English economic proposal task

Name:
- MUHAMMAD ABDUL ROHIM (2018310013)
- AIRLANGGA DUTA M (2018310024
- RIFKY NAZARUDIN ( 2018310024)
- FATIH HILMI (2018310095)
Business Plan for:

Indonesian coffee shop

Page 1
 Business plan contents
Executive summary................................................................................3
1 Executive summary.........................................................................................................................................3
2 Business details...............................................................................................................................................4
3 Key personnel..................................................................................................................................................5
Vision..................................................................................................................................................................7
4 The business idea............................................................................................................................................7
5 Business goals..................................................................................................................................................8
6 What the business does..................................................................................................................................9
7 What makes the business different...............................................................................................................10
8 Legal requirements........................................................................................................................................11
Sales and marketing.........................................................................................................................................12
9 Market research............................................................................................................................................12
10 Profiling customers......................................................................................................................................13
11 Profiling competitors...................................................................................................................................14
12 Managing market risks................................................................................................................................15
13 Pricing..........................................................................................................................................................16
14 Promotion and advertising..........................................................................................................................17
Running the business.......................................................................................................................................18
15 Staff.............................................................................................................................................................18
16 Premises......................................................................................................................................................19
17 Suppliers......................................................................................................................................................20
18 Equipment...................................................................................................................................................21
19 Managing operational risks.........................................................................................................................22
Finance.............................................................................................................................................................22
20 Start-up costs...............................................................................................................................................23
21 Profit and loss forecast................................................................................................................................24
22 Sourcing finance..........................................................................................................................................25
23 Managing financial risks..............................................................................................................................26

Page 2
Executive summary

1 Executive summary

This is a traditional Indonesian coffee business we want to introduce a new thing

how small shops can make coffee from Sabang to Merauke that Indonesian coffee

also has excellent taste.

Page 3
2 Business details

Company name:
SEDERHANA COFFE

Address:
Tangerang Selatan Kec. PAMULANG Kel.Pondok BENDA RT22 RW04

Telephone number:
+6282298626805

Legal status:

The business will:

about the taste of Indonesian coffee

Page 4
3 Key personnel

Details of owner(s):

Name: Airlangga Duta Mulyadi & Rifky Nazaruddin

Position/main responsibilities: main manager

Previous employment: Collage Student

Page 5
Other key personnel (including shareholders):

Name(s): Fatih Hilmi & Muhammad Abdul Rohim

Position/main responsibilities: Manager & Person in charge

Experience and knowledge of our industry: coffee maker

Page 6
Vision

4 The business idea

Sum up your business idea:

we want to make a small coffee shop that is different from the unique. We also
want to introduce Indonesian coffee grown directly by farmers in Indonesia
because Indonesian coffee has a different taste each region has a different taste

Page 7
5 Business goals

What do you want to achieve in your first year of business?

 introducing the taste of Indonesian coffee

 open a new shop

 abundant profits

 make inspiration

 introducing Indonesian culture

Page 8
6 What the business does

Product/service Features Benefits

 Indonesian  Drinks  introduce

traditional Indonesian
coffee coffee
 traditional  Food  introducing a
food variety of
Indonesian
dishes
 souvenirs  various  souvenirs from
several
Indonesian
islands
 fabric  woven fabric  regional fabric

 Batic  Clothing  batik cloth of

various regions

 traditional  paintings  Indonesian

painting natural works

 traditional  medicene  traditional

medicine medicines in
Indonesia

Page 9
7 What makes the business different

Your product/service is unique or different compared with the competition

because: (Use as many fields as is applicable and add more if you need to.)

 introducing culture

 maintain culture

 compete with outside culture

 unique

 motivate to preserve our culture

Page 10
8 Legal requirements

The legal and insurance requirements that apply in your business are:

1. Process of PT Establishment Deed, Legal Entity Approval SK, and Company NPWP

2. Business Domicile in the Virtual Office

3. Determining Business Fields According to KBLI

4. BPJS Employment Requirements for Establishing PT

5. Company NPWP Submission Procedure

You will meet your legal and insurance requirements by:

Definition
Account, Password and Security
Purchase
Price
Content
Credit card
Policy Delivery
Terms of Use
Privacy in Information
Terms of Service
Site Users
Cancel
Limitation of Obligations and Responsibilities
Modification of Requirements
Jurisdiction and applicable law
Compensation
Update

Page 11
Sales and marketing

9 Market research

Trends in your chosen market are: (Use as many fields as is applicable and add more if you need
to.)

1. Coffe

1. Dress

2. Traditional Food

3. Batik

4. Souvenirs

Page 12
10 Profiling customers

The customer groups you will be selling to are:

1. Coffe Lovers

5. Culture Lovers

6. Comunitty

Your customer research has shown what your customers want is:
1. Indoenisan Coffe

7. Traditional Food

8. Batic

Number of customers you expect to win in each group and what they might pay:

Group Number of Price they might

customers pay per unit
Coffe Rp. 12 000 – 35.000
Traditional Food Rp. 15.000 – 160.000
Souvenirs Rp . 10.000 – 200.000

Page 13
11 Profiling competitors

Use as many fields as is applicable in the table below and add more rows if you need to.

