Retail design

Submitted By:
Yasmeen. S ,B-Sc I.D
What is Retail?
Retail
The sale of goods to the public in relatively small quantities for
use or consumption rather than for resale

Merchandise

Interior Exterior
Interior Retail

Exterior Retail
 INTRODUCTION

People love to look , window-shop , and buy. Shopping as an experience should provide fun
Which in turn provides profits .A successful store or shop is one that is designed to
merchandise in addition to looking good. A store can be divided into two basic principle
parts:
The exterior , which gives identification, encompasses the store front, show windows,
and displays, and the interior, where the promise of the store front display is delivered.
Briefly stated, the store front initiates the sale, and the interior consummates it.

The store front and the design of the façade must be attractive in order to catch the
shoppers attention and to draw the customers in from the street or from the mall in
shopping centers. Graphic Identification with bold color, lighting, lettering and logos and
attractive display of merchandise are the Initial steps.
 Principles of retail shop design

In order to design satisfactory shops, the first requirement is an understanding of

those portions of current merchandising theories which affect the design problem.
Briefly, “MERCHANDISING PSYCHOLOGY” consists of, first Arousing interest
second Satisfying it.
With staple goods the first phase is almost automatic. With non staple goods,
accessories, or specialties other than ” demand goods are to be sold, methods of
arousing may become more complex. The second phase-the actual sale-involves
factors of convenience which are desirable in order to make buying easy, to satisfy
the customer completely, and to achieve economy of space and time for the store
management. Both phases affect the design of retail shops, and are closely
interrelated.
. Attracting Customers

Inducing entrance

Organizing Store spaces

Interior display

Conveniences
ATTRACTING CUSTOMERS : This can be accomplished by means of advertising, prices,
show-window displays, or new or remodeled quarters, which occupies much of a
merchant’s efforts. Of these, storefronts and display windows are important to the store
Designer.
INDUCING ENTRANCE : Show windows, in addition to attracting passerby, should induce
them to enter the store . Show windows may be opened up to display the shop’s interior ; or
closed in, to give privacy to customers within door Locations require study in relation to
pedestrian traffic flow , grades of sidewalks and store floors , and interior layouts of the shop.
In colder climates drafts and outdoor temperature changes can be controlled at the door.
Organizing store spaces: organizing store spaces, and consequently the merchandise to be
Sold into departments, enables customers to find objects easily and permits store keepers to
close check on profits and losses from various types of goods. Store” lighting” and “dressing”
are simplified. Even small shops benefit from a measure of departmentalization ; in large shops
The practice becomes essential as a methods of training salespeople, of handling controlling,
and wrapping stock becomes more complex.
Interior displays: interior displays require particular attention in specialty shops. Types
range from displays of staple goods which assist customer in selection, to display of accessories
which the sale of staple goods may suggest to the customer problems of arrangement with
regard to merchandise, departments, and routers of customers approach are involved.
Conveniences: conveniences: intended primarily for the customer’s benefit, while
strictly allied to the problems of attracting trade of selling goods, are necessary to some
types of shops . A florist ,for instance, provides a card writing desk or counter in the shops .
conveniences Include:
 Telephone booths

 Drinking fountains

 Lavatories and powder rooms

 Desks for writing cards or checks

 Stools or chairs at counter

 Vanity tables or triplicate mirrors

 IN CONCLUSION
In regard to finishes and equipment, the idea may be extended to include :
floor surfacing for comfort;
acoustic treatment of ceilings and possibly walls;
illumination of pleasant, some times special, quality; and air conditioning;

All these have found profitable investment in various cases. Their necessity
or desirability depends upon the extent of the type of shop, its location or the
climate of the locality.
INTERIORS
A Successful retail shop is an efficient selling machine or sales factory. In addition
to servicing the customers , the employees have to be considered so they can
give better service to the customer . merchandise and space must be organized
to help the customer in making selection and to help the sales person in selling.
easy circulation and exposing the Customer to the maximum amount of merchandise
are a part of a good design .avoid monotony In circulation and display of merchandise.
The location and the design of the cashier and wrapping unit are important and
provide for several Persons to be serviced. Often this acts as a control center.
Flexibility so that fixtures and departments can be moved or modified in part of
present day merchandising. Fixtures should be minimized and merchandise emphasized.
Design and use fixtures so that full attention is thrown on the merchandise.

