ABOUT MATRADE

Role, Functions and

Services

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Copyright © Malaysia External Trade Development Corporation
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 ESTABLISHMENT ROLE
OPERATIONAL
Act of The National
Parliament, Trade Promotion
Malaysia Since March 1993 Agency Under
External Trade Ministry of
Development International
Corporation Act Trade And
1992 Industry (MITI)

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 VISION
Positioning Malaysia as a
Globally Competitive Trading Nation

MISSION
Promoting Malaysia’s
Enterprises to the World

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 B .O.D

INTERNAL
AUDIT
CEO UNIT

DEPUTY CEO DEPUTY CEO

TRADE and SERVICES PROMOTION I TRADE and SERVICES PROMOTION II

ELECTRICAL & CONSTRUCTION SERVICES AND HEALTH & TRANSPORTATION,

ELECTRONIC AND Services EQUIPMENT MEDICAL FOOD, BIOTECH, BUSINESS MACHINERY
INFORMATION FOR PRODUCTS AND HALAL & HERBS SERVICES LIFESTYLE EQUIPMENT &
& OIL & GAS ENVIRONMENT SECTION & CONS. MAT SECTION MRO SECTION
COMMUNICATION INDUSTRY MANAGEMENT SECTION (Maintenance,
TECHNOLOGY SECTION & FACILITIES Repair, Overhaul)
SECTION SECTION

MANAGEMENT SERVICES EXPORTERS DEVELOPMENT STRATEGIC PLANNING

DIVISION DIVISION DIVISION

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 London Warsaw Moscow
The Hague Frankfurt Kiev
Toronto Paris Budapest
New York Tashkent Beijing
Milan Chengdu
Los Angeles Cairo Guangzhou Seoul Tokyo
Miami Osaka
Mexico City Shanghai Taipei
Mumbai Hong Kong
Jeddah Dubai Bangkok Hanoi Manila
SUMMARY OF Ho Chi Minh City
Phnom Penh
MATRADE OFFICES BY REGION
North America 4 Chennai
Singapore
Latin America 4
Nairobi
Western Europe 5 Jakarta
Eastern Europe 5
Africa 3 Sao Paulo
Santiago
Asia 21 Johannesburg
Buenos Aires
West Asia 2 Sydney
North East Asia 9
ASEAN 7
35 Trade Offices
Australasia 1
South Asia 2
7 Marketing Offices
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 Eastern
Northern Regional
Regional Office Kota Kinabalu, Sabah
Office (Kuala
(Penang) Terengganu)

Southern Regional Office

(Johor Bahru)

SUMMARY OF MATRADE Kuching, Sarawak

REGIONAL OFFICES

East Malaysia 3

West Malaysia 2

5 Regional Offices

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www.matrade.gov.my
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Malaysia External Trade Development Corporation 7|
Malaysia External Trade Development Corporation |
Copyright © Malaysia External Trade Development Corporation
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 Export Exporters
Promotion Development

Policy and
Strategy
Formulation

Trade & Trade

Market Advisory
Information Services

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 Export Exporters
Promotion Development

Policy and
Strategy
Formulation

Trade & Trade

Market Advisory
Information Services

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 Local and Overseas International Trade Exhibitions

Trade Missions

Promotion Booths

Specialised Marketing Missions (SMM)

Incoming Buying Missions (IBM)

In-store Promotion

Participation in Conferences

Joint Trade Promotion

Special Projects

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 Strategic Collaboration
Government Sector PrivateSector
Ministry of Ministry of Federation of
Agriculture and Higher Ministry of Malaysian
Agro-based Education Health (MoH) Manufacturers
Industry (MoA) (MOHE) (FMM)

