Name:

Fassy-ur-Rehman
Class:
Mcs (2nd)
Roll No:
08
Subject:
Marketing
Submitted To:
Sir. Saleem
 Q# SWOT Analysis OF Minhaj University OF Lahore?

Strengths:
 Tuition fee are affordable.
 Has a beautiful masjid.
 Positive reputation.
 University has a short fee structure.
 Location in state capital.
 Expertise in teaching non-traditional students.
 Comprehensiveness, quality, and growth of online education.
 Accessibility – day, night, online formats.
 Experiential education at both the undergraduate and graduate levels.
 Interaction with Professional organizations
 Faculty service to the university and the larger community.
 University has own Parking area.

Weaknesses:
 Parking area has no shad the bikes fully hot at when the university off.
 In the free time not provide a study area.
 Underfunding in many departments and programs.
 Lack of financial support for faculty Scholarship.
 Thin on cultural/racial/ethnic diversity.
 Understaffing at many levels.
 Small Campus.
 Lack of work experience.
 Very very weak management system.
 Lack of practical work.
 Lack of communication between students and teachers.
 Underdeveloped campus life and facilities.
 Opportunities:
 Continuing education for intellectual enrichment and for people of all ages.
 Opportunities for advancement in your field.
 Build up relations with other universities.
 Enhance Brand name through more effective marketing and communications.
 Online opportunities worldwide.
 Downtown presence – for classes and a residential center for graduate
students/interns.
 Partner with the University of Illinois in “unlimited university” online initiative.
 Educational opportunities related to Lincoln and tourism.
 International and off-campus study and exchange programs.
 Becoming a leader in interdisciplinary and integrated learning.

Threats:
 Reduced public funding of higher education.
 University time schedule.
 Limited advancement in field.
 Competitors with better job-hunting skills.
 Economic recessions.
 Risk of losing prominent faculty and staff for genuinely better opportunities at
other universities or locally.
 Growing competition from nearby public universities and small privates in central
Illinois.