Key Internal Weights Rating Weighted

Factors 0.0 to 1.0 1 to 4 Scores

Internal Strengths

1 Strong Advertising 0.15 4 0.6

2 Affordable prices of products 0.05 4 0.2

3 Many choices from different 0.05 3 0.15

sellers

4 Shopee.ph sees growth each 0.1 4 0.4

year

5 Offers discounts for loyal 0.05 3 0.15

customers

6 Effective post sales services 0.08 3 0.24

7 Anyone can access the app 0.07 3 0.21

anytime

8 Ships nationwide with different 0.1 4 0.4

kind of mode of payment

Internal Weaknesses

9 Poor service reviews from 0.1 1 0.1

customers

10 Lack of communication with 0.05 2 0.1

customer service

11 Certain sellers that offers high 0.05 2 0.1

shipping fee costs

12 Customers can’t try before they 0.05 1 0.05

buy

13 Highly competitive 0.1 1 0.1

Total 1 2.8