Multimedia Malaysia
Industry and
Development Tourism Malaysia Timber
Trade
Corporation Promotion Council (MTC)
Associations
(MDeC) Board (MTPB)
Federal
Construction
Malaysia Palm Agricultural
Industry Chambers of
Oil Board Marketing
Development Commerce
(MPOB) Authority
Board (CIDB)
(FAMA)
Malaysia Rubber
Export State
Majlis Amanah Business
Promotion Government
Rakyat (MARA) Councils
Council Agencies
(MREPC)

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 Export Exporters
Promotion Development

Policy and
Strategy
Formulation

Trade & Trade

Market Advisory
Information Services

www.matrade.gov.my
www.matrade.gov.my
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 Exporters Database

Seminars, Workshops and Briefings

Women Exporters Development Programme

Bumiputera Exporters Development Programme

Dialogue with industry associations and Malaysian

exporters

Market Development Grant (MDG)

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 Export Exporters
Promotion Development

Policy and
Strategy
Formulation

Trade & Trade

Market Advisory
Information Services

www.matrade.gov.my
www.matrade.gov.my
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 Help Desk

Trade Advisory Services

Briefing and Business Consultation sessions

nationwide

Free Trade Agreement (FTA) Focal Point

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 Export Exporters
Promotion Development

Policy and
Strategy
Formulation

Trade & Trade

Market Advisory
Information Services

www.matrade.gov.my
www.matrade.gov.my
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 Deliverables Mode of Delivery

Market Trends Emails

Market Alerts MATRADE Online News

Trade Statistics MATRADE Portal

Trade Leads Directories and Publications

Tender Opportunities Press Release

Trade Regulations and

Industry Groups
Procedures
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 MATRADE Portal

www.matrade.gov.my
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 4 MODES OF SUPPLY
WTO GATS Supplier
Criteria Example
Classification Presence
Accountancy services
Service delivered within the
Mode 1: Cross- transmitted via
territory of the Member, from the
border supply telecommunications or
territory of another Member
mail
Refers to situations Service supplier
Mode 2: Service delivered outside the where a service does not move
Consumption in territory of the Member, in the consumer (e.g. tourist or
Malaysia (by territory of another Member, to a patient) comes to
foreigners) service consumer of the Member Malaysia to obtain a
service;
Service delivered within the A M’sian company
Mode 3:
territory of the Member, through opens an office abroad
Commercial
the commercial presence of the to provide Accountancy
presence
supplier Services in the country Service supplier
Service delivered within the A Malaysian Accountant has to move
Mode 4:
territory of the Member, with consultant temporarily
Presence of a
supplier present as a natural employed by a company
natural person
person in the US
MALAYSIA – SCHEDULE OF SPECIFIC COMMITMENTS
For the 7th Package of Commitments under ASEAN Framework Agreement on
Services
Modes of Supply: 1) Cross-border supply 2) Consumption aboard 3) Commercial presence 4) Presence of
natural persons

Sector of Subsector Limitation on Market Access Limitation on Additional

National Treatment Comments

Accounting, auditing and (1) None (1) None 4) The qualifying

bookkeeping services examination to
(CPC 862) determine the
(2) None (2) None competence and ability
to supply the service for
the purposes of
registration with the MIA
(3) Only through a locally registered (3) None will be conducted in the
partnership with Malaysian English language.
accountants or Malaysian accounting
firms and aggregate foreign interest
shall not exceed 49 per cent.

(4) 8 specialists/experts for each 4) None

institution, subject to registration with
MIA and fulfillment of residency
requirements. Entry shall be limited
to maximum period of two years,
subject to domestic regulations.
 ASEAN-AUSTRALIA-NEW ZEALAND FTA (AANZFTA)

AUSTRALIA COMMITMENTS
Modes of Supply: 1) Cross-border supply 2) Consumption aboard 3) Commercial presence 4) Presence of
natural persons

