UGANDA
idea was not clear. I didn’t know how to do innovation.
George Sean
Entrepreneur: George Musuga, 38
George worked at a slaughter-house as a supervisor
and manager for six years before wanting to discover
who he was. He wanted to become an entrepreneur, to
do something for his wife and four children and make
a path for their future. Running his own business was
the only way to do this for his family and his life. George
makes a groundnut and fish sauce. He purchases the
raw material from wholesale suppliers and rents a
machine in the local market to grind and mix the paste.
He then packages the product and sells it to family and
friends in the local area as well as to local supermarkets
and restaurants.
Consultant: Sean Clancy, 56
Interim Procurement Director based in Milton Keynes,
Sean advises clients how to buy products and services
better, working for SMEs and Large Conglomerates
mainly but not exclusively in the private sector. He
is a member of the ILM and CIPS. “I saw the Grow
Movement CEO present at a networking event in
London. I wanted to share my experience with those
looking to build businesses and the fact it was in the
developing world made it all the better for me.”
Business challenges and objectives of the project
George had a basic idea about a new cooking sauce
to solve a community problem. Parents do not feed
their children fish as it contains bones, his idea was to
produce a product containing fish that was boneless. “I
met Mr Sean in the midst of working out my idea. My
Website: www.growmovement.org
Phone: 00 44 7561 306277
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I discovered a lot. I needed help with challenges. ”Sean
and George focused on recipe development, ensuring
consistency of manufacture, how to prioritise business
activity, obtaining customer feedback and understanding
that not everything will go perfectly first time and to
have a Plan B when Plan A does not work. “With Sean I
carried out a lot of assignments. Each week I had to give
Sean a progress report. He made me carry out a market
survey on what customers liked about my product and
also a competition survey so I knew what other products
were like mine and what price they went for.”
The results
George has created two new jobs for machine
operators and seen a 40% increase in profits.
The Impact on George
“I found the courage that I had from Sean, he
motivated me to help others. What Sean taught me I
can teach to other people. No none can take my skills
away from me. I a m now fully self-employed and able
to pay school fees for my children. I now supply three
shops, one restaurant and many fa mily and friends in
the area. Sean was so much – a teacher, a parent, friend,
guardian, a very experienced man. He gave me courage.”
The Impact on Sean
“The sense of making a difference and the delight in
seeing a person grow in front of your eyes. I was lucky in
George. I have always found the most rewarding activity
in my career is helping others to fulfill their potential.
Grow provided me with the opportunity to mentor a
fantastic individual and I found it one of the more
stimulating business activities I have undertaken over
the last 10 years. George’s enthusiasm, optimism and
willingness to learn was an exa mple to me certainly and
the majority of the western world in general.”
March 2014
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TEDx talk: http://youtu.be/K-CEqtGly0s