National and International Awards

There are many types of achievement awards in the world. Awards are important for
an organization as it represents an image and recognition of an organization. The
success a company permanently recognizes today is more likely to continue in the
future. When a company presents achievement awards in front of peers, it confirms
what the company value, rewards as well as the quality of the organization
management. The award also becomes an enduring symbol of the success.

Kentucky Fried Chicken Malaysia branch or KFC continues winning the heart of
customers and committed to serve Malaysian’s Finger Lickin’ Good moments for
decades to come. It can be seen through the awards received by KFC Malaysia. These
awards represent a symbol of recognition of KFC. For example, KFC has won Putra
Brand Icon Award this year. In Year 2017, KFC has won Putra Brand Award (Gold
for Restaurant & Fast Food category), WARC Awards (Gold for Effective Content
Strategy category), Malaysia Effie Awards (Bronze KFC- Golden Prawn System, The
APPIES Malaysia (Gold KFC- Kaki Unite), Digital Marketing Awards Asia, The
Drum Digital Trading Awards APAC, Youtube Creator Silver Awards, Youtube
Malaysia Ads Awards, Malaysian Youtube Ads Leaderboard, Youtube Creator
Awards. In year 2016, KFC was recognized and awarded with major accolades.
There are The People’s Choice Award, Malaysia’s Strongest Brands Award, KFC
Asia Franchise Business Unit (AFBU), Google Hall of Fame Malaysia, APPIES
Malaysia Gold Award, ASIAN Marketing Effectiveness and Strategy (AMES
Singapore), Leadership in Energy & Environmental Design- USA Gold Award, Green
Mark in Singapore Platinum Award, Green Building Index for Gold Award. There are
still many awards received by KFC Malaysia in previous years.

From the awards received by KFC, it can be clearly said that KFC successfully
implement and operate their business management with quality assurance. The good
quality of food and services produced and serviced by KFC attract and maintain the
customers to continue believing in KFC and choose KFC, and that is why KFC has
won The People’s Choice Award in 2016. Besides that, the special awards, which is
Putra Brand Icon Award which won by KFC in year 2018 showed that KFC is
recognized as idol for all business organization in Malaysia. The winner of the award
is measured by using consumer preference and management of an organization.
ISO CERTIFICATION

International Organization for Standardization (ISO) is a certification that can be

useful tool to add credibility, by demonstrating that an organization product or service
meets the expectation of customers. For some industries, certification is a legal or
contractual requirement, There are many organization have ISO as it contributes many
benefits to the organization. For example, the presence of ISO in a product or services
will increase the consumers’ confidence to believe that the product is safe, reliable
and good quality. Besides that, regulator and governments count on ISO standards to
help develop better regulation, knowing they have a sound basis thanks to the
involvement of globally- established experts. ISO standard also protect the health of
the planet and people, beyond bringing economic benefits such as ISO’s 22441.

KFC use top quality raw materials from reputable suppliers for the food and
beverages services. The ISO standard KFC supplier practice is ISO 9001, which is
suitable for all sizes and types of organization and is well established around the
world as an invaluable Quality Management System Standard. In its management,
KFC uses high quality of raw materials from suppliers such as Nestle, UBF23, Kerry
ingredients Lambweston, Simplot, MoCain and Jomalina as well as from domestic
suppliers such as Ayamas, Food Region, KFC Bakery and KFC Commissary. For
example, KFC chicken vendors (Ayamas) are closely monitored by the Veterinary
Services Department and have obtained the Mark Veterinary Health (VHM) logo, and
Ayamas is also a certified ISO9001 company. While all slaughtered chickens are from
individuals recognized by the Religious Department (Jabatan Agama Islam) to ensure
that halal procedures are met.