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Chemicals in Canada 2007
Chemicals in Canada 2007
Chemicals in Canada 2007
Industry Profile
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Canada - Chemicals
© Datamonitor (Published October 2007) Page 2
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
Market Value
The Canadian chemicals market grew by 0.9% in 2006 to reach a value of $52.2
billion.
In 2011, the market is forecast to have a value of $55.5 billion, an increase of 6.3%
since 2006.
Market Segmentation I
Market Segmentation II
Canada - Chemicals
© Datamonitor (Published October 2007) Page 3
CONTENTS
TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
Canada - Chemicals
© Datamonitor (Published October 2007) Page 4
CONTENTS
CHAPTER 9 Appendix 27
9.1 Methodology 27
Canada - Chemicals
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CONTENTS
LIST OF TABLES
Canada - Chemicals
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MARKET OVERVIEW
The chemicals market consists of base, consumer, pharmaceutical, specialty and fine
chemicals. Market values are taken at producer selling price (PSP). Any currency
conversions used in the creation of this report have been calculated using constant
2006 annual average exchange rates.
For the purpose of this report the Americas comprises Brazil, Canada, Mexico and
the US.
The Canadian chemical market generated total revenues of $52.2 billion in 2006, this
representing a compound annual growth rate (CAGR) of 1.2% for the period spanning
2002-2006.
The base chemicals segment was the market's most lucrative in 2006, generating
total revenues of $17.2 billion, equivalent to 32.9% of the market's overall value.
Canada - Chemicals
© Datamonitor (Published October 2007) Page 7
MARKET OVERVIEW
After a decline in 2003, the Canadian chemical market has recovered to post positive
rates of growth.
The Canadian chemical market generated total revenues of $52.2 billion in 2006, this
representing a compound annual growth rate (CAGR) of 1.2% for the period spanning
2002-2006. In comparison, the US and Mexican markets grew with CAGRs of 6%
and 7.9% over the same period, to reach respective values of $586.6 billion and
$25.1 billion in 2006.
The base chemicals segment was the market's most lucrative in 2006, generating
total revenues of $17.2 billion, equivalent to 32.9% of the market's overall value. The
specialty & fine chemicals segment contributed revenues of $14 billion in 2006,
equating to 26.9% of the market's aggregate revenues.
Canada - Chemicals
© Datamonitor (Published October 2007) Page 8
MARKET VALUE
The Canadian chemicals market grew by 0.9% in 2006 to reach a value of $52.2
billion.
The compound annual growth rate of the market in the period 2002-2006 was 1.2%.
$ billion % Growth
60 3.5%
3.0%
50
2.5%
40 2.0%
% Growth
$ billion
1.5%
30
1.0%
20 0.5%
0.0%
10
-0.5%
0 -1.0%
2002 2003 2004 2005 2006
Canada - Chemicals
© Datamonitor (Published October 2007) Page 9
MARKET SEGMENTATION I
In comparison, sales of specialty and fine chemicals accounts for a further 26.9% of
the market's value.
Category % Share
Total 100.0%
Agricultural
chemicals
16.5%
Base chemicals
32.9%
Pharmaceuticals
23.7%
Canada - Chemicals
© Datamonitor (Published October 2007) Page 10
MARKET SEGMENTATION II
In comparison, the United States generates 78.4% of the regional market's value.
Geography % Share
Total 100.0%
Canada Mexico
7% 3.4%
Brazil
11.3%
United States
78.4%
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FIVE FORCES ANALYSIS
The pursuit of scale economies is also central to most players, and this translates into
high entry barriers (the capital needed to construct vast production plants) and also
high exit barriers (the need to divest substantial, specialized assets). As a result,
rivalry is strong, and the likelihood of many new entrants is no more than moderate.
Base chemicals are generally highly significant to the business of the buyers, and as
a result, are often supplied through long-term contracts with periodic renewal and/or
price renegotiation. Switching costs include those incurred by waiting for the end of a
contractual period while losing out during that time on a better deal offered by another
player. Overall, buyer power is moderate.
