Business Plan

Owners:
Usman Ramzan 0009
M. Arslan 0042
Shahzaib Zeeshan 0063

Business name:
Ease Application

Address:
Satyana Road, Near McDonalds Restaurant
City: Faisalabad, Zip code: 38000
Telephone: 041-3440100
Fax: 111-222-3333
Email: easepak@gmail.com

Supervisor: Dated: 19-02-2019

Prof. Mazhar Hayat

University of Central Punjab, Faisalabad Campus

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Table of Contents
Dedication .................................................................................................................................................... 3
Acknowledgment ......................................................................................................................................... 4
1-Executive Summary ................................................................................................................................. 5
2-General Company Description ............................................................................................................... 6
3-Products and services .............................................................................................................................. 7
4-Marketing Plan ........................................................................................................................................ 9
5-Operational Plan ................................................................................................................................ …10
6-Management and organization ............................................................................................................. 11
7- Personal financial statement ................................................................................................................ 13
8- Startup Expenses and Capitalization .................................................................................................. 15
9- Financial plan........................................................................................................................................ 16
10- Appendices .......................................................................................................................................... 17
11-Refining the Plan ................................................................................................................................. 19
References .................................................................................................................................................. 20

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Dedication:
“You are never dedicated to something you have complete confidence in. No one is fanatically
shouting that the sun is going to rise tomorrow. They know it's going to rise tomorrow. When
people are fanatically dedicated to political or religious faiths or any other kinds of dogmas or
goals, it's always because these dogmas or goals are in doubt.”
We dedicate this project to Allah Almighty our creator, our strong pillar, our source of inspiration,
wisdom, knowledge and understanding. He has been the source of my strength throughout this
program and on His wings only have I soared. We also dedicate this work to Prof. Mazhar Hayat;
whose encouragement has made sure that we give it all it takes to finish. that which we had started.
He builds our interest in Entrepreneurship by a good way. Our love for him all can never be
quantified. God bless him.

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Acknowledgment:
We would like to express our special thanks of gratitude to our teacher Prof. Mazhar Hayat who
gave us the golden opportunity to do this wonderful project on the topic “generate unique business
idea” which also helped us in doing a lot of Research and we came to know about so many new
things we are really thankful to them. Secondly we would also like to thank my parents and friends
who helped us a lot in finalizing this project within the limited time frame.

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1-Executive Summary:

Basically ease application will serve the people very efficiently. It will save customers time and money.
Customer will find their desire mechanics easily through the app. Affiliate marketing is performance-
based marketing. In simple words, if you sell a product/service on behalf of other, you’ll get paid
commission.
Make online website or application and will be used for repairing of electronic devices at door
steps because every person has mobile phone, laptops, and other electronic items. When they find
fault, they will contact with us and we will repair their devices through registered mechanics. We
will make them out from trouble to their home and return after repairing earns commission. We
will hire mechanic man for repairing their devices and earn commissions. Google play store will
also a way of income. Because some people have no time to go to the market, they can save their
time through your app.

We checked that our application required by the customers because they have no time go to market
to repair their electronic items. We search all the procedure through internet for finding their
demands. It is also make sense that an application should be available for the saving the time of
customers. We also check by gumshoe research for finding their problems because One of the most
effective things an entrepreneur can do to conduct a thorough product/service feasibility analysis
is to hit the streets and talk to potential customers.

Is an assessment of the overall appeal of the industry and the target market for the Ease
application?
We focused on two things:
a)- Target Market Attractiveness
b)- Industry Attractiveness
for our idea, we determine that can industry support us our new business idea? They required such
kind of service for solving issues of customers like repairing. is there such type of application
available for repairing electronics thing, does the Afzal and Mian group of electronics partnership
with us to run our business, space is avail for our office.

We determine that our business has sufficient management expertise, organizational competence,
and resources to successfully launch a new business (Ease app). And determine our power that we
can run our business through a good management system like software developers. And find out
non-financial resources.

