Contact Us

138 Advanced Technology Centre

9650-20 Avenue • Edmonton, AB, T6N 1G1

Phone: (780) 669-0944 On-the-Move Digital Advertising

Email: info@enrouteviewmedia.com
 How does DigiStreamView® work?
1. Advertiser uploads an image or a video ad and selects time and location
2. An on-board computer sends its GPS location to our ad server
3. DigitStreamView® recommends the best local ad for taxi top and in-taxi display

DigiStream
Ad Server Internet
Your On-the-Move Bright Advertising
En Route View Media is Canada’s leading outdoor taxi top and in-taxi digital advertising company.
Our company operates a network of intelligent advertising display modules that provide
GPS-tagged and time-selected digital advertising media directly to your target market.
Our company provides all-in-one taxi interior advertising where the captive passengers are
immersed in ad viewing at the same time that the onlookers view the ads on the taxi rooftop.

What is Real-Time/Geo Advertising? Client uploads ad Taxi Displays

Through its intelligent DigiStreamView® wireless advertising platform, En Route View Media
operates a network of mobile and intelligent LED advertising panels on taxi tops and in-taxis that
communicate with a location and time-aware advertising database. Your advertising budget is
used where and when it is most effective. You can choose to have your advertising message
displayed at certain times of the day (i.e. breakfast time, morning rush hour, lunch time, evening
rush hour, or during the night), as well as specifying the streets or the neighbourhoods that would
be most receptive to your advertisement message.
Benefits of Advertising with En Route View Media
Our clients choose En Route View Media because they can select where and when their
advertisements are broadcast. This unique form of advertising empowers our clients to make
strategic changes to the marketing campaign in order to deliver the most effective message to
the target market.
According to Perception Research Services, Arbitron Outdoor Study, RYP & Becker Group, 27%
of the lengthiest commuters do not read a newspaper and 74% of supercommuters do not watch
TV news either. Furthermore, for the human brain, it takes 3-4 visualizations to make an
impression. Thus, digital sign ads’ value increases after merely hours.
Most Influential Forms of Advertising
84%
Our Creative Advertising Platform
En Route View Media provides you with an innovative and attention-grabbing advertising medium.
You can decide the optimum location and time of the day where and when your advertising
message is most effective.
• On-the-Move Advertising: As the taxi roams through your designated metropolitan area, your
advertisement is continuously being displayed.
• Maximum Impact: Our rooftop taxi display is a dual-sided bright display panel, so your
advertisement is simultaneously displayed on both panels, increasing your advertisement’s
exposure.
• Light Bright Constant Exposure: Day or night, your ad will be visible to pedestrians, drivers,
and passengers.
• Right Height Visibility: Being roof-mounted and at eye level, the ad’s visibility is optimal.
• Taxi Captives: Taxi passengers are simultaneously exposed to the same ads as those displayed
on the rooftop through headrest-mounted display screens.
Reach Metro Edmonton drivers, passengers, and pedestrians at your chosen time(s) of day and
geo-targeted zone(s). Broadcast your ad campaign message in a location most relevant to you
and your brand. Your ad can be displayed to:

• Morning Commuters 6:00 am-10:00 am • Celebrant/Shoppers 7:00 pm-12:00 am

• Day Shoppers 10:00 am-4:00 pm • Night Owls 12:00 am-6:00 am
70%
70%
68%

• Afternoon Commuters 4:00 pm-7:00 pm or any combination of these.

67%
65%
65%
64%
62%

Getting started as easy as 1, 2, 3

60%
Recommendation from people i know

TV prog. product placements 58%

57%
Ads from web search engines 57%
55%
55%
53%
52%

To get started, visit www.enrouteviewmedia.com/signup

50%
49%
Digital taxi top and in-taxi ads

45%

Your On-the-Move Taxi Digital Advertising

Online consumer opinion

Ads on social networks

Ads on mobile devices

En Route View Media’s form of advertising is effective, attention grabbing, and unique.
Outdoor billboard ads
Emails I signed up for

Brand sponsorships
Newspaper articles
Ads in newspapers

Ads before movies

Online banner ads

Branded websites

• EXTENSIVE CUSTOMER REACH – Digital taxi top and in-taxi ads provide wide coverage and
Ads in magazines

Online video ads

Mobile text ads

targeted market reach. It is a highly visible advertising medium reaching commuters, drivers,
Ads on radios

passengers, and pedestrians.

Ads on TV

• TARGET CUSTOMERS - Specific customers can be targeted based on income, education, age,
ethnicity, and interests.
• FREQUENCY OF EXPOSURE – 24/7 digital ad play. There is no limit to exposure.
% of consumers acting on each advertising form • FLEXIBILITY – Pinpoint your target market, and reach it effectively.

* Source: Marketing Charts& Digital Fractal Technologies Inc