What Are Microfoundations PDF

You might also like

Download as pdf or txt
Download as pdf or txt
You are on page 1of 18

娀 The Academy of Management Perspectives

2013, Vol. 27, No. 2, 138–155.


http://dx.doi.org/10.5465/amp.2012.0107

S Y M P O S I U M
WHAT ARE MICROFOUNDATIONS?
JAY BARNEY
University of Utah

TEPPO FELIN
Brigham Young University

In the extant organizational, management, and strategy literatures there are now
frequent calls for microfoundations. However, there is little consensus on what micro-
foundations are and what they are not. In this paper we first (briefly) review the history
of the microfoundations discussion and then discuss what microfoundations are and
are not. We highlight four misconceptions or “half-truths” about microfoundations: (1)
that microfoundations are psychology, human resources, or micro-organizational be-
havior, (2) that borrowed concepts constitute microfoundations, (3) that microfounda-
tions lead to an infinite regress, and (4) that microfoundations deny the role of
structure and institutions. We discuss both the partial truths and the misconceptions
associated with the above understandings of microfoundations, and we argue that
questions of social aggregation and emergence need to be center stage in any discussion
of microfoundations. We link our arguments about microfoundations and aggregation
with closely related calls for new areas of research, such as “behavioral strategy” and
the domain of multilevel human capital research. We discuss various forms of social
aggregation and also highlight associated opportunities for future research, with a
specific focus on the origins of capabilities and competitive advantage.

The question of how to link micro factors with However, the sheer diversity of research that
the macro continues to be a topic of debate and claims to be microfoundational in character suggests
interest to social scientists (e.g., Harper & Lewis, that there is little—if any— consensus about what
2012; Raub, Buskens, & Van Assen, 2011), includ- actually constitutes microfoundations research. For
ing organizational, management, and strategy example, Gavetti’s (2005) notion of microfoundations
scholars (Felin, Foss, Heimeriks, & Madsen, 2012). focuses on applying individual-level concepts, such
In strategic management, for example, Coff and as cognition and learning, to the firm level (cf.
Kryscynski (2011) have called for identifying the Gavetti, 2012). Eisenhardt, Furr, and Bingham (2010),
microfoundations of competitive advantage (cf. Fe- by contrast, focus their discussion of microfounda-
lin & Foss, 2005). In organization theory, Greve tions on the role of structure and simple rules in
(2013) has called for understanding the microfoun- dynamic environments (cf. Eisenhardt & Martin,
dations of organizational learning and behavioral 2000). While both of the above papers focus on im-
strategy (cf. Gavetti, Greve, Levinthal, & Ocasio, portant issues, one can debate whether they indeed
2012). And in the micro organizational behavior provide microfoundations. Neither article, for exam-
literature, Kozlowski and Chao (2012) have re- ple, meaningfully addresses the central issue of social
cently called for increased study of the microfoun- aggregation: micro-macro links—an issue that seem-
dations (and emergence) of collective-level con- ingly should be at the very core of any microfounda-
structs such as group cohesion and knowledge.1 tions discussion. Not only are there varied uses of and

micro and macro organizational behavior (cf. House,


1
For several decades scholars have also called for Shane, & Herold, 1996; Mowday & Sutton, 1993; Rous-
organizational work to focus on the “meso” level linking seau, 1985).

138
Copyright of the Academy of Management, all rights reserved. Contents may not be copied, emailed, posted to a listserv, or otherwise transmitted without the copyright holder’s express
written permission. Users may print, download, or email articles for individual use only.
2013 Barney and Felin 139

connotations for the term microfoundations, some sciences since the birth of the field. The earliest
also argue that reductionist microfoundations are not forms of this debate were focused on whether the
even needed as the social sciences fundamentally social sciences should be based on methodological
deal with emergent phenomena and irreducible so- individualism or methodological collectivism (for
cial complexity, and thus reduction and questions of an overview, see Udehn, 2001). Emile Durkheim
aggregation simply are not central (e.g., Jepperson & (1962, p. 39, 106), often called the father of social
Meyer, 2011; Winter, 2012a). In all, appeals (and science, advocated a collectivist methodology and
challenges) to—as well as calls for—microfounda- argued that “social facts must be studied as things”
tions are now ubiquitous, and thus we feel it is time and that “individual natures are merely the inde-
to clarify and debate the precise nature of microfoun- terminate material that the social factor molds and
dations in management and strategy. It seems un- transforms.” The Durkheimian methodology dis-
likely that much progress will be made in this area of
pensed with individuals—and the very notion of
research until some consensus is reached about what
human nature—and argued that the social sciences,
microfoundational research actually is, and what it
and sociology in particular, should focus on higher
is not.
social and macro factors such as culture, religion,
The purpose of this paper is to offer a clear def-
inition of what does—and does not— constitute mi- and even nation-states. The Durkheimian focus
crofoundations research. The paper begins with a on the macro continues to be a point of emphasis
(brief) history of the microfoundations question (in by many in the social sciences (e.g., Jepperson &
the social sciences) and then discusses prevailing Meyer, 2011). It argues that the institutions,
half-truths and misconceptions associated with the roles, rules, and structures of society are more
concept of microfoundations in organization the- important than individual-level factors in under-
ory, management, and strategy. We discuss the fol- standing society, markets, and individual behav-
lowing half-truths: (1) that microfoundations are ior. This stream of research, then, privileges
psychology, human resources (HR), or micro-organ- macro explanations and macro-to-macro rela-
izational behavior (OB), (2) that borrowed con- tions, as well as macro-to-micro links, at the ex-
cepts constitute microfoundations, (3) that micro- pense of individual nature, agency, and choice.
foundations lead to an infinite regress, and (4) that The argument is that collective constructs such
microfoundations deny the role of structure and as institutions and structures are emergent and
institutions. Thereafter we discuss what micro- irreducible.
foundations are, specifically by highlighting both Durkheimian collectivism of course contrasts
additive and more complex, “emergent” forms of squarely with the methodological individualism
aggregation, along with discussing associated im- advocated by many other social scientists, includ-
plications for management and strategy. This dis- ing such scholars as Georg Simmel and Max Weber.
cussion of microfoundations is also linked with For these scholars the individual was the basic
recent calls to extend the behavioral theory of the building block of social theories (cf. Simmel, 1974;
firm into micro directions (e.g., Gavetti et al., 2012; Swedberg, 2007; Weber, 1949). In practice this
Greve, 2013), as well as closely allied work that has
meant that individuals’ beliefs, preferences, and
called for a subfield of “behavioral strategy” (e.g.,
interests provided a fruitful starting point from
Levinthal, 2011; Powell, Lovallo, & Fox, 2011), as
which to build theories of how social structures
well as recent calls for multilevel theories of hu-
originate and evolve over time. This “methodolog-
man capital (e.g., Coff & Kryscynski, 2011; Molloy,
Ployhart, & Wright, 2011; Ployhart & Moliterno, ical individualism”—although it admittedly can be
2011). We conclude with a brief discussion of how construed in many strong and weak forms (cf.
our arguments about microfoundations and aggre- Udehn, 2002)—is the basic notion that to under-
gation relate to the origins of organizational capa- stand any collective phenomenon or thing, we need
bilities and competitive advantage. to understand the constituent parts that make it up:
individuals and their social interaction. The idea is
that collective givens need to be unpacked. Rather
MICRO OR MACROFOUNDATIONS: than simply postulate and point to the existence of
SOME BRIEF HISTORY ON THE DEBATE
collective things—whether structure, culture, insti-
Questions of the primacy of micro versus macro- tution, organization, market, or society—the pre-
foundations have been center stage in the social cise job of the social scientist is to explain the
140 The Academy of Management Perspectives May

