CisCo styleMe™ virtual

Fashion Mirror
Jessica Cooperstock
Overview
o Summary of the StyleMe
o Implications of the StyleMe mirror in the workplace
o Conclusion

What is the StyleMe Mirror?

The StyleMe Mirror is a 6’ 3” mirror that allows

users to “try on” various outfits
The mirror lets users select an outfit choice, then
superimposes the outfit over the user’s image in
the mirror
No changing of clothes is required, as long as you
don’t mind seeing your jeans beneath that skirt

o Developed by Cisco
o Used in fashion design
o Used in John Lewis retail
stores in the UK
o In the first six weeks of
sales, over 34,000 outfits
were viewed by
customers of JL

Some Facts About StyleMe

How It Works
o The user’s dimensions are captured via sophisticated 3d
cameras
o Gesture - recognition technology and virtual reality
software is used to superimpose the clothes over the
user’s image
o Artificial Intelligence is used to show the user different
styles and help with purchases.

Implications of the StyleMe in Retail

•All of the clothing is in the same place, (the virtual catalogue) which
means that sales clerks won’t have to waste time finding clothes for
customers
•Eventually, the StyleMe may be available for at – home use, eliminating
the need for sales clerks or fitting rooms
Convenience
•Customers can quickly find their correct size of clothing, eliminating time
wasted searching through stores to find the right clothing
•Retail clerks won’t have to spend time putting away out of place
clothing
Timeliness
•Retailers may eventually be able to stop stocking products on shelves
entirely, keeping products stored in the back and lessening display costs
Cost

Implications of the StyleMe in Fashion

Design

o Designers can create virtual

models of clothing based on real –
life models
o Designers will eventually be able
to test out the popularity of
designs by showing them via the
StyleMe before the designs have
even been made into real – life
outfits

In Conclusion
The StyleMe is a 6’ 3” mirror that allows users to put on
clothing virtually, without actually changing clothes
The StyleMe uses 3d video technology to capture
customers’ images for display
The StyleMe has important implications in retail and
fashion design, which include saving the user time and
money

Works Cited
"Cisco Systems, Inc." Cisco Systems, Inc. N.p., n.d. Web. 22 Nov. 2012.
<http://www.cisco.com/>.
Evans, Alan, Kendal Martin, and Mary Anne S. Poatsy. The Pearson Custom
Program for CIS. N.p.: n.p., 2012. Print.
Fretwell, Lisa. "Cisco Blog» Blog Archive» Cisco® StyleMe Virtual Fashion Mirror
Pilot a Success for John Lewis." Cisco Blog RSS. Cisco, 29 Aug. 2012. Web. 22
Nov. 2012. <http://blogs.cisco.com/retail/cisco-styleme-virtual-fashion-mirror-
pilot-a-success-for-john-lewis/>.
Frier, Sarah. "Keeping the Customer Digitized." Bloomberg Businessweek.
Bloomberg L.P., 1 May 2012. Web. 22 Nov. 2012.
<http://www.businessweek.com/articles/2012-04-30/keeping-the-customer-
digitized>.
"Virtual Fashion Mirror." Virtual Fashion Mirror. ProScreens, n.d. Web. 22 Nov.
2012. <http://www.proscreensltd.com/Virtual_Changing_Room.html>.