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Lucknow University: Report On Cosumer Buying Behaviour of Two Wheeler
Lucknow University: Report On Cosumer Buying Behaviour of Two Wheeler
Lucknow University: Report On Cosumer Buying Behaviour of Two Wheeler
REPORT ON
COSUMER BUYING BEHAVIOUR OF TWO
WHEELER
Roll no – 37
MBA(FC) A
ACKNOWLEDGEMENT
INDEX
S. No. Topics
1 Introduction 4
2 History 4
3 Indian two wheeler industry 4
4 Abstract 7
5 Objective 8
6 methodology 8
7 Descriptive 8
8 Analysis 11
9 Conclusion 35
10 Annexure 36
11 Compilation of statistical data 37
12 Bibliography 48
Introduction
India is the second largest producer of the two-wheelers. The two wheeler segments
contribute the largest volume amongst all the segments in automobile industry. The
country stands next to China and Japan in terms of production and sales
respectively. The industry is growing at 30 % annually. It consists of three segments
viz. scooters, motorcycles and moped. Majority of Indians, especially the youngsters
prefer motorbikes rather than cars. Capturing a large share in the two-wheeler
industry, bikes and scooters cover a major segment. Bikes are considered to be the
favourite among the youth generation, as they help in easy commutation .
HISTORY
Indian two wheeler industry is as old as 56 years. Bajaj auto began trading in
imported Vespa scooters in 1948. Until the mid 80’s there were only three major
motorcycle manufacturer in India namely Raajdoot, Escort and Enfield. The two
wheeler market was opened to foreign manufacturer in the mid 80’s. In 1984 hero
group entered the market in joint venture with japans’ Honda group.
Product segmentation
Up to 100 cc- CD Dawn, CD Deluxe, Splendor plus, Splendor
NXG, Passion.
100 to 135 cc- Glamour, super splendor, Honda pleasure.
More than 150 cc- Achiever. CBZ Extreme, Hunk, Karizma,
Stunner.
BAJAJ
Established in 1945 and started selling imported 2-wheeler.
It is India’s largest and world’s 4th largest two wheeler maker.
In 1959 it started manufacturing two wheelers in India.
It is based in Pune Maharashtra with plants in Akurdi and
Chakan, Waluj, Pantnagar in Uttaranchal,
Production segment
Yamaha
Yamaha R15(153 cc)
Yamaha FZ(150 cc)
Yamaha SZ(150 cc)
Yamaha gladiator(125 cc)
Yamaha fazer(100 cc)
Yamaha lebero(100 cc)
Yamaha alba(100 cc)
Tvs.
Tvs victor GLX 125
Tvs centra (100 cc)
Tvs apache(150 cc)
Tvs star sports(100 cc)
Tvs fiero
ABSTRACT
This study is based to identify the factors that influencing the consumer buying of the
two wheeler at Greater noida in India. The survey is mainly focused on the buying
behaviour of the consumers and what motivates them to purchase the two-wheeler.
We conducted the survey through the collection of primary data with structured
questionnaires (likert scale). After completing our study it is found out that mostly the
young generation segment are using the two wheelers and the customers are
motivated from advertisement, family, friends. Customers are generally looking for
the instalment offer as well as price, promotion
Objective:-
1. General objectives
2. Specific objectives
Methodology:-
Primary data:-
DESCRIPTIVES
Statistics
N Valid 60 60 60
Missing 0 0 0
FRQUENCY TABLE
gender
Cumulative
Frequency Percent Valid Percent Percent
age
Cumulative
Frequency Percent Valid Percent Percent
occupation
Cumulative
Frequency Percent Valid Percent Percent
ANALYSIS
1) Age:- THREE CATEGORY
Interpretation:- from the above diagram we can find out that 36.67% people are age
between 18-25 years and similarly 36.67@ people are age between 26-35 years and
26.66% people comes between 36-50 years who are using two-wheelers.
MALE 39 65%
FEMALE 21 35%
Interpretation:-
From the above figure it is clearly presented that 65% male and
only 35% female has given their views or express their buying behaviour about two-
wheeler.
3) Occupation:-
OCCUPATION NO OF RESPONDENT PERCENTAGE
Service 16 26.67%
Business 15 25%
Student 27 45%
Housewife 2 3.33%
Interpretation:-
The above diagram shows that 26.67% people are doing service, 25% are
business people, 45% people are students and only 3.33% are housewife.
4) According to you which of these factors are affecting two-
wheeler purchasing decision?
