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Chapter Quiz Questions: Chapter 11 - Managing Capacity and Demand
Chapter Quiz Questions: Chapter 11 - Managing Capacity and Demand
Chapter Quiz Questions: Chapter 11 - Managing Capacity and Demand
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© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Chapter 11 - Managing Capacity and Demand
19. Some restaurants use tables and chairs instead of booths to create more flexible capacity. (T)
20. SABRE is the name for American Airlines’ yield management system. (F)
21. Service capacity is defined in terms of an achievable level of output per unit time. (T)
22. Level demand and chase capacity are the two generic strategies for capacity management. (F)
Multiple Choice
1. The strategy of segmenting demand is feasible only when:
a. demand is not from a homogeneous source.*
b. demand is cyclic and predictable.
c. arrivals for service are random.
d. making appointments is impossible.
2. The purpose of differential pricing is to:
a. make peak period usage unattractive.
b. make off-peak usage attractive.*
c. charge customers according to their ability to pay.
d. adjust capacity to demand.
3. A good overbooking strategy should:
a. minimize the expected opportunity cost of idle service capacity.
b. balance the expected opportunity cost of idle service capacity and expected cost of turning
away customers who have reservations.*
c. minimize the expected cost of turning away reservations.
d. none of the above; services should try to avoid overbooking.
4. Bars that offer happy hours in the afternoon are using the strategy of:
a. creating adjustable capacity.
b. developing complementary services.
c. increasing customer participation.
d. promoting off-peak demand.*
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© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Chapter 11 - Managing Capacity and Demand
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© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Chapter 11 - Managing Capacity and Demand
10. Faced with variable demand and a perishable capacity, a service manager can smooth demand by:
a. using part-time help during peak hours.
b. scheduling workshifts to vary workforce needs according to demand.
c. increasing the customer self-service content of the service.
d. using reservations and appointments.*
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© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Chapter 11 - Managing Capacity and Demand
15. Which one of the following is not an example of the differential pricing policy?
a. weekend and night rates for long-distance telephone calls
b. difference in hospital fees for walk-in and scheduled services*
c. peak-load pricing by utility companies
d. none of the above
16. In using the critical fractile criterion P(d<x) = C u/(Cu + Co) for overbooking, the ‘d’ refers to:
a. cost of overestimating demand.
b. cost of underestimating demand.
c. number of rooms overbooked.
d. number of no-shows based on past experience.*
17. For a chase demand strategy which of the following does not have a high trade-off?
a. Employee utilization
b. Labor-skill level*
c. Labor turnover
d. Supervision required
18. A restaurant that features special lunchtime combo meals is providing all but one of the following
benefits?
a. Promotes off-peak demand*
b. Increases customer satisfaction
c. Decreases service times
d. Segment demand
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© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Chapter 11 - Managing Capacity and Demand
19. All but one of the following is an example of a yield management application:
a. RyerFirst
b. SABRE*
c. HIRO
d. Restaurant Catering Software
20. _________ variability is not one of the five sources of customer-induced variability.
a. Arrival
b. Capability
c. Effort
d. Demand*
a. 30
b. 35
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© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Chapter 11 - Managing Capacity and Demand
c. 40
d. 45*
24. ________ is not a characteristic appropriate for a yield management strategy.
a. Relatively fixed capacity
b. Steady demand*
c. Ability to segment markets
d. Products sold in advance
25. When yield management is implemented which one of the following does not result:
a. consumer surplus increases*
b. multiple prices are offered
c. capacity is more fully utilized
d. market for the service is segmented
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© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.