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Storelayoutspalnograms 120831060551 Phpapp02 PDF
Storelayoutspalnograms 120831060551 Phpapp02 PDF
• The store itself makes the most significant and last impression
• Design should:
Easy of locating
merchandise for
planned purchases
Exploration
of store,
impulse
purchases
• Offices and Other Functional Space – employee break room, store offices, cash office,
restrooms
• Merchandise Space
• Floor
• Wall
• Conflicting objectives:
• Giving customers adequate space to shop v/s use expensive space productively
• Based on single main aisle running from the front to the back of the store
(transporting customers in both directions)
• On either side of spine, merchandise departments branch off toward the back or
side walls
• In fashion stores the spine is often subtly offset by a change in floor coloring or
surface and is not perceived as an aisle
• Impulse products
• Demand/destination areas
• Seasonal needs
• Adjacent departments
• Get `em coming and going . Escalators are a focal point of many stores. That makes
them ideal locations for promotional signs and for impulse items like perfume.
• Color is king. Retailers believe consumers are more apt to buy clothes that appear in
full size and color assortments.
• Suggestion positioning. Once the customer has already purchased one item, it’s
easier to sell an additional item. Thus apparel retailers strategically place impulse
buys like hair bows and costume jewelry by the cashier the same way supermarket
checkouts display candy and magazines.
• Storefront Design
• Interior Design
• Lighting Design
• vertical product placement : a different stream with its follower is the vertical product
placement. Here one product is placed on more than one shelf level to achieve
15–30 cm placement space.