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2-General Company Description:

Provider of a car booking platform designed to connect passengers with local drivers. The
company's platform offers a marketplace of community drivers where passengers can request a
ride in minutes, see the cost and have it charged to their selected credit card, enabling passengers
to have access to affordable and advantageous transportation.

Website:

www.ease-pak.com

Ownership Status:

Privately Held (backing)

Financing Status:

Private Equity-Backed

Primary Industry:

Social/Platform Software

Primary Office:

Satyana Road, Near McDonalds, Faisalabad

Pakistan

+92-300-0000001

MISSION STATEMENT:
This is the mission of our EASE Application: it has always been there with us, to do something meaningful
and big. Recently, we rearticulated our mission, and it is to simplify and improve the lives of people, and
to build an awesome organization that inspires.

VISION STAEMENT:
WHY WE DO?

We believe that every single person in our region deserves a simpler life. By uplifting communities,
supporting infrastructures, and solving local problems, we strive to be the enabler that improves the lives
of millions of people

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WHAT WE DO?

With the help of technology, we offer our Customers the freedom of mobility, we give our Captains
an opportunity to take financial control of their own life, and we provide our Colleagues with a
platform to build an institution that will inspire generations of innovators.

Company Overview of Ease:

An online website or application that will be used for repairing of electronic devices at door
steps because every person has mobile phone, laptops, and other electronic items. When they find
fault, they will contact with us and we will repair their devices through registered mechanics. We
will make them out from trouble to their home and return after repairing earns commission. We
will hire mechanic man for repairing their devices and earn commissions. Google play store will
also a way of income. Because some people have no time to go to the market, they can save their
time through your app.

Our focus was convenience, all forms of things that can provide facility to people, but now we’re
expanding to other aspects for which our app can provide a stable and far-services base.

Building an Internet business in the region is difficult. but in this region we had to set up a lots of
the necessary elements ourselves. This was a challenge

3-Products and services:

Make online website or application and will be used for repainting of electronic devices at door
steps because every person has mobile phone, laptops, and other electronic items. When they find
fault, they will contact with us and we will repair their devices through registered mechanics. We
will make them out from trouble to their home and return after repairing earns commission. We
will hire mechanic man for repairing their devices and earn commissions. Google play store will
also a way of income. Because some people have no time to go to the market, they can save their
time through your app. It is an app, easy to use where can order for repair electronic thing using
location at door step.

Affiliate marketing is performance-based marketing. In simple words, if you sell a product/service

on behalf of other, you’ll get paid commission.

An online website or application that will be used for repainting of electronic devices at door
steps because every person has mobile phone, laptops, and other electronic items. When they find
fault, they will contact with us and we will repair their devices through registered mechanics. We

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will make them out from trouble to their home and return after repairing earns commission. We
will hire mechanic man for repairing their devices and earn commissions. Google play store will
also a way of income. Because some people have no time to go to the market, they can save their
time through your app.

Short & Long term Benefits:

Book a mechanic man with Ease and have efficient services that facilitates you as you need.
Choose the issue type that you are facing, on the spot or schedule for the services, and enjoy the
comfort of our services.
Now when you are in trouble.
 Open Ease application & get your issue resolve
 Enjoy our fast services.

Relationship with customers will grow higher and higher during the passage of time. As people
will find the Ease application beneficial for them they will strongly refer it in future to their friends,
family members and others.

How Ease app is better than others

While launching Ease we developed and implemented a lot of the underlying infrastructure that
was needed to run a consumer Internet business in multiple countries in the region, then
harmonized them on a single platform. That wasn’t easy. But now we can do many more things
than just mobility, and we will be one of the few companies that will have breadth of population
and support in a large tech platform.

Our focus was convenience, all forms of things that can provide facility to people, but now we’re
expanding to other aspects for which our app can provide a stable and far-services base.

Building an Internet business in the region is difficult. but in this region we had to set up a lots of
the necessary elements ourselves. This was a challenge.