origins of the macro as the result of individuals and plinary nature and origins of these discussions.
their interaction (Coleman, 1990).2 Many of the same issues are at stake in organiza-
The debate between collectivists and individual- tional, management, and strategy research: the pri-
ists has also manifested itself in other disciplines, macy of particular levels, the causal relations, and
such as economics. For example, the Methoden- mechanisms across and between levels, among oth-
streit between the German Historical School of Eco- ers. But notions of microfoundations are often car-
nomics (e.g., Schmoller) and the Austrian School icatured. Some argue that microfoundations sug-
(e.g., Menger, Hayek) was fundamentally a debate gest an overly strong (and exclusive) focus on
about whether explanation in the social sciences, individuals. Others charge that microfoundations
and of the economy and markets in particular, lead to an infinite regress. And yet others argue that
should focus on collective wholes and history (ad- microfoundations seem to deny the causal role of
vocated by the former) or on individuals and their structure.
interaction (advocated by the latter) (cf. Caldwell,
2005). Shades of this debate are mirrored in current
HALF-TRUTHS ABOUT MICROFOUNDATIONS
debates about the microfoundations of organization
theory and strategy: questions about the role of the We next discuss some of the half-truths and mis-
environment and philosophical questions about conceptions associated with microfoundations,
the nature of economic actors (e.g., Felin & Foss, particularly as these apply to the fields of manage-
2011; Hodgson, 2012; Hodgson & Knudsen, 2011a; ment, organization, and strategy. These misconcep-
Winter, 2011). A version of this debate has also tions are quite pervasive and thus deserve some
existed in other areas such as economic anthropol- attention and clarification. They represent wide-
ogy— between formalists and substantivists (Hann spread caricatures that are often voiced by those
& Hart, 2011)—where some scholars have argued advocating a more macro approach, or by those
for the importance of macro factors such as culture who have a very specific conception of what mi-
and history in determining the nature of and crofoundations ought to be. Note, however, that
outcomes in markets and society (Polanyi, 1944), these half-truths also contain a kernel of truth about
while others prefer to focus on the choices of actors what microfoundations in fact are (thus we label
and their aggregation (e.g., Barth, 2007). them “half”-truths), and we therefore discuss both
It is worth noting that the social sciences have the misconceptions and the partial truths associ-
also been influenced by levels-related discussions ated with these understandings of microfoundations.
in the physical sciences (cf. Oppenheim & Putnam,
1958; Schaffer, 2003). The British Emergentists, for
Half-Truth #1: Microfoundations Are
example, had a layered, hierarchical view of nature
Psychology, HR, or Micro-OB
in which lower levels give rise to higher levels.
This intuition remains central in debates about The first misconception about microfoundations
how the brain, a physical thing, gives rise to higher- is that they are about individuals, and thus micro-
level nonphysical things, such as thought and con- foundations are simply equivalent to more micro
sciousness (Kim, 1993). These discussions have disciplines such as psychology, human resources,
also had an impact on the social sciences, specifi- or micro-organizational behavior. That is, any
cally where areas such as the philosophy of mind macro concepts or theories should be reduced to
have been directly applied to understand micro- explanations that focus on individuals: their char-
macro links in the social sciences (see Sawyer, acteristics, abilities, knowledge, cognition, or be-
2001). haviors. Historically, some social scientists have
The above historical sketch of microfoundations indeed argued that all macro theories and concepts
and associated debates (about individualism versus should be reduced to individuals and individual-
collectivism) is meant to highlight the interdisci- level explanation (for an overview, see Udehn,
2002; cf. Elster, 1989). This approach essentially
takes an additive perspective of collectives: Orga-
2
Micro and macroeconomics have also been at odds nizations and social systems are a function of the
with each other, particularly on the question of whether set of individuals contained within them. From a
macro constructs, such as aggregate demand and supply practical perspective, this means that we can un-
curves, deserve more careful microfoundations (Janssen, derstand organizations and their performance by
1993; Weintraub, 1979). carefully specifying the exact nature of these indi-
2013 Barney and Felin 141

viduals—their personalities, abilities, and skills— lective decision making, and aggregation (Stirling &
and study organizational and social performance in Felin, 2013).
simple, additive fashion. From a micro perspective, From a strategic perspective, the literature on
this mirrors the intuition of Schneider’s (1987) talent and mobility is relevant and can also be seen
attraction-selection-attrition model of organiza- as taking an additive perspective on organizations.
tional behavior, where organizations are a function It might be that in some organizations, in certain
of the individuals that constitute them. contexts, the performance of an organization can be
But microfoundations are not solely about indi- relatively directly attributed to the talents of par-
viduals. The problem with reducing everything to ticular persons within the organization. Settings
individuals, as we will discuss further below, is where there is little interdependence among indi-
that it ignores the interactions among them as well viduals provide a good example. As discussed by
as the context of the organization itself (cf. Felin and Hesterly (2007), mobility indeed is a
Whetten, Felin, & King, 2009). Individual interac- litmus test of whether we should focus on the in-
tions are not simply additive, but can take on com- dividual or collective level.3 Scholars have begun
plex forms and lead to surprising aggregate and to study how mobility affects organizational out-
emergent outcomes that are hard to predict based comes. For example, Aime, Johnson, and Ridge
on knowledge of the constituent parts. Thus reduc- (2010) showed that team performance in the Na-
ing, or attempting to reduce, everything to individ- tional Football League is not so much a function of
uals is only “micro”—not microfoundational. In routines or other collective constructs, but of the
other words, the foundations portion of microfoun- set of individuals who make up the organization.
dations is important in that it places emphasis on More specifically, if certain individuals leave, the
performance of the whole organization suffers.
the need to specifically understand the unique, in-
The issue of stars and individual performance of
teractional, and collective effects that are not only
course raises tricky questions about value creation
additive but also emergent. “Adding individuals,”
and rent appropriation (cf. Coff, 1999). Henderson
while important, leaves the hard work of actually
and Cockburn (1994) in fact justified their macro
aggregating up to the collective or organizational
approach, and assumptions about the homogeneity
level undone. Therefore, microfoundations do not
of human capital, by arguing that stars cannot be a
(solely) equal a focus on individuals.
source of sustainable advantage as they appropriate
That said, we might note that the “microfounda-
their marginal rents. In other words, the reason that
tions as individuals (or psychology)” approach cer-
some have focused directly on collective capability
tainly has some virtues—thus suggesting that it is a is that information about the capability of particu-
“half”-truth—in terms of understanding organiza- lar individuals (if markets are relatively efficient),
tional behavior and performance. This additive ap- such as stars, is likely to be widely available and
proach seeks to at least specify and understand the thus these individuals are perhaps able to appro-
organization in terms of one of its central “inputs,” priate any rents associated with their abilities.
individuals, rather than postulate macro causes for Overall, an additive approach has much to com-
individual behavior, thus jumping directly to mend it in the sense that we know individual tal-
macro factors such as culture or structure. In some ents are not irrelevant to organizational perfor-
situations, this approach, while perhaps limited, mance, and talents and individual-level factors
can in fact yield understanding about the nature of have important (and hard to impute) spillovers for
organizations and collective phenomena. To pro- the remainder of the organization. But talent can
vide an example from economics, Hirschman’s naturally also be a detriment in the sense that it
(1971) exit-voice-loyalty model of organizations is
essentially an additive approach to understanding
3
organizational behavior and performance. Also, ar- This contrasts with others who argue that we should
eas such as social choice, game theory, and mech- focus strictly on the collective rather than the individual
level: “If we truly focused on routines, competencies,
anism design in economics are additive, but they
practices, and so on, we would not follow people any-
have nonetheless given us powerful intuition for more in our research. Instead we would follow how
understanding how preferences aggregate (Arrow, competencies spread, replicate, and insinuate them-
1951; Sen, 1999). But these models, of course, selves into organizations. People would disappear from
do not take into account the interactional and rela- our equations” (Murmann, Aldrich, Levinthal, & Winter,
tional factors that might influence preferences, col- 2003, p. 27).
142 The Academy of Management Perspectives May

might, in effect, disrupt value creation, appropria- cause the concept originated from a more micro
tion, and collective processes (cf. Nickerson & discipline. Not only are there questions and de-
Zenger, 2008). Thus we see that the aggregation of bates about these concepts and mechanisms in the
human capital is not simply additive, but careful disciplines from which they originate, there are of
attention needs to also be paid to aggregate, inter- course also important questions about whether the
actional, and emergent effects. nature of the borrowed concepts themselves (and
associated theoretical mechanisms) needs to
change when applied to the setting of organiza-
Half-Truth #2: Borrowed Concepts Constitute
tions, management, or strategy. For example, biases
Microfoundations
exist in the individuals who constitute organiza-
Given the applied nature of the disciplines of tions, but the more important question is how the
management and strategy, there is a sense that the concept of bias applies to an organization, whether
simple application of borrowed, individual-level in the aggregate or as a unique social actor (cf. King,
concepts to the organizational level constitutes mi- Felin, & Whetten, 2010).
crofoundations. Concepts such as organizational It might be noted that some have argued for gen-
learning, cognition, and organizational identity eral or universal theories in which theoretical con-
have been borrowed directly from individual-level cepts and mechanisms, across levels and contexts,
antecedents and the associated literatures in psy- are the same. For example, the capabilities litera-
chology. Not just the concepts themselves are ture that builds on evolutionary economics is ex-
evoked, but the very same mechanisms are as well. plicitly focused on general mechanisms such as
The argument, roughly, is that since individuals environmental selection and a more general advo-
learn (for example) through repetition, experience, cacy of universal Darwinism (Hodgson & Knudsen,
association, and environmental feedback, then or- 2011b; Winter, 2011). While this type of grand,
ganizations must also do so. universal theorizing is interesting, we think there is
Scholars have called this type of work micro- also a need for theories to clearly specify the nature
foundational (e.g., Eisenhardt et al., 2010; Gavetti, of particular actors—whether individual or collec-
2005). For example, the organizational learning lit- tive—rather than assuming that these universal the-
erature features the very same mechanisms (of rep- ories readily apply across species, fields, and dis-
etition, environmental feedback, etc.) as the associ- ciplines (Felin, 2012).
ated behavioral learning literature from psychology In all, while the borrowing of concepts across
(Felin, 2012). Sometimes the concepts borrowed disciplines is natural for more applied fields such
from other disciplines receive a different name as management, organization theory, and strategy,
when applied to the organizational level. For ex- there are nonetheless unique theoretical consider-
ample, the concept of “absorptive capacity” (Cohen ations that need to be carefully explicated when
& Levinthal, 1990) is a concept directly borrowed borrowing micro theories. Simply referencing a mi-
from individual-level stimulus-response learning cro concept, such as learning or cognition, does not
theories that focus on the importance of experience suffice and is not a microfoundation. One needs to
in learning and absorbing information (see Bower & have a meta-theory of how the concept itself needs
Hilgard, 1981; Estes, 1970). The literature on cog- to change or evolve given aggregation and interac-
nition in strategy (e.g., Gavetti, Levinthal, & Rivkin, tion in the context of an organization or other social
2005; Gavetti, 2012; see also Gary, Wood, & Pil- setting.
linger, 2012) also builds on individual-level con-
cepts such as association and analogy (cf. Holyoak
Half-Truth #3: Microfoundations Lead to an
& Thagard, 1996). The typical pattern is to include
Infinite Regress
a handful of citations to concepts in psychology,
and then to invoke the concept and associated the- Another misconception about microfoundations
oretical mechanisms at the organizational level. is that they lead us to an infinite regress. That is, if
We certainly think there are many virtues to bor- organizational and social analysis needs to engage
rowing and applying individual-level concepts to in reduction by looking at lower, micro levels—
the organizational level. But even when these con- individuals and their interaction—then where
cepts are borrowed from more micro disciplines, should this reduction stop? Should organizational
such as psychology, the act of borrowing alone analysis be reduced beyond individuals to brains or
does not constitute a microfoundation simply be- genes— or perhaps parentage, ancestry, or even,
2013 Barney and Felin 143

