RECREATIONAL

LIFESTYLE
BRANDS
CBD+THC=CPG

CSE: POT • OTCQB: WKULF • FSE: 0OS1

FORWARD LOOKING
STATEMENTS
Certain information set forth in this material may contain forward-looking statements that involve
substantial known and unknown risks and uncertainties. All statements other than statements of
historical fact are forward-looking statements, including, without limitation, statements regarding
future financial position, business strategy, use of proceeds, corporate vision, proposed acquisitions,
partnerships, joint-ventures and strategic alliances and co-operations, budgets, cost and plans and
objectives of or involving the Company. Such forward-looking information reflects management’s current
beliefs and is based on information currently available to management. Often, but not always, forward-
looking statements can be identified by the use of words such as “plans”, “expects”, “is expected”,
“budget”, “scheduled”, “estimates”, “forecasts”, “predicts”, “intends”, “targets”, “aims”, “anticipates” or
“believes” or variations (including negative variations) of such words and phrases or may be identified
by statements to the effect that certain actions “may”, “could”, “should”, “would”, “might” or “will” be
taken, occur or be achieved. A number of known and unknown risks, uncertainties and other factors
may cause the actual results or performance to materially differ from any future results or performance
expressed or implied by the forward-looking information. These forward-looking statements are subject
to numerous risks and uncertainties, certain of which are beyond the control of the Company including,
but not limited to, the impact of general economic conditions, industry conditions and dependence
upon regulatory approvals. Readers are cautioned that the assumptions used in the preparation of such
information, although considered reasonable at the time of preparation, may prove to be imprecise and,
as such, undue reliance should not be placed on forward-looking statements. The Company does not
assume any obligation to update or revise its forward-looking statements, whether as a result of new
information, future events, or otherwise, except as required by securities laws.
RECREATIONAL CONSUMER
BRAND STRATEGY
ALL-IN-ONE
VAPORIZER PENS
Weekend Unlimited’s new line of disposable THC* and
CBD pens come in three formulations: WKND! Bliss,
WKND! Escape, and WKND! Now. WKND! Bliss is a taste
of perfect happiness. WKND! Escape is the ticket to an
upbeat mood. WKND! Now will spark your creative mood.
*WKND! THC formulations are available only in select markets.
LOVE
POTION
Weekend Unlimited’s love potion is an arousal lubricant
that contains CBD or a 1-to-1 formulation of CBD and
THC*. Silky and exotic, our formulations are designed to
enhance sensations, increase blood flow, and deliver bliss.
*WKND! THC formulations are available only in select markets.
RELIEF
RX
Weekend Unlimited’s Relief Rx creams are designed to
relax and calm your body and relieve aches and pains.
Relief Rx creams are available in both THC* and CBD
formulations.
*WKND! THC formulations are available only in select markets.
PRE-ROLLS
Weekend Unlimited’s new line of pre-rolled smokes are
available in WKND! Bliss Hybrid, WKND! Escape Indica,
and WKND! Now Sativa. WKND! Bliss is a taste of perfect
happiness. WKND! Escape is the ticket to an upbeat mood.
WKND! Now will spark your creative mood.
*WKND! pre-rolls are available only in select markets.
OUR
PURPOSE
Weekend Unlimited exists to serve people’s desires for wellness and happiness by harnessing
the properties of the cannabis plant to develop dependable products and experiences that
enhance lifestyle choices.

Delivering Life’s Highs, Anytime, Anywhere!

INVESTMENT HIGHLIGHTS
Weekend Unlimited is laser focused on the emerging themes in
the cannabis industry:

WKND! BRAND
Bringing consumers that Weekend feeling, anytime, anywhere.
Unique artist inspired product line including vape, pre-rolls, topicals, elixirs, and edibles.

BEVERAGES
Verve! - Established direct to consumer energy drink. Now with CBD formulations.
Champ Energy - Athletic focused energy and recovery beverages infused with CBD.

EDIBLES
Canna Candys CBD gummies and hard candies.
Established recreational brand in California for over 5 years.

CANADA
Up to 600-acre organic hemp project in Northern BC focused on export of CBD
concentrates to international medical markets.
Option to acquire 49% in licenced retailer in Alberta, Northern Lights Supply.
STRATEGY
CBD retail distribution strategy will make WKND! a household
name and will pave the way for our THC brands in adult-use
legal markets.
Multi-state operator in CA, WA, OK. Significant pipeline of
opportunities in other states.
Committed to recreational and wellness cannabis lifestyle
brands and distribution.
Focused marketing strategy based on experiences to connect
with brand ambassadors, facilitate adoption with tastemakers,
and accelerate brand awareness.
CBD focus to achieve broad distribution and market
awareness.
Leveraging co-manufacturing to rapidly scale operations.
BRAND DISTRIBUTION
STRATEGY
A: CBD
Selling in Majority of States
and select International
Markets
Launch & scale own
consumer packaged brands
for CBD in States &
international markets
Accelerated market share
with multichannel build
strategy: convenience and
big-box stores in 50 states
No 280e
Alberta Retail as regulated
B: THC
Vertical MSO for THC
in legalized States with
own consumer brands in
the categories of flower,
concentrate, edibles and
topical
Use CBD as trojan horse to
expand market presence in
US and Internationally
Growth through acquiring
direct ownership MSOs or
JVs (especially with economic
empowerment licensees)
Alberta Retail as regulated
THE FORMULA
THC + CBD = CPG
Weekend Unlimited represents the
re-definition of a cannabis company:

01.
CPG FIRST
APPROACH
02.
GLOBAL
MINDSET
03.
BRAND AFFINITY
 CBD BRANDS RETAIL
DISTRIBUTION STRATEGY
Tobacco Stores /
Head Shops
11,327 Supercenters
4,393
Natural / Organinc
Grocery Stores
3,469

Warehouse /
Club Stores
Convenience Stores 4,393
Drug Stores
& Gas Stations
43,169
174,183
Significant CBD
Grocery Product Penetration
Stores Yes No
30,129

Growth trajectory in 2019 built upon indirect channels to create ubiquitous

access to applicable products at grocery and convenience story.

* Source: U.S. Census Bureau

 STRATEGY
WEEKDAY DISTRIBUTION
CUSTOMER ACQUISITION
STRATEGY:
Champ is marketed to people who are living
active and athletic lifestyles looking for an energy
boost pre-activity and people who are looking
for the calming effects of CBD post-activity. The
promotional strategy for Verve! is focused on
nightlife including, DJ’s, musicians, and experiences.
We will market to broad range of consumers
through professional sports teams, lifestyle events,
strategic product placement, and our brand
ambassador program.
CONTRACT
PACKER:
Established relationships with large contract
packer (aka “copacker”), located in Arizona.
Allows for scaling operations with limited
capital expenditure.
CBD
SUPPLY:
based provider of water-soluble hemp oil
formulations using nano-emulsion. Access to
consistent supply of critical raw ingredient
which is lab tested for safety & compliance and
verified to contain 0.0% THC.
PRODUCT, BRAND
DEVELOPMENT
FOR ACCELERATED
MARKET ENTRY
Right Brand. Right Channel.

“Boomer Appeal” → 56 y/o women leading consumer in

certain categories / markets

Brands tailored to Lifestyle types → Proprietary research

+ external data services (BDS, MJ Freeway etc.)

Product focus → High value, High return product brands:

• Beverage → Future of Cannabis consumption
• Edibles → Candy and the Gummy Factor
• Flower → Packaging for Lifestyle applications
• Concentrate → Vapes - Topical
 LIVE EVENT & PROMOTION STRATEGY

HIGH PROFILE CELEBRITY HOUSE PARTIES IN WEEKEND UNLIMITED LIVE LAUNCH

LOCATIONS INCLUDING LOS ANGELES, SOUTH SUMMER 2018 - VANCOUVER
BEACH, MYKONOS AND LAS VEGAS.

LIVE FROM NYC PLATINUM RECORDING ARTIST ROSETTE A-LIST DJ’S AND ENTERTAINERS AT
LUVE AT THE MMVA’S IN A JASON MATLO EXCLUSIVE WEEKEND UNLIMITED
WEEKEND UNLIMITED ORIGINAL DRESS. LIVE CLUB EVENTS.
PRIORITIZING
US STATES FOR
GROWTH
CALIFORNIA LEAD POSITION

Priority Regions for Growth:

CA, NJ, NY, OK, WA, Canada.

Targeted expansion focused on

application stage, small and medium
Company’s.

Deliver Capital and Expertise.

INTERNATIONAL
MARKET OPPORTUNITY
Cannabis is a legal phenomenon. Africa is already the third largest consumer of
cannabis.
Australia and New Zealand will likely
legalize recreational next. UN will issue a report on cannabis Q1 2019.
Medical marijuana is legal in most EU Brands will win and Weekend Unlimited is poised
countries and the continent will likely to build a winning brand presence in the US and
become a net importer. internationally.
Mexico and Columbia are positioning CSE : POT
themselves to compete / partner with
Canada.
 CENTRALIZED SERVICES
BRAND LAUNCHPAD
Provision capital and expertise to scale brand operations,
distribution, sales and support.

Capital
Production
Marketing
Logistics
Legal
Sales
Service
wknd! unlimited brands
NORTHERN LIGHTS
ORGANICS
With the agricultural rich land and certified organic
farming expertise, Northern Lights will become Canada’s
first high CBD focused hemp & cannabis farm, grown
from certified organic soils with final products certified
organic

300-Acres will be dedicated to outdoor organic hemp for

CBD extraction

Indoor cannabis cultivation will be housed in 68,000

sq. ft. of purpose-built grow rooms with rolling table
automation

The Northern Lights Organics Campus will include veg,

clone and genetics rooms and an extraction facility for
CBD Hemp oils and concentrates.
ORCHARD HEIGHTS
GROWERS
Washington is a mature cannabis market with established
retail network allowing Weekend’s brands to reach a broad
consumer base.
Cultivation and processing facility located in Wenatchee
Washington, the “Apple Capital of the World”.