SELLING AREAS:

DEPARTMENTALIZATION benefits to be derived from segregation of

merchandise by types have been touched upon previously. All these
are factors in decreasing the average time per Sale, an important figure
in large store accounting and in small stores with rush periods.
Impulse goods: impulse or luxury goods are high profit articles usually high in price

Convenience items: convenience items are stocked for the passer by who happens in
But who may return for other purchases if properly impressed, often these are not in
themselves strictly profitable merchandise.

Demand goods: demand goods are also staples, like conveniences but are articles
Which the customers start out with a definite idea of purchasing.
Principles of shop design

legend
Demand or staple goods

Convenience items

Impulse or luxury items

Plano gram

The layout of the store.

How to keep provision and other material in the store.
Visual Display is more Important.
A Person first moves toward the left first unnoticeably by
himself .
Door and store windows should always be where there heavy
traffic.
Departmentation increase the sale.
Always stocks should be placed in front of the display and
counter table so that the person can access the boots easily.
panogram
layout
Different types of plans

Key Points

Never sacrifice function for aesthetics

Use 100% of space allotted
Types of Plan:

Straight plan of retail space

Pathway plan of retail space
Diagonal plan of retail space
Curved plan of retail space
Varied plan of retail space
Geometric plan of retail space
Straight Plan Of Retail Space

•Straight plan is a conventional plan that walls

E-Projections to create small space.
•It is an economical plan to execute and can be
adopted for any kind of store. From gift shops to
apparel outlets, drug store, Grocery stores to
departmental stores.
•Variety in the straight plan should be
introduced by raising the floor level of the shop,
this type of plan, pulls customer to the back of
the store.
•This plan is good for book store also.
Pathway plan of Retail Space

Pathway plan pulls patron thoroughly, the store

to the end (rear) with out interpretation of floor
fixture. The path can have any space E-create a
pattern.
•This type of plan is suited for layer stores over
5,000 sq feet and on one level.
•The path way plan is a very good organizer and
pulls the shopper from the front to the end of
the store.
•This plan is good for clothing store because it
doesn’t give cluttered feeling.
•This plan focuses the shopper’s attention on the
Merchandize
diagonal plan of retail

• For self service store’s a diagonal plan is better.

•The cashier is in the central location with sight
lines to all area’s of the space.
•Soft goods and hard good store including drug
& food store can take advantage of the diagonal
plan.
•This plan is having a dynamic quality, because
it is not based on straight line it invites
movement & circulation.
Curved plan of retail

Curved Plan:This plan is good for boutique's and

saloon’s (or) other high quality store.
•The curved plan creates an inviting special
environment for the customer.
•It is also costs more to construct that angular
(or) square plan.
•Curved theme’s can be emphasized with wall’s,
ceiling’s & corner’s to complete the look specify
circular floor fixture can be made transparent
sheet (Acyclic sheet).
Varied plan of retail

Varied Plan:
•For product that require backup Merchandise
to be immediately near to selling.
•The Varied plan is highly functional, it is a
variation of straight line plan with a certain area
allowed for Carton Storage near the perimeter of
the wall.
•The plan has a bellow effect.
•This type of store is good for Jeweler, hardware
and tobacco shop.
geometric plan of retail

Geometric plan:- The designer creates fonts with

shapes derived from showcase racks.
•This plan is the most exotic of the six basic
plan’s and designer can use, wall angles to
restate the shapes, dominating the sales floor.
•This is a very good plan for apparel and shoe &
gift shop.
Layouts and dimensions
Principles of retail organization
Once the brand has been established and the market for its products is fully understood
An analysis of the retailers current building stock or an investigation into finding a suitable
Site begins . The brand guidelines for interior demonstrate a typical size of the store for the
implementation of the scheme.
The over all principles of the interior layout can be broken down into four areas

The entrance,

Main circulation,

Pace & finally sales in the form of display,

Fixtures,

Payment areas
ENTRANCE
 ENTRANCE:

The design of the Entrance to a store is very important.