Cumulative
Frequency Percent Valid Percent Percent
Cumulative
Frequency Percent Valid Percent Percent
Cumulative
Frequency Percent Valid Percent Percent
Cumulative
Frequency Percent Valid Percent Percent
Status symbol
Cumulative
Frequency Percent Valid Percent Percent
Strongly agree:
Between 18-25 years= 21.67%
Between 26-35 years=8.33%
Between 36-50 years=10%
Agree:
Between 18-25 years= 10%
Between 26-35 years=20%
Between 36-50 years=10%
Neutral:
Between 18-25 years=6.67%
Between 26-35 years=10%
Between 36-50 years=6.67%
Strongly disagree:
Between 26-35 years=2%
Cumulative
Frequency Percent Valid Percent Percent
From above table 18.33% people strongly agree to purchase two-wheeler in festive
season, 33.33% also agree to purchase in festive season, 35% people didn’t say
anything, only 11.7% disagree and very few i.e. 1.7% strongly disagree purchasing
in festive season.
Strongly agree:
Between 18-25 years=8.33%
Between 26-35 years=5%
Between 36-50 years=5%
Agree:
Between 18-25 years=33.33%
Between 26-35 years=11.67%
Between 36-50 years=5%
Neutral:
Between 18-25 years=10%
Between 26-35 years=10%
Between 36-50 years=15%
Disagree:
Between 18-25 years=1.67%
Between 26-35 years=15%
Between 36-50 years=1.67%
Strongly disagree:
Between 26-35 years=1.67%
Cumulative
Frequency Percent Valid Percent Percent
From the above table it is presented that 43.33% people agree to take suggestion
from family member and friend circle, 25% strongly agree, 28.33% people remain
neutral, only 1.67% people strongly disagree and disagree.
Interpretation:- Above diagram shows that according to the buying behaviour of
people, the reaction on different parameters about taking suggestion from family and
friend circle are as follow:
Strongly agree:
Between 18-25 years=8.3%
Between 26-35 years=8.3%
Between 36-50 years=8.3%
Agree:
Between 18-25 years=15%
Between 26-35 years=33.33%
Between 36-50 years=11.67%
Disagree:
Between 18-25 years=1.67%
Strongly disagree:
Between 36-50 years=1.67%
Cumulative
Frequency Percent Valid Percent Percent
Strongly agree:
Between 18-25 years=10%
Between 26-35 years=3.33%
Between 36-50 years=1.67%
Agree:
Between 18-25 years=11.67%
Between 26-35 years=21.67%
Between 36-50 years=11.67%
Neutral:
Between 18-25 years=11.67%
Between 26-35 years=6.67%
Between 36-50 years=8.33%
Disagree:
Between 18-25 years=3.33%
Between 26-35 years=3.33%
Between 36-50 years=5%
Strongly disagree:
Between 26-35 years=1.67%
Cumulative
Frequency Percent Valid Percent Percent
From the above table it is presented that 45% people strongly agree to take
purchase decision according to the after sale service of a company. About 32% also
agree upon the same behaviour, 20% remain neutral, 1.7% disagree to this fact and
also 1.7% strongly disagree.
Interpretation:- Above diagram shows that according to the buying behaviour of
people, after sale service of a company also influence them result of survey are as
follow:
Strongly agree:
Between 18-25 years=15%
Between 26-35 years=33.33%
Between 36-50 years=13.33%
Agree:
Between 18-25 years=8.33%
Between 26-35 years=11.67%
Between 36-50 years=11.67%
Neutral:
Between 18-25 years=11.67%
Between 26-35 years=6.67%
Disagree:
Between 18-25 years=1.67%
Strongly disagree:
Between 36-50 years=1.67%
4.10) instalment payment facility:-
Cumulative
Frequency Percent Valid Percent Percent
From the above table it is clear that 35% people agree that they like to purchase two-
wheeler on instalment facility, about 27% strongly agree to it, 25% people didn’t say
anything, 10% disagree to it.
Interpretation:- The above diagram shows that consumers buying behaviour also
get influenced by the instalment payment facility of the company...analysis are as
follow:
Strongly agree:
Between 18-25 years=6.67%%
Between 26-35 years=11.67%
Between 36-50 years=8.33%
Agree:
Between 18-25 years=15%%
Between 26-35 years=11.67%
Between 36-50 years=8.33%
Neutral:
Between 18-25 years=5%
Between 26-35 years=10%
Between 36-50 years=6.67%
Disagree:
Between 18-25 years=5%
Between 26-35 years=3.33%
Between 36-50 years=1.67%
Strongly disagree:
Between 36-50 years=1.67%
Cumulative
Frequency Percent Valid Percent Percent
Interpretation:- From the above table it is presented that about 37% people agree
that they get influenced by the information provided by the sales person, 13.3%
people strongly follow the sales person guidance, about 42% people remain neutral,
and 8% disagree and strongly disagree to it.