say, the big bang? This critique has recently been Some theories of course would question the very
raised by Hodgson (2012) and Winter (2012a; also concept of the individual as the appropriate start-
see Winter, 2013). ing point for organizational analysis or the solution
Infinite regress suggests a hierarchy of disci- to the infinite regress problem. These theories, ex-
plines, from the social sciences to psychology, bi- plicitly or implicitly, “question the notion of the
ology, chemistry, and physics (Oppenheim & Put- individual” (e.g., Spender, 1996, pp. 52–54; see
nam, 1958), which raises the question of whether also Jepperson & Meyer, 2011; Kogut & Zander,
indeed there is infinite regress or some reasonable 1992; Nelson & Winter, 1982, p. 63; Zollo & Winter,
stopping point and “fundamental level” of analysis 2002), and thus our premise of starting with indi-
(cf. Schaffer, 2003). We might note that some schol- viduals and their interaction might be seen as pro-
ars in management have in fact begun to look at the vocative and not satisfy these scholars. But ques-
brain and its role in managerial settings (e.g., Lau- tioning the notion of individuals has led scholars
reiro-Martinez, Brusoni, & Zollo, 2010; Powell & to, in turn, make overly tenuous assumptions about
Puccinelli, 2012; Volk & Kohler, 2012). In the sci- individuals: that human capital is homogeneous,
ences more broadly, there are efforts to “translate and that mobility and human nature simply do not
up” from lower-level neuroscience to higher levels matter in organizational analysis (for an overview,
of analysis (for an overview, see Levallois, Clithero, see Felin & Hesterly, 2007).
Wouters, Smidts, & Huettel, 2012). But if progress The focus on the “who”—the set of individuals
in the sciences, including the social sciences, in- who constitute an organization—then amounts to
deed happens via reduction (Elster, 1989), is there an effort to more carefully try to specify an initial
a stopping point to this reduction? This infinite condition for organizations. From the perspective
of rigorous scientific explanation, as noted by Pop-
regress question of course also applies to micro-
per (1959, p. 198), specifying initial conditions is
foundations. To illustrate, if we say that an indi-
central: “If the initial conditions cannot be ascer-
vidual has a particular preference or skill or capa-
tained, the scientific way of predicting breaks
bility, the immediate question is “why?” Where did
down.” For organizations, these initial conditions
this individual-level capability come from? We
do not just represent “who” is in the organization;
might feasibly demand that the explanation of a
they can also include temporal initial conditions,
capability extend further to one’s education or par-
such as the founding of an organization (Felin &
ents or even genes.
Knudsen, 2012). The choices that are made early in
Microfoundations, however, do not necessarily
the history of an organization clearly have far-
demand extreme reduction. Specifically, the infi- reaching consequences for the set of opportunities
nite regress problem can be “solved” in the sense and advantages— or disadvantages, for that mat-
that there are natural punctuations, initial condi- ter—that exist for an organization. Stinchcombe’s
tions, and starting points for organizational and (1965) notion of “imprinting” captures this (cf. Al-
social analysis, and the individual provides a par- drich, 1999), though the focus has generally been
ticularly salient one. With our focus on social ag- on how the environment, rather than the actors or
gregation as the central issue of microfoundations their choices and interactions (cf. Johnson, 2007),
(see further discussion below), individuals then leaves a long-lasting imprint on organizations and
provide “a natural stopping point” for reduction their path-dependent direction.
and the appropriate starting point for analysis in Now, the problem of infinite regress of course
the social sciences (Coleman, 1990, pp. 1–5). contains some truth. For example, any individual-
Rather than temporally reduce investigation of or- level starting point (say, an individual’s capability
ganizations into, say, the life histories of individual or skill) might have temporal antecedents that ex-
employees (cf. Beckman, 2006)—as valuable as that tend far back into the life history of that individual:
can be—we can take the individual as a given (his jobs that the employee may have had, connections
or her skills, preferences, and interests) and build and relationships he or she might have, and so on.
models that focus on aggregation and the emergent Perhaps some causes of capability are temporally
outcomes of social interaction within organiza- more “proximate” while others are more “ultimate”
tions. As the levels of analysis literature points out, (cf. Mayr, 1961)—and both need to be understood—
there are fundamentally emergent outcomes, inter- though there are of course questions about the
actions, and processes that deserve careful atten- primacy of the respective causes and their inter-
tion (Dansereau, Yammarino, & Kohles, 1999). relationships. Furthermore, perhaps for some pur-
144 The Academy of Management Perspectives May

poses— depending on the dependent variable in granted, the goal of the microfoundations program
question—it might indeed be useful to reduce fur- is to explain their origins and evolution by looking
ther back to study how the history or experiences of at how they emerge because of individual choices
particular individuals might lead to certain organ- and social interaction. Thus, microfoundations in
izational outcomes. effect shift the causal arrow from macro-micro (or
But the fields of management, organization, and macro-macro) analysis to micro-macro analysis.
strategy are also uniquely independent disciplines The problem with structural and situational ex-
with their own level of analysis: the organization planations is that they often lead to the creation of
(cf. King et al., 2010). While reducing explanations black boxes rather than theoretical explanations.
to genes or brain activity can be interesting and For example, Winter’s (2011) recent call for strategy
important, this work is not likely to fully inform the scholars to focus on “contextual factors” in fact
very practical, day-to-day activities and behaviors raises micro questions: Whose (objective) context
that managers and individuals in organizations en- are we talking about? Presumably, among different
gage in. actors, there is large variance in these contextual
factors. Or is there indeed some macro-environ-
mental context or situation that we can speak
Half-Truth #4: Microfoundations Deny the Role
about? And how do the heterogeneous capabilities
of Structure and Institutions
and subjective perceptions of actors lead to some
Another half-truth about microfoundations is common context? Note that problematizing context
that they deny the role that structure—and other and situation doesn’t require us to deny that there
macro factors such as culture, institutions, and indeed are objective factors (such as competition,
norms—should play in organizational and social demand, and extant technologies). But the uncer-
analysis (e.g., Hodgson, 2012; Winter, 2013). This tainty of behavior in markets necessarily requires
half-truth is related to the first half-truth we dis- us to understand the subjective judgments and het-
cussed, that microfoundations demand that every- erogeneous perceptions of actors that lead to these
thing be reduced to individuals. Scholars in soci- macro factors and their salience.
ology (Jepperson & Meyer, 2011), for example, have But, in all, there is of course also room within the
recently caricatured microfoundations by arguing microfoundations program of research to study and
that they miss the important influence of social-or- understand the role of structure in shaping individ-
ganizational processes, historical institutions, roles ual-level outcomes, macro to micro causation. In
and cultural meanings, and other structures in so- other words, once the origins of structures have
ciety. They further argue that calls for microfoun- been explained, these structures in turn have
dations are “microchauvinist” and exclusionary of causal influence on agents and their interaction.
all macro factors. Similar arguments can be found Environments, for example, provide an exogenous
in recent challenges to agentic theories of capabil- selection mechanism (cf. Aldrich, 1999). Naturally
ity, arguing that more emphasis should instead be individuals and organizations also have choice
placed on serendipity and “contextual factors” within the constraints of their environments (In-
(Winter, 2012b). gram & Clay, 2000). In other words, the microfoun-
Those who have challenged the microfounda- dations program is amenable to specifying macro-
tions literature somehow seem to suggest that mi- micro relationships, though it also recognizes that
crofoundations call for the ontological rejection of individuals and organizations have choices that
any higher-level units above individuals. This sim- create and shape the macro environment.
ply is not the case. The call for microfoundations is The problem with many macro approaches is
a methodological point about the power of looking that they abstract their analysis completely away
at lower-level constituent units when explaining from individuals to macro-macro type analysis. But
higher levels of analysis. In other words, the pre- we agree with Selznick that “no social process can
cise point of the microfoundations program is to be understood save it is located in the behavior of
systematically look at the origins and nature of the individuals” (1957, p. 4). Neo-institutional theories
macro: how choices and interactions create struc- of organization, to give but one example, have
ture, the behavior of individuals within structures, placed a strong emphasis on various macro-macro
and the role of individuals in shaping the evolution relationships, and thus they emphasize “supraindi-
of structures over time (cf. Chwe, 2001). Thus, vidual units of analysis that cannot be reduced to
rather than take structural and macro factors for aggregations or direct consequences of individuals’
2013 Barney and Felin 145