B2B model providing access to 7 acres and 6,000 square

foot facility offering extraction, packaging, and distribution
solutions to local cultivators.

Established partnerships with Wenatchee licence holders

to launch WKND! Brand in Washington.

Future development of B2B nursery and tissue culture

facility to service the Wenatchee cultivation market which
is currently underserved.

Greenhouse Interior
NORTHERN
LIGHTS SUPPLY
Northern Lights Supply is situated in Nisku, Alberta, at the
intersection to Canada’s largest Oilfield industrial park,
along Alberta’s busiest corridor, Highway 2 and opposite
the Edmonton International Airport.
The store is 6,500 square feet of retail space, making it one
of the largest approved retail Cannabis stores in Alberta.
The store was designed to take advantage of the upcoming
edible and infused cannabis products schedule to be legal
in the fall of 2019.
First store to receive approval to advertise their brand
along highway 2.
Weekend Unlimited has an option to acquire a
49% interest in Northern Lights Supply
CHAMP ENERGY
Built on the foundation of daily
growth for a healthy body and mind.
7.3 PH purified Active Water Nano Infused proprietary
blend of 78 Vitamins, Electrolytes, and Minerals delivering
Hyper Hydration.
222mg of Natural Caffeine from Green Coffee Guarana
Extract
Infused with MCT Oil
Zero Sugar
5 Calories
30 mg of broad-spectrum Hemp Oil (in hemp version)
World class list of holistic ingredients blended to release
the Inner Champ in everyone.

OFFICIAL PARTNER OF THE

SAN JOSE SHARKS
VERVE!
Verve shatters the energy
drink mold with its insanely
healthy ingredients!

Boasting a refreshing, lightly carbonated

tropical flavor,Verve provides sustained
energy and ultra-premium nutrition without
empty calories.
80 mg of caffeine from coffee beans
Refreshing lightly carbonated tropical flavor
Unique blend of energy-enhancing
ingredients
12 essential vitamins
Major, trace and ultra-trace plant-sourced
minerals
Powerful super-juice with mangosteen and
aloe phytonutrients
No artificial sweeteners, flavors, or colors.

Be Bold. Drink Verve!

CANNA CANDYS
Leveraging our experienced management team to
launch hemp-derived version of our CBD products
as the regulatory environment for edible cannabis
products becomes clear in the USA and Canada.

California born and inspired brand.

Branded ingestible products offer defensible
margins as prices for flower decline rapidly.
Proprietary product formulations with 31 flavours
in multiple form factors.
Products are hand made, using lab-tested and
passed CBD distillate & isolates for purity
from microbes, pesticides, chemicals and other
impurities.
Current focus on Gummies:
data analytics show consumers increasingly
trending towards this convenient and discrete
cannabis ingestion method
Developing Canna Medibles and WKND! Wellness
brands for use in medical markets.
Future product roll outs including chocolates,
drink powder, hard candies, and THC versions.
Investigating CDB distribution opportunities in
NY, FL, NJ, NC, TX, WA.

Achieving CBD Enlightenment, Lets Go!

 WEEKEND UNLIMITED
MARKET CAPITALIZATION
Common Shares 409,636,932

Options 36,000,000

Warrants 164,437,312

Fully Diluted Shares 610,074,244

Market Capitalization - CAD $49,156,432

* As of April 4, 2019, Closing share price of CAD $.12

 WEEKEND UNLIMITED
VALUATION COMPARISON
COMPARABLE BRAND FOCUSED MARKET CAP
CANNABIS COMPANIES

Origin House $714M

DionyMed Brands $335M

1933 Industries $113M

Dixie Brands $141M

Plus Products $210M

Average trading multiple of

US MSOs / EV / EBITDA (2019) 18X
GOVERNANCE &
MANAGEMENT
Christopher Backus Brad Robb Christian Jewkes
Interim President & CEO, President Verve Beverage VBC Brand Manager
Board Director Company (VBC)

Kevin Ernst Grant Guelich Terrell Jones

Board Director Lead Consultant VBC VP Business Development
West Coast Production

Brian Keane
Board Director

Michael Hopkinson
Chief Financial Officer
WHY WE WILL WIN:
Innovation, Technology Platform, Brand stories

Innovation: New and innovative formulations/flavors AND

New hardware platforms (example all glass & ceramic
cartridges to bypass the heavy metal issue, new innovative
vape hardware partnerships)
Technology Platform: Direct to consumer sales (on the
CBD side) and deploying a tech platform not just to track
sales, but also to make it easy to WKND-ify any and all of
our companies.
Brand Story: Following the model of Red Bull and
Patagonia, both are media companies as much as they are
product companies. Once we launch brands, the marketing
machine will lean heavily on storytelling and experiences
because it’s something we can do better than anyone else,
and our name lends itself to it. WKND!
THANK
YOU!
Investor Relations
Phone: 236.317.2812
Toll Free: 1.888.556.9656
Email: IR@weekendunlimited.com
www.weekendunlimited.com