Publishing on Kindle: Guidelines for Publishers

13.7.3 Audio and Video Metadata Required

Amazon recommends that publishers (or their conversion houses) provide a description of the audio and
video file and the duration of the file in minutes and seconds in the HTML immediately after the audio and
video file is specified.

Example:

<p align="center" style="text-indent:0px">

<video id="video_1" src="movie.mp4" controls poster="start.jpg" title="How to create

Kindle content (5:01)">

<br/><br/><br/>"There is video content at this location that is not currently supported for your device. The caption
for this content is displayed below."<br/><br/><br/>

</video>

<strong>How to create Kindle content (5:01)</strong>

</p>

13.7.4 Providing Descriptive Media Captions

Media captions describe the audio and video files to the user. Here are some general guidelines:

Captions should not be generic. They should describe the media content they are referencing.
These media captions are not a good user experience:
1. Media 1
2. Track 1
3. Audio 1
4. Video 1
These media captions describe the content:
1. Introduction by the Author
2. The Making of the Movie
Media captions cannot include file extensions (.mp3, .mp4, etc.).

13.7.5 Adding Images with Play Controls

It is possible to tag images so that they can be played by clicking on them. The minimum pixel width and
height for such images is 45 pixels by 45 pixels.

To add play controls to the image, superimpose the Amazon PLAY icon onto the lower right-hand side of
any image via Adobe Photoshop or similar program. Then add the following tag to the HTML (in this
example, the audio file has an id attribute of "audio1" and no controls tag):

Example:

<a onclick="play(this);" data-AmznAudioTag="audio1"><img src="play.jpg"/></a>

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