- Exterior: façade, logo
It needs to Entice the customer in and give a glimpse of the
Products beyond the threshold
- Threshold, transition

- Shop windows In general though, it will be a new element-

Fitted as part of the overall scheme-
- Transparency Or an existing element preserved in its original form
Or updated to meet building and planning regulations.
- Interaction Window displays are regularly updated to show the
Latest products in store.
- Mystery, posters Often , the customers will also be able to see the past
Window displays to the store beyond, allowing transparency
- Display And interaction. Sometimes the view is blocked by displays,
giving a feeling of mystery and bringing the customers focus
To the display
Entry area-starting point
Open, spacious area
Time to pass , feel ,sense , experience
Leisure , display , seating, main flow
Access for all users with disabilities

Once beyond the threshold, the entrance space the starting point of the interior
Journey.it is an area of the store that is often left open and spacious, giving the
customer time to pause and take in the store environment and to make way for
People entering and exiting the store comfortably.
In large stores it is a place to meet friends before and after shopping, sometimes
With seating areas on the sides out of the main flow of traffic.
Façade, entrance

Shop window
Window display
VISUAL IDENTITY

For example
 -Visual identity

LOGO Signage is an important element of the entrance, used to navigate

Customers to a correct department or to clearly signpost shop amenities.
-colors Lifestyle graphics are also featured in the windows and entrance for brand
Enhancement.
-branding
Experience
-up to date The entrance is a key main area for featuring new in-store merchandise.
Products This could be in the form of a feature display, or a promotional event
Including food tasting, free samples, make overs or sprays of perfume
-display, testing, For example.
Sensing, discussing
circulation
 circulation

One of the first task the retail designer faces when the site
Human circulation Has been decided is to work out the circulation around the
and pathways Space, taking into consideration the design guidelines and
Principles of the scheme alongside the structural nature of the
Circulation diagram Interior .circulation diagrams are produced as ways of thinking
And describing different schemes to the client.
Routes, arrows, The diagrams are produced by looking at the plans and sections
Way of communication, Of the interior and drawing arrows and routes over the technical
and interest Drawings . the circulation plan is often drawn in unison with an
Adjacency plan(often on the same drawing),which shows how the
Areas of the space will be divided into product place to sell, space
To browse and ancillary areas. These drawings form the starting
Point for planning the interior layout.
The circulation performs two main tasks in the retail scheme.

The first is to allow for the flow of people in the form of walkways
These must be wide enough for at least two people to pass each other comfortably.
Whether walking or a person in a wheelchair, or pushing a pram.
The second is to take the customer to the merchandise and allow them ample space
to browse without bumping into other people or displays.
 The principles of circulation are quite simple and are governed by the ways
In which people move around the spaces. There are many ways that this can
-horizontally happen but each is based around a handful of solutions . circulation can work
-vertically Horizontally , allowing the customer access through the shop front, with product
-spine-lead Displayed either side of the walkway and with an exit at the back: or vertically
-circular With merchandise displayed over more than one floor . this scheme is more
-loop complicated In the sense that stairs, lifts and escalators need to be negotiated
- zig - zag And methods for enticing people on to the upper floors must be considered
-free flow Circulation on a zig-zag or figure-of-eight fashion across the store allows for point
Of interest to be included and create a longer journey and a variety of ways to
Travel around the space. The circular pattern takes customers from the front to
the back and then to the front again.
Grid layout between racks
Free flow between fixtures in retail design
Circulation loop
Circulation loop along fixtures
Free flow along fixtures
Display of products
 sales