Sector of Subsector Limitation on Market Access Limitation on Additional

National Treatment Comments

Accounting, auditing and (1) None (1) None 4)

bookkeeping services
(CPC 862)
(2) None (2) None

(3) None (3) None, except that

natural persons trading as
auditors or liquidators
must be resident. In
relation to company
auditing services, at least
one equity partner in a
firm must be ordinarily
resident in Australia
(4) Investors - initial period of stay
up to 4 years
Accountants – Entry is for periods of
stay up to two years, with provision
for an extension.
 ASEAN-CHINA (ACFTA)
CHINA COMMITMENTS

Modes of Supply: 1) Cross-border supply 2) Consumption aboard 3) Commercial presence 4) Presence of

natural persons

Sector of Limitation on Limitation on Additional Comments

Subsector Market Access National
Treatment
Accounting, (1) None (1) None 4) Foreign accounting firms are permitted to affiliate
auditing and with Chinese firms and enter into contractual
bookkeeping agreements with their affiliated firms in the WTO
(2) None (2) None
services Members.
(CPC 862)
(3) Partnership or (3) None - Issuance of licenses to those foreigners who have
incorporated passed the Chinese national CPA examination
accounting firms are shall be accorded national treatment.
limited to Certified
Public Accountants - Applicants will be informed of results in writing no
(CPAs) lisenced by later than 30 days after submission of their
the Chinese applications.
authorities.
- Accounting firms providing services in CPC 862 can
(4) Unbound except (4) Unbound except
engage in taxation and management consulting
as indicated in as indicated in
services. They will not be subject to requirements on
horizontal horizontal
form of establishment in CPC 865 and 8630.
commitments commitments
 MALAYSIA-PAKISTAN FTA (MPFTA)
PAKISTAN COMMITMENTS

Modes of Supply: 1) Cross-border supply 2) Consumption aboard 3) Commercial presence 4) Presence of

natural persons

Sector of Limitation on Market Access Limitation on National Additional

Subsector Treatment Comments

Accounting, (1) Unbound (1) Unbound 4)

auditing and
bookkeeping
(2) None (2) None
services
(CPC 862) **
excluding auditing (3) Foreign equity not to exceed 60% (3) Residency requirement for
services natural persons as prescribed by
None except that service must be the ICAP (Institute of Chartered
-86212 Accounting supplied by a natural person or by a Accountants of Pakistan and
Review Services registered firm having local partners in ICMPA( Institute of Cost and
majority. Management Accountants of
-86213 compilation Pakistan) and any other relevant
of Financial law for the time being in force
Statements Services
(4) Unbound except as indicated in (4) Unbound except as indicated in
horizontal commitments the horizontal commitments
-86219 Other
Accounting
Services

- 8622 Book –
keeping services
except tax returns
 ASEAN-KOREA FTA (AKFTA)
KOREA COMMITMENTS
Modes of Supply: 1) Cross-border supply 2) Consumption aboard 3) Commercial presence 4) Presence of
natural persons

Sector of Limitation on Market Access Limitation on Additional Comments

Subsector National Treatment

Accounting, (1) Unbound for auditing (1) None 4) A Korean accounting firm or office
auditing may, by paying an annual
and (2) Unbound for auditing services (2) None membership fee acquire
bookkeepin membership to international
g services accounting organisations which have
(3) Only sole proprietorships, auditing (3) None
(CPC 862) world wide business networks. The
task forces, and accounting corporations
following services may be supplied
(limited liability companies) by CPAs
to a Korean accounting firm through
licensed under the Certified Public
a membership contract.
Accountant Law are permitted
Consultancy for foreign accounting
standards and auditing, training of
Only CPAs in auditing task forces and
CPAs, transfer of auditing
accounting corporations (limited liability
technology and exchange of
companies) are allowed to supply
information.
auditing services

(4) Unbound except as indicated in the (4) Unbound except as Temporary movement of natural
Horizontal Commitments section indicated in the Horizontal person are allowed. Entry and stay
Commitments section. In is limited to a one year and may be
order to practice as a extended.
CPA, a candidate must
have field experience of 2
years in Korea after
passing the CPA
examination
 MALAYSIA-JAPAN FTA (MJFTA)
JAPAN COMMITMENTS
Modes of Supply: 1) Cross-border supply 2) Consumption aboard 3) Commercial presence 4) Presence of
natural persons