The feedstocks used in the plastics industry (ethylene, propylene, etc) are
petrochemicals, derived from oil or natural gas. Ammonia manufacturing also requires
natural gas as a raw material. Supplier power is increased by the fact that the main oil
and gas companies are large, and there are only a small number of them. Similarly, if
feedstock manufacturers buy these inputs in the open market, they will have little
control over the price, and may need hedging strategies in order to minimize the
impact of price volatility. For other base chemicals, minerals and sea water are
among the most important inputs.
Canada - Chemicals
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FIVE FORCES ANALYSIS
For example, sodium chloride can be formed by evaporating sea water or obtained
from halite mines; it is then used in the production of sodium carbonate, sodium
hydroxide, chlorine, etc. Sulfur, a key starting material for base chemicals such as
sulfuric acid, is obtained by mining. Vertical integration forwards by suppliers is a
common strategy: for example, oil and gas companies are often producers of
petrochemicals as well as suppliers to base chemical manufacturers. This increases
supplier power relative to base chemical producers that do not own their own
upstream resources. Supplier power is moderate overall.
Base chemicals do have some uses in their own right - for example, even consumers
may purchase small amounts of sodium hydroxide or ammonia as household
cleaners - but more commonly they are used close to the beginning of the value chain
as raw materials for the manufacture of more valuable products. As a result, they are
manufactured in bulk, and scale economies are highly important if the margins
available from them are to be worthwhile. It is possible to enter the market by
exporting base chemicals produced elsewhere, or by setting up a manufacturing base
in the country.
Entering the market in the latter mode requires large amounts of capital to set up
high-volume production plants. The capital intensity, and the importance of scale
economies, restricts market entry to medium-sized and large companies. Factors
favoring market entry include the fact that base chemicals are undifferentiated
commodities: a new player can make products indistinguishable from those of the
incumbents, which means that - assuming that they are not tied into contracts with
existing suppliers - buyers are as likely to opt for the newcomer.
While many of the processes used to manufacture basic chemicals were originally
developed in the early twentieth century or before, and are in the public domain,
incumbents nevertheless often own significant IP assets and non-patented in-house
expertise, which allow them to enhance their production methodology. New players
may find it difficult to replicate this knowledge. Particularly for a large-scale market
entry, access to suppliers can be problematic. Because of the volume of raw
materials used, it is preferable to locate near to their sources - for example, if
petrochemical raw materials are needed, production sites are ideally located near to
pipelines, etc. On balance, there is a moderate likelihood of new entrants.
Canada - Chemicals
© Datamonitor (Published October 2007) Page 13
FIVE FORCES ANALYSIS
The chemicals market has grown only modestly in recent years, which tends to
intensify rivalry, because it is hard for a player to increase its own revenue without
impinging on its competitors' performance. Overall, rivalry is strong.
Canada - Chemicals
© Datamonitor (Published October 2007) Page 14
LEADING COMPANIES
The Dow Chemical Company (Dow) is a global science and technology based
company that provides chemical, plastic and agricultural products and services to
various consumer markets. Dow serves customers in over 175 countries and a range
of markets, including food, transportation, health and medicine, personal and home
care, and building and construction, among others. The company has 156
manufacturing sites in 37 countries and supplies over 3,200 products.
It also includes a line of specialty plastic resins and films for food and specialty
packaging applications, window envelope films, medical films and metal lamination
films, such as Saran films, Saranex films, Procite polystyrene films and Trenchcoat
polyolefin films.
Canada - Chemicals
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LEADING COMPANIES
The performance chemical division of Dow includes: acrylics and oxide derivatives
(glycol ethers and amines), latex, specialty chemicals, and specialty polymers. The
division also includes peroxymeric chemicals, solution vinyl resins and other specialty
chemicals.
The chemicals division operates core chemicals and ethylene oxide/ethylene glycol
businesses. This division is a key supplier of ethylene glycol to MEGlobal, a joint
venture between Dow Chemical and Petrochemical Industries Company of Kuwait.