attributes or motives” (DiMaggio & Powell, 1991, p. said, we think there certainly are opportunities for
8). But as further discussed by Selznick (1996), this future research to carefully unpack the intersection
macro-macro focus precludes us from actually un- of microfoundations and programs of research that
derstanding the role that individuals—their cogni- focus on areas such as strategy process and strate-
tion, perceptions, and interaction—play in generat- gy-as-practice.4
ing, sustaining, and changing institutions.
Microfoundations, then, are not a grand theory or
MICROFOUNDATIONS AND AGGREGATION
dogma of any sort, but rather a pragmatic observa-
tion that explanation often is best accomplished by While microfoundations can be construed in
looking at the origins and evolution of collective many ways, we argue that aggregation is the sine
givens as a function of lower-level factors and so- qua non of microfoundations, particularly in the
cial interaction. Thus the truth portion of this domain of management, organization theory, and
“half”-truth is that a microfoundations program of strategy. Thus, organizational analysis should be
research indeed has a preference for explaining the fundamentally concerned with how individual-
macro by focusing on the micro, rather than taking level factors aggregate to the collective level. Early
the former for granted. And what is further true behavioral theories of organization in fact focused
about microfoundations is that macro-to-macro- directly on this issue (e.g., March, 1962), though
type relationships are not allowed into the analysis the focus on aggregation has subsequently been lost
(Abell, Felin, & Foss, 2008). That is, individuals (as also noted by Gavetti, Levinthal, & Ocasio, 2007,
and their interactions are central for understanding p. 524; see also Knudsen & Levinthal, 2007, pp.
organizations and social systems. 39 – 40). Scholars have instead placed their empha-
Before proceeding, we might briefly note that sis on populations of organizations and concepts
there are of course ongoing efforts to move beyond such as organization-level learning, cognition, and
any distinctions between micro and macro, such as environmental feedback. Thus, we next discuss
Giddens’ (1984) notion of “structuration.” The ar- central issues associated with social aggregation.
gument here, essentially, is for a level-less ontol- We first discuss simple aggregation and the inde-
ogy, where factors such as practice in essence rep- pendence of individuals and then more complex
resent the common ground or interface where the forms of aggregation, emergence, and reciprocal
micro and macro mutually instantiate each other. influence.
This has led to a large and growing literature in
areas such as strategy-as-practice (Whittington,
Additive Aggregation and the Independence of
2003). The focus has been on such factors as the
Individuals
role of artifacts and boundary objects in social in-
teraction and knowledge generation (Carlile, 2002). In some situations, aggregation is additive and
The strategy-as-practice area shares a broad affinity simple. For example, some views of markets take
with the microfoundations program in that it seeks this perspective. Actors are independent of each
to more carefully delve into the actual micro activ- other, with their own preferences and interests, and
ities, behaviors, and processes of strategy and or- various tools such as equilibrium-based analysis,
ganization (cf. Langley, 2007; Pettigrew, 1992). game theory, and social choice are used to study
However, at a broad, philosophical level there are aggregate outcomes and social interaction (Arrow,
also some differences. The effort to remove the 1951). We certainly have no quarrel with this type
dichotomy between micro and macro, with con- of analysis, as it is quite powerful for helping us to
cepts such as structuration (or habitus), is not understand a number of social phenomena.
completely satisfactory from a microfoundations Beyond markets and economics, many theories
perspective as the precise point of the microfoun- of organization also build on an additive view of
dations program is to try to more rigorously under- collectives. For example, Schneider’s (1987) afore-
stand the constituent elements and interactions
that make up a collective or system. Put differently,
the problem with concepts such as structuration is 4
Providing some promising links between microfoun-
that they, as argued by Archer (1995, p. 102), dations and practice-oriented research, scholars have re-
“[throw] a blanket over the two constituents, struc- cently studied how agency and intentionality interact
ture and agency, which only serves to prevent us with and shape the evolution of routines and behavior
from examining what is going on beneath it.” That (Bapuji, Hora, & Saeed, 2012).
146 The Academy of Management Perspectives May

mentioned attraction-selection-attrition (ASA) 2011; Moliterno & Ployhart, 2011). Work on talent
model is precisely an effort to highlight how indi- and human capital indeed provides a promising
viduals self-select into organizations that fit their way to study microfoundations in organization the-
interests, capabilities, and skills (cf. Chatman, ory, management, and strategy. This research of
1991; Harrison & Carroll, 2005). Schneider’s model course also raises important questions about the
is a reaction to overly socialized models of organi- appropriate level of analysis for studying organiza-
zational behavioral that give overpowering influ- tional advantage (Coff, 1999). Beyond an additive
ence to the situation-related aspects of behavior at notion, human capital scholars have also argued
the expense of individuals (also known as the per- that human capital is a complex, multilevel con-
son-situation debate; see Davis-Blake & Pfeffer, cept (Moliterno & Ployhart, 2011), including not
1989). The top management team literature, of only such individual-level factors as knowledge,
course, can also be seen as one attempt to look at skills, and abilities but also a host of social factors
organizations as a type of aggregate. The focus is on such as social capital and organizational culture.
the backgrounds, skills, experiences, and decision Teasing out the respective effects of each of these
making of those at the top of an organization, and factors seems important. One might think about
thus this literature sees the “organization as a re- this from the perspective of variance decomposi-
flection of its top managers” (e.g., Hambrick & Ma- tion: At what level of analysis does most of the
son, 1984, p. 193). performance-related variance exist? Simply refer-
More generally, notions such as homophily also encing the need for “multilevel” theories is not
provide an additive, aggregate perspective of organ- sufficient. Rather, we need comparative theories
izations and collective phenomena (for an over- and associated empirical analysis that prioritizes
view, see McPherson, Smith-Lovin, & Cook, 2001).
different levels of analysis in terms of their respec-
Homophily is the tendency of similar individuals
tive contribution to overall performance.
to self-select to interact with each other. This ten-
Recent calls for “behavioral” research also pro-
dency applies for both value-related (e.g., interests,
vide an opportunity to study questions of aggrega-
beliefs, expectations) and demographic (e.g., age,
tion. The behavioral program of research encom-
sex, race, education) characteristics. Thus, organi-
passes both the call for strategy to link with
zations could, in the aggregate, be of a certain va-
behavioral economics and behavioral finance (e.g.,
riety based on similar individuals selecting into
Powell et al., 2011) and calls to extend the behav-
them. Homophily, then, assumes an additive, ag-
ioral theory of the firm into new directions (e.g.,
gregate approach to collectives. The approach more
specifically assumes that ex ante characteristics or Gavetti et al., 2012; Greve, 2013). For example,
values matter more than social influence and inter- Powell et al.’s (2011, p. 1374) question “how does
actional processes. As Katz and Lazarsfeld (1955, individual cognition scale to collective behavior?”
pp. 59 – 60) put it, “common values precede rather represents precisely the type of work we think is
than follow from social interaction.” The notion of needed in the organizational and strategy domains.
homophily has recently been applied by Felin and Related to this, Foss and Lindenberg (2013) in fact
Knudsen (2012) to the setting of nascent organiza- developed a theory that seeks to link cognition with
tions, entrepreneurship, and strategy. organizational goals and framing. But while there is
The process of matching individuals and talent a clear need to draw insights from psychology,
with organizations also provides a compelling, economics, and other neighboring disciplines, the
largely additive perspective on organizations and question of how behavior “scales” or aggregates is a
strategy (Felin & Zenger, 2011; see also Argyres, central one—scarcely addressed in the extant or-
Felin, Foss, & Zenger, 2012). This research focuses ganizational literature. For example, Simon’s
on how the sorting, self-selection, and mobility of (1956) notion of bounded rationality has been ex-
individuals—with heterogeneous capabilities—im- haustively studied at the individual and firm level,
pact organizational boundaries and organizational but we know little about how bounded rationalities
performance. A roughly similar, additive perspec- aggregate. This aggregation process, of course, may
tive on organizations is also evident in the litera- have linear and additive elements—though, the ag-
ture on strategic human capital. Scholars have re- gregation of bounded rationalities is likely to also
cently called for additional work in this area, the feature surprising, emergent outcomes at the collec-
nexus of strategy and human resources (cf. Camp- tive level. It is in areas such as the aggregation of
bell, Coff, & Kryscynski, 2010; Coff & Kryscynski, bounded rationalities that we start seeing some of
2013 Barney and Felin 147

