01 Product Vision Board

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THE PRODUCT VISION BOARD

VISION STATEMENT What is your vision, your overarching goal for creating the product?

TARGET GROUP NEEDS PRODUCT VALUE

Which market segment does the product What problem does does the product solve? What product is it? How is the product going to benefit the
address? company?
Which benefit does it provide? What makes it desirable and special?
Who are the target users and customers? What are the business goals?
Is it feasible to develop the product?

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