Selling the products The most important thing about any retail interior is
Or services its ability to sell products and sustain the business . the
Entrance, circulation and the pace are all important design
Issues for the retail designer to contend with , but it is the
Display of products products and the way in which they are displayed that is
Presentation and The biggest challenge, it is important to mention that although
Distribution It is the most essential area for development within the scheme
It would not function without the other areas we have already
Essential part of Considered.
Store organization
 Product display

-fixture and Taking up a large part of the retail designer’s remit

Furniture: low, high Is the design of the fixture displays. Some fixtures can be
Mid floor Bought in a kit form and either used directly in this state,
Or adjusted with finishes to suit the interior design; other
Fixtures are custom made. Custom made pieces work
Particularly well if the scheme is to be rolled out; the cost
Of making the fixture becomes cheaper with larger production
-display: customer Quantities. For one-off stores, an off the shelf system may be
Made hooks and Better solution. These elements , although not at the forefront
Hangers Of the customers experience, are the vehicles that drive the
Interior scheme and make the space function and sell products
-using interior walls, Products can be displayed in a variety of interesting ways, but
Fixed, hang, Can be broken down into two different types:
Wall- display and
-free standing: low Mid-floor-fixtures.
Cabinets, shelves,
Drawers, display
Display areas are the heart of the retail store.
Display is the mechanism that presents the merchandise to the shoppers in its
Best favorable light and that allows the shopper to evaluate and select product
For purchase
Apple store
Areas in a store
 These spaces consists of fitting rooms and staff/customer
-storage area
Consultation areas, these are supported areas, and although
For products and
Used for selling, they do not necessarily contain displayed stock.
Stock
The design of these spaces is just as important as that of the main
Displays. Because they are used by the public they are carefully
-supporting rooms
Considered in order that they work alongside the branded interior
For furniture, fixtures and
In terms of finish and graphics, and so that they convey a positive
Fittings repair
Image of the customer service.
And storage
The ancillary space refers to the area that is put aside to house the
functional elements of the store , aside from selling. This area
-fitting areas
support the running and managing of the store on a daily basis
And provides essential areas for storage and facilities for staff and
-”back of the house”
is often referred to as ‘back of house’. Public toilets are often provided
Room for employees
In larger retail stores and come under the heading of “ancillary”.
 Fitting rooms
-”Try and experience
Before buy”
-dividers, curtains, doors,
Mirrors, lighting and
Position of luminaires
Hooks, shelves, fixtures
Screens, seat, shop
Assistant…
-space to catch the
Breath,
In fashion stores, fitting rooms are essential for customers to “try
Before they buy". There have been some trends in fitting room design
Over the years that are worth mentioning. High street fashion stores
Once favored one big open space for all with mirrors all around. Some
Stores also had a small amount of very tight cubicles with badly fitted
Curtains alongside the open space, making the trying on of clothes an
Uncomfortable experience for many. Most now have separate spacious
Cubicles for changing with mirrors on all sides, a fixed seat, hooks for
own clothes and bags and a solid lockable door for added discretion.
The entrance into the fitting room can be a key area to enhance the
Shopping experience. In large stores, this space contains seating and
Sometimes even entertainment for those who have to wait.
Points of sale
 Points of sale

The point of sale marks the end of the journey around the store
And is the point at which a customer will pay for goods. The
location of the point of sale is very important. In large stores
There will be access to till points in several locations, often relating
To a department, one in menswear and the other in womenswear
For example, in supermarkets, the till points are usually located
Usually located in front of the exit doors. This allows for heavy
Traffic flow in a runway fashion and indicates the end of the
Overall process: at the back of the store with a feature wall behind
It so that it can be seen from the shop front: hallway into the store
Along the side of the wall, dividing the product display; or at the
These drawings depict the various
Front of the store, close to the entrance and making the end of the
Positions of the check desk and
Shopping experience.
How they sit alongside the
Merchandise and work with
Circulation. The design of the
cash desk coincides with the
overall design scheme. It is
Often well lit and easy to see
From all around the store.
Principles of retail organization
layout
Once the brand has been established and the market for its products is fully understood
An analysis of the retailers current building stock or an investigation into the finding
A suitable site begins, the brand guidelines for the interior demonstrate a typical
Size of the store implementation of the scheme.