the limitations of additive aggregation. Thus we label something as emergent; rather, more explicit
next discuss more complex forms of aggregation. mechanisms are needed.
Our use of the word emergent, then, is more
directly anchored on the notion that the nature of
Complex Aggregation, “Emergence,” and
both the constituent individuals and their social
(Reciprocal) Influence
interaction need to be carefully specified, recogniz-
While simple, additive aggregation is helpful for ing that this interaction can also lead to collective
understanding some organizational and social phe- outcomes that are surprising and not necessarily
nomena, aggregation in many settings is far more reducible to the constituent individuals. For exam-
complex due to social interaction, interdependen- ple, Thomas Schelling’s (1971, 1978) simple and
cies, and influence. In other words, individuals powerful model of segregation illustrates this.
influence each other, and their interaction may Schelling showed how the choices of individuals,
lead to aggregate outcomes that can be unforeseen, who have only a slight preference for living next to
surprising, and emergent. Social interaction can someone of their own race, can lead to unantici-
take many forms, leading to both positive (whole is pated, full-scale segregation at the macro level.
greater than the sum of the parts) and negative This model, of course, could be further compli-
(whole is less than the sum of the parts) effects.5 cated by adding individual-level heterogeneity or
There is a general bias toward the positive aspects even influence dynamics. But the more general
of social interaction (often labeled “synergies”), point here is that individual interaction can lead to
though the pathologies of social interaction and surprising and unintended macro-level outcomes
associated emergent outcomes are also important to once the emergent interaction is worked out to the
specify and understand. macro level. No one agent is desirous of full-scale
Before we proceed, the notion of “emergence” segregation, but the outcome nonetheless emerges
deserves some brief attention. Emergence is fre- due to the interaction of the agents. Agent-based
quently appealed to in the social sciences (for an simulation in the social sciences, indeed, provides
overview, see Sawyer, 2005). But the problem is a good example and opportunity to study complex
that appealing to emergence often obfuscates expla- social aggregation (for an overview, see Macy &
nation by hiding the actual mechanisms, processes, Willer, 2002; also see Cederman, 2005).
and actors that lead to the emergent outcome. Jep- While markets are often treated in additive, ato-
person and Meyer (2011), for example, appeal to mistic fashion in which individuals are indepen-
emergence and social complexity as reasons not to dent of each other, markets of course also manifest
focus on microfoundations. But, as noted by Nagel complex forms of aggregation and often surprising,
(1961, p. 371), appealing to or labeling something emergent outcomes (cf. Hayek, 1945). Thus the in-
as emergent only “baptizes our ignorance” rather dependence of market actors can be a tenuous as-
than actually offering a scientific explanation of sumption (cf. Fehr & Tyran, 2005). For example, we
how the emergent outcome came about. The levels have manifestations of various market phenomena,
of analysis literature has also struggled with the such as bubbles, that are the result of complex
notion of emergence (Dansereau et al., 1999). But aggregation, where agents reciprocally influence
emergence is not ex nihilo creation, something each other’s beliefs about the nature of reality or the
from nothing. Rather, the underlying constituent value of assets and strategies—leading to surpris-
elements, the individuals interacting, need to stay ingly macro outcomes. Bank runs can be modeled
in sharp focus when explaining aggregate, includ- based on rumors spreading false beliefs about the
ing emergent, social phenomena. And importantly, viability of a bank, leading to the collapse of the
the fact that something might be irreducible bank (Banerjee, 1992; Vaugiraud, 2005). Tulip ma-
does not mean that we cannot postulate a theory of nia and other bubbles also are manifestations of
how this irreducibility emerges because of agent this, and have led scholars to begin looking at the
interaction. Thus, it is not helpful to simply point behavioral and social foundations of markets (cf.
to emergence or social complexity, or to simply Porter & Smith, 2003; Shiller, 2003).
But beyond markets, other social settings are also
characterized by complex aggregation and emer-
5
There is also an opportunity to build on literatures in gent, collective outcomes. Much of the early find-
philosophy (specifically the area of mereology) that deal ings in social psychology focused on social influ-
explicitly with part-whole relations (see Schaffer, 2003). ence and associated dynamics (for an overview, see
148 The Academy of Management Perspectives May

Stangor, 2009). For example, Solomon Asch (1951; plexities of this aggregation are an order of magni-
cf. Sherif & Hovland, 1961), in his famous line tude more difficult. The difficulty of this larger-
experiments, found that individuals distort their scale aggregation has led organizational and
judgments of reality even when only passively in- strategy scholars to use shortcuts such as treating
fluenced by others. Other surprising or aberrant the organization as a unitary actor and appealing to
macro outcomes of social interaction include cog- “emergent” (but unexplained) collective effects,
nitive and social loafing, groupthink, self-censor- such as organizational capability or routines. And
ing, diffusion of responsibility, deindividuation, yet others have bypassed the problem of aggrega-
and group inhibition. In short, social interaction tion altogether by focusing on a handful of individ-
can lead to surprising group-level pathologies that uals within organizations, such as the top manage-
are hard to predict with simple knowledge of the ment team (and their traits or experience). While
constituent individuals. firm-level research certainly has been central in
Comparative work on brainstorming aptly illus- helping us understand questions such as the ori-
trates aggregation in situations where individuals gins of competitive advantage, a natural next step is
are independent versus situations where individu- to “unpack” these aggregates to understand how
als interact. This research has compared the pro- organizational factors and advantages emerge.
ductivity of independent members of a group
(“nominal” groups) to that of interdependent mem-
MICROFOUNDATIONS OF CAPABILITY:
bers (interacting or “real” groups), and the research
FUTURE DIRECTIONS
indeed finds that independent individuals come up
with a far larger and heterogeneous set of ideas than We next discuss the implications of our argu-
interacting individuals (Diehl & Stroebe, 1991; ments on questions of the origins of capability and
Rietzschel, Nijstad, & Stroebe, 2006). Interacting competitive advantage, concurrently highlighting
groups are far less productive due to the patholo- opportunities for future research.
gies listed above (e.g., groupthink). This research, The origins of competitive advantage can be
then, highlights how the macro fact of (simply) traced to the unique information or expectations of
being in an interacting group influences individual a firm in a market (Barney, 1986) or to serendipity
judgments, perception, and productivity. Aggregate and luck (Alchian, 1950; Denrell, Fang, & Winter,
outcomes, then, can vary significantly depending 2003; Winter, 2013). In a “factor market,” some
on the (allowed or naturally occurring) interactions resources might, in essence, be underpriced due to
of the constituent parts. the unique knowledge or information possessed by
Of course, there is a large body of work on the a firm. The focus on firms as possessors of unique
positive aspects of social interaction. For example, knowledge or information of course is shorthand in
team or group cohesion is increased via social in- the sense that firms are collections of individuals.
teraction—as is mutual knowledge and learning Information and knowledge are not possessed by
(see Kozlowski & Chao, 2012). The literature on the firm (cf. Nelson & Winter, 1982) per se, but
“transactive memory” also shows how individuals rather by the individuals within it (though, for an
both learn from each other and learn who has the overview of this debate, see Felin & Hesterly, 2007).
relevant knowledge within the organization (Ar- Or the joint knowledge of many individuals is
gote & Ren, 2012; Lewis & Herndon, 2011). Interac- (somehow) aggregated up to firm-level knowledge.
tion, then, can of course have positive aggregate Individuals within an organization might also have
effects as individuals learn from each other— wide-ranging, even conflicting, information and ex-
though long-term interaction and socialization can pectations about the most fruitful course(s) of
also lead to collective myopia (March, 1991). action.
While the teams and groups research (and social However, theories of strategy, such as factor mar-
psychology more generally) has helped us learn kets (Barney, 1986), as well as theories of the firm
about aggregation, for organizational and strategy (cf. Malmgren, 1961) have generally focused on the
scholars the problem of aggregation of course is far information and expectations of singular actors:
more complex, given our interest in much larger firms or singular “entrepreneur-coordinators”
aggregates: organizations (as well as dependent who—for convenience of the theory (and not be-
variables such as competitive advantage). That is, cause it necessarily represents reality)—are said to
individuals aggregate to teams, to groups of teams, make decisions on behalf of the organization (e.g.,
and to organizations in nonlinear ways. The com- Coase, 1937). While this firm-level theorizing has
2013 Barney and Felin 149