Dow's hydrocarbons and energy division includes the procurement of fuels and crude
oil-based raw materials, as well as the supply of products and power for use in Dow's
global operations.
Canada - Chemicals
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LEADING COMPANIES
Key Metrics
60,000 12.0%
50,000 10.0%
30,000 6.0%
20,000 4.0%
10,000 2.0%
0 0.0%
2002 2003 2004 2005 2006
-10,000 -2.0%
Year
Canada - Chemicals
© Datamonitor (Published October 2007) Page 17
LEADING COMPANIES
These applications include food packaging, sealants and adhesives, sporting goods,
and interlayer's for laminated safety glass. The major brands operated by this
segment are DuPont Zytel nylon resins, Delrin acetal resin, Hytrel polyester, Tynex
filaments, Hytrel PEE film, Bynel modifiers, and SentryGlas Plus.
The agriculture and nutrition segment offers products and services to improve crop
yields and productivity. The segment operates through the company's wholly owned
subsidiary, Pioneer, which has seed production facilities throughout the world and
primarily produces hybrid seed corn and soybean seed. It also provides crop
protection products in the grain and specialty crop sectors, forestry, and vegetation
management.
Canada - Chemicals
© Datamonitor (Published October 2007) Page 18
LEADING COMPANIES
The products include Pioneer and other brands of seeds, insecticides, fungicides,
herbicides, insect control products, and plant growth regulators. The segment's
operations include production and distribution of soy-based food ingredients, food
quality diagnostic testing equipment and services, and liquid food packaging systems.
This segment also serves the specialty food ingredients market, including soy
proteins and lecithins through its majority-owned venture with Bunge.
The coatings and color technologies segment provides a range of products, including
liquid and powder coatings for automotive original equipment manufacturers (OEM);
the automotive aftermarket (refinish); and general industrial applications. These
include coatings for plastics, bridges, windmills, pipes, and appliances.
The segment markets its refinish products under the DuPont, Standox, Spies Hecker,
and Nason brands. In addition, a broad line of DuPont Ti-Pure titanium dioxide
products in both slurry and powder form serve the coatings, plastic, and paper
industries. Additionally, the segment's specialty products include adhesive-bonding
and electrical insulation products.
The safety and protection segment serves a large number of markets, ranging from
construction, transportation, communications, industrial chemicals, oil, gas, and
manufacturing to defense, homeland security, and safety consulting. It offers products
and services in the area of personal and life protection. Brands of this segment
include DuPont Kevlar; Nomex aramid products; Tyvek non-woven sheet structures;
and Corian solid surface materials. Additionally, it also offers safety consulting
services, safety on automotive, and food safety services.
Canada - Chemicals
© Datamonitor (Published October 2007) Page 19
LEADING COMPANIES
Key Metrics
35,000 12.0%
30,000 10.0%
8.0%
Profit Margin (%)
25,000
US$ Millions
6.0%
20,000
4.0%
15,000
2.0%
10,000
0.0%
5,000 -2.0%
0 -4.0%
-5,000 2002 2003 2004 2005 2006 -6.0%
Year
Canada - Chemicals
© Datamonitor (Published October 2007) Page 20
LEADING COMPANIES
The corunna olefins segment produces and sells ethylene, as well as co-products
that result from the manufacture of ethylene and processing of crude oil and other
feedstocks. The polyethylene segment produces and sells standard polyethylene
products including linear low density polyethylene (LLDPE), low density polyethylene
(LDPE), and high density polyethylene (HDPE). The company also manufactures and
sells higher value PE Performance products under the trade names SURPASS and
SCLAIR.
The performance styrenics business unit consists of the company's North American
expandable polystyrene (EPS) operations; styrenic performance products such as
ARCEL, DYLARK and ZYLAR resins; and downstream ventures including IMx
technology for cups and containers, lightweight concrete, NOVA Chile, and the joint
venture interests in Accelerated Building Technologies and in NOVIDESA.