From the above diagram it is presented that most of the age group people remain
neutral and only the few people of age group between 25-36 years and 36-50 years
agree that sales person influence their purchase decision.
Cumulative
Frequency Percent Valid Percent Percent
Interpretation:- From the above table it is presented that 30% people agree that
they get information about two-wheeler from various two-wheeler related magazines,
21.7% strongly agree to magazines as an information source for two-wheeler,
33.33% people didn’t say anything and about 15% people disagree and strongly
disagree to it.
From the above diagram it is quite clear that most of the age group people didn’t say
anything about magazine as an information source but few people of age group 26-
35 and 36-50 agree that they took information about their two-wheeler from two-
wheeler magazines.
4.13) mileage:-
mileage
Cumulative
Frequency Percent Valid Percent Percent
Interpretation:- From the above table it is presented that 50% people strongly agree
to purchase two-wheeler on the basis of mileage, and 36.7% also agree upon it,
11.7% people remain neutral and 1.7% disagree to mileage.
From the above diagram it is clear that most of the people between the age of 26-35
years and 36-50 years strongly agree to purchase two-wheeler on the basis of high
mileage similarly between the age of 18-25 years also agree upon it. Which conclude
that most of the people get motivated by mileage of the vehicle.
Engine power
Cumulative
Frequency Percent Valid Percent Percent
Interpretation:- From the above table it is clear that 50% of the people strongly
agree to purchase bike with powerful engine, 35% people also agree upon the same
view, 13.3% people remain neutral and only 1.7% disagree to it.
Above diagram shows that all of age group people strongly agree and agree to
purchase two-wheeler which have a powerful engine.
4.15) Looks:-
looks
Cumulative
Frequency Percent Valid Percent Percent
From the above diagram it is presented that between the age of 18-25 years and 26-
35 years strongly favour the look of the vehicle therefore look have a strong impact
on the purchasing decision of a consumer.
4.16) Easily availability of spare parts:-
Cumulative
Frequency Percent Valid Percent Percent
Interpretation:- From the above table it is presented that 33.33% people strongly
agree that their purchasing behaviour get influenced by availability of spare parts,
38.33% also agree with the same fact, 20% remain neutral and only 8.33% disagree.
From the above figure it is clear that mostly age group people strongly agree and
agree with the availability of spare parts influence their purchasing behaviour of two-
wheeler.
4.17) availability of service stations:-
Cumulative
Frequency Percent Valid Percent Percent
From the above table it is clear that 40% people thinks about the availability of
service station before buying the two-wheeler and 31.7% agree to the same fact,
26.67% remain neutral and only 1.67% disagree.
From the above figure it is presented that mostly between 18-25 years and 26-35
years of age people consider availability of service station must before buying the
two-wheeler.
4.17) Technology:-
technology
Cumulative
Frequency Percent Valid Percent Percent
Interpretation:- From the above table it is presented that 46.7% strongly agree on
the technology of the two wheeler,38.33% also agree on the same,11.7% remain
neutral and only 3.33% disagree.
From the above figure mostly all age group people have the same feeling about the
new technology in two-wheeler. Very few remain neutral and disagree.
4.18) overall i am satisfied with my own two-wheeler i own:-
Cumulative
Frequency Percent Valid Percent Percent
Interpretation:- From the above table it is clear that mostly i.e. 53.3% people are
satisfied with their two-wheeler which they have own. 28.33% are strongly agree,
16.7% people didn’t say anything and very few i.e. 1.7% are disagree.
From the above diagram it is presented that mostly people between the age group of
18-25 years and 26-35 years are agreed that they are satisfied with their two-
wheeler which they own in past.
CONCLUSION
On the basis of data gathered from the customer survey we concluded that 81.7%
people who have their own two-wheeler are satisfied with it. 86.7% people
considered mileage most important, 93% people go on brand name, 80% people
considered price as most sensitive in purchasing decision, 85% people considered
engine power important while purchasing vehicle, from above data overall 85%
people buying behaviour of two-wheeler get motivated by price, look, engine power,
brand name, technology, mileage and by their income level.
Annexure
Demographic factor
Name______________________________________________
Occupation
Signature________
Bibliography