAT

£30,000 plus VAT

Special Shapes Launch (Thursday) £10,000

Multiple-year deals are available

• Food and beverage retail opportunities

SITE MAP KEY

LOCAL MARKET TRADERS AND ARTS

£1,900 plus VAT

HOSPITALITY HIRE PRICES

For further information on the opportunities featured or to discuss bespoke requirements,

Tony.Parraman@bristolballoonfiesta.co.uk or call 0117 427 0135

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