Canada - Chemicals
© Datamonitor (Published October 2007) Page 21
LEADING COMPANIES
This business unit sells EPS resins, which are used in the production of packaging for
food and consumer products, and in insulation for the building and construction
industry. It also manufactures and sells styrenic performance products and is
engaged in downstream business ventures that aim to create and capture value
beyond the production and sale of polymers. These styrenic performance products
are used in protective packaging, automotive interiors, food packaging, consumer
goods, medical devices, and appliances.
The styrenix business unit consists of three reportable segments: styrene monomer,
North American solid polystyrene and NOVA Innovene European joint venture. The
styrene monomer segment produces and sells styrene monomer. This segment
consists of styrene monomer plants in Bayport, Texas and Sarnia, Ontario.
The North American solid polystyrene segment produces and sells SPS. This
segment consists of plants in Alabama, Massachusetts, Quebec as well as SPS
production facility in Ohio. The NOVA Innovene European joint venture is the
company's 50% interest in NOVA Innovene. This joint venture produces and sells
SPS and EPS in Europe.
Canada - Chemicals
© Datamonitor (Published October 2007) Page 22
LEADING COMPANIES
Key Metrics
7,000 6.0%
6,000 4.0%
5,000 2.0%
4,000 0.0%
3,000 -2.0%
2,000 -4.0%
1,000 -6.0%
0 -8.0%
-1,000 2002 2003 2004 2005 2006 -10.0%
-2,000 -12.0%
Year
Canada - Chemicals
© Datamonitor (Published October 2007) Page 23
MARKET FORECASTS
In 2011, the Canadian chemicals market is forecast to have a value of $55.5 billion,
an increase of 6.3% since 2006.
The compound annual growth rate of the market in the period 2006-2011 is predicted
to be 1.2%.
$ billion % Growth
56 1.6%
1.4%
55
1.2%
54
% Growth
1.0%
$ billion
53 0.8%
0.6%
52
0.4%
51
0.2%
50 0.0%
2006 2007 2008 2009 2010 2011
Canada - Chemicals
© Datamonitor (Published October 2007) Page 24
MACROECONOMIC INDICATORS
2002 31.9
2003 32.2 1.00%
2004 32.5 0.90%
2005 32.8 0.90%
2006 33.1 0.90%
2002 128.6
2003 130.9 1.80%
2004 134.5 2.80%
2005 138.9 3.30%
2006 143.4 3.20%
2002 3.9
2003 1.9 -50.90%
2004 1.6 -15.70%
2005 2.1 28.60%
2006 2.4 12.70%
Canada - Chemicals
© Datamonitor (Published October 2007) Page 25
MACROECONOMIC INDICATORS
Exchange Rate
Year ($/C$)
2002 0.63686
2003 0.71379
2004 0.76834
2005 0.82527
2006 0.82527
Canada - Chemicals
© Datamonitor (Published October 2007) Page 26
APPENDIX
CHAPTER 9 APPENDIX
9.1 Methodology
Datamonitor Industry Profiles draw on extensive primary and secondary research, all
aggregated, analyzed, cross-checked and presented in a consistent and accessible
style.
Extensive secondary research activities ensure we are always fully up-to-date with
the latest industry events and trends
• National/Governmental statistics
• International data (official international sources)
• National and International trade associations
• Broker and analyst reports
• Company Annual Reports
• Business information libraries and databases
Modeling & forecasting tools – Datamonitor has developed powerful tools that
allow quantitative and qualitative data to be combined with related macroeconomic
and demographic drivers to create market models and forecasts, which can then be
refined according to specific competitive, regulatory and demand-related factors
Continuous quality control ensures that our processes and profiles remain focused,
accurate and up-to-date
Canada - Chemicals
© Datamonitor (Published October 2007) Page 27
APPENDIX
Chemicals in Asia-Pacific
Chemicals in Belgium
Chemicals in Brazil
Chemicals in Spain
Chemicals in China
Chemicals in the Czech Republic
Chemicals in Denmark
Chemicals in Europe
Chemicals in France
Chemicals in Germany
Chemicals in Hungary
Canada - Chemicals
© Datamonitor (Published October 2007) Page 28