Sector of Limitation on Market Access Limitation on Additional

Subsector National Comments
Treatment
Accounting, 1) None except: (1) None
auditing provision of the services that must be supplied by an accountant
and qualified as “Koninkaikeishi” or an Audit Corporation8 under Japanese
bookkeepin law is restricted to a natural person or an Audit Corporation; and
g services commercial presence is required for an Audit Corporation.
(CPC 862)
2) None except: (2) None
provision of the services that must be supplied by an accountant
qualified as “Koninkaikeishi” or an Audit Corporation under Japanese
law is restricted to a natural person or an Audit Corporation; and
commercial presence is required for an Audit Corporation.
3) None except that provision of the services that must be supplied by (3) None
an accountant qualified as “Koninkaikeishi” or an Audit Corporation
under Japanese law is restricted to a natural person or an Audit
Corporation.
4) None

An Audit Corporation under Japanese law is composed of five or more partners who are
accountants qualified as “Koninkaikeishi” under Japanese law and who have the right and
obligation to execute activities of the Audit Corporation.
 MUTUAL RECOGNITION ARRANGEMENTS

MIA members are globally recognized through Mutual
Recognition Arrangements (MRAs) with other
Professional Accounting bodies.

Two MRAs are already in place

with :
Ikatan Akauntan Indonesia
CPA Australia

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 MIA MEMBERS WITH
INTERNATIONAL PRESENCE
Company International Presence/ Affiliation

Wisma Cheng & Co. Presence in Australia (Perth), Singapore, China

16-G, Jalan 2/114, Kuchai Business Centre, (Shenzen), China (Guangzhou), Hong Kong
Off Jalan Klang Lama, 58200 Kuala Lumpur, W.P.
Tel : +603 7984 8988
Fax : +603 7980 0191

TY Teoh CH International Presence : Singapore

Kuala Lumpur Office (Central States)
5B, Jalan SS25/12, Taman Desa Suria, 47301 Petaling Jaya,
Selangor.
T +603-78800532 F +603-78802532
E pj@tyteoh.com

BAKER TILLY MONTEIRO HENG Presence in Phnom Penh, Cambodia

Monteiro & Heng Chambers
22 Jalan Tun Sambanthan 3,
50470 Kuala Lumpur, Malaysia.
T: +603 - 2274 8988
F: +603 - 2260 1708
e: info@bakertillymh.com.my
w: www.bakertillymh.com.my

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 MIA MEMBERS WITH
INTERNATIONAL PRESENCE
Company International Presence/ Affiliation

BDO Chartered Accountants Presence in Vietnam (Ho Chi Minh City), Cambodia
Address: 12th Floor, Menara Uni.Asia, (Phonm Penh)
1008, Jalan Sultan Ismail,
50250 Kuala Lumpur
Tel No: +603 2616 2888
Fax No: +603 2616 2970
Email: bdo@bdo.my
Yong & Leonard Chartered Accountants International affiliations in China, Hong Kong,
Unit A-3-1(A) 3rd Floor, Singapore and United Kingdom.
8 Avenue
Jalan Sungai Jernih 8/1 Seksyen 8
46050 Petaling Jaya, Selangor D. E
Malaysia
HLB LER LUM CHARTERED ACCOUNTANT International Affiliation : Africa, Asia Pacific, US, European
Block B-3-11, 3rd Floor, Region
Megan Avenue 2,
No.12, Jalan Yap Kwan Seng
50450 Kuala Lumpur.
Tel : +603 - 2776 8000
Fax : +603 - 2163 4609
Email : admin@lerlum-hlb.com
URL : www.lerlum-hlb.com

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 MATRADE
FINANCIAL ASSISTANCE
MARKET DEVELOPMENT
GRANT (MDG)

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 MARKET DEVELOPMENT GRANT (MDG)

• Introduction on MDG

What is MDG?