led to many central insights, microfoundations are enable collective action. Of course, not all aggrega-
also needed. In particular, we think that further tion in organizations is “planned” or designed; or-
understanding organizational capability and hetero- ganizations may also rely on more market-like,
geneity ought to rest on questions of microfounda- spontaneous order (see Foss, 2003).
tions: how capabilities are built, how the matching Recent literature in the domain of innovation has
of individuals with organizations occurs, the role of also wrestled with questions about the aggregation
specific actors in building capability, and other, of information and knowledge in organizations
more general questions related to aggregation. Fur- (e.g., Afuah & Tucci, 2012; Jeppesen & Lakhani,
thermore, there are related questions about the de- 2010; Nickerson & Zenger, 2004). The central ques-
cision-making associated with building capabilities tion raised by this research is essentially both a
and the emergence of heterogeneity in markets. microfoundational and aggregational one: How do
The concern, then, is with various collective we identify who has the correct information? Or, if
“givens” that need to be unpacked to understand information is dispersed, how do we aggregate it?
factors such as organizational capability and per- Firms are striving to tap into the market’s prover-
formance. As March noted decades ago: “The com- bial “wisdom of crowds” via various practices such
position of the firm is not given; it is negotiated. as crowdsourcing and prediction markets (cf. Felin
The goals of the firm are not given; they are bar- & Zenger, 2011). Many questions remain about how
gained” (1962, p. 672). The same can be said for factors such as incentives affect the identification
preferences, information, and expectations. These of appropriate sources of knowledge and the aggre-
matters have not been addressed systematically in gation of dispersed information and the evolution
the literature on organizational capabilities, or the of capabilities.
literature on competitive advantage. The hard work As discussed previously, the fields of strategy
of aggregation needs to occur with regard to our and organization theory should specifically be con-
extant theories of strategy and the theory of the firm cerned with the organizational level, and thus these
(cf. Felin & Zenger, 2011). The first-order questions, fields also need to address the organization itself—
then, should focus on the composition of the organ- beyond the individuals in them, and beyond their
ization: Who—with what skills, abilities, capabil- environments. In other words, beyond aggregation,
ity, and knowledge—selects into (or leaves) organ- how do we properly specify the organizational fac-
izations, with what aggregate effects? How is tors associated with capability development and
capability, in the aggregate, built? Where do firm- performance? Instead of merely ascribing individ-
level expectations and information come from? ual-level attributes to organizations or simply bor-
How is information aggregated? rowing individual-level theories and applying
What is perhaps most directly relevant to organ- them to organizations— both quite common in ex-
izational and strategy scholars, specifically those tant work—we need to move to the next step of
interested in capabilities, are questions of organi- actually articulating what makes capability devel-
zational design. Organizational design and struc- opment in organizations unique. This, again,
ture play a central role in how information is ag- does not excuse us to ignore individuals in organ-
gregated (Stinchcombe, 1990). Design and structure izations; rather, it requires us to understand how
is a way of purposefully delineating who interacts the organization itself, as a social context, affects
and communicates with whom, who has ultimate and shapes individual behavior and (both individ-
decision rights over what, and so forth. The capa- ual and organizational) performance. Again, it is
bilities of individuals, and thus organizations, may not sufficient to simply say that because individu-
remain dormant or latent if organizations are als suffer from biases, so do organizations, or that
poorly designed (Felin, 2012). because individuals learn, organizations learn.
We do, for example, know that certain designs or Rather, we need theories of organization and strat-
organizational forms—such as polyarchy— can egy that properly deal with the fact that aggregate
have beneficial outcomes for organizational deci- capability development is happening within an or-
sion making compared to other forms, such as hier- ganization. There are very few theories that explic-
archy (Sah & Stiglitz, 1986; cf. Knudsen & itly deal with both the aggregate and contextual
Levinthal, 2007). The architectures of human and factors in organizations. As articulated by Heath
social interaction are central for determining the and Sitkin (2001), we need theories not just of
aggregate outcomes and collective capabilities we behavior, but of behavior both in and of organiza-
might observe. These architectures can constrain or tions. Shades of this issue were foreshadowed by
150 The Academy of Management Perspectives May

Art Stinchcombe, who argued that any theory of Afuah, A., & Tucci, C. I. (2012). Crowdsourcing as a
organization must “explain how organizations can solution to distant search. Academy of Management
be more rational than individuals (though of course Review, 27, 355–375.
they are not always)” (1990, p. 341). Aime, F., Johnson, S., & Ridge, J. W. (2010). The routine
In all, we think there are significant opportuni- may be stable but the advantage is not: Competitive
ties for management, strategy, and organizational implications of key employee mobility. Strategic
scholars to begin to address microfoundations: mi- Management Journal, 31, 75– 87.
cro-macro links and social aggregation in organiza- Alchian, A. A. (1950). Uncertainty, evolution, and eco-
tions. This means that organizational work, beyond nomic theory. Journal of Political Economy, 58, 211–
applying theories and insights from other disci- 221.
plines, needs proper theories of aggregation,
Aldrich, H. (1999). Organizations evolving. Thousand
unique to organizations. We think that comparative
Oaks, CA: Sage Publications.
insights about aggregation in fact might be drawn
from other disciplines (such as physics, biology, Archer, M. (1995). Realist social theory: The morphoge-
and economics), but organizational scholars also netic approach. Cambridge, UK: Cambridge Univer-
need to engage in the hard work of specifying sity Press.
unique theories of aggregation that appropriately Argote, L., & Ren, Y. (2012). Transactive memory sys-
represent the social interactional and contextual tems: A microfoundation of dynamic capabilities.
factors that shape behavior and performance in or- Journal of Management Studies, 49, 1375–1382.
ganizations. Argyres, N., Felin, T., Foss, N., & Zenger, T. (2012).
Organizational economics of capability and hetero-
geneity. Organization Science, 23, 1213–1226.
CONCLUSIONS Arrow, K. J. (1951). Social choice and individual values.
New Haven, CT: Yale University Press.
The purpose of this paper has been to discuss
microfoundations in management and strategy— Asch, S. E. (1951). Effects of group pressure upon the
what they are, and what they are not. There are modification and distortion of judgments. In H.
continuous, near-ubiquitous calls for microfounda- Guetzkow (Ed.), Groups, leadership and men: Re-
search in human relations. Pittsburgh: Carnegie
tions but little agreement about what they in fact
Press.
are. We have outlined several half-truths and mis-
conceptions propagated about microfoundations: Banerjee, A. V. (1992). A simple model of herd behavior.
that they (1) imply a focus solely on individuals, (2) Quarterly Journal of Economics, 107, 797– 818.
lead to an infinite regress, (3) can be dealt with by Bapuji, H., Hora, M., & Saeed, A. M. (2012). Intentions,
borrowing theories, and (4) deny the role of struc- intermediaries, and interaction: Examining the
ture. We also discuss simple, additive forms of emergence of routines. Journal of Management Stud-
aggregation—suitable for some purposes of under- ies, 49, 1586 –1607.
standing organizations and strategy—and more Barney, J. B. (1986). Strategic factor markets: Expecta-
complex, nonlinear, and “emergent” forms of ag- tions, luck and business strategy. Management Sci-
gregation. Our hope is that this paper offers some ence, 32, 1231–1241.
clarity on what microfoundations are and what
they are not— or at least generates further debate on Barth, R. (2007). Overview: Sixty years in anthropology.
Annual Review of Anthropology, 36, 1–16.
the precise nature of microfoundations. Further, we
hope that this paper triggers new work on central Beckman, C. M. (2006). The influence of founding team
questions associated with social aggregation and company affiliations on firm behavior. Academy of
emergence. Management Journal, 49, 741–758.
Bower, G. H., & Hilgard, E. R. (1981). Theories of learn-
ing. Englewood Cliffs, NJ: Prentice Hall.
REFERENCES Caldwell, B. (2005). Hayek’s challenge: An intellectual
biography of F. A. Hayek. Chicago: University of
Abell, P., Felin, T., & Foss, N. (2008). Building micro-
Chicago Press.
foundations for the routines, capabilities, and per-
formance links. Managerial and Decision Econom- Campbell, B. A., Coff, R., & Kryscynski, D. (2010). Re-
ics, 29, 489 –502. thinking sustained competitive advantage from hu-
2013 Barney and Felin 151