Technology requires scale, you can’t invest hundreds of millions of dollars building something if
you’re only going to reach two million people in Pakistan. If you want to build a large technology
platform then you need hundreds of millions of people to which you can market, but our region is
so fragmented structurally we needed to do a lot of thing in a lot of countries.

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Elsewhere it’s easier because the things you need to build an Internet business already exist, so
you’re not building everything from scratch.

4-Marketing Plan:

Distribution Objectives
The main objective of our distribution strategy for our business is to reach maximum target
customers.
Parallel to the main objective, a business can design other objectives need to achieve through
distribution strategy.
Objectives can be different as per nature of the business and its target market.
Here is some goals of our distribution objectives discussed below:
 To reach maximum target customers
 To spread maximum brand and business related information
 To acquire maximum distribution channels than competitors
 To create complete distribution network for our business
 To reach every possible geographical area where a single potential customer exist.

At the end of every month, a sales analysis will be conduct which will evaluate the sales and
marketing activities.

Personal Requirements

Off course, every business needs a human resource to execute, ours too.
As per your marketing strategy, bunch of employees we business need.
We also need their efficiency and skills in the field and that will be our main priority.
Our professionals will handle our human resource department.
There are many Companies having a large pool of human resource for its operation from
production to distribution so we will get some acknowledgement from them.

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5-Operational Plan:

Basically our whole procedure starts with the customer request on our ease application. After
getting a request from customer’s location a suitable person who is a mechanic man nearby
requested location receives a request and pack his bag to move on the targeted location.
Approximately every mechanic man reaches at his destination on 20 to 30 minutes, and time
millage can be exceeding according to the location.

Ease main asset is mechanic man. Every mechanic man will register himself with our ease
application the procedure of registration is very easy and suitable for every single person.

For a mechanic man following are the requirements

 Efficient in his work

 Punctual & honest
 Common manners
 Good communication skills

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6-Management and organization:

6.1 Organizational Structure:

Ease expects to hire 20 employees. Together, Shahzaib and Usman will personally select each
candidate. They’ve adopted an effective interview process designed to staff the Ease application
with highly qualified people for each position. Each applicant will be rated and evaluated
according to a pre-defined set of standards designed for each position. Background checks will be
utilized for designated positions. Recruiting efforts will always center on referrals.

6.2 Management Team

The application will be owned by M. Arslan. Arslan began his services career at the age of 21
working in Careem Application and earned his way through college as a server and bartender.
After earning his degree, he worked for Careem app. In the organization he held the positions of
Assistant Manager and then General Manager. Arslan received his Graduation from the University
of Central Punjab, Faisalabad Campus. After graduation he was local employed in Caream app
and then manager.

6.3 Management Team Gaps

Initially Shahzaib and Usman will fill in many of the management gaps. Over time, they have
plans to hire a sales director, a general manager, and back-up manager.

To meet the gaps associated in payroll, inventory management, and cost accounting, Usman will
purchase have considered a POS (point of sale system) that it simplifies communications between
the staff management and the Mian & Afzal group of electronics. Orders go through the computer,
directly to employees of our hiring mechanic men. Another benefit of an Ease POS programs is
that it can track everything from location, to the most popular features. Because the POS system
acts as a time clock, it can also help prepare payroll – which will save some money in the
bookkeeping department. Along with the daily operations of running Ease App, a POS system can
organize profit and loss statement and sales tax.

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6.4 Company Structure:

CEO: M. Arslan

Director Marketing: Shahzaib Zeeshan

Director HR: Usman Ramzan

Director Finance: Noman Arif

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7- Personal financial statement:

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8- Startup Expenses and Capitalization

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9- Financial plan:

The financial plan consists of a 12-month profit and loss projection, a four- year profit and loss
projection (optional), a cash flow projection, a projected balance sheet, and a breakeven
calculation. Together they constitute a reasonable estimate of your company's financial future.
More importantly, however, the process of thinking through the financial plan will improve your
insight into the inner financial workings of your company.

