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Discuss The Highlights of The Operations Strategies of The Following Companies
Discuss The Highlights of The Operations Strategies of The Following Companies
Discuss The Highlights of The Operations Strategies of The Following Companies
TCS
The operational strategies of TCS encompasses the Global Network Delivery Model (GNDM),
Inorganic growth strategies and integrated full services play (IFSP).
The GNDM Model
The GNDM was brought with an intent to bring in homogenous standards across all centres of TCS, i.e.
one global service standard. It would also help TCS implement the follow the sun model where dependency
on geographically distributed centres would decrease bringing in an opportunity to function seamlessly.
Inorganic growth
TCS aimed at attaining inorganic growth by focusing on different geographies, diverse competencies, and
also aimed at acquiring new capabilities that would lead synergistic growth. This was a cheaper option to
consider because of the availability of the cheaper targets during an economically stressed period.
Integrated full services play
Offering IFSP would enable TCS to capture the entire IT value chain – products, services, consulting,
implementation and support.
HUL
HUL has institutionalized a “Challenge cost” mindset where the target price for consumers drive the
innovation (a key component of Operational Value chain) in the company. It has a five pronged
approach to remain at the cutting edge of the operational excellence being demanded in the industry.
1. Embracing technology and inclusive innovation that meets the needs of consumers across the
socio-economic pyramid.
PGP-18-234 Submission – 4: Operations Strategy Varun Singh
ITC
1. In the FMCG industry domain, unlike P&G (which is leading in marketing expertise) and HUL
(leading in supply expertise), ITC is leading in product and process expertise.
2. It has efficient production flexibility that is being leveraged in garment manufacturing line
(Lifestyle).
3. It has labor intensive jobs, and therefore have low cost process.
4. The company has a varied product portfolio in terms of size, shape and performance, providing
them an edge to circumvent any operational disruptions.
Hindalco
1. The Aditya Birla group flagship, is planning to enrich its product mix and evaluating
investments in aluminum downstream facilities
2. Has a strong focus on strengthening the balance sheet through deleveraging, allocation of capex
towards growth strategies and generating positive free cash flows.
3. To break away from the past, Hindalco has positioned the metal from its new smelters, Aditya
and Mahan, differently from that produced in its other centers.
4. However within the downstream portfolio, Hindalco has taken a differentiated approach for its
brands from Novelis visa-a-vis the rest of the company.
5. While the Novelis acquisition has given the Indian brand a global footprint, Hindalco is not keen
to impose its imprint on its turf. Hence there has been no move to bring about an identity
makeover or impose a different label on Novelis products.