man capital. Academy of Management Review, 37, Eisenhardt, K., Furr, N. R., & Bingham, C. B. (2010).
376 –395. Microfoundations of performance: Balancing effi-
ciency and flexibility in dynamic environments. Or-
Carlile, P. (2002). A pragmatic view of knowledge and ganization Science, 21, 1263–1273.
boundaries: Boundary objects in new product devel-
opment. Organization Science, 13, 442– 455. Eisenhardt, K., & Martin, J. (2000). Dynamic capabilities:
What are they? Strategic Management Journal, 21,
Cederman, L. E. (2005). Computational models of social 1105–1121.
forms: Advancing generative process theory. Ameri-
can Journal of Sociology, 110, 864 – 893. Elster, J. (1989). Nuts and bolts for the social sciences.
Cambridge, UK: Cambridge University Press.
Chatman, J. (1991). Matching people and organizations:
Selection and socialization in public accounting Estes, W. K. (1970). Learning theory and mental devel-
opment. New York: Academic Press.
firms. Administrative Science Quarterly, 36, 459 –
484. Fehr, E., & Tyran, J. R. (2005). Individual rationality and
aggregate outcomes. Journal of Economic Perspec-
Chwe, M. (2001). Rational ritual: Culture, coordination
tives, 19, 43– 66.
and common knowledge. Princeton, NJ: Princeton
University Press. Felin, T. (2012). Cosmologies of capability, markets and
wisdom of crowds: Introduction and comparative
Coase, R. (1937). The nature of the firm. Economica, 4, agenda. Managerial and Decision Economics, 33,
386 – 405. 283–294.
Coff, R. (1999). When competitive advantage doesn’t lead Felin, T., & Foss, N. (2005). Strategic organization: A field
to performance: Resource-based theory and stake- in search of micro-foundations. Strategic Organiza-
holder bargaining power. Organization Science, 10, tion, 3, 441– 455.
119 –133.
Felin, T., & Foss, N. (2011). The endogenous origins of
Coff, R., & Kryscynski, D. (2011). Drilling for micro-foun- experience, routines and capabilities: The poverty of
dations of human capital-based competitive advan- stimulus. Journal of Institutional Economics, 7, 231–
tages. Journal of Management, 37, 1429 –1443. 256.
Cohen, W., & Levinthal, D. A. (1990). Absorptive capac- Felin, T., Foss, N., Heimeriks, K., & Madsen, T. (2012).
ity: A new perspective on learning and innovation. Microfoundations of routines and capabilities: Indi-
Administrative Science Quarterly, 35, 128 –152. viduals, processes, and structure. Journal of Manage-
ment Studies, 49, 1351–1374.
Coleman, J. (1990). Foundations of social theory. Boston:
Harvard University Press. Felin, T., & Hesterly, W. (2007). The knowledge-based
view, nested heterogeneity, and new value creation:
Dansereau, F., Yammarino, F. J., & Kohles, J. C. (1999). Philosophical considerations on the locus of knowl-
Multiple levels of analysis from a longitudinal per- edge. Academy of Management Review, 32, 195–218.
spective: Some implications for theory building.
Academy of Management Review, 24, 346 –357. Felin, T., & Knudsen, T. (2012). A theory of nascent
entrepreneurship and organization. Managerial and
Davis-Blake, A., & Pfeffer, J. (1989). Just a mirage: The Decision Economics, 33, 409 – 426.
search for dispositional effects in organizational re-
Felin, T., & Zenger, T. R. (2011). Information aggregation,
search. Academy of Management Review, 14, 385–
matching and radical market-hierarchy hybrids: Im-
400.
plications for the theory of the firm. Strategic Orga-
Denrell, J., Fang, C., & Winter, S. G. (2003). The econom- nization, 9, 163–173.
ics of strategic opportunity. Strategic Management
Foss, N. J. (2003). Selective intervention and internal
Journal, 24, 977–990. hybrids: Interpreting and learning from the rise and
Diehl, M., & Stroebe, W. (1991). Productivity loss in decline of the Oticon spaghetti organization. Orga-
idea-generating groups: Tracking down the blocking nization Science, 14, 331–349.
effect. Journal of Personality and Social Psychology, Foss, N. J., & Lindenberg, S. (2013). Micro-foundations
61, 392– 403. for strategy: A goal-framing perspective on the driv-
DiMaggio, P. J., & Powell, W. W. (1991). Introduction. In ers of value creation. Academy of Management Per-
spectives, 27(2).
W. W. Powell & P. J. DiMaggio (Eds.), The new insti-
tutionalism in organizational analysis. Chicago: Uni- Gary, M. S., Wood, R. E., & Pillinger, T. (2012). Enhanc-
versity of Chicago Press. ing mental models, analogical transfer, and perfor-
152 The Academy of Management Perspectives May

mance in strategic decision making. Strategic Man- Hodgson, G., & Knudsen, T. (2011a). Poverty of stimulus
agement Journal, 33(11), 1229 –1246. and absence of cause: Some questions for Felin and
Foss. Journal of Institutional Economics, 7, 295–298.
Gavetti, G. (2005). Cognition and hierarchy: Rethinking
the microfoundations of capabilities’ development. Hodgson, G., & Knudsen, T. (2011b). Darwin’s conjecture:
Organization Science, 16, 599 – 617. The search for general principles of social and eco-
nomic evolution. Chicago: University of Chicago
Gavetti, G. (2012). Toward a behavioral theory of strat-
Press.
egy. Organization Science, 23(1), 267–285.
Gavetti, G., Greve, H., Levinthal, D., & Ocasio, W. (2012). Holyoak, K. J., & Thagard, P. (1996). Mental leaps: Anal-
The behavioral theory of the firm: Assessment and ogy in creative thought. Cambridge, MA: MIT Press.
prospects. Academy of Management Annals, 6(1), House, R. J., Shane, S. A., & Herold, D. M. (1996). Rumors
1– 40. of the death of dispositional research are vastly ex-
Gavetti, G., Levinthal, D., & Ocasio, W. (2007). Neo-car- aggerated. Academy of Management Review, 21,
negie: The Carnegie School’s past, present, and re- 203–263.
constructing for the future. Organization Science, Ingram, P., & Clay, K. (2000). The choice-within-con-
18, 523–536. straints new institutionalism and implications for
Gavetti, G., Levinthal, D. A., & Rivkin, J. W. (2005). Strat- sociology. American Sociological Review, 26, 525–
egy making in novel and complex worlds: The power 546.
of analogy. Strategic Management Journal, 26, 691– Janssen, M. (1993). Microfoundations: A critical inquiry.
712. London: Routledge.
Giddens, A. (1984). The constitution of society. Berkeley:
Jepperson, R., & Meyer, J. (2011). Multiple levels of anal-
University of California Press.
ysis and the limitations of methodological individu-
Greve, H. (2013). Microfoundations of management: Be- alisms. Sociological Theory, 29, 54 –73.
havioral strategies and levels of rationality in organ-
Jeppesen, L. B., & Lakhani, K. R. (2010). Marginality and
izational action. Academy of Management Perspec-
problem-solving effectiveness in broadcast search.
tives, 27(2).
Organization Science, 18, 1016 –1033.
Hambrick, D. C., & Mason, P. A. (1984). Upper echelons:
Johnson, V. (2007). What is organizational imprinting?
The organization as a reflection of its top managers.
Cultural entrepreneurship in the founding of the
Academy of Management Review, 9, 193–206.
Paris opera. American Journal of Sociology, 113, 97–
Hann, C., & Hart, K. (2011). Economic anthropology. 113.
Cambridge, UK: Polity Press.
Katz, E., & Lazarsfeld, P. F. (1955). Personal influence:
Harper, D. A., & Lewis, D. A. (2012). New perspectives on The part played by people in the flow of mass com-
emergence in economics. Journal of Economic Be- munications. Glencoe, IL: Free Press.
havior and Organization, 82(2–3), 329 –337.
Kim, J. (1993). Supervenience and mind. Cambridge, UK:
Harrison, J. R., & Carroll, G. R. (2005). Culture and de- Cambridge University Press.
mography in organizations. Princeton, NJ: Princeton
University Press. King, B., Felin, T., & Whetten, D. (2010). Finding the
organization in organization theory: A meta-theory
Hayek, F. (1945). The use of knowledge in society. Amer- of the organization as social actor. Organization Sci-
ican Economic Review, 35, 519 –530. ence, 21, 290 –305.
Heath, C., & Sitkin, S. (2001). Big-B versus big-O: What is Knudsen, T., & Levinthal, D. (2007). Two faces of search:
organizational about organizational behavior? Jour- Alternative generation and alternative evaluation.
nal of Organizational Behavior. 2, 43–58. Organization Science, 18, 39 –54.
Henderson, R., & Cockburn, I. (1994). Measuring compe- Kogut, B., & Zander, U. (1992). Knowledge of the firm,
tence? Exploring firm effects in pharmaceutical re- combinative capabilities, and the replication of tech-
search. Strategic Management Journal, 15, 63– 84.
nology. Organization Science, 3, 383–397.
Hirschman, A. (1971). Exit, voice and loyalty. Princeton,
Kozlowski, S., & Chao, G. T. (2012). The dynamics of
NJ: Princeton University Press.
emergence: Cognition and cohesion in work teams.
Hodgson, G. (2012). The mirage of microfoundations. Managerial and Decision Economics, 33(5– 6), 335–
Journal of Management Studies, 49, 1389 –1394. 354.
2013 Barney and Felin 153

