What is hidden market. Is it better than advertised business?

The hidden job market is a term used to describe jobs that aren't advertised or posted online.
Employers might not post jobs for several reasons – for example, they might be trying to save
money on advertising, or they might prefer getting candidates through employee referrals.
The hidden job market has several advantages for employers:

 It's cheaper than listing jobs online or in print via a paid service.
 Some companies want to keep hiring decisions as quiet as possible, so they avoid posting
jobs online. Perhaps the company is opening a new branch, for example, but does not want
to share this information with the public just yet.
 Companies are more likely to get high-quality applicants from current employees, who
both understand the needs of the job and have a vested interest in recommending good
candidates – especially if they'll be working with whoever gets the job.
 Employees are also motivated to give good referrals if the company offers a bonus to
employees who recommend the applicant who is hired.

Explain the procedure of Franchising?

i. Self-evaluation:
What appeals to you about opening a franchised business? Are you ready, willing and able
to work long hours, including weekends and holidays (especially in the beginning)? Can
you commit to following pre-determined business methods with very little variation, if any
variation at all?
ii. Research:
What kind of businesses can your area sustain—and are those the type of businesses you’re
interested in opening? Federal and state governments provide free access to statistics and
other data. Use the info gathered to match up your personal situation and the business
environment of your area with a suitable franchise system.

iii. Speak to other franchisees:

Within the FDD provided by the franchisor is a listing of all current franchisees in their
system. Find a few that are close to you and pay them a visit.

iv. Find a suitable location:

If you’re located in a low traffic area or an area where there are no complementary
businesses around, how are you going to get customers? The franchisor will delineate
certain parameters for your territory in the FDD and franchise agreement.
v. Hire staff and attend training:
The number of staff members needed to run the operation will depend on the type of
franchise chosen. One of the most appealing aspects of franchising to those wanting to
open a business is the training component.

vi. Open your franchise business:

Before opening, you will need to alert potential customers to their new marketplace option.
Franchisors will often have defined processes for signage, ads, and other initiatives to be
performed. Estimates for these initiatives will usually be a part of the start-up costs quoted
in the FDD.