The over all principles of the interior design layout can be broken down into four areas:
THE ENTRANCE
MAIN CIRCULATION
PACE and finally
SALES in the form of DISPLAYS, FIXTURES and
PAYMENT AREAS
layout
The design of the entrance to a store is very important. It needs to entice the
Customer in and give a glimpse of the products beyond the threshold.

The shop front's main task is to communicate to potential customers the essence
Of the interior and to display a glimpse of what can be found on the other side
of the glass
In most cases, the shop front/shop window is a draw to buyers to make them
feel comfortable when approaching the store and venturing over the threshold.

For others, it is an opportunity to window-shop and aspire to buy into the lifestyle
On view.

In some instances, the shop front and entrance are designed to deter the public
from entering, with security on the door.
The shop façade must first focus on the essence of the brand

Done through graphic communication : fascia signage, a projection sign, window details
And lifestyle graphics as part of the window displays ; the material from which a
New shop front is constructed, or how an existing shop front can be adopted to meet
The design requirements ; the merchandise in the window and the brand message/slogan
That is conveyed by the window display; and the position of the entrance door and how
this will be managed.
 In the city neighborhood

The approach to shop front design will vary depending on the location(building
regulations) and the impact of the design of the neighborhood shops façade.

In shopping center

In the case of shopping centers, neighboring retail outlets and arcades will have to be
Retail outlets and arcades will have to be considered

Contract between the retailer and landlord to outline what can and can’t be done to the
Unit or building.
The traditional shop front

The design of the traditional shop front has a sense of symmetry and is set out in
proportion to the existing building’s elevation. In most cases, unless the brand’s design
states it, it is unusual to put a ‘new’ traditional shop front into a site unless required to do
so for planning reasons or to suit the design scheme of an arcade or shopping centre as a
replacement of an existing older shop front. If this is the case, then restrictions may also
be in place regarding the application of signage and the colour in which the shop front can
be painted. In some instances, a standard font, text size and colour may be specified as
well as the type of signage. Signage may have to be painted onto the fascia rather than
applied on a fascia box, and a standard projecting sign to match all others in the centre
may be part of the conditions.
The contemporary shop front

The design of the contemporary shop front focuses on allowing light and
visual access right into the store from the street. The look is clean, with
glazing reaching from floor to fascia panel, or sometimes with the fascia
situated inside the glass, sat in a brushed stainless steel frame. Sometimes the
glazing is frameless around the internal elements. The signage is influenced
by the brand, using contemporary fonts and ways of representing text.
Illuminated sign boxes are the normal application in contrast to a traditional
painted sign
Fascia

The sign above the window of a shop, where the shop’s name is written.

Shop window

The front side of a store facing the street; usually contains display
windows displaying items for sale or otherwise designed to attract
customers to the store. Usually, the term refers to larger windows in
the front façade of the shop. Display windows at boutiques usually
have dressed-up mannequins in them.
Traditional shop front
Traditional
Traditional
contemporary
Full circle
contemporary
contemporary
LE EYE WEAR
Miss sixty
Miss sixty
The front Room of St Marlins Lane’s hotel is a dynamic retail space. It has housed
various creative collaborations with partners including The Convenience Store,
Wallpaper, Angela Hill, The Design Museum and Newness. This time it will be
converted by ELIPS DESIGN into an idyllic Italian beach, complete with tradition
decking, colored beach cabins, sun umbrellas, chairs and tables. The customers will
be transported to the Mediterranean in the heart of London’s busting center enjoying
their gelato DRI DRI. The beach cabins are thought in the way to divide the space
and create a back of the house for storage. The sun umbrella are wall stickers to
create more perspective in a bi dimensional space.
DRI DRI
Window decales
FASCIA SIGN
Illuminated box
Printed logo
FRET CUT LOGO
FASCIA ILLUMINATED LOGO
DETACHED FRET CUT LOGO
Thank -you