PESTLE Analysis of ‘Scoop it’

Team : Five Nickels

Political Many governments around the world have enacted various policies and
acts in regards of taxing the price, banning or restricting the use of plastic
bags.
Economic In the USA, thanks to the effort of banning and imposing tax on plastic
bags policies in different states that around $600,000 has been saved
from the plastic processing fee.
California, US : Large retailers charge 10 cents for a paper bag
EU nations : Netherlands, Finland, Germany, etc. have charged
mandatory fees on plastic bags, depending on sizes, from 25 cents up to 1
euro.
Social Our customer base is those who love and own dogs living in towns and
cities. They like walking with dogs on a daily basis. Of course, it is
unavoidable that the dogs will, without their conscience, quickly stop and
pop a squat to release their wastes.

Plastic bags have always been a convenient choice, but the problems are
that they are hard to decompose (perhaps up to hundreds of or a
thousand year) and customers will have to hold the feces separated only
by a thin plastic layer.

Technological Our aim is to create a simple, handy and multifunctional product for
customers. Our product
 has multiple compartments, supporting multiple utilizing times
per box;
 is attached with an available tissue paper to wipe the dirtiness if
needed and
 is very light-weighted.

Legal Nowadays, a great number of countries around the world have banned or
imposed tax on plastic bags, such as the USA, African nations and China.
Many European countries fully or partially tax the price for plastic bags, as
well as implement recycling and reusing plastic bags programs/
campaigns.
The Directive (EU) 2015/720 started to be enacted on April 29th, 2015,
regulating in terms of decrease in lightweight carrier plastic bags in the
EU countries.

Environmental The big picture of plastic bags : the period of decomposing an average
bag takes up to 1000 years; when being decomposed, bags turn into
microplastic toxic which harm humans and animals.
 Estimated 500 billion single-use plastics bags are used per year
 Estimated 100,000 marine mammals are endangered per year.

‘Scoop it’ offers you easy-to-decompose material : both the dogs’ feces
and the carton box will decompose together within several hours in the
nature.