Who can apply?

What can you claim?
• MDG In Brief
• How do you apply?
• What else is important?
• Where can you get help?
• Conclusion

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 INTRODUCTION ON MDG – What is MDG?

Market Development Grant is a financial assistance

scheme that was first introduced in 2002

In view of the importance of the grant in assisting
SMEs to venture abroad, the Government has
decided to continue providing the MDG under the 10th
Malaysia Plan (2011 – 2015).

The scheme is to provide a matching grant to assist
Small and Medium Enterprises (SMEs) undertake
promotional activities for the development of export.

MDG applicants can claim a 50% reimbursable
matching grant on eligible expenses for eligible
activities.

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 INTRODUCTION ON MDG - Who can apply?
Qualifying Criteria

Incorporated under the Companies Act 1965/registered under
the Professional Services Bodies;

At least 60% of the equity is held by Malaysian;

Exporting Made in Malaysia products or services; and fulfill
any of the following criteria in (i), (ii) or (iii).

(i) Manufacturing & (ii) Trading & Services (iii) Professional Services
Agricultural Sectors Companies (Sole Proprietor/Partnership)
Registered under the
Annual sales turnover not Annual sales turnover Professional Services Bodies
exceeding RM 25 million not exceeding RM 5
OR million
OR Trade & Industry
Fulltime employees not
Associations & Professional
more than 150 Fulltime employees not
Bodies
more than 50
Registered under the
Registrar of Society (ROS) or
Associated Professional
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Bodies
 INTRODUCTION ON MDG
What can you claim?

1. International Trade Fairs held 1. International Trade Fairs held

Locally & Overseas / Trade Events Overseas
2. Trade and Investment Missions 2. Trade and Investment Mission (TIM)
(TIM) or Specialized Marketing or Specialized Marketing Mission
Missions (SMM) (SMM).
3. Industry Related International 3. Industry Related International
Conferences Overseas Conferences Overseas
4. Malaysia Export Exhibition Centre 4. Meetings Related to Negotiations
(MEEC) on Mutual Recognition Agreement
(MRA), FTA, ASEAN, WTO and other
Market Access Negotiations
(Effective 29 March 2012)
5. Organising members’ participation
in International Trade Fairs/
Exhibitions Overseas or Trade &
*Industry and Professional Related - The nature of the activity must not
for the purpose of seminar, workshop or training for acquiring skill, Investment Missions or Specialises
upgrading knowledge and human capital development Marketing Missions Overseas
(Effective 29 March 2012) 33
 INTRODUCTION ON MDG
What can SMEs claim?
Type of Expenses Participation
Locally and TIM & Industry related
Overseas SMM International MEEC
Activity
International Conferences
Trade Fairs Overseas

Participation fee √ √ √ √
Airfare √ √ √
Economy class for 2 persons

Accommodation √* √ √
2 hotel rooms
(max. RM1,000 p/night p/room
or max. RM200 if in Malaysia )

Booth √
Rental (max 18 sqm)
Standard Advertisement √
Trade Fair Directory
(max. RM1,000 if locally)
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 INTRODUCTION ON MDG
What can Trade Associations claim?
Type of Expenses Participation & Participation
*Organizing
Activity
Meetings
International TIM & Industry Related to
Trade Fairs SMM related Negotiations
Overseas International on MRA,
Conferences FTA, ASEAN,
Overseas WTO etc