Langley, A. (2007). Processing thinking in strategic or- Nelson, R. R., & Winter, S. (1982). An evolutionary theory
ganization. Strategic Organization, 5, 271–282. of economic change. Boston: Harvard University
Press.
Laureiro-Martinez, D., Brusoni, S., & Zollo, M. (2010).
The neuroscientific foundations of the exploration- Nickerson, J. A., & Zenger, T. R. (2004). A knowledge-
exploitation dilemma. Journal of Neurosciences, based theory of the firm: The problem-solving per-
Psychology and Economics, 3, 95–115. spective. Organization Science, 15, 617– 632.
Levallois, C., Clithero, J. A., Wouters, P., Smidts, A., & Nickerson, J. A., & Zenger, T. R. (2008). Envy, compari-
Huettel, S. A. (2012). Translating upwards: Linking son costs, and the economic theory of the firm. Stra-
neural and social sciences via neuroeconomics. Na- tegic Management Journal, 29, 1429 –1449.
ture Reviews Neuroscience, 13, 789 –797.
Oppenheim, P., & Putnam, H. (1958). Unity of science as
Levinthal, D. A. (2011). A behavioral approach to strate- a working hypothesis. In H. Feigl, M. Scriven, & G.
gy—What’s the alternative? Strategic Management Maxwell (Eds.), Minnesota studies in the philosophy
Journal, 32, 1517–1523. of science (pp. 3–36). Minneapolis: University of
Lewis, K., & Herndon, B. (2011). Transactive memory Minnesota Press.
systems: Current issues and future research direc-
Pettigrew, A. (1992). The character and significance of
tions. Organization Science, 22, 1254 –1265.
strategy process research. Strategic Management
Macy, M. W., & Willer, R. (2002). From factors to actors: Journal, 13, 5–16.
Computational sociology and agent-based modeling.
Ployhart, R. E., & Moliterno, T. P. (2011). Emergence of
Annual Review of Sociology, 28, 143–166.
the human capital resource: A multilevel model.
Malmgren, H. B. (1961). Information, expectations, and Academy of Management Review, 36, 127–150.
the theory of the firm. Quarterly Journal of Econom-
ics, 75, 399 – 421. Polanyi, K. (1944). The great transformation: The politi-
cal and economic origins of our time. New York:
March, J. (1962). The business firm as a political coali- Holt, Reinhardt & Winston.
tion. Journal of Politics, 24, 662– 678.
Popper, K. (1959). The logic of scientific discovery. New
March, J. (1991). Exploration and exploitation in organi- York: Hutchinson.
zational learning. Organization Science, 2, 71– 87.
Porter, D. P., & Smith, V. (2003). Stock market bubbles in
Mayr, E. (1961). Cause and effect in biology. Science, the laboratory. Journal of Behavioral Finance, 4,
134, 1501–1506. 7–20.
McPherson, M., Smith-Lovin, L., & Cook, J. M. (2001). Powell, T. C., Lovallo, D., & Fox, C. R. (2011). Behavioral
Birds of a feather: Homophily in social networks. strategy. Strategic Management Journal, 32, 1369 –
Annual Review of Sociology, 27, 415– 444.
1386.
Moliterno, T., & Ployhart, R. E. (2011). Emergence of the
Powell, T. C., & Puccinelli, N. M. (2012). The brain as a
human capital resource: A multilevel model. Acad-
substitute for strategic organization. Strategic Orga-
emy of Management Review, 36, 127–150.
nization, 10, 207–214.
Molloy, J. C., Ployhart, R. E., & Wright, P. M. (2011). The
Raub, W., Buskens, V., & Van Assen, M. (2011). Micro-
myth of “the” micro-macro divide: Bridging system-
macro links and microfoundations in sociology.
level and disciplinary divides. Journal of Manage-
ment, 37, 581– 609. Journal of Mathematical Sociology, 35, 1–25.

Mowday, R. T., & Sutton, R. I. (1993). Organizational Rietzschel, E. F., Nijstad, B. A., & Stroebe, W. (2006).
behavior: Linking individuals and groups to organi- Productivity is not enough: A comparison of inter-
zational contexts. Annual Review of Psychology, 44, active and nominal brainstorming groups on idea
195–229. generation and selection. Journal of Experimental
Social Psychology, 42, 244 –251.
Murmann, J. P., Aldrich, H., Levinthal, D., & Winter, S.
(2003). Evolutionary thought in management and or- Rousseau, D. M. (1985). Issues of levels in organizational
ganization theory in the beginning of the new mil- research: Multi-level and cross-level. Research in
lennium. Journal of Management Inquiry, 12, 1–19. Organizational Behavior, 7, 1–37.

Nagel, E. (1961). The structure of science: Problems in the Sah, R. K., & Stiglitz, J. E. (1986). The architecture of
logic of scientific explanation. New York: Harcourt, economic systems: Hierarchies and polyarchies.
Brace & World. American Economic Review, 76, 716 –727.
154 The Academy of Management Perspectives May

Sawyer, R. K. (2001). Emergence in sociology: Contem- Udehn, L. (2001). Methodological individualism: Back-
porary philosophy of mind and some implications ground, history and meaning. London: Routledge.
for sociology. American Journal of Sociology, 107,
Udehn, L. (2002). The changing face of methodological
551–585.
individualism. Annual Review of Sociology, 28,
Sawyer, R. K. (2005). Social emergence: Societies as com- 479 –507.
plex systems. Cambridge, UK: Cambridge University
Vaugiraud, V. (2005). Beliefs, bailouts and the spread of
Press.
bank panics. Bulletin of Economic Research, 57, 93–
Schaffer, J. (2003). Is there a fundamental level? Nous, 37, 107.
498 –517.
Volk, S., & Kohler, T. (2012). Brains and games: Applying
Schelling, T. C. (1971). Dynamic models of segregation. neuroeconomics to organizational research. Organi-
Journal of Mathematical Sociology, 1, 143–186. zational Research Methods, 15, 522–552.
Schelling, T. C. (1978). Micromotives and macrobehav- Weber, M. (1949). The methodology of the social sci-
ior. New York: W. W. Norton. ences. New York: Free Press.
Schneider, B. (1987). The people make the place. Person- Weintraub, E. R. (1979). Microfoundations: The compat-
nel Psychology, 40, 437– 454. ibility of microeconomics and macroeconomics.
Cambridge, UK: Cambridge University Press.
Selznick, P. (1957). Leadership in administration. New
York: Harper and Row. Whetten, D., Felin, T., & King, B. (2009). The practice of
theory borrowing in organizational studies: Current
Selznick, P. (1996). Institutionalism old and new. Ad-
issues and future directions. Journal of Management,
ministrative Science Quarterly, 41, 270 –277.
35, 537–563.
Sen, A. (1999). The possibility of social choice. American
Whittington, R. (2003). The work of strategizing and or-
Economic Review, 89, 349 –378.
ganizing: For a practice perspective. Strategic Orga-
Shefir, M., & Hovland, C. I. (1961). Social judgment: nization, 1, 117–125.
Assimilation and contrast effects in communication
Winter, S. G. (2011). Problems at the foundation? Com-
and attitude. New Haven, CT: Yale University Press.
ments on Felin and Foss. Journal of Institutional
Shiller, R. J. (2003). From efficient markets theory to Economics, 7, 257–277.
behavioral finance. Journal of Economic Perspec-
Winter, S. G. (2012a). Capabilities: Their origins and
tives, 17, 83–104.
ancestry. Journal of Management Studies, 49, 1402–
Simmel, G. (1974). Individuality and social forms. Chi- 1406.
cago: University of Chicago Press.
Winter, S. G. (2012b). Purpose and progress in the theory
Simon, H. A. (1956). Rational choice and the structure of of strategy: Comments on Gavetti. Organization Sci-
the environment. Psychological Review, 63, 129 – ence, 23, 1213–1226.
138.
Winter, S. G. (2013). Habit, deliberation and action:
Spender, J. C. (1996). Making knowledge the basis of a Strengthening the microfoundations of routines and
dynamic theory of the firm. Strategic Management capabilities. Academy of Management Perspectives,
Journal, 17, 45– 62. 27(2).

Stangor, C. (2009). Social groups in action and interac- Zollo, M., & Winter, S. G. (2002). Deliberate learning and
tion. Oxford, UK: Psychology Press. the evolution of dynamic capabilities. Organization
Science, 13, 339 –352.
Stinchcombe, A. L. (1965). Social structure and organi-
zations. In J. G. March (Ed.), Handbook of organiza-
tions (pp. 142–193). New York: Rand McNally.
Stinchcombe, A. (1990). Information and organizations. Jay B. Barney (jay.barney@business.utah.edu) is a Presi-
Berkeley and Los Angeles: University of California dential Professor and Lassonde Chair in Social Entrepre-
Press. neurship at the Eccles School of Business at the Univer-
sity of Utah. Professor Barney’s research in strategic
Stirling, W. C., & Felin, T. (2013). Game theory, condi-
management has focused on the relationship between a
tional preferences and social influence. PLoS One,
firm’s resources and capabilities and its performance. His
8(2), e56751.
research in entrepreneurship has focused on the pro-
Swedberg, R. (2007). Principles of economic sociology. cesses through which individuals create the entrepre-
Princeton, NJ: Princeton University Press. neurial opportunities they exploit.
2013 Barney and Felin 155

Teppo Felin (teppo.felin@byu.edu) is an Associate Pro- of the journal Strategic Organization. His research has
fessor and Lee Perry Fellow at the Marriott School at been published in Academy of Management Review, Or-
BYU. Starting in August 2013 he will be a Professor at ganization Science, Erkenntnis, PLOS ONE, Journal of
Saïd Business School at the University of Oxford. Profes- Management, Journal of Management Studies, and nu-
sor Felin’s research focuses on the microfoundations of merous other outlets.
strategy and organization, the origins of capability, com-
plex systems, and organizational forms. He is a co-editor

You might also like