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  • Chaos Magick Is Branding: What Can Chaos Magik Teach Us About Branding in The Public Real-Tions Field?

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    Chaos Magic is the newest branding trend according to an alternative brand consultancy called K-Hole. It emerged as the world did not get less complex with more understanding, as issues like climate change and political strife persisted. Chaos Magic gives the power to manifest ideas and perceptions through magical thinking, similar to how public relations shapes brand perceptions. Unified belief in ideas through pattern recognition and magical thinking gives those ideas the power to exist, whether proven or not. K-Hole argues that public relations uses branding to create a unified understanding of a brand among consumers, similar to how Chaos Magic amplifies positive thinking on an individual level.

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    Chaos Magic is the newest branding trend according to an alternative brand consultancy called K-Hole. It emerged as the world did not get less complex with more understanding, as issues like climate change and political strife persisted. Chaos Magic gives the power to manifest ideas and perceptions through magical thinking, similar to how public relations shapes brand perceptions. Unified belief in ideas through pattern recognition and magical thinking gives those ideas the power to exist, whether proven or not. K-Hole argues that public relations uses branding to create a unified understanding of a brand among consumers, similar to how Chaos Magic amplifies positive thinking on an individual level.

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    58 views1 page

    Chaos Magick Is Branding: What Can Chaos Magik Teach Us About Branding in The Public Real-Tions Field?

    Uploaded by

    api-457832040
    Chaos Magic is the newest branding trend according to an alternative brand consultancy called K-Hole. It emerged as the world did not get less complex with more understanding, as issues like climate change and political strife persisted. Chaos Magic gives the power to manifest ideas and perceptions through magical thinking, similar to how public relations shapes brand perceptions. Unified belief in ideas through pattern recognition and magical thinking gives those ideas the power to exist, whether proven or not. K-Hole argues that public relations uses branding to create a unified understanding of a brand among consumers, similar to how Chaos Magic amplifies positive thinking on an individual level.

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    of 1

    MAGAZINE MAGAZINE

    CHAO S MAGI C K
    IS BRANDING
    What can Chaos Magik teach us about branding in the Public Real-
    tions field?

    I
    n their 5th edition of K-Hole, an alternate brand consultancy, they announced the
    newest trend was “Chaos Magic”. The transition from Normcore to Chaos Magic was
    initiated in the fact that Normcore couldn’t explain the world around us anymore,
    because getting full understandings of the truth was simply mundane. Climate change
    is still occurring, political strife is still occurring, people are still feeling discontent and
    anxiety for the future; it didn’t go away with thinking and learning. This lead to the
    discovery that the world needs magic.

    Magic gives us the power to manifest or sublimate, therefore we can create emo-
    tions and states of being, and in the case of branding, perception of products. Public
    Relations’ relationship with branding comes in their power to highlight and conceal infor-
    mation to make products and brands more appealing. Learned perceptions through pat-
    tern recognition is one aspect of the world of PR, but also the new connection of magical
    thinking.

    Unified belief in ideas ultimately gives ideas the power to exist, whether it can be
    proven or not. This in a way hints that nothing actually exists and the only things that

    Cardorra. Seth. Photo from the book Chaos Magik. “Chaos Magik” Aug. 6, 2012.
    exist are the ones we give the power to exist. K-Hole brings up the question of, “ … if you
    believe something strongly enough, can you morph the individual into the collective?”
    In a simplified form that is what PR tries to do with branding, making an concept that ap-
    peals to the mass and create a unified understanding of a brand.

    Chaos Magic takes the idea of cult of positive thinking and amplifies it by the tan-
    gibility that creates change. Branding forces concepts onto consumers in the same way
    Chaos Magic forces concepts into our own heads. The distinguishing factor between the
    two is branding is interpersonal and chaos magic is intrapersonal. But taking the same
    elements of Chaos Magic and making it interpersonal through branding is where public
    relations is heading.

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