UCCC

UCCC
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identity
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guidelines
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BRAND
GUIDELINES
 UCCC brand identity guidelines | Version 1

The new Unipart Car Care Centre brand is a valuable

business asset and a key communication tool.
This document briefly outlines the correct application
of the brand for those involved in its implementation.
This evolution of the Unipart Car Care Centre (UCCC) brand builds on previous identity, simplyfing
the elements to give a stronger, more cohesive design.
Brand identity guidelines ensure that the visual design elements of the Unipart Car Care Centre brand
are applied correctly in every situation in which they are used.
These published guidelines are essential for providing consistency in all communications and should be
followed to give UCCC a uniform identity, greater visibility and powerful marketing possibilities.
It is important that the standards are strictly followed, especially in regard to those concerning the font
and the corporate colours.
 UCCC brand identity guidelines | Version 1

Logo variations
The logo has two different orientations and either can be used depending on the particular application.

Coloured backgrounds
Both logo formats have a white keyline that is used to define the edge of the logo on colured backgrounds.
 UCCC brand identity guidelines | Version 1

Logo usage
The logotypes should only be used in the format they are designed, they should not be angled, skewed, dis-proportioned, re-coloured or adjusted in anyway.
Do not attempt to try and re-create the logos, artwork is available in a variety of formats and can be supplied as vector files such as Adobe Illustrator snd
EPS format as well as high resolution bitmap formats such as TIFF and JPEG from Unipart Automotive.
 UCCC brand identity guidelines | Version 1

Colours
There are three basic colours that make up the Unipart Car Care Centre brand identity, comprising Unipart corporate colours of Aircraft Blue and
Signal Red, plus UCCC Silver which is printed as grey in 4 colour reproduction where silver is impractical or cost-prohibitive.
In addition to this palette, specifications are also given for a standard black to ensure consistency in print and paint applications.

AIRCRAFT BL UCCC SILVER

UE
PANTONE 28 PANTONE 87
0 7
CMYK C100/M CMYK C0/M0
72/Y0/K18 /Y0/K40
RGB R0/G51/B RGB R169/G1
102 67/B172
RAL 5002 RAL 9022
SIGNAL RED BLACK
5 ACK
PANTONE 48 PANTONE BL
00/Y100/K0 50/Y0/K100
CMYK C0/M1 CMYK C50/M
/B0
RGB R255/G0 RGB R0/G0/B0
RAL 3020 RAL 9005
 UCCC brand identity guidelines | Version 1

Fonts & typography

The primary font used for the brand identity is Gill Sans, a clean, modern, sans serif font with excellent clarity at both large and small sizes.
The supplementary font is Arial. This should only be used when Gill Sans is not available or for general documentation and letters. Arial is also the
recommended font for on-line text.

Primary font Supplementary font

Gill Sans Light Arial

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrtstuvwxyz abcdefghijklmnopqrtstuvwxyz
1234567890!@£$%^&*() 1234567890!@£$%^&*()

Gill Sans Regular Arial Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrtstuvwxyz abcdefghijklmnopqrtstuvwxyz
1234567890!@£$%^&*() 1234567890!@£$%^&*()

Gill Sans Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrtstuvwxyz
1234567890!@£$%^&*()
 UCCC brand identity guidelines | Version 1

Vehicle livery
The application example shown is a guide to how the Unipart Car Care Centre brand should be applied to vehicle liveries. This is not deemed to be a
definitive design as vehicle types will differ, however by following this template as closely as possible with an effective application of the brand elements, the
UCCC brand can be maximised.

ANYTOWN MOTORS
01234 567890

ANYTOWN MOTORS
01234 567890

ANYTOWN MOTORS
01234 567890
 UCCC brand identity guidelines | Version 1

Courtesy cars
The application examples shown below are a guide to how the Unipart Car Care Centre brand should be applied to courtesy cars. This is not deemed to be
a definitive design as vehicle types will differ, however by following the design principles, effective application of the UCCC brand can be maximised.

ANYTOWN MOTORS ANYTOWN MOTORS

COURTESY CAR COURTESY CAR
01234 567890 01234 567890

ANYTOWN MOTORS ANYTOWN MOTORS

COURTESY CAR COURTESY CAR
01234 567890 01234 567890
 UCCC brand identity guidelines | Version 1

Clothing and other promotional materials

Care should be taken when selecting items to which the Unipart Car Care Centre brand will be applied.
Items with a neutral base colour will work best or those closely matching the corporate colours in the case of clothing.
 UCCC brand identity guidelines | Version 1

Stationery
The following stationery layout has been created to allow the main
branding to be the garage business name, supported at the base with the
Unipart Car Care Centre and the Nationwide Guarantee logo.

John Smith
01234 567890

1 Any Road, Anytown, Any county AB12 3CD

Email: john@anytownmotors.co.uk
www.anytownmotors.co.uk

with compliments

1 Any Road, Anytown, Any county AB12 3CD Tel: 01234 567890 Fax: 01234 098765 1 Any Road, Anytown, Any county AB12 3CD Tel: 01234 567890 Fax: 01234 098765
Email: any@anytownmotors.co.uk www.anytownmotors.co.uk Email: any@anytownmotors.co.uk www.anytownmotors.co.uk
 UCCC brand identity guidelines | Version 1

Signage applications
TOTEM SIGN
There are a number of signage options that can be used for Unipart Car Care Centres from simple
wall signs to fascia headers and totems depending on the visibility required and location of the centre.

ANYTOWN MOTORS
SERVICES WALL SIGN

ANYTOWN MOTORS
STANDARD PORTRAIT SIGN
CAR CARE
CENTRE
CAR CARE
CENTRE Servicing
Servicing Tyres
Tyres Brakes
Brakes Exhausts
Exhausts
STANDARD LANDSCAPE SIGN
Clutches
Clutches
Bodywork Bodywork

FASCIA SIGN

CAR CARE
ANYTOWN MOTORS CENTRE
 UCCC brand identity guidelines | Version 1

The Nationwide Guarantee logo

A new Nationwide Guarantee logo has been created alongside the new Unipart Car Care Centre
brand and it’s application is show below.
The Nationwide Guarantee logo should never appear larger than the UCCC logo, but can be placed on
either side depending on the application.
See previous pages for application of the Nationwide Guarantee logo on vehicle livery and stationery.
UCCC
UCCC
brandbrand
identity
identity
guidelines
guidelines
| Version
| Version
1 1

If you would like to be supplied with brand

artwork or have any questions regarding
the guidelines please contact Unipart
Automotive or HTDL, the brand designers:

Unipart Automotive Limited

Unipart House
Cowley
Oxford
OX4 2PG
T: 01865 778966
E: Ginny_Habberfield@unipart.co.uk
W: www.uccc.co.uk

HTDL
6 Ardent Court
William James Way
Henley in Arden
Warwickshire
B95 5GF
T: 01564 797420
E: post@htdl.co.uk
W: www.htdl.co.uk