Competitor name Strengths Weaknesses

 MADURA KIOS  Good WiFi signal  No Music
 Up normal  Socerer Shop  The Place Small
 XYZ CAFFE  Near Campus  Closed at 8 p.m
 The Bew  the owner is the  low service
artist
 Rotbak Now  Karoke  far

How you can improve on their offer and/or price(s):

1. cheap deals

2. shocked discount

3. friendly service

4. tavern entertainment

Page 14
12 Managing market risks

Write down the risks you have identified:

1. boredom

2. new competitor

3. lack of interest

How will you manage these risks so that they become less of a threat:
1. dare to take risks
2. find new ideas
3. widening knowledge

Page 15
13 Pricing

How you can calculate your prices:

 calculate profits

 take cheap items

 expenditure accordingly

How your prices compare with the competition:

Product/service Your price(s) Range of competitor

prices (per unit)
Coffe Rp. 15.000 Rp. 20.000
Food Rp. 20. 000 Rp. 35. 000
Drees Rp. 35. 000 Rp. 40.000
Batic Rp. 75. 000 Rp. 100.000
Souvenirs Rp. 20. 000 Rp. 35. 000
Water Mineral Rp. 4.000 Rp. 5.000
Other Rp .250. 000 RP. 300. 000

Reasons for the difference between your price(s) and your competitors’ price(s):
 Prosper

 Incidentals

 Low Price

Page 16
14 Promotion and advertising

How and where will you promote your product/service? (Use as many fields as is
applicable and add more if you need to.)
 Media

 Magazine

 Introduce People

Page 17
Running the business

15 Staff

Role Total cost Necessary Specialist skills and/or

experience qualifications
 2 Barista Rp.  Make Coffe can make delicious
6.000.000 coffee
 3 Koki Rp.  Make Food can make delicious food
9.000.000
 5 Waiters Rp.  Deliver best service
10.000.00
0
 1 Security Rp.  Keep safe and secure
3.000.000
 Aparking Rp.  overcome secure
attendants 3.000.000 vehicle in and
out

Page 18
16 Premises

Cost Rp
Premises required at start-up: Pamulang Rp. 10. 000.000
Premises required in the future (if different): Jaksel Rp. 15. 000.000

Page 19
17 Suppliers

Your key suppliers and their credit terms:

Supplier What you’ll buy from them

 Coffe Machine  Rp. 4. 000 000

 Coffe Famer  Rp. 3. 500 000

 Market  Rp. 1. 000 000

 Decoration  Rp . 2. 500 000

 Lampung coffee  Rp 1. 000 000

powder

 Fabric  Rp 5. 000 000

 food and  Rp . 3. 000 000

ingredients
recipes

 bench and table,  Rp. 8 000 000

etc.

Page 20
18 Equipment Shop

1. Coffee powder
2. coffee machine
3. decoration
4. shop construction
5. artisan fees
6. Delivery of freight forwarding
7. first employee salary
8. Transportation costs
9. Bank Loans
10. fees for building construction permits

Page 21
19 Managing operational risks

Risk Solution
Staff
 MuhammAbdul Rohim  Ideas found

 Airlannga  money supplier

 Fatih Hilmi  calculate operational

costs

Suppliers
 Rifky N  best coffee supplier

 Uncle Mutu  depositing all items for

the coffee shop
 Jarjit
 how to make good coffee

Page 22
20 Start-up costs

Calculate how much money you need before you start trading
1. Coffee powder
2. coffee machine
3. decoration
4. shop construction
5. artisan fees
6. Delivery of freight forwarding
7. first employee salary
8. Transportation costs
9. Bank Loans
10. fees for building construction permits

Personal survival budget:

1. Rp 8. 000 000
2. Rp. 11. 000 000
3. Rp .4. 000 000
4. Rp . 15. 000 000
5. Rp . 6. 000 000
6. Rp. 300 000
7. Rp. 12. 000 000
8. Rp. 3. 000 000
9. Rp. 5. 000 000
10. Rp. 3. 000 000

Page 23
21 Profit and loss forecast

Profit
1. selling price
2. own shop
3. always crowded
4. not wasteful
5. souvenirs always sell well

Loss Forecast

1. tax costs

2. water and electricity costs

3. VAT deductions

4. Coffee machine

5. Shop Damage

Page 24
22 Sourcing finance

Total borrowing requirement for the business :

financial costs the company does not have a loan because of

direct costs from the manager so that there is no burden for the
company

Page 25
23 Managing financial risks

The risks that you have identified for your financial forecast are:
1. Adequate expenditure

2. Not wasteful

3. Dare to try

4. Don't miscalculate finance

5. Use money appropriately

How you will minimise their impact:

Dare to try new innovations and look back on whether to increase profits for the
company.

Page 26