PESTLE Analysis for 7-Eleven

Political Factor: The market for 7-Eleven could be affected by the foreign
import policies, global pressures, new regulatory bodies and government
policies. It could also be affected by the degree of corruption and violence in
the host country.

Economic Factors: Inflation, seasonal fluctuations in the market,

competition, suppliers and customers and development of the product could
be economic factors that affect the market for 7-Eleven.

Social Factors: Change in the taste of consumers, company’s brand image,

religious beliefs of consumers and product demographics are responsible for
affecting 7-Eleven’s market.

Technological Factors: Technological factor affecting the market for 7-

Eleven could be development in technology, user-friendly systems, better
security due to technology and change in use of technology such as better
mobile apps.

Legal Factors: Legal factors such as change in the law of the country,
licensing law, advertisement law and labor law could affect the market for 7-
Eleven.

Environmental Factors: A countries importance in energy consumption

and issues like recycling and contamination could have an impact on 7-
Eleven as well.