Twelve Month Profit and Loss Projection:

Many business owners think of this as the centerpiece of their plan. This is where you put it all
together in numbers and get an idea of what it will take to make a profit and be successful. Forecast
cost of services, expenses, and profit month by month for one year. Your sales projections will
come from the Twelve-Month Sales Forecast you did in the Marketing Plan section.

Profit projections should be accompanied by a narrative explaining the major assumptions used to
estimate company income & expenses.

Research Notes: In addition, keep careful notes on your research and assumptions, so you can
explain them later if necessary, and also so you can go back to your sources when it is time to
revise your plan later on.

Four Year Profit Protection (optional):

The 12-month projection is the heart of your financial plan. However, we provide this work sheet
for those who want to carry their forecasts beyond the first year. It is expected of those seeking
venture capital. Bankers pay more attention to the 12-month projection.

Of course, keep notes of your key assumptions, especially about things you expect to change
dramatically after the first year.

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Projected Cash flow:
If the profit projection is the heart of your business plan, then cash flow is the blood. Businesses
fail because at some point they cannot pay their bills. Every part of your business plan is important,
but none of it means a thing if you run out of cash.
The point of this worksheet is to plan how much you need before startup, for preliminary expenses,
operating expenses, and reserves. You should keep updating it and using it afterwards as well. It
will enable you to foresee shortages in time to do something about them; perhaps to cut expenses,
or perhaps to negotiate a loan. But at least not to be taken by surprise.

10- Appendices:

Following is a list of all the spreadsheets required in this business plan in order of appearance:

Name of spreadsheet Filename

12-month Sales Forecast TBD
Personal Finance TBD
Statement Startup Expenses TBD
12-month Profit and Loss TBD
4-year Profit projection TBD
12-Month Cash Flow TBD
Opening Day Balance Sheet TBD
Breakeven Analysis TBD

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Include details & studies used in your Business Plan; for example:
Brochures & advertising materials
Industry studies
Blueprints & plans
Maps & photos of location
Magazine or other articles
Detailed lists of equipment owned or to be purchased
Copies of leases & contracts
Letters of support from future customers
Any other materials needed to support the assumptions in this plan
Market research studies
List of assets available.

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11-Refining the Plan:

Manufacturing:
Planned production levels

Anticipated levels of direct production costs and indirect (overhead) costs -- how do these

compare to industry averages (if available)

Prices per product line

Gross profit margin, overall and for each product line

Production/ Capacity limits of planned physical plant

Production/ Capacity limits of equipment

Purchasing and inventory management procedures

New products under development or anticipated to come on line after startup

Service Businesses:
Service businesses sell intangible products. They are usually more flexible than other types of
business, but they also have higher labor costs and generally very little in fixed assets.

What are the key competitive factors in this industry?

Your prices

Methods used to set prices

System of production management

Quality control procedures. Standard or accepted industry quality standards How will you measure
labor productivity?

Percent of work subcontracted to other firms. Will you make a profit on subcontracting?

Credit, payment, and collections policies and procedures

Strategy for keeping client base.

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High Technology Companies
Economic outlook for the industry.

Will the company have info systems in place to manage rapidly changing prices, costs, and
markets?

Will you be on the cutting edge with your products & services?

What is the status of R&D? And what is required to:

1. Bring product/service to market

2. Keep the company competitive

3. How does the company:

 Protect intellectual property

 Avoid technological obsolescence

 Supply necessary capital

 High tech companies sometimes have to operate for a long time without profits, and
sometimes even without sales. If this fits you, then banker probably will not want to lend
to you. Venture capitalists may invest, but your story must be very good. You must do
longer term financial forecasts to show when profit take-off is expected occur. And your
assumptions must be well documented and well argued.

References:
 https://corporatefinanceinstitute.com/resources/knowledge/other/personal-financial-
statement/
 https://www.msbdc.org/pdf/Start%20Up%20Expenses%20Worksheet.xls
 sample start-up business plan (pdf file).
 https://www.unomaha.edu/college-of-business-administration/center-for-innovation-
entrepreneurship-franchising/_files/documents/business-plan-template.pdf

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