Professional Documents
Culture Documents
Donlan, L. (2009) - .: Determining The Brand-Building Success of Sponsorship
Donlan, L. (2009) - .: Determining The Brand-Building Success of Sponsorship
In line with the growing practice of sponsorship across product and service sectors,
academic interest in the domain has increased steadily.
2. corporate sponsorship of sports, the arts, community events, and causes has been
recognized as a marketing communications tool. Corporations and organizations have
embraced sponsorship as a vital component of their marketing strategy. tool.
3. Using the theoretical framework of consumer-based brand equity, this paper reports
findings from a cross-sectional survey, measuring the comparative brand-building
effectiveness of sponsorship for new and established brands. Results suggest that
sponsorship is capable only of building awareness for new brands,
4.formulate the policies and set the priorities and direction of all national amateur sports
promotion and development, particularly giving emphasis on grass-roots participation; and, To
encourage wide participation of all sectors, government and private, in amateur sports promotion
and development, the following Guidelines are hereby promulgated
Domingo, Lauro O Jr ,(2018) GUIDELINES LARO’T SAYA SA PARKE (LSP) PROGRAM
file:///C:/Users/pc%2007/Downloads/Documents/Larot-Saya-sa-Parke-Concept_2.pdf
5. It is one of the most used tools and especially sport sponsorship is often used to promote their
products and to reach their targeting customers. Because of its popularity and the lack of research
on how sport sponsorship influences the brand equity of a company
Florian, Schmi, (2017) Corporate Sponsorship in the Marketing Curriculum: A Preliminary
Investigation
https://core.ac.uk/reader/84793858