4 things that Marketers should already doing in social media in 2019

1. Stay vertical
- IGTV, Instagram Stories, Pinterest, pushing this format and firming it.
- Vertical is the only kind of content worth viewing, according to Instagram’s own
research, which shows 70 percent of Millennials doing exactly that!
- YouTube has recognised that 70 percent of its views are on mobile and has recently
introduced responsive vertical ads.
- Vertical video views, Instagram’s video viewing is up 80 percent year on year.
2. Rise of Nano Influencer
- Having 100 to 10,000 followers
- Harvard Business Review reports that 80 percent of brands consider Instagram their
main platform for brand collaborations.
- Viewers would rather learn about products through authentic content than traditional
advertising.
- average rate of engagement for influencer produced content is 5.7 percent, compared
to tradition brand advertisement which only gained 3 percent.
- brands seek to build deeper engagements with the right kind of friends
and followers.
- they lack in followers, they make up in intimacy with their audience.
- successfully building trust, engagement and empathy with fans
- They’re easy to work with
3. Paying directly in the social media
- Instagram claims that over a third of its 500 million users have already bought clothing
they discovered through the social network.
- This is an opportunity for brands to deliver creative content that actively delivers against
sales objectives.
4. Chatbots
- Messaging is the future of consumer communication.
- Analytics agency Apptopia reports that, in the last three months, we have spent 85
billion hours on WhatsApp
- Messaging is the future of consumer communication.
- Chatbots are the norm to manage common customer enquiries, leaving customer care
teams free to deal with responses that need the human touch.
- Tools like ManyChat, Chatfuel and Flow XO are aff ordable (and in some cases free) for
organisations

MARKETING LENS: SOCIAL MEDIA PREDICTIONS by Amaury Tréguer