Participation fee √ √ √ -
Airfare *√ *√ √ √
Economy class for 2 persons
Accommodation *√ *√ √ √
2 hotel rooms
(max. RM1,000 p/night p/room or max.
RM200 in Malaysia)
Booth √
Rental (max 18 sqm)
Advertisement √
Trade Fair Directory
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 MDG IN BRIEF
ELIGIBILITY - Small & Medium Enterprises (SMEs)
- Private Limited Company (Malaysia Companies Act 1965)
- Sole proprietors and Partnership companies must be registered
with respective Professional Services Bodies (ROB - Services)
- Trade and Industry Association and Chambers of Commerce
(ROS) that registered with the Registrar of Society
- Having at least 60% Malaysian equity
- Export Malaysian products and services
BUSINESS SECTOR Manufacturing, Agriculture, Trading, Firms & Services providers
(except financial and insurance, tourism and property
development in Malaysia)
OBJECTIVE Assist SMEs to undertake activities for the development and
promotion of export

METHOD OF 50% reimbursable matching grant

DISBURSEMENT
CEILING AMOUNT FOR RM 100,000.00 per company / association / firm per year
2012

SUBMISSION OF Within 60 days after the last date of activity

CLAIMS
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 How do you apply?

An application involves the completion and submission of:

• A MDG 1/2012 application form;
• Supporting documents to the application - Form 9,
business license;
• Supporting documents for claims - official
receipt/credit card statement/photocopies document
that certified by external auditor or chartered
accountant;
• Submission within the 60 days from the last date of
the activity; and
• Response to the request for additional supporting
documents by MDG officer within the dateline.

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 How do you apply?

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www.matrade.gov.my Malaysia External Trade Development Corporation 38
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 DOWNLOAD MDG GUIDELINES AND FORM
 Step 1: Go to MATRADE website: www.matrade.gov.my
 Step 2: Click for MALAYSIAN EXPORTERS

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www.matrade.gov.my Malaysia External Trade Development Corporation 39
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 DOWNLOAD MDG GUIDELINES AND FORM
Step 3: Click Export Assistance

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 DOWNLOAD MDG GUIDELINES AND FORM

Step 4: Click New MDG Guidelines & Forms 2012

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 DOWNLOAD MDG GUIDELINES AND FORM

Step 5: Click Dowload Forms

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 DOWNLOAD MDG GUIDELINES AND FORM

Step 6: Click Guidelines and Application Forms (SME) 2012

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 DOWNLOAD MDG GUIDELINES AND FORM

Application Form – MDG 1/2012

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 What else is important?

Your completed application,
Documents submitted are non-

along with supporting returnable
documentation, must be

In the event of fraudulent
received by MATRADE by no
later than 60 days after the practices, applicants shall be
activity is completed blacklisted and will be required to

MATRADE will assess your reimburse all grants received from
grant application to determine MATRADE
your grant entitlement. This
may involve a phone
call/email/letter request for an
additional documents by
MDG officers. Please
response in time.

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 What else is important?

Incomplete submission will
Get the information from the

cause delays in processing right source:
your grant application or www.matrade.gov.my
could be rejected
Help us by helping yourself

Photocopied documents must
be certified by the external
auditor/ chartered accountant/
issuer of the receipt/bank

To inform MDG Secretariat on
any changes on address,
contact person, bank account
no., telephone & fax etc.

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 Where can you get help?

If you have enquiry on to clarify your eligibility, what you

can claim, what supporting document required etc; refer
to MDG guidelines;

Contact MDG Section Hotline at 03-6207 7593;

Email to info@matrade.gov.my or any MDG officers;
and

Visit our offices; MATRADE HQ or state offices

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 CONCLUSION
Read the guidelines & procedures

Do a checklist & make copies of

each grant application before the
submission

Complete submission to MATRADE

– Hardcopy & within 60 days from
the last day of the activity

Communicate with the

respective officers –
email/phone/walk-in
 For more information please contact us at:

Menara MATRADE
Jalan Khidmat Usaha
Off Jalan Duta
50480 Kuala Lumpur
Malaysia
www.matrade.gov.my
info@matrade.gov.my
+603 6207 7077 (T)
+603 6203 7253 (F)

www.matrade.gov.my
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