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Digital Outdoor Network
Digital Outdoor Network
DIGITAL
OUTDOOR
NETWORK
MEDIA KIT
FEATURES BENEFITS
Flexibility Customize and adapt your digital program to meet time-sensitive needs.
Efficiency Ability to react to what works. Eliminates time and printing costs.
High Reach High impact locations are strategically placed throughout our markets.
High Frequency Our networks deliver repeated exposures for increased impact.
This new technology is transforming the industry into the most flexible and
Innovation
responsive of all advertising platforms.
TIME-SENSITIVE MESSAGING
DYNAMIC CONTENT
ULTIMATE FLEXIBILITY
Standard Frequency
A cycle in which all ads display equally throughout the day or week.
Skewed Frequency
A cycle in which certain ads get more or less display time.
Understanding Traffic
Features Commercial
Clear Channel Outdoor An 8-second spot in which one advertiser’s message is displayed.
would like you to take
advantage of the flexibility Rotation
of this advertising medium. A 64-second period in which all eight advertisers’ messages are
Please take a few minutes displayed.
to familiarize yourself with
the DON’s unique traffic Schedule
features. A 24-hour period in which all eight advertisers’ cycles are displayed.
WHAT HOW
We can lift headlines from websites. Great for news organizations to post real time
information next to their logo or brand. As the website headline changes, so does
the digital billboard creative. If top headlines are not available from your site other
Headlines
sources are available for us to include vital and relevant information. Some topics
may include headlines, business, real estate, entertainment, health, travel, politics,
among many others.
Sports radio, sports bars, sports drinks or other related businesses can automatically
Sports Scores
post scores from various games.
1
1
A base piece of creative is designed
with consideration of space for dynamic
content (either text or imagery).
2
2
Dynamic content is selected from a
clients website and pulled from the HTML
source directly.
3
3 The source data is incorporated into
the base creative, by Clear Channel,
and updates whenever the client source
changes ... keeping the content timely
and relevant.
“These large, computerized displays marry the choice location of traditional road-
side billboards with the opportunity for customization and frequent updating that
is the hallmark of web advertising.”
Inc. Magazine, March 2008
“The attraction for advertisers is the versatility of the network and its capacity to run
time-sensitive messages that can be changed at the push of a button.”
Mediaweek, January 2007
Base: Persons 18 years+ living in the Cleveland, OH, Metro area who traveled
Base: Among those who have seen ads in the media in the past 12 months.
on I-77, I-90, I-271 or I-480 in the past 30 days.
Source: AAAA Digital Out-of-Home Media Awareness and Attitude Study 2007; Arbitron Digital Billboard Report: Cleveland Case Study 2008
NATIONAL COVERAGE
SEATTLE
BOSTON
MINNEAPOLIS
MIAMI
NATIONAL DIGITAL
PRODUCTION
REQUIREMENTS
File Type
Uncompressed JPG
Color Mode
RGB
1400 pixels
NATIONAL DIGITAL
PRODUCTION
840 pixels
REQUIREMENTS
File Type
Uncompressed JPG
Color Mode
RGB
DIGITAL PREMIERES 400 pixels
764 pixels