Phase 2 of the Project

on
“ Infibeam”

Submitted to
Prof. Isha Dave

In partial fulfillment of the requirement for the subject

Business and Technology
Submitted By
Abhijeetsinh M. Jhala (621)
Bhardwajsinh Jadeja (612)
Harsur Kotila (639)

Kahan Sheth (400)

Vijay Parmar (380)

Virali Jadeja (613)

303
 7. Primary , secondary and tertiary suppliers

A typical supply chain involves three stakeholders before a product reaches to end consumer: a)
Manufacturing company/National supplier, b) Distributor and c) Retailer, and sales transactions
at each level are given different titles: Primary, Secondary and Tertiary Sales.

Primary Sales

 Primary sales are the sales from a manufacturing company or national supplier to a
city/state/region distributor.
 For example when a brand is invoicing the product to a distributor in one city, who will
further sell it to retailers, is called as ‘Primary Sales’ transaction.
 Company invoices the product at distributor price, and revenue generated from this
transaction is the net revenue of the company.

Secondary Sales

 When a distributor invoices the product to a retailer, the transaction is called as

‘Secondary Sales’.
 In this transaction, distributor keeps its margin and invoices the product at dealer price
(also called as retailer price).

Tertiary Sales

 When a retailer sells the product to a customer (end consumer), the transaction is called
as ‘Tertiary Sales’.
 The product at this level is sold at either of MRP (maximum retail price) or MOP (Market
operating price).
 8. Loyalty program

What is a Customer Loyalty Program?

Customer loyalty refers to a customer’s willingness to work with or buy from a brand repeatedly
as a result of positive customer experience, satisfaction, and the value the customer gets from the
transaction.

Through the loyalty program, the customers may be given:

 Discounts and rebates.

 Rewards.
 Free merchandise.
 Coupons.
 Access to unreleased products.

Loyalty programs first originated in the 1950s, when grocers gave customers stamps for making
purchases, eventually spawning airline miles rewards in the 1980s.

Loyalty program of Infibeam:-

We realized that companies & educational institutions have special requirements as compared to
individuals when it comes to gifting and bulk procurement. Our dedicated Corporate Program
Team will help you meet them in the easiest way possible. We offer -

 Great quality products at best pricing

 Hassle free order processing and on-time delivery
 Personal attention and complete customer satisfaction

Our esteemed list of corporate clients includes Adani Group, ONGC, Gujarat Gas, Nirma Group
among others.

Bulk-Purchases
We offer the best rates to meet your bulk order needs for internal company usage. We also
realize that often you’ll require individual items as well and we will be happy to oblige.
 Employee-Satisfaction
we can help you keep your employees happy with our customized solutions for

 Discounted Employee Purchase Plans

 Performance Rewards
 Gifts for occasions such as birthdays and anniversaries.
 Offer Promotional Gifts With Purchase
 Promotional gifts are great for rewarding customer loyalty but can also work wonders for
ensuring customer retention. Branded giveaway products are awesome free gifts that help keep
your company in the minds of the recipients. Offer a free gift with a certain minimum purchase.
They can also make your customers or clients feel truly appreciated, especially when tied-in with
holidays such as Christmas or Thanksgiving. Set Up Exclusive Deals for Your Customers Via
Social Media.
 Chances are your social media followers and emails subscribers are your regular customers,
sometimes even potential ones. Use your social media channels and email newsletters to give
your social media followers and current customers fun deals they can get excited about. We
connect with our current customer base by offering our e-newsletter subscribers exclusive
JUST4ME discounts. Every week, we put one of our pieces on a special JUST4ME discount and
advertise it in our newsletter and to our social media followers. Not only has this resulted in new
purchases from existing customers, but it has also helped us really grow our email list.

9. Security parameters

 Infibeam Avenues, an eCommerce solutions provider, recently announced its newly

formed compliance with PCI DSS version 3.2.1 certification.
 By acquiring the latest upgrade in standards of payment security, CCAvenue, an Infibeam
Avenue payment gateway, has once again committed itself to provide an additional layer
of data protection to its customers who wish to transact online.
 The latest version PCI DSS 3.2.1 was launched by the Payment Card Industry Security
Standards Council (PCI SSC) to reduce credit card fraud and increase control over online
payment security.
 Infibeam Avenues was the first India based company to bag the PCI DSS certification
way back in the year 2011.
 In response to an increasingly upward trend in digital payment technology and data
protection, the organization has continued to maintain its standard of data security
through periodical upgrades.
 The Payment Card Industry Data Security Standard (PCI DSS) is a data security standard
that is applied by businesses who wish to make secure online transact via credit cards.
 It establishes compliance protocols for managing sensitive cardholder data of online
payment systems.
 The PCI DSS is mandated by major credit card providers including American Express,
Discover Financial Services, JCB, MasterCard Worldwide, and Visa International. These
standards ensure that storage, processing and transfer of cardholder data are secure.
 In order to be PCI DSS compliant, CCAvenue has always adhered to its criteria for
qualifying as a certified entity.
 This involves maintaining of secure networks for payment processing, data encryption,
restriction of access to information and various other security controls.
 The latest version of PCI DSS certification to which CCAvenue has now complied with
is the 3.2.1.
 The Director at Infibeam Avenues, Mr. Vishwas Patel extolled the achievement with this
statement "At CCAvenue we always strive to commit ourselves towards excellence be it
in the area of digital payments or data security. With the latest upgrade of PCI DSS
certification, we seek to serve our merchants and their customers with the most
powerfully enhanced online payment security standards."
 As an initiative to increase controls around cardholder data to reduce credit card fraud,
the Payment Card Industry Security Standards Council was formed by five major credit
card providers including MasterCard, American Express, Visa, JCB and Discover in the
year 2006.
 To offer a proprietary information security standard to organizations that handle branded
credit cards, the Council created Payment Card Industry Data Security Standard (PCI
DSS).
 This standard provides a framework for developing a robust payment card data security
process, including prevention, detection and appropriate reaction to security incidents.

10. Computer crimes occurred in Infibeam

No computer